What Travel Club does

Travel Club is a Spanish multi-partner consumer loyalty program operated by Air Miles España, S.A., a joint venture formed in 1996 and jointly owned by Repsol, Iberia, and EROSKI. The program enables over 6.8 million registered members to earn points through everyday purchases at more than 12,600 physical establishments, 159 online partner stores, travel bookings, and service contracts; points are redeemable for gifts, travel, discounts, sweepstakes, or charitable donations through the Travel Club en Acción program. The platform is delivered through a website, native iOS/Android mobile app, and browser extension, with member identity interoperable across the Travel Club card, Repsol Travel card, EROSKI Club card, and a virtual card in-app.

The underlying technology is a transaction-tracking loyalty engine that integrates with partner point-of-sale and e-commerce systems to credit points automatically, supplemented by a co-branded Mastercard issued by Santander Consumer Finance (migrated from BBVA in 2025) that layers card-based interchange economics on top of the partner earning network. Travel Club also operates an integrated in-house travel booking platform (Viajes Travel Club) offering 28M+ accommodation options and 49 travel brand partners, alongside a digital gift catalog of 466+ items and a gamified "Juega y Gana" sweepstakes module.

The business model combines three revenue streams: (1) affiliate and referral commissions from partner transactions routed through Travel Club, which is the primary mechanism; (2) interchange and card-related revenue from the co-branded Mastercard, where cardholders earn 6€=1 point on all purchases; and (3) managed-service revenue from the InLoyalty B2B division, which provides loyalty program infrastructure to more than 30 external corporate clients. Membership is free to consumers, and go-to-market is driven by partner cross-promotion across the JV parents' customer bases, digital channels (web, app, email, social, browser extension), and word-of-mouth.

Name

Travel Club

Legal name

Air Miles España, S.A.

Website

https://travelclub.es

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Travel Club is a Spanish multi-partner consumer loyalty program operated by Air Miles España (JV of Repsol, Iberia, and EROSKI). It enables 6.8M+ members to earn points at 12,600+ physical establishments, 159 online stores, and travel partners, redeemable for gifts, travel, and discounts.

Ownership category

akta.pro rank

Product category

Consumer Loyalty Program

NAICS

Travel Agencies (56151)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

akta.pro secondary industries

Loyalty Commerce & Affiliate/Offer Platforms (Shopping Portals, Cashback, Offers) (THALAKAJ), Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle) (THALAKAA)

Keywords

• Consumer loyalty program
• Travel booking platform
• Affiliate shopping portal
• Co-branded credit card
• Rewards redemption platform

Headquarters

HQ city

Alcobendas

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Affiliate commissions from partner transactions: Travel Club earns commission/referral fees when members make purchases through its partner network (online stores, travel bookings, service contracts). This is the primary revenue mechanism where the program tracks member purchases and receives a percentage or fixed fee from partners.
2. Co-branded credit card fees: Mastercard Travel Club issued by Santander Consumer Finance generates interchange fees and card-related revenue. Cardholders earn 6 euros = 1 point on purchases, with bonuses for card activation and first purchase.
3. B2B loyalty solutions (InLoyalty): Air Miles España operates InLoyalty division providing loyalty program services to corporate clients. 30+ companies are associated with Travel Club, leveraging the platform for their customer loyalty programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Travel Club is a multi-partner consumer loyalty program operated by Air Miles España S.A. (jointly owned by Repsol, Iberia, and EROSKI) that allows members to earn points through purchases at 12,600+ physical establishments, 159+ online stores, travel bookings, and service contracts. Points are redeemed for physical gifts, travel, discounts, sweepstakes entries, and charitable donations. The platform includes an integrated travel booking engine, an affiliate shopping portal, a gift catalog, a co-branded Mastercard, and a mobile app with virtual card functionality.

Product overview

Travel Club is a multi-partner loyalty program operated by Air Miles España (a joint venture of REPSOL, IBERIA, and EROSKI) with over 6.8 million members. The platform operates as a points-based ecosystem consisting of the core Travel Club Loyalty Program, the Viajes Travel Club travel booking platform (offering accommodations, flights, car rentals, and packages with 1 point per € earned), the Compras Online affiliate shopping portal (159+ stores, up to 4 points per €), the Regalos y Suscripciones digital gift catalog (466+ items), the Descuentos y Sorteos promotional section (31 active deals), the Juega y Gana gamification feature, the Travel Club en Acción solidarity program (reforestation and humanitarian donations), the co-branded Tarjeta Mastercard Travel Club credit card issued by Santander Consumer Finance, and a Mobile App with virtual card functionality. Members earn points across physical establishments (12,600+), online shopping, travel bookings, and service contracts, then redeem them for gifts, travel, discounts, and charitable donations.

