BassFan
BassFan is a digital media property serving competitive bass fishing enthusiasts in North America with news, tournament coverage, rankings, and seasonal print guides, operating within Outdoor Sportsman Group's In-Fisherman network.
- Company typePrivate
- Founded2001
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What BassFan does
BassFan is a niche digital media brand focused on competitive and recreational bass fishing, operating as a property within Outdoor Sportsman Group's In-Fisherman network. The platform delivers news, tournament coverage, angler profiles, and rankings targeted at bass fishing enthusiasts in North America (USA and Canada). Core products include the BassFan website, iOS and Android mobile applications, an integrated digital magazine, the In-Fisherman companion podcast, In-Fisherman television programming, and recurring annual Bass Guide special-interest publications.
The underlying platform is a multi-format content distribution architecture combining web publishing, native mobile apps, and integrated print/TV cross-promotion rather than a single-channel destination. Content is produced on a free, ad-supported basis with paid digital subscriptions, print subscriptions, single-issue sales, and annual Bass Guide reference publications as monetization levers. Distribution is concentrated in North America, reflecting the endemic footprint of competitive bass fishing tournaments and the geographic concentration of the sport's participant base.
The business model is classic enthusiast-media economics: a freemium content funnel monetized through subscription tiers, one-off publication sales, and advertising against a niche but high-engagement vertical audience. As a brand within the privately held Outdoor Sportsman Group conglomerate, BassFan benefits from cross-publication audience sharing and shared production infrastructure but does not operate as a standalone entity with independent capital structure, leadership disclosure, or financial reporting.
BassFan firmographics
Firmographics- Name
- BassFan
- Legal name
- Outdoor Sportsman Group
- Website
- https://bassfan.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BassFan is a digital media property serving competitive bass fishing enthusiasts in North America with news, tournament coverage, rankings, and seasonal print guides, operating within Outdoor Sportsman Group's In-Fisherman network.
- Ownership category
- akta.pro rank
BassFan industry classification
Industry- Product category
- Outdoor Sports Media
- akta.pro primary industry
- Specialty Interest Cable Networks (Auto, Outdoor, Hobby) (MPABAFAM)
Keywords
Where BassFan is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
BassFan business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Digital Magazine Subscriptions: Annual and monthly digital subscriptions providing access to In-Fisherman and BassFan content across web and mobile apps. Digital access is now included with print subscriptions.
- Print Magazine Subscriptions: Physical magazine subscriptions to In-Fisherman publication which includes BassFan content coverage
- Single Issue Digital Sales: Individual digital issue purchases for tablets and phones through dedicated mobile applications
- Special Interest Magazine Sales: Standalone special interest publications like Bass Guide annual editions sold as single copies
- Advertising: Advertisement placements on the BassFan website and digital properties
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital Subscription with Print Option |
| Subscription | Monthly | Digital-Only Subscription |
| Unit Pricing | Pay-as-you-go | Single Digital Issues |
| Unit Pricing | Pay-as-you-go | Special Interest Publications |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
BassFan product offering
Product offeringCore offering
BassFan is a bass fishing media platform delivering news, expert tips, and tournament coverage to bass fishing enthusiasts. It operates as part of the In-Fisherman network under Outdoor Sportsman Group, offering digital and print magazine subscriptions, special interest publications, and mobile content access across iOS and Android platforms.
Product overview
BassFan is a comprehensive bass fishing content platform operating as part of the In-Fisherman media network. It offers a multi-section content ecosystem including News, Dock Talk, Opinion, World Rankings, Money Rankings, Angler of the Year Races, Angler Profiles, Calendar, and Feedback. The broader In-Fisherman umbrella also encompasses In-Fisherman TV (video content), In-Fisherman Storyline Podcast (audio), and the In-Fisherman Digital Magazine (print and digital subscriptions). Special interest publications like the annual In-Fisherman Bass Guide and Walleye Guide are available as separate products. The platform primarily serves bass fishing enthusiasts, tournament anglers, and outdoor recreation audiences across North America.
Differentiator
Problem solved
Functional benefit
Products and services
- BassFan Website
- In-Fisherman Digital Magazine Subscription
- In-Fisherman Print Magazine Subscription
- In-Fisherman Bass Guide
- BassFan Mobile App
Companies that use BassFan
Customer profileSegments3 records
Ideal customer profiles1 record
BassFan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BassFan partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- AFTCOminorAFTCO, a fishing apparel brand, partnered with B.A.S.S. Nation on conservation grants that were covered by BassFan news. This represents coverage/content relationship rather than a formal business partnership for BassFan.
