What 3rd & Lamar Media does

3rd & Lamar Media is an Austin, Texas-based boutique video production agency that produces brand stories, customer testimonials, product explainers, animated demos, paid-social creative, and live-event coverage for high-growth technology, D2C e-commerce, CPG, entertainment, and government clients. Its public client roster spans enterprise brands (UFC, athenahealth, Tom Segura, Glenfarclas, Nerf x Reebok, C4 x WWE, Williams Fire, Bubs), mid-market tech and commerce players (Profound Commerce, QuickStart, Liquibase, Meritize, Austin Monthly, YMH Studios), and tech/AI startups (Hapax AI, Refraction AI, Bitwire, Apptronik). Co-founder & CEO Nick Schenck leads the business alongside co-founder/head of production Tony Stolfa, with the firm operating as a privately held, bootstrapped independent based at a 1,600-sq-ft studio north of the Mueller neighborhood in Austin.

The agency's core technology asset is a cinema-robot motion-control rig built around a KUKA primary industrial robot on a custom platform, integrated with Camerabotics Lensmaster timeline-based software, Tilta FIZ focus motors, and FBX-exportable camera paths that allow 3D objects and virtual backgrounds to track against the move in post-production. Studio Director Ari Morales also leads a beta co-development with Tormach on a second cinema robot, providing repeatability down to one-thousandth of an inch and moves up to 13 mph — a precision filmmaking capability few competing boutique shops operate. The 2026 Tech Company Showreel explicitly positions the agency around AI, cybersecurity, FinTech, software, and robotics brands, with thought-leadership content (e.g., "Your Onboarding Model Should Shape Your Video Strategy") segmenting clients by PLG, hybrid-motion, and sales-led onboarding flows.

The business model is professional services, project-based, and quote-driven: pricing depends on ten variables (scripting, talent, locations, production days, art direction, crew, specialization, timing, animation, and deliverable count) and the "Iron Triangle" of quality, speed, and budget. The agency has begun productizing parts of this offering into discrete modules — a 30-Day Video Launchpad (Aug 2025) and a Video Visibility Audit (Apr 2025) — and pairs production with downstream paid media and influencer/UGC execution across Meta, YouTube, Reddit, and Quora. Distribution runs through direct website inquiries, the exclusive May 2025 production partnership with PR by the Book (which anchors a multi-year non-tech recurring channel), and direct studio/equipment rentals, with no public funding, institutional investors, or M&A activity disclosed.

Name

3rd & Lamar Media

Legal name

3rd & Lamar Media

Website

https://3rdandlamar.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

3rd & Lamar Media is an Austin, Texas-based boutique video production agency that produces brand stories, product explainers, paid-media video, and live-event content for high-growth technology, D2C e-commerce, CPG, and entertainment clients, operating a 1,600-sq-ft studio equipped with cinema robots.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom video production services: Project-based / one-time engagement revenue from producing brand stories, customer testimonials, product demos, animated explainers, sizzle reels, event videos, and more. Pricing is quote-based and depends on 10 variables (scripting, talent, locations, production days, art direction, crew, specialization, timing, animation, and number/length of deliverables) and the "Iron Triangle" of quality, speed, and budget.
2. Paid media / influencer management services: Performance marketing and influencer/UGC campaign services, including paid social campaign management (Facebook/Instagram, Reddit, Quora, YouTube, Meta Advantage+ Leads), influencer strategy and gifting programs, and UGC content sourcing for paid acquisition. In-house Paid Media Manager and Director roles listed in careers.
3. Studio rental and à la carte equipment rental: The 1,600 sq ft Austin studio (with 20'x20' lighting grid, 30A 120V/20A 240V power, 10' bay door) is available as a customizable space, and equipment (e.g., cinema robots) is offered à la carte for rent.
4. Live streaming and event production services: Live event/livestream production services for clients such as BFREE Yoga (multi-camera, A/V installation, scheduled streaming), UFC, YMH Studios, Austin Monthly (Front Porch Sessions), and Tom Segura/Kill Tony comedy specials.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

3rd + Lamar is an Austin, Texas-based video production agency that produces brand stories, customer testimonials, animated product demos, event videos, and pre-launch sizzle reels primarily for high-growth tech companies. The agency pairs creative production with paid social, influencer/UGC management, live streaming, and podcast production, executing out of a 1,600 sq ft studio equipped with cinema-robot motion control (KUKA and Tormach robots) and Camerabotics Lensmaster software.