Differentiator

Problem solved

Functional benefit

Brands

• Travel Club Mastercard: Co-branded credit card issued by Santander Consumer Finance that allows members to earn Travel Club points on purchases.
• Inloyalty

Products and services

• Travel Club Loyalty Program A multi-partner loyalty program allowing members to earn points through purchases at 12,600+ associated establishments, 159+ online stores, travel bookings, and service contracts. Points are redeemed for gifts, travel, discounts, sweepstakes entries, and charitable donations. Free membership with no subscription fee.
• Viajes Travel Club An integrated travel booking platform offering accommodations, flights, car rentals, packages, cruises, activities, transfers, and bus/train tickets with 28M+ accommodation options and 49 travel brand partners. Members earn 1+ point per euro on reservations.
• Compras Online (Online Shopping Portal) An affiliate shopping portal aggregating 159+ partner online stores across categories including beauty, electronics, fashion, sports, and home goods. Members earn up to 4 points per euro on purchases made through the portal.
• Tarjeta Mastercard Travel Club A co-branded Mastercard credit card issued by Santander Consumer Finance offering 4,000+ bonus points on activation, 1,000+ on first purchase over €60, and 6€ = 1 point on all purchases. Features contactless payments, mobile wallet support (Apple Pay, Google Pay, Samsung Pay), and travel accident insurance up to €120,000. No issuance or maintenance fees.
• InLoyalty (B2B Loyalty Solutions) A B2B division providing managed loyalty program services and marketing solutions to corporate clients. 30+ companies are associated with Travel Club, leveraging the platform for their own customer loyalty programs.
• Travel Club en Acción (Solidarity Program) A corporate social responsibility initiative allowing members to donate accumulated points to environmental reforestation (Fundación Repsol Motor Verde, Treedom with 3.5M+ trees planted), disaster relief (Cruz Roja Española), and humanitarian development projects (Ayuda en Acción). Donations start at 100 points.

Quantifiable outcome

• 5 million registered members
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

22 partnerships are on record, tiered core and minor.