- B.A.S.S. NationminorB.A.S.S. (Bass Anglers Sportsman Society) Nation is featured in BassFan tournament coverage and rankings. BassFan tracks B.A.S.S. Elite Series events and Angler of the Year races. This is primarily a coverage/content relationship.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
BassFan competitors and assessment
Company assessmentDirect peers
- In-Fisherman: In-Fisherman is BassFan's parent publication within Outdoor Sportsman Group, covering multi-species freshwater fishing. The two share infrastructure, audiences, and subscription products, making In-Fisherman the closest structural and editorial peer.
- B.A.S.S. (Bassmaster): B.A.S.S. operates Bassmaster.com, the official media property of the Bass Anglers Sportsman Society and the most direct competitor to BassFan. Both publish tournament news, angler rankings, and Bass Pro Tour / Elite Series coverage for the same audience of competitive bass anglers.
- Florida Sportsman: Florida Sportsman is a sister brand within the Outdoor Sportsman Group portfolio focused on saltwater and inshore fishing media. It shares the same corporate parent, multi-format publishing model, and subscription-driven revenue structure as BassFan.
- Game & Fish: Game & Fish is a sister Outdoor Sportsman Group brand covering hunting and fishing by state. It shares BassFan's parent, distribution infrastructure, and subscription/magazine revenue model, while extending the portfolio into adjacent outdoor verticals.
- Wired2fish: Wired2fish is a digital bass fishing media platform covering tournament results, gear, and techniques. It competes directly with BassFan for the same tournament-fan and serious-recreational angler audience, primarily through web and social channels.
- Major League Fishing: Major League Fishing operates the Bass Pro Tour and publishes its own coverage, results, and angler content. It is both a tournament organizer that BassFan covers and an increasingly direct media competitor with overlapping coverage of the same pro angler personalities.
- Fly Fisherman: Fly Fisherman is another Outdoor Sportsman Group sister publication covering fly fishing. It uses the same digital publishing, subscription, and multi-format strategy as BassFan but is focused on a distinct freshwater fishing niche.
Broad incumbents
- Outdoor Life: Outdoor Life is a generalist outdoor recreation publication covering hunting, fishing, and adventure. It serves the same enthusiast outdoor audience as BassFan but at a much broader topical scope, making it a broader-incumbent peer.
- Field & Stream: Field & Stream is a long-established outdoor recreation media brand covering fishing, hunting, and camping. It overlaps with BassFan on bass fishing content but competes more broadly across multiple outdoor verticals rather than specializing in bass.
Emerging players
- Tackle Warehouse: Tackle Warehouse is a leading online fishing tackle retailer that has expanded into editorial content, videos, and angler profiles. It overlaps with BassFan's audience and content categories but is anchored in commerce rather than media subscriptions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BassFan social profiles
Digital presenceBassFan financial estimates
Financial estimateRevenue estimate
Valuation estimate
BassFan leadership team
Management profileNumber of profiles
BassFan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BassFan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BassFan
What does BassFan do?
BassFan is a bass fishing media platform delivering news, expert tips, and tournament coverage to bass fishing enthusiasts. It operates as part of the In-Fisherman network under Outdoor Sportsman Group, offering digital and print magazine subscriptions, special interest publications, and mobile content access across iOS and Android platforms.
Is BassFan a public or private company?
BassFan is a private company. It is classified as corporate owned and is currently operating.
When was BassFan founded?
BassFan was founded in 2001. It employs 11 to 50 people.
Where is BassFan based?
BassFan is headquartered in Brooklyn, United States, in the North America region.
How does BassFan make money?
Five revenue lines are on record. Digital Magazine Subscriptions are the primary driver. The others are print Magazine Subscriptions, single Issue Digital Sales, special Interest Magazine Sales and advertising.
Who are BassFan's main competitors?
Direct peers on record are In-Fisherman, B.A.S.S. (Bassmaster), Florida Sportsman, Game & Fish, Wired2fish, Major League Fishing and Fly Fisherman. Broad incumbents are Outdoor Life and Field & Stream. Tackle Warehouse is listed as an emerging player.
Does BassFan have an API?
No public API is recorded for BassFan.
What industry is BassFan in?
BassFan's product category is Outdoor Sports Media. Its primary akta.pro industry code is MPABAFAM, Specialty Interest Cable Networks (Auto, Outdoor, Hobby).