Plancho Flour Mill

What Plancho Flour Mill does

Minoterie Planchot is a family-owned flour mill (meunerie) established in 1912 and headquartered in Saint-Paul en Pareds, Vendée, France. The company produces bakery-grade flours for four primary customer segments: artisanal bakeries (served through the Poulichette sub-brand), large-scale retail chains (served through the Alliance Farine sub-brand across 544 stores and 5 national retail networks), industrial food manufacturers (30+ clients including bakery, pastry, viennoiserie, and biscuit makers), and international markets spanning 5 continents. The mill produces approximately 65,000 tonnes of flour annually across conventional, organic (Bio), Label Rouge, and CRC-certified varieties, with roughly 80% of wheat sourced locally from Vendée.

The company's core technology is traditional flour milling and wheat processing supported by an integrated in-house laboratory conducting permanent quality control and an échantillothèque (sample library) for traceability. Proprietary product features include the Blés Paysans du Bocage Vendéen heritage wheat blend (5 ancient varieties developed through the Réseau Semences Paysannes), engagement in the Agri-Éthique fair trade wheat supply chain, and full wheat-to-bread traceability. The company holds ISO 9001, ISO 22000 FSSC, HACCP, ISO 14001, Label Rouge, Agriculture Biologique, and CRC certifications.

Revenue is generated primarily through unit-priced B2B flour sales (quote-based, multi-year contracts for industrial clients) supplemented by B2C direct mill sales (€8-€12 per 10kg bag), bakery buy/sell transaction brokerage, and professional training programs. Go-to-market is hybrid: direct field sales for artisan and industrial accounts, channel partner distribution via Alliance Farine for GMS retail and international exports, and event-driven acquisition through trade shows (SERBOTEL, Gulfood, Pro Bio Ouest). The company employs 11-50 staff and is led by Xavier Planchot, 5th-generation family owner since October 2019.

Name

Plancho Flour Mill

Legal name

MINOTERIE PLANCHOT

Website

https://minoterie-planchot.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

11–50 employees

Short description

Minoterie Planchot is a 5th-generation family-owned French flour mill in Vendée producing 65,000 tonnes annually of conventional, organic, Label Rouge, and heritage wheat flours for artisan bakeries, industrial food manufacturers, large-scale retail (544 stores via Alliance Farine), and international export markets across 5 continents.

Ownership category

akta.pro rank

Product category

Flour Milling

NAICS

Food Manufacturing (311), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)

SIC

Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF)

akta.pro secondary industries

Bread & Rolls Manufacturing (AFAKAAAA), Bakery & Confectionery Wholesale (AFAIABAG)

Keywords

• Flour milling
• Bakery flour
• Wheat processing
• Artisan bakery supplies
• Organic flour production

Headquarters

HQ city

Saint-paul-en-pareds

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Flour and milling products sales: Production and sale of bakery-grade flours (T65, T55, specialty flours), mixes, improving agents, and festive/seasonal products to artisanal bakers, industrial food manufacturers, and large retailers. Revenue is generated through direct product sales with recurring reorder patterns from established client accounts.
2. Bakery transaction brokerage: The company brokers bakery buy/sell transactions, connecting buyers and sellers of artisan bakeries through a network of commercial real estate mandatories. Revenue likely derived from transaction fees or commissions on completed deals.
3. Custom flour formulations for industrial clients: Tailored flour and improving agent formulations designed to meet specific industrial client specifications and production processes, sold as bespoke products under long-term partnership agreements.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Minoterie Planchot operates a family-owned flour mill in Vendée, France producing bakery-grade flours including conventional T65, organic (Bio), Label Rouge, and CRC-certified varieties, as well as mixes, flour improvers (améliorants), and the heritage Blés Paysans du Bocage Vendéen line. With an annual capacity of 65,000 tonnes, the company serves artisan bakeries, GMS retailers, industrial food manufacturers, and international export markets across five continents. Beyond milling, it offers complementary paid services including professional training programs, bakery business consulting, buy/sell transaction brokerage for artisan bakeries, and bilingual international export support.

Product overview

Minoterie Planchot is a family-owned flour mill (meunerie) in Vendée, France, producing 65,000 tonnes annually since 1912 across 5 generations. The company operates two main product brands: Poulichette for artisanal bakeries and Alliance Farine for large-scale retail distribution. The product portfolio includes various flour types (T45, T55, T65, organic), mixes, and improvers. Beyond flour production, the company offers professional training programs, bakery business consulting for buying/selling bakeries, and international export services with bilingual technical support.

