CellBazaar
- Company typePrivate
- Founded2006
- HeadquartersDhaka, Bangladesh
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What CellBazaar does
CellBazaar is a Bangladeshi online classifieds marketplace founded in 2006 and headquartered in Dhaka. The platform enables individual consumers, small businesses, service providers, and employers/job seekers to post and browse listings across 16-17 main categories and 250+ subcategories, including Mobiles, Electronics, Vehicles, Property, Fashion, Services, Jobs, and Healthcare. It operates through a web platform at cellbazaar.com alongside native iOS and Android applications, with multi-language support in English and Bangla to serve Bangladesh's domestic market.
The product is a self-serve, product-led marketplace where sellers register, create accounts, and post classified listings with optional paid promotional enhancements (Featured, Urgent, Highlight, Top, Bump Up). The technology stack is a standard web-and-mobile classifieds architecture with no disclosed AI/ML, API, or third-party integrations. CellBazaar is owned by Telenor Group, one of the largest global mobile operators, which acquired the company in 2006; it operates as a privately held subsidiary under CellBazaar/Cellbazaar branding.
The business model combines freemium subscriptions with transactional promotion fees. The free tier allows up to 100 listings; the Silver membership tier costs 500 BDT (~$4.20 USD) per month and adds an urgent listing feature plus a membership badge. Promotional add-ons such as Urgent (749 BDT one-time) and Featured placement are sold à la carte, providing the primary monetization lever beyond subscriptions. GTM is self-serve PLG with no enterprise sales motion or disclosed outbound channels.
CellBazaar firmographics
Firmographics- Name
- CellBazaar
- Legal name
- CellBazaar
- Website
- https://cellbazaar.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CellBazaar industry classification
Industry- Product category
- Online Classifieds Marketplace
- NAICS
- Other Services Related to Advertising (54189)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- C2C Generalist Classifieds & Listings Marketplaces (CRAFAAAB)
- akta.pro secondary industry
- Generalist Marketplaces & Online Malls (BPAMAGAA)
Keywords
Where CellBazaar is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices1 record
Markets served
CellBazaar business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Membership Subscriptions: Monthly subscription tiers providing listing benefits and promotional features. Free tier allows 100 listings; Silver tier (500৳/month) includes urgent listing and membership badge; additional promotional features available for purchase.
- Listing Promotions: Sellers pay for promotional features: Featured (extra badge and homepage section placement), Urgent (red banner with filtering), Highlight (yellow background), Top (prime positioning), Bump Up ( repost/relisting while preserving view counter). These are one-time or recurring fees per listing.
- Featured Listings: Paid promotional placement for listings to gain additional visibility and buyer attention
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic listing capabilities |
| Subscription | Monthly | Silver membership with urgent listings and badge |
| One time/ perpetual license | Pay-as-you-go | Urgent sell promotional feature |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
CellBazaar product offering
Product offeringCore offering
CellBazaar operates an online classified advertising and marketplace platform that enables individual users and small sellers in Bangladesh to post and browse listings across 17 main categories (including Mobiles, Electronics, Vehicles, Property, Fashion, Jobs, Services, Healthcare) with 250+ subcategories. The platform supports both free basic listings (up to 100 posts) and paid promotional features (Featured, Urgent, Highlight, Top, Bump Up) along with a Silver membership tier to boost listing visibility and transaction speed.
Product overview
CellBazaar operates as a classified advertising marketplace platform for Bangladesh, offering a core listing service where users can post and browse classified ads across 16 main categories (Mobiles, Electronics, Vehicles, Property, Home Living, Pets & Animals, Fashion, Hobbies/Sports/Kids, Business & Industry, Essentials, Education, Jobs, Services, Healthcare). The platform supports both free and paid membership tiers (Free with 100 listing posts, Silver at 500৳/month with urgent listing and badge), and offers optional promotional add-ons (Featured, Urgent, Highlight, Top, Bump Up) to boost listing visibility.
Differentiator
Problem solved
Functional benefit
Products and services
- CellBazaar Classified Ads Platform An online classified advertising and marketplace platform enabling individual users and small sellers to post and browse listings across 17 main categories (Mobiles, Electronics, Vehicles, Property, Home Living, Pets & Animals, Fashion, Hobbies/Sports/Kids, Business & Industry, Essentials, Education, Jobs, Services, Healthcare) with 250+ subcategories. Buyers and sellers connect locally to facilitate transactions in Bangladesh.
- Membership Plans (Free, Silver) Tiered monthly membership program for sellers offering increasing listing limits and promotional benefits. Free tier allows up to 100 listing posts; Silver tier at 500 BDT/month includes an Urgent listing limit (1 for 1 day) and a Membership badge.
