Notyfile AB

What Notyfile AB does

Notyfile AB is a privately held Swedish software company founded in 2017 and headquartered in Örebro, Sweden, that sells a cloud-based, modular customer relationship management (CRM) platform targeted primarily at Swedish small and mid-sized businesses. The core product, the Notyfile CRM Platform, is built around a module-based architecture: customers subscribe to a base platform and select add-on modules (Customer Management, Contract Management, E-signing, Prospect View, Quote Management, Dashboard, Marketing Automation, Dialer, Project Management, and Support). The platform also embeds Naia AI, a text-based AI assistant that analyzes deals and surfaces personalized sales recommendations inside the workflow. Technology is delivered as a SaaS offering with a published API (apidocs.notyfile.se), a GDPR-compliant infrastructure, and a 99.9% uptime commitment.

The company's go-to-market combines product-led growth (self-serve free trial via notyfile.se) with inside sales and a personal account manager model for larger accounts, all delivered in Swedish. Distribution is exclusively domestic, and customer logos span enterprise (ArcelorMittal, Cloud Gruppen, ENWELL, firstcom europe), mid-market (Tell Sverige, Telways), and SMB (Frösö Park Hotel, Johns kök och bar, Helistens Mark & Asfalt, Zinko Collections) segments. Pricing is not publicly disclosed but is structured as a monthly subscription that varies with the number of modules selected. A core integration partnership with Fortnox, Sweden's dominant accounting platform, provides order and contract synchronization. The company reports 3,000+ active users and operates with 1-10 employees, indicating a lean, bootstrapped operating profile with no disclosed external funding.

Name

Notyfile AB

Legal name

Notyfile AB

Website

https://notyfile.se

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Notyfile AB is a Swedish, cloud-based modular CRM platform serving SMB and mid-market companies in Sweden with subscription-based access to customer management, sales, contract, and AI-assisted deal insights.

Ownership category

akta.pro rank

Product category

Customer Relationship Management (CRM) Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Customer relationship management
• Sales automation software
• Contract management software
• Marketing automation platform
• Modular CRM software

Headquarters

HQ city

Örebro

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS: Module-based SaaS CRM subscription with monthly billing. Customers can customize their package by selecting modules that suit their needs, with pricing varying based on selected functionality.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Notyfile AB sells a modular, cloud-based CRM platform targeted at Swedish SMBs and mid-market companies. The core platform covers customer management, contract management, e-signing, quote management, prospect tracking, marketing automation, project management, an integrated dialer, and support ticketing, with Naia AI providing AI-driven deal insights. Customers subscribe on a monthly basis and customize their package by selecting individual modules.

Product overview

Notyfile AB offers a modular CRM platform with a core platform and multiple add-on modules. The main product is the Notyfile CRM Platform, which customers customize by selecting modules that suit their business needs. Key modules include Customer Management (core functionality), Contract Management, E-signing, Prospect View, Quote Management, Dashboard, Marketing Automation, Dialer, Project Management, and Support. The platform also includes Naia AI, an intelligent AI assistant that analyzes deals and provides personalized recommendations. Users can customize their CRM by choosing and combining modules as their business evolves.

Differentiator

Problem solved

Functional benefit

Brands

• Naia AI: AI-driven intelligent assistant integrated into the Notyfile CRM platform that analyzes deals, identifies opportunities, and provides personalized recommendations.

Products and services

• Notyfile CRM Platform

Quantifiable outcome

• 3000+ active users
• +1 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature9 records

Partnerships

One partnership is on record.

• FortnoxcoreTechnology or IntegrationFortnox integration allows customers to sync orders and contracts. Zinko Collections AB uses this integration for order management. Fortnox is a leading Swedish accounting software platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Salesforce: Dominant global CRM incumbent spanning sales, service, marketing and commerce with Einstein AI. Sets the upper-bound benchmark Notyfile's AI (Naia AI) is implicitly competing against for enterprise accounts such as ArcelorMittal.
• HubSpot: Global horizontal CRM, marketing automation and customer service platform with a strong SMB/mid-market flywheel. Competes with Notyfile across sales, marketing automation, service and AI-assisted selling.
• Zoho CRM: Broad, modular CRM suite with à la carte add-on modules across sales, marketing, contracts and support — direct product-architecture analogue to Notyfile's modular SaaS approach, with a vastly larger global footprint.

Direct peers

• Pipedrive: Estonian-born CRM focused on SMB and mid-market sales teams with a modular, ease-of-use-led SaaS model — closely mirrors Notyfile's positioning, customer profile and go-to-market philosophy.
• Capsule CRM: SMB-focused, simple-to-use CRM with third-party integrations and a lightweight sales-pipeline emphasis. Direct competitor for very small Swedish businesses that might otherwise evaluate Notyfile.
• Insightly: Mid-market CRM combining sales, projects and marketing in a single platform. Comparable feature breadth and customer profile to Notyfile's project + CRM combination.
• Freshsales (Freshworks): SMB-focused horizontal CRM with built-in AI, telephony and marketing features sold on a modular SaaS basis. Closely comparable in target buyer, feature breadth and pricing philosophy to Notyfile.
• Lime CRM: Nordic CRM vendor with strong presence in Sweden and Norway, selling to mid-market companies. Direct regional and functional overlap with Notyfile's Swedish SMB/mid-market positioning.
• SuperOffice: Long-established Nordic CRM player serving SMB and mid-market in Scandinavia. Competes head-to-head with Notyfile for the same Swedish/Nordic CRM budget.

Emerging players

• Vtiger: Modular SMB CRM with AI assistance and a focus on simplicity and value pricing — comparable niche, customer size and feature philosophy, and a likely substitute for budget-constrained Notyfile prospects.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Notyfile AB