Product overview

3rd + Lamar is a single integrated video agency offering, organized around a core Video Production service and a 1,600-sq-ft Production Studio in Austin (equipped with cinema-robot production and Lensmaster software). Layered on top are named add-on/service modules — 30-Day Video Launchpad, Video Visibility Audit, and Video Strategy Consulting — alongside specialized offerings including Live Streaming Production, Podcast Production, and Influencer Marketing / Paid Social. The agency's portfolio is showcased through a series of showreels (Tech Company, Studio, Live Event, 2024 Production), and recent client launches include the Bubs Formula Hero Video, the Bitwire Animated Explainer Video, and the Hapax AI product launch video package. 3rd + Lamar's work targets high-growth tech, e-commerce, media, and CPG brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production End-to-end video production service for high-growth tech companies, producing brand stories, customer testimonials, animated product demos, event videos, and pre-launch sizzle reels. Includes sub-pages for Production Showreel, Studio Showreel, and case studies for Bubs, Bitwire, Hapax AI, and Refraction AI.
• 3rd + Lamar Production Studio (with cinema robots)

Quantifiable outcome

• QuickStart paid social campaign: Impressions up 213%, Reach up 178%, Link Clicks up 240%, Leads up 197%, Cost per Lead down 25% (two weeks post-launch vs. two weeks prior)
• +3 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability9 records

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship / exclusive, core / production-critical and beta / co-development.

• PR by the Bookflagship / exclusiveStrategic or Co-development Partner · 21 May 2025Exclusive production partnership. 3rd + Lamar will provide production and post-production services for PR by the Book's client roster of authors, including long-form and short-form interview and sizzle-reel content used in book marketing and promotion. Launched with author Amy Weinland Daughters ("Dear Dana") and Texas Writers Month content.
• Camerabotics (Lensmaster software)core / production-criticalTechnology or Integration3rd + Lamar uses Lensmaster by Camerabotics as the primary software for its cinema robots. The software is timeline-based (like After Effects/Premiere Pro) and now supports exporting the robot's camera path as an FBX file so 3D objects and virtual backgrounds can be tracked against the move in post-production.
• KUKAcore / production-criticalTechnology or IntegrationManufacturer of 3rd + Lamar's primary cinema robot, a German-made industrial arm that has been placed on a custom platform and integrated with Tilta FIZ focus motors and Lensmaster software for filmmaking use (precision down to one-thousandth of an inch, up to 13 mph).
• Tormachbeta / co-developmentStrategic or Co-development PartnerManufacturer of a second cinema robot that Studio Director Ari Morales is beta testing for cinema use. It will be Tormach's first automation robot, and Morales is helping them design the cinema aspect of it.
• Tilta (FIZ focus motors)core / production-criticalTechnology or IntegrationSupplier of FIZ (focus/iris/zoom) focus motors that integrate with 3rd + Lamar's cinema-robot hardware and the Lensmaster by Camerabotics software stack.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Demo Duck: B2B explainer video agency specializing in animated explainers, product demos, and brand videos for tech and SaaS companies. Overlaps directly with 3rd + Lamar's core video production offering for high-growth tech clients.
• Sandwich Video: Boutique LA-based creative video agency producing brand stories, product demos, and social content for tech and consumer brands (Slack, Lyft, Reddit). Closely comparable business model and customer base to 3rd + Lamar's high-growth tech focus.
• The DVI Group: Corporate video production agency serving enterprise B2B and tech clients with video strategy, live event, and animation services. Comparable integrated offering to 3rd + Lamar's production-plus-strategy model.
• Lemonlight: On-demand video production marketplace connecting brands with vetted video creators for branded content, product videos, and social ads. Comparable project-based production services targeting tech and D2C clients.
• Wyzowl: Animated explainer video agency serving B2B and tech clients with product explainers, brand videos, and case-study content. Comparable boutique agency model with similar tech-company customer focus.
• Bonafide: Boutique video agency producing brand stories and product videos for tech and SaaS companies. Comparable niche focus on high-growth companies and similar B2B video strategy offering.
• Epipheo: Animated explainer video agency producing brand storytelling and product explainers for tech and B2B clients. Direct comparable in service offering and target customer profile to 3rd + Lamar's animated explainer work.
• Casual Films: Global video production agency focused on tech and B2B clients, offering corporate video, animation, and live-event content. Comparable integrated service mix targeting enterprise tech buyers similar to 3rd + Lamar.

Broad incumbents

• Vidyard: Established video platform with a broader portfolio including hosting, analytics, AI scripting tools, and some production services. Competes as an incumbent with deeper product/platform moat rather than a pure production agency.

Others

• Influee: Influencer marketing platform connecting brands with creators for UGC and paid social campaigns. Adjacent to 3rd + Lamar's influencer/UGC service line, though not a direct production competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/3rdandLamar
• TikToktiktok.com/@3rdandlamar
• Xx.com/3rdandLamar

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3rd & Lamar Media