- Listing Promotions Promotional add-on features sellers can purchase to increase listing visibility: Featured (extra badge and homepage placement), Urgent (red banner with filtering, 749 BDT, up to 2x more views), Highlight (yellow background), Top (prime positioning, up to 6x more views), and Bump Up (repost/relist while preserving view counter).
Companies that use CellBazaar
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
CellBazaar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CellBazaar partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights3 records
CellBazaar competitors and assessment
Company assessmentOthers
- Craigslist: Craigslist is the original horizontal classifieds marketplace and the conceptual ancestor of all C2C listing platforms. It serves as a long-tail, low-monetization reference point against which CellBazaar's freemium-plus-promotion model can be benchmarked.
Regional players
- Quikr: Quikr is a leading horizontal C2C classifieds platform in India operating across vehicles, real estate, jobs, and services. It is directly comparable in product model to CellBazaar and serves as the regional South Asian benchmark for classifieds monetization and category breadth.
- Dubizzle: Dubizzle is a leading classifieds marketplace in the Middle East (UAE, Egypt, etc.) with similar horizontal category coverage and paid-promotion monetization. It is a useful emerging-market peer benchmark for what scaled classifieds looks like in adjacent geographies.
- Chaldal: Chaldal is Bangladesh's largest online grocery and essentials delivery platform. While primarily B2C grocery rather than classifieds, it competes for local e-commerce wallet share and demonstrates the scale of Bangladesh digital commerce that CellBazaar operates within.
Broad incumbents
- Daraz: Daraz is the leading B2C e-commerce marketplace in Bangladesh (Alibaba-backed) covering electronics, fashion, and general merchandise. While its core model is first-party/third-party retail rather than classifieds, it competes for similar seller and buyer mindshare and represents the most-funded local e-commerce player.
- Facebook Marketplace: Facebook Marketplace is the dominant free C2C listings destination globally, including in Bangladesh where Facebook penetration is very high. It competes directly with CellBazaar for C2C listing volume with the structural advantages of free listings and built-in social graph messaging.
- OLX: OLX is a global horizontal classifieds platform (now under OLX Group / EMK Capital) operating across multiple emerging markets including South Asia. It is the international benchmark for C2C classifieds marketplaces and shares CellBazaar's category breadth and listing-based monetization, though at much larger scale.
Emerging players
- Carousell: Carousell is a mobile-first C2C marketplace dominant across Southeast Asia. It is comparable to CellBazaar in horizontal category coverage, self-serve listing flow, and freemium-promotion monetization, and represents the emerging-market peer benchmark for mobile UX.
- Avito: Avito is a leading generalist classifieds platform in Morocco and other emerging markets. It is comparable to CellBazaar in category breadth, freemium + promoted-listing model, and emerging-market positioning, though in a different geography.
Direct peers
- Bikroy.com: Bikroy.com is Bangladesh's leading horizontal online classifieds marketplace, offering listings across vehicles, property, electronics, jobs, and services. It is the closest direct competitor to CellBazaar in Bangladesh with a near-identical product, target audience, and freemium/featured-listing monetization model.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CellBazaar social profiles
Digital presenceCellBazaar financial estimates
Financial estimateRevenue estimate
Valuation estimate
CellBazaar leadership team
Management profileNumber of profiles
Profiles1 record
CellBazaar funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CellBazaar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CellBazaar
What does CellBazaar do?
CellBazaar operates an online classified advertising and marketplace platform that enables individual users and small sellers in Bangladesh to post and browse listings across 17 main categories (including Mobiles, Electronics, Vehicles, Property, Fashion, Jobs, Services, Healthcare) with 250+ subcategories. The platform supports both free basic listings (up to 100 posts) and paid promotional features (Featured, Urgent, Highlight, Top, Bump Up) along with a Silver membership tier to boost listing visibility and transaction speed.
Is CellBazaar a public or private company?
CellBazaar is a private company. It is classified as corporate owned and is currently operating.
When was CellBazaar founded?
CellBazaar was founded in 2006. It employs 11 to 50 people.
Where is CellBazaar based?
CellBazaar is headquartered in Dhaka, Bangladesh, in the Asia region.
How does CellBazaar make money?
Three revenue lines are on record. Membership Subscriptions are the primary driver. The others are listing Promotions and featured Listings.
Who are CellBazaar's main competitors?
Craigslist is listed as an others. Regional players are Quikr, Dubizzle and Chaldal. Broad incumbents are Daraz, Facebook Marketplace and OLX. Emerging players are Carousell and Avito. Bikroy.com is listed as a direct peer.
Does CellBazaar have an API?
No public API is recorded for CellBazaar.
What industry is CellBazaar in?
CellBazaar's product category is Online Classifieds Marketplace. Its primary akta.pro industry code is CRAFAAAB, C2C Generalist Classifieds & Listings Marketplaces, with a secondary code of BPAMAGAA, Generalist Marketplaces & Online Malls. Its NAICS code is 54189 and its SIC code is 5960.