ArmyBassAnglers

What ArmyBassAnglers does

ArmyBassAnglers is a U.S.-based outdoor recreation media and branded merchandise business serving military veterans and outdoor enthusiasts. The company operates five community team brands — ArmyBassAnglers (bass fishing, in Season 13), ArmyBuckHunters (deer hunting, Season 6), ArmyHogHunters (wild boar), ArmyRedfishAnglers, and ArmyDuckHunters — and produces long-form video content distributed via YouTube, Facebook, and Instagram. A nonprofit arm, the ArmyBassAnglers Foundation, supports the mission of "Support. Defend. Fish." and runs veteran-facing community events and charity tournaments, including the Texas Oilman's Bass Invitational (TOBI) benefiting Texas Children's Hospital and the 10th Annual ABA Memorial Invitational Tournament at Lake O' the Pines.

The company's product portfolio is built around branded apparel (Richardson trucker hats, flat bill snapbacks, Task Force jerseys), marine accessories sold under partner brands (MotorMate transom savers for Yamaha, Honda, Mercury, and Evinrude/Johnson outboards; AMPD Marine tournament organization accessories including cull tag holders, bait hangers, line spooling stations, and bounce pads), Thump Gel fish attractants, and Fenix portable power systems. There is no proprietary technology platform; the business is a content, community, and retail brand. The company has no app, no API, and no disclosed AI capabilities.

Revenue is generated through two primary streams: (1) direct-to-consumer e-commerce sales of branded and partner merchandise shipped from Shepherdsville, KY, with unit prices ranging from approximately $7.95 to $214.95; and (2) annual membership subscriptions at $35/year (Coalition Member) and $55/year (Task Force Member). Sponsorship relationships with brands such as Skeeter, Lowrance, PowerPole, MotorMate, AMPD Marine, and Fenix Lighting provide additional brand and revenue support. The company is privately held, employs 11-50 people, and operates primarily in the Southeast U.S. with no disclosed institutional funding or M&A activity.

Name

ArmyBassAnglers

Legal name

ArmyBassAnglers

Website

https://armybassanglers.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ArmyBassAnglers is a U.S. outdoor recreation media and merchandise business serving military veterans and outdoor enthusiasts through five team brands (bass, buck, hog, redfish, duck), a DTC e-commerce store selling branded apparel and marine accessories, and annual community membership subscriptions.

Ownership category

akta.pro rank

Product category

Outdoor Sporting Goods and Marine Accessories Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Outdoor sporting goods
• Military veteran community
• Marine accessories retail
• Branded outdoor apparel
• Charity fishing tournaments

Headquarters

HQ city

Emory

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct sales of branded apparel (hats, jerseys, trucker hats), marine accessories (MotorMate transom savers for various outboard brands, AMPD Marine boat organization products, fishing tools), and outdoor gear. Products range from $12.95 to $214.95 with various price points across accessories and apparel.
2. Membership Subscriptions: Annual membership tiers providing community access and benefits: Coalition Member at $35/year and Task Force Member at $55/year. These subscriptions support the community mission of connecting military veterans through outdoor activities.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

ArmyBassAnglers sells branded outdoor apparel (Richardson trucker hats, snapback hats, Task Force jerseys), marine and fishing accessories (MotorMate transom savers for Yamaha/Honda/Mercury/Evinrude-Johnson outboards, AMPD Marine tournament organization products, Thump Gel fish attractants, Fenix M-LOK portable power mount systems), and annual membership subscriptions (Coalition Member at $35/year and Task Force Member at $55/year) through a direct-to-consumer e-commerce storefront. The company also produces multi-season outdoor sports video content across five branded team verticals and hosts charity fishing tournaments benefiting organizations such as Texas Children's Hospital.

Product overview

ArmyBassAnglers operates an e-commerce store selling branded apparel (hats, jerseys) and tournament fishing accessories. The product portfolio includes MotorMate transom savers for various outboard motor brands (Yamaha, Honda, Mercury, Evinrude/Johnson), AMPD Marine tournament organization accessories (bait hangers, cull tag holders, line spooling stations, graph cover holders, bounce pads, fishing scale holders), Thump Gel fish attractant products, Fenix portable power mount systems, and branded apparel including Richardson hats and jerseys. The company also offers Coalition Member and Task Force Member annual membership programs. The business model centers on serving military veterans and outdoor enthusiasts through a network of teams including ArmyBassAnglers, ArmyBuckHunters, ArmyHogHunters, ArmyRedfishAnglers, and ArmyDuckHunters.

