Pinnacle Sales & Marketing

What Pinnacle Sales & Marketing does

Pinnacle Sales & Marketing Inc. (operating as Pinnacle Sanitation) is a privately held B2B sales and marketing intermediary in the janitorial and sanitation industry, founded in 1991 and headquartered in Countryside, Illinois. The company connects manufacturers and distributors of cleaning and sanitation products with end users across education, healthcare, hospitality, building service contractors, and retail verticals, generating revenue via sales commissions and support services on transactions facilitated through its network. Its stated differentiators are a 30-year industry presence, a sales team with deep janitorial/sanitation tenure, and individualized sales support and training for distributors.

Pinnacle operates with a very small team (1-10 employees) and has no disclosed technology platform, proprietary software, API, AI, or app products; it functions as a relationship-driven channel intermediary rather than a technology company. Since January 1, 2021 it has been a wholly-owned subsidiary of Packaging Resources Inc (PRI), a strategic operating company that has delivered packaging solutions for 25 years to food processors, food service operators, retailers, restaurants, and caterers. The PRI affiliation expanded Pinnacle's product mix and combined sales team, but no financial metrics, customer counts, or growth indicators are publicly disclosed. Geographic scope is limited to the Midwest United States.

Name

Pinnacle Sales & Marketing

Legal name

Pinnacle Sales & Marketing Inc.

Website

https://pinnaclesmi.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Pinnacle Sales & Marketing (DBA Pinnacle Sanitation) is a privately held B2B sales and marketing intermediary that connects janitorial and sanitation product manufacturers, distributors, and end users across education, healthcare, hospitality, and building service contractor verticals in the Midwest US.

Ownership category

akta.pro rank

Headquarters

HQ city

Arlington Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Sales and Marketing Services: The company generates revenue by providing sales and marketing services to manufacturers and distributors in the janitorial and sanitation industry. As part of the Packaging Resources Inc. family, they facilitate connections between manufacturers, distributors, and end users, earning revenue through sales commissions and support services.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Pinnacle Sales & Marketing operates as a sales and marketing intermediary that connects manufacturers and distributors of janitorial and sanitation products with end users across education, healthcare, hospitality, building service contractor, and retail segments. The company provides sales representation, individualized distributor training, and communication support to facilitate the flow of high-quality janitorial products to facility operators.

Product overview

Pinnacle Sales & Marketing operates as a single product offering under the Pinnacle Sanitation brand. The company serves as a sales and marketing intermediary, connecting manufacturers and distributors of janitorial and sanitation products with end users across multiple industries including Education, Health Care, Hospitality, and Building Service Contractors. As part of the Packaging Resources, Inc. (PRI) family since January 2021, the company offers an expanded product mix in the janitorial-maintenance-supply category.

Differentiator

Problem solved

Functional benefit

Products and services

• Pinnacle Sanitation Janitorial and sanitation product sales representation and distribution support that connects manufacturers, distributors, and end users (education, healthcare, hospitality, building service contractors, retail) for facility cleaning and maintenance operations.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Packaging Resources Inc (PRI)coreOthers · 1 January 2021Packaging Resources Inc acquired Pinnacle Sales and Marketing on January 1, 2021. PRI has been delivering cost-effective, creative packaging solutions for 25 years to Food Processors, Food Service, Retailers, Restaurants, and Catering through integrated partnerships. As part of the PRI family, Pinnacle offers an expanded product mix delivered by a committed group with established customer service reputation.

Scale indicators1 record

Recent moves1 record

Expansion highlights2 records

Direct peers

• Holloway Distribution: Janitorial and sanitation products distributor serving commercial and institutional markets in the US — comparable to Pinnacle in channel role and product mix, representing a regional peer with similar go-to-market approach.
• WAXIE Sanitary Supply: Western US janitorial and sanitation distributor with deep vertical coverage in education, healthcare, hospitality, and building services — comparable to Pinnacle in product focus and customer-segment mix, though operating in a different region.
• State Industrial Products: Manufacturer and distributor of industrial cleaning and maintenance products with a direct sales force serving commercial, institutional, and industrial customers — overlapping with Pinnacle in the B2B janitorial/sanitation channel while owning the underlying product IP.
• Imperial Dade: One of the largest US janitorial, sanitation, and foodservice product distributors, operating a sales force that connects manufacturers with end users across education, healthcare, hospitality, and building service contractors — closely matching Pinnacle's vertical exposure and channel model, though at significantly greater scale.
• Brady Industries: Full-line janitorial and sanitation distributor serving commercial and institutional customers across the western and central US with sales support and product distribution — directly comparable to Pinnacle's B2B channel role and product mix.
• HP Products: Indiana-based janitorial and sanitary supply distributor with a dedicated sales force serving commercial and institutional markets in the Midwest — same geography and similar vertical focus as Pinnacle, with overlapping end customers.

Broad incumbents

• Bunzl: Global distribution company providing janitorial/sanitation, foodservice, and other supplies across multiple industries. Operates at vastly greater scale and breadth than Pinnacle but overlaps directly in the janitorial/sanitation channel connecting manufacturers with end users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinnacle Sales & Marketing