• EROSKIcoreGTM or Marketing Partner · 1 January 1996Major Spanish supermarket chain (hypermarkets, supermarkets, online grocery) with 12,600+ establishments. Members earn 8 points per 60 euros weekly at EROSKI stores and 7 points per 50 euros online. One of the three founding partners of Air Miles España.
• RepsolcoreGTM or Marketing Partner · 1 January 1996Leading Spanish energy company with 3,500+ gas stations. Members earn 1 point per 6L fuel, 1 point per 2 euros in shops/carwashes. Also offers electricity/gas contracts with up to 12,000 bonus points and 25,000 points for EV charger installation. One of the three founding partners of Air Miles España.
• IberiacoreGTM or Marketing Partner · 1 January 1996Flagship Spanish airline. Members earn 300 points per flight booking. One of the three founding partners of Air Miles España.
• CleardentminorGTM or Marketing PartnerDental clinic network with 20+ years experience. Members earn 500 points for first visit and 2 points per euro on all dental treatments including implants, orthodontics, and general care.
• Gaes (Amplifon)minorGTM or Marketing PartnerHearing care specialist with 750+ centers in Spain and 70+ years experience. Members earn 1 point per euro on hearing aid purchases. Free hearing assessments available.
• SeurminorGTM or Marketing PartnerLeading Spanish courier with 80+ years history and 10,000+ professionals. Members earn 1 point per 3 euros on shipments; 5 bonus points for package pickups at SEUR Pickup locations (9,500 pickup points).
• Azul Marino ViajesminorGTM or Marketing PartnerTravel agency network with 200+ agencies across Spain. Members earn 1 point per 5 euros on vacation packages and hotel bookings through W2M tour operators.
• MidasminorGTM or Marketing PartnerCar maintenance chain with 190+ workshops in Spain. Members earn 2 points per 5 euros on all services: brakes, tires, suspension, batteries, air conditioning, and more.
• Santander Consumer FinancecoreStrategic or Co-development PartnerIssues the Travel Club Mastercard co-branded credit card. Card is free with no issuance/maintenance fees. Earns 6 euros = 1 point on all purchases, plus 4,000 bonus points on activation and 1,000 on first 60 euro purchase. Includes travel accident insurance up to 120,000 euros.
• Compara y AseguraminorGTM or Marketing PartnerInsurance comparator with coverage for auto, home, life, health, dental, pet, and more. Members earn 1 point per euro on policy premiums and renewals.
• ERGO Seguros de ViajeminorGTM or Marketing PartnerTravel insurance specialist with 100+ years experience. Members earn 11 points per euro on all travel insurance purchases including vacation, annual, and cancellation policies.
• InterbusminorGTM or Marketing PartnerBus transport company with 90+ years operating intercity routes across Spain and to Tangier. Members earn 1 point per euro on ticket purchases for routes including Madrid-Málaga-Algeciras and Murcia connections.
• MiraviaminorGTM or Marketing PartnerE-commerce platform under Alibaba Group. Members earn 4 points per euro on purchases (beauty, fashion, home, sports, electronics).
• SheinminorGTM or Marketing PartnerFast fashion e-commerce. Members earn 4 points per euro for new customers, 1 point per euro for existing customers.
• El Corte InglésminorGTM or Marketing PartnerMajor Spanish department store. Members earn 2 points per euro on all purchases excluding supermarket, travel agency, insurance, and gift cards.
• VuelingminorGTM or Marketing PartnerSpanish low-cost airline. Members earn 300 points per flight reservation.
• LogitravelminorGTM or Marketing PartnerOnline travel agency. Members earn 3 points per euro on package vacations and 2 points per euro on other bookings.
• Hoteles.comminorGTM or Marketing PartnerAccommodation booking platform with hundreds of thousands of options worldwide. Members earn 2 points per euro on accommodation.
• Barceló HotelsminorGTM or Marketing PartnerHotel chain across Europe, Africa, Latin America, Caribbean. Members earn 2 points per euro on reservations.
• Fundación Repsol (Motor Verde)minorStrategic or Co-development PartnerReforestation project in partnership with Travel Club Solidario. Members donate points to plant trees in burned areas of Las Hurdes (Extremadura) and Grandas de Salime (Asturias). Project creates rural employment and biodiversity recovery. 3,675 trees planted and 882kg CO2 offset so far.
• Cruz Roja EspañolaminorStrategic or Co-development PartnerSpanish Red Cross emergency relief fund. Members donate points starting at 100 points to support disaster relief efforts including DANA Valencia emergency response.
• TreedomminorStrategic or Co-development PartnerTree planting platform. Members donate points to plant trees globally. Trees are photographed, geolocated, and cared for by local farmers. Over 3.5 million trees planted through Travel Club partnership.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nectar (UK): UK coalition loyalty program owned by Sainsbury's. Closest structural analog: multi-partner earn, multi-redemption, large member base, and integration with a co-brand financial-services partner.
• Swagbucks / MyPoints (Prodege): Online shopping rewards portal where members earn points for purchases through affiliate links — directly comparable to Travel Club's Compras Online affiliate portal (159 stores) on the digital earning side.
• Payback (India/Global): Multi-retailer coalition loyalty program with points earned across grocery, fuel, and travel categories. Directly comparable earn-and-burn model with similar network economics.
• Aerolíneas Plus / LoyaltyOne (Air Miles): Global Air Miles coalition programs. Directly comparable multi-partner coalition loyalty model with similar earn-at-partners, redeem-for-travel-and-gifts mechanics — Air Miles España was historically an Air Miles global franchise.

Regional players

• Club de Suscriptores ABC (Vocento): Spanish newspaper-linked subscriber loyalty program with member rewards. Comparable as a Spain-only membership program offering discounts and rewards across partner merchants, targeting similar Spanish mass-affluent consumers.
• Livelo (Brazil): Brazilian multi-brand coalition loyalty program with similar partner-aggregation and travel-co-brand strategy. Comparable because it operates a structurally similar loyalty coalition in a different geographic market, illustrating coalition model in Spanish-speaking/LATAM analog markets.

Emerging players

• Repsol Más: Repsol's direct-to-consumer loyalty and payments program. Comparable because Repsol (a Travel Club parent) operates its own earn-and-redeal mechanics that overlap with Travel Club's fuel-related earning categories.
• Iberia Plus: Iberia's own frequent-flyer program. Directly comparable because Iberia is both a founding partner of Travel Club and a competing loyalty operator within the same Spanish travel/consumer spend pool.

Broad incumbents

• El Corte Inglés Card: Department-store co-brand card and integrated rewards program. Comparable as one of Spain's largest consumer loyalty schemes with similar earn/burn mechanics and overlapping partnership set (member partners are also El Corte Inglés customers).
• Bankinter Travel / CaixaBank Loyalty Programs: Spanish banks operating card-linked rewards, travel portals, and merchant offers. Comparable because they integrate earn/spend mechanics that compete for the same Spanish cardholder wallet Travel Club targets via its Mastercard co-brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/travelclub_es
• Facebookfacebook.com/travelclub.es
• LinkedInlinkedin.com/company/air-miles-espa-a-s-a-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travel Club