Differentiator

Problem solved

Functional benefit

Brands

• ArmyBassAnglers Foundation: Non-profit arm dedicated to supporting veterans through fishing and hunting programs, with mission of Support. Defend. Fish. The foundation organizes charity tournaments and provides outdoor adventure opportunities for soldiers and veterans.

Products and services

• MotorMate Transom Saver for Yamaha Outboards A transom saver device designed for Yamaha 75–300 HP outboards that locks into the steering system to eliminate lower unit movement while trailering, sold directly to boat owners via the armybassanglers.com storefront.
• MotorMate Transom Saver for Honda Transom saver engineered for Honda 4-stroke 90–150 HP outboards that eliminates steering movement during trailering.
• MotorMate Transom Saver for Mercury Outboards Transom saver for Mercury 2-stroke and 4-stroke engines including Pro XS models, locking into the steering system to eliminate lower unit bounce during trailering. Pricing ranges $164.95–$199.95 depending on stroke type and HP.
• MotorMate Transom Saver for Evinrude / Johnson Transom saver for Evinrude and Johnson engines including E-TECH, HO, and G2 200–300 HP models, designed to prevent lower unit bounce and steering movement while trailering.
• ArmyBassAnglers Richardson 112 Trucker Hat Branded Richardson 112 trucker hat with ArmyBassAnglers logo, priced $25–$30, sold to consumers and community members.
• ArmyBassAnglers Flat Bill Snapback Flat bill snapback hat featuring ArmyBassAnglers branding for consumers and supporters of the brand.
• Official Task Force Jersey Official branded jersey representing the ArmyBassAnglers Task Force team, priced at $99.99.
• ArmyBassAnglers Force On Force Richardson Hat Limited edition Richardson 112 trucker hat featuring premium embroidered Force On Force patch with bass silhouette, sold to collectors and brand supporters.
• ArmyBuckHunters Richardson 112 Hat Richardson 112 snapback hat featuring branch of service vinyl patches targeted at military veterans and supporters of the ArmyBuckHunters brand.
• ArmyBuckHunters Richardson 112 Hat (Buck/Hog Edition) Richardson 112 hat with 'Weapon Tested. Weapon Approved.' vinyl patch, available in Buck or Hog editions for ArmyBuckHunters supporters.
• Coalition Member Annual Membership Recurring annual community membership tier priced at $35 per year, providing base-level access to the ArmyBassAnglers community for military veterans and outdoor supporters.
• Task Force Member Annual Membership Premium recurring annual community membership tier priced at $55 per year, providing elevated Task Force Member benefits and community access within the ArmyBassAnglers ecosystem.
• Thump Gel Fish Attractant Fish attractant gel product designed to attract fish during angling, sold to bass anglers and recreational fishermen via the armybassanglers.com storefront.
• Jump Gel Leash Secure fish attractant holder designed for boats and kayaks to keep gel attractants attached during fishing.
• Thump Net – Livewell & Catch Management Tool Lightweight fishing net designed for livewell and catch management during tournaments.
• Thump Gel Tackle Pack Bundle of secure, organized fish attractant products packaged for bass anglers.
• AMPD Marine 15-Bait Hanger x 2 Dual soft plastic organizer system for tournament fishing bait management, sold to competitive bass anglers.
• AMPD Marine 1/8" ABS Cull Tag Holder Tournament fishing organization accessory for securing 1/8" ABS cull tags during bass competitions.
• AMPD Marine Graph Cover Holder Secure electronics holder for protecting graph covers during transport on tournament boats.
• AMPD Marine Line Spooling Station Adjustable tension fishing line spooler with mountable design for consistent line winding.
• AMPD Marine Fishing Scale BUBBA Buddy or Rapala Tournament organization accessory for securing BUBBA Buddy or Rapala touch screen fishing scales during competition.
• AMPD Marine Bounce Pad Marine-grade protective pad designed to shield boat surfaces from dings, scratches, and daily wear, applied via peel-and-stick.
• Fenix M-LOK Portable Power Mount System M-LOK rail mount system with 5000mAh battery pack providing USB power for phones, tablets, lights, and electronics in outdoor conditions, priced at $99.99.
• Texas Oilman's Bass Invitational (TOBI) Charity Tournament Premier annual charity bass fishing tournament hosted by ArmyBassAnglers, with proceeds benefiting Texas Children's Hospital, bringing together industry leaders and the outdoor community.
• 10th Annual ABA Memorial Invitational Tournament Annual veteran-focused memorial bass fishing tournament hosted by ArmyBassAnglers, open to all veterans, honoring service and sacrifice through competitive fishing, fellowship, and remembrance.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Major League FishingcoreStrategic or Co-development PartnerPartnership for REDCREST Outdoor Sports Expo 2026 at Bass Pro Shops National Headquarters. ArmyBassAnglers will host a BB gun range as part of the Expo's family-friendly activities during REDCREST Championship week. Collaboration demonstrates brand credibility in the competitive fishing industry.
• SkeeterminorGTM or Marketing PartnerLogo sponsor featured on website footer, indicating financial or product sponsorship relationship.
• LowranceminorGTM or Marketing PartnerLogo sponsor featured on website footer, indicating financial or product sponsorship relationship.
• PowerPoleminorGTM or Marketing PartnerLogo sponsor featured on website footer, indicating financial or product sponsorship relationship.
• MotorMateminorGTM or Marketing PartnerProduct partner - sells MotorMate transom saver products through ArmyBassAnglers store. Multiple MotorMate variants for different outboard engines featured prominently in product offerings.
• AMPD MarineminorGTM or Marketing PartnerProduct partner supplying boat organization accessories including Bounce Pads, Bait Hangers, Cull Tag Holders, Graph Cover Holders, Line Spooling Stations, and Fishing Scale Holders sold through the ArmyBassAnglers store.
• Fenix LightingminorGTM or Marketing PartnerLogo sponsor and product partner. Fenix M-LOK Portable Power Mount System sold through ArmyBassAnglers store.
• Texas Children's HospitalminorOthersCharity beneficiary of Texas Oilman's Bass Invitational (TOBI) tournament. Proceeds from the fishing tournament support the hospital.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bass Pro Shops: Largest North American outdoor retailer with integrated media, conservation, and tournament sponsorships. Hosts the REDCREST Outdoor Sports Expo at its National Headquarters where ArmyBassAnglers activates. Broad incumbent across retail, media, and outdoor experiences.
• Major League Fishing: Premier professional competitive bass fishing organization running tournaments, television production, and expos including REDCREST. ArmyBassAnglers already partners with MLF for the Outdoor Sports Expo; MLF is both a partner and a much larger incumbent in the same competitive fishing space.
• Outdoor Channel: National television network dedicated to hunting, fishing, and outdoor recreation programming. Overlaps in monetizing outdoor content via sponsorships and audience engagement, though at significantly larger broadcast scale.
• Wounded Warrior Project: Large veteran-services nonprofit offering physical and mental health programs, including outdoor recreation. Overlaps in mission (serving veterans through outdoor experiences) but operates at vastly larger scale and broader programmatic scope.