Differentiator

Problem solved

Functional benefit

Brands

• Poulichette: Artisanal bakery brand featuring specialty breads and baguettes made from locally sourced wheat, including varieties like Ma Poulichette, Poulichette froment, Poulichette tradition, Poulichette graines, Poulichette bio, and specialty products for pastry and viennoiserie
• Alliance Farine
• Ma Poulichette
• Les Nouveaux Boulangers

Products and services

• T65 Conventional Flour (Farine T65 Conventionnelle)

Quantifiable outcome

• 65,000 tonnes of flour produced annually
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Alliance Farine network (5 national retail chains)coreChannel Partner/ Reseller/ DistributorMinoterie Planchot is a member of Alliance Farine, a brand supplying flours to 5 national large-scale retail (GMS) networks in France. The partnership distributes 22,000 tonnes of flour per year across 544 stores. Alliance Farine provides a coherent product range, personalized in-store signalétique, promotional animations, and commercial support teams.
• International food distribution professionalscoreChannel Partner/ Reseller/ DistributorMinoterie Planchot works with food distribution professionals in international markets to commercialize and distribute their flour products. These partners are responsible for local distribution and commercialization in their respective markets (Europe, North America, South America, Africa, Middle East, Asia).
• Agri-Éthique (fair trade label)coreStrategic or Co-development PartnerAgri-Éthique is a French fair trade label structuring a supply chain to guarantee farmers' income, preserve rural employment, and support eco-responsible practices. Minoterie Planchot is engaged in the Agri-Éthique wheat supply chain, linking wheat producers, the mill, and artisan bakers in a solidarity approach. The company is committed to guaranteeing farmer revenue and sourcing wheat under fair trade principles.
• Filière Blés Paysans du Bocage Vendéen (association)coreStrategic or Co-development PartnerThe Filière Blés Paysans du Bocage Vendéen is a local supply chain association co-founded by Minoterie Planchot (with Xavier Planchot as co-president), organic cereal producers, and artisan bakers. It produces specialty flour from a blend of 5 ancient/heritage wheat varieties. Currently comprises 4 farmers and 5 bakers. The association is managed under a co-presidency structure (farmer + baker + Xavier Planchot).
• Expert network (jurists, accountants, commercial, technical partners)minorImplementation/ SI/ Consulting PartnerMinoterie Planchot has built a network of expert partners in legal, accounting, commercial, and technical domains to support bakery buy/sell transactions and client installations. This includes commercial real estate mandatories holding professional cards for business transfer brokerage.
• Wiismile (employee benefits platform)minorOthersWiismile provides employee benefits to Minoterie Planchot's workforce, offering advantages similar to those in large groups: vacation, culture, leisure, personal services, and monthly photo challenges. An internal ambassador coordinates the program.
• Pro Bio Ouest (organic trade fair)minorGTM or Marketing PartnerMinoterie Planchot participates in the Pro Bio Ouest professional trade fair dedicated to organic products, presenting their organic flour range. The company has been producing organic flour for over 20 years, with the range expanding in response to growing demand from industrial, retail, and artisan bakery clients.

Scale indicators7 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• King Arthur Baking Company: US specialty flour brand focused on premium, traceable flours for artisan and home bakers with strong D2C and retail presence. Directly comparable to Planchot's specialty flour positioning (heritage, organic, quality certifications) and consumer-brand orientation.
• Bob's Red Mill: US specialty/whole-grain flour and mix manufacturer serving retail, foodservice, and international markets with an emphasis on heritage and traceability. Comparable to Planchot's heritage wheat (Blés Paysans) and specialty organic positioning as a flour miller focused on differentiated grain-based products.

Others

• Lesaffre: French global leader in yeast and bakery fermentation products with a broad bakery-ingredients portfolio. Adjacent comparable to Planchot in that both supply French and international bakers with key baking inputs, though Lesaffre focuses on yeast and fermentation rather than flour milling.

Broad incumbents

• Grands Moulins de Paris: One of France's largest industrial flour millers, operating multiple production sites and serving bakeries, retailers, and industrial customers with a broad flour portfolio. Directly comparable as a French flour mill but at materially larger scale and broader geographic reach than Minoterie Planchot.
• Nutrixo: French milling group combining flour production with bakery ingredients, serving artisan, retail, and industrial customers. Directly comparable as a multi-channel French flour and bakery-ingredients supplier, though at larger scale than Planchot.
• Bakels: Swiss-headquartered international supplier of bakery ingredients including flour mixes, improvers, and finished mixes for artisan and industrial bakers across multiple continents. Comparable to Planchot's mixes/improvers business and global export model, though at significantly larger scale.
• Puratos: Belgian-headquartered global supplier of bakery ingredients (flours, mixes, improvers, chocolate) serving artisan bakers and industrial manufacturers across 100+ countries. Comparable to Planchot's mixes/improvers offering and international reach, but at much larger scale and broader portfolio.
• Axereal: French grain cooperative with milling operations serving bakeries and industrial customers, integrating upstream grain sourcing with flour manufacturing. Comparable to Planchot's vertical grain-to-flour model but as a large cooperative with much broader scale.
• Axiane Meunerie (formerly Moulins Soufflet): Major French flour milling group supplying bakeries, GMS retailers, and industrial clients across conventional, organic, and specialty flour ranges. Comparable to Planchot's multi-channel strategy but with national-scale production capacity and broader certifications.
• Vivescia: French/European grain cooperative with significant flour milling activities serving bakery and industrial customers. Comparable as a vertically integrated French/European miller with similar multi-channel customer base, though operating at much larger cooperative scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MinoteriePlanchot
• LinkedInlinkedin.com/company/minoterieplanchot
• Instagraminstagram.com/minoterieplanchot/?hl=fr

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plancho Flour Mill