Be Conscious

What Be Conscious does

Be Conscious is a privately held, founder-owned direct-to-consumer wellness brand headquartered in Mumbai, India. Founded by Gautam Kapur in 2016, the company sells natural anti-aging supplements (including Divine Glow, Spirulina Maxima, Vitamin C 500mg, Omega 3-6-9, COQ10, and Panch Tulsi), organic food products (grains, dals, honey, rice, seeds, super foods, and organic munchies), and a wellness book titled 'Don't Be Fooled: Be Conscious Fountain of Youth' (published by Partridge India in August 2016). The brand targets health-conscious Indian consumers seeking holistic, natural wellness solutions, with a horizontal segmentation approach addressing anti-aging support, organic food access, and nutritional awareness.

The commercial operation runs entirely through a single online storefront at beconscious.in, built on a commodity WordPress e-commerce stack using the GymEdge theme. The site offers standard cart and wishlist functionality, unit-level pay-as-you-go pricing denominated in Indian Rupees (₹59 to ₹1,150 per SKU), and free engagement tools including BMI, Body Fat, Protein Intake, and Water Intake calculators. A sub-brand called 'Mindstitute' extends the offering into mindfulness content. Distribution is exclusively domestic DTC, with no mobile app, no marketplace presence, and no disclosed international shipping or B2B channel.

The business model is transactional one-time-purchase commerce with three identified revenue streams: supplements, food products, and book sales. No subscription tier, loyalty program, or recurring billing exists. There is no institutional funding, no parent company, no disclosed headcount, no mobile app, no certifications, and no partnership or distribution alliances in the available data. The company therefore operates as a bootstrapped, founder-led micro-brand with limited digital surface differentiation beyond its branded content assets and calculator tools.

Name

Be Conscious

Legal name

Be Conscious Wellness

Website

https://beconscious.in

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Be Conscious is a Mumbai-based, founder-owned DTC wellness brand selling natural anti-aging supplements, organic foods, and a wellness book to health-conscious Indian consumers through its beconscious.in online store.

Ownership category

akta.pro rank

Product category

Wellness Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Healthy Aging & Cognitive Support Supplements (CRADAGAM)

akta.pro secondary industries

Health Food & Supplement Stores (CRAHAEAC), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• Anti-aging supplements
• Organic food products
• Dietary supplements
• Natural wellness products
• Holistic health products

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Product Sales - Supplements: Sale of anti-aging supplements including Divine Glow, Spirulina Maxima, Vitamin C, Omega 3-6-9, COQ10, and Panch Tulsi
2. Product Sales - Food Products: Sale of organic food products including grains, dals, honey, rice, seeds, and super foods
3. Book Sales: Sale of wellness book 'Don't Be Fooled: Be Conscious Fountain of Youth' published by Partridge India

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Be Conscious sells anti-aging dietary supplements (DIVINE GLOW, Spirulina Maxima, Vitamin C, Omega 3-6-9, COQ10, Panch Tulsi) and organic food products (grains, dals, honey, rice, seeds, super foods) directly to Indian consumers through its own e-commerce store. The brand also offers a wellness book titled "Don't Be Fooled: Be Conscious Fountain of Youth" and free online health calculators (BMI, Protein Intake, Water Intake, Body Fat) as engagement tools.

Product overview

Be Conscious is a wellness brand launched by Gautam Kapur that provides natural and holistic health solutions. The company offers a unified portfolio of anti-aging supplements (including DIVINE GLOW, Spirulina Maxima, Vitamin C, Omega 3-6-9, COQ10, and Panch Tulsi), organic superfoods and seeds (Flax, Pumpkin, Sunflower), grains and dals, honey, organic munchies, and rice. Additionally, the brand publishes a wellness book titled 'Don't Be Fooled: Be Conscious Fountain of Youth' and provides complimentary health tracking tools including Body Fat, Protein Intake, and Water Intake calculators. The Mindstitute appears to be an additional wellness service component.

Differentiator

Problem solved

Functional benefit

Brands

• Mindstitute: A section of the website dedicated to mindfulness/wellness content
• Don't Be Fooled: Be Conscious Fountain of Youth

Products and services

• Anti-Aging Supplements A category of dietary supplements designed for anti-aging and wellness support, including DIVINE GLOW, Spirulina Maxima, Power Packed Vitamin C 500mg, Omega 3-6-9 500mg, Super Antiaging Formula COQ10, and BE CONSCIOUS Panch Tulsi 30ml, sold to individual consumers in India.
• Super Foods (Seeds)
• Grains & Dals
• Honey
• Organic Munchies
• Rice
• Seeds
• Don't Be Fooled: Be Conscious Fountain of Youth (Book) Hardcover book by Gautam Kapur, published by Partridge India in August 2016, providing guidance on reading labels, essential nutrients, the impact of emotions on the body, emotional eating, and organic living for anti-aging, sold to individual readers.
• Mindstitute

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Oziva: Indian plant-based nutrition and wellness brand offering protein, beauty, and wellness supplements via DTC and marketplaces. Comparable to Be Conscious on natural/clean-label positioning, supplement-led catalog, and Indian health-conscious consumer base.
• Wellbeing Nutrition: India-based DTC wellness brand selling premium nutritional supplements (melts, effervescents, capsules) and superfoods through its own e-commerce site and marketplaces. Directly comparable to Be Conscious on product category, target buyer (health-conscious Indian consumer), and channel mix (DTC + Amazon India).
• Himalayan Organics: Indian supplement and organic-food brand selling plant-based vitamins, herbs, and organic staples (seeds, honey) on its own site and marketplaces. Closely comparable to Be Conscious on the combined supplements + organic-staples catalog and India-first distribution.
• TrueBasics (by WhollyHealth): India-focused supplement brand marketing condition-specific stacks (hair, skin, joint, men's/women's health) with a doctor-formulation angle. Comparable to Be Conscious on anti-aging/condition-specific supplement positioning, India DTC channel, and mid-priced SKU architecture.

Broad incumbents

• WOW Skin Science: Large Indian D2C wellness and personal-care brand with broad portfolios across supplements, apple-cider-vinegar, hair/skin nutrition, and organic foods. Comparable to Be Conscious on the wellness + organic-food DTC playbook, but with far greater scale, marketplace presence, and brand investment.
• HealthKart: India's leading online health-and-supplement retailer and brand house (MuscleBlaze, TrueBasics parent). Comparable to Be Conscious as a supplement retail/brand environment serving health-conscious Indian consumers online.
• MuscleBlaze (Bright Lifecare): One of India's largest sports and active-nutrition brands selling protein, multivitamins, and supplements across fitness channels and DTC. Comparable to Be Conscious on the supplement-led catalog and Indian consumer base, though predominantly sports-nutrition oriented.
• Organic India: Established Indian organic wellness brand offering Tulsi supplements, herbal formulations, and organic food staples across DTC, modern retail, and exports. Comparable to Be Conscious on Tulsi-based SKUs and organic-food positioning, but operates at substantially larger scale and breadth.

Emerging players

• Bold Care: Indian D2C wellness brand focused on men's hair, performance, and hormonal health supplements. Comparable to Be Conscious on India DTC supplement distribution and ingredient-led product pages, with a narrower men's-health niche.
• Plix: India-based plant-powered wellness brand selling effervescent and powder supplements across beauty, gut, and immunity categories via DTC. Comparable to Be Conscious on India wellness consumer and supplement-led DTC model, with a more concentrated beauty-from-within positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/BeConsciousIn
• Facebookfacebook.com/beconsciousfoodscience
• LinkedInlinkedin.com/company/be-conscious

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be Conscious