Direct peers

• Team Rubicon: Veteran-led nonprofit organizing outdoor and disaster response activities for military veterans. Comparable community/mission structure around veterans and outdoor engagement, although focused on disaster response rather than fishing/hunting recreation.
• BassFan: Long-running bass fishing tournament media and community site with news, results, and merchandise. Overlaps in serving competitive bass fishing enthusiasts with content + community commerce.
• Wired2Fish: Fishing media and content platform covering tournament bass fishing, gear reviews, and community. Comparable content/community model targeting competitive bass anglers, the same core audience as ArmyBassAnglers.
• Project Healing Waters Fly Fishing: Non-profit dedicated to the physical and emotional rehabilitation of disabled active military service personnel through fly fishing and associated activities. Closest veteran-outdoor mission analog and direct peer for the ArmyBassAnglers Foundation.
• MeatEater: Steven Rinella's media brand producing long-form outdoor hunting/fishing content, podcast, streaming show, and DTC merchandise. Closest comparable: mission-driven content franchise monetized through community membership and branded products.

Regional players

• Hawthorne Outdoor / Bonafide Kayaks: Specialty fishing kayak and outdoor accessory brand featured as an ArmyBassAnglers logo sponsor. Comparable niche fishing brand with direct community marketing, smaller scale than Bass Pro but overlapping product/endemic audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLKCHzZRSBh-6tXymY46Z8V7NL46fepvxQ
• Facebookfacebook.com/ArmyBassAnglers
• Instagraminstagram.com/armybassanglers
• Xx.com/armybassanglers
• LinkedInlinkedin.com/company/armybassanglers

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ArmyBassAnglers