What Sell24 does

Sell24 (legal entity Vendi24 Srl) is an Italian boutique services firm founded in 2016 in Bologna that provides outsourced e-commerce operations for Italian manufacturers (produttori) and distributors or resellers (distributori e rivenditori). The company operates under the tagline 'Voi ci mettete i prodotti, a tutto il resto pensiamo noi' (You supply the products, we handle everything else), and offers a modular service portfolio spanning e-commerce store design, marketplace selling (Amazon, eBay, Alibaba, Aliexpress, Etsy), internationalization, web marketing (SEO, SEM, PPC, social, remarketing), logistics and fulfillment, order and cash management, customer service, legal and fiscal compliance, supplier research, reselling and cross-selling strategy, and training. The firm is registered as an Italian Startup Innovativa with €15,000 paid-in capital and operates with 1-10 employees; co-founders are Fabio Rossi and Valeriano Pianella.

The company does not develop proprietary technology. Its service delivery relies on established third-party e-commerce platforms (Magento, Prestashop, WooCommerce) for store builds and on integrations with major marketplaces and tooling partners (Google AdWords/Analytics, ComNPay for payments, 00Gate hosting, Canva, Smartlook, ManyChat). The only internally developed productized offering is Privacy-Facile, a GDPR compliance package co-developed with external legal counsel for e-commerce operators. Content marketing via an extensive blog (published since 2016 across named contributors including Fabio Rossi, Marco Fabiani, Giulia Freguglia, Valerio Pianella, and attorney Valeriano Gandolfi) is the primary demand generation channel, supported by social profiles on LinkedIn, Facebook, Twitter, and YouTube.

Sell24 generates revenue as a professional services firm on a quote-based, project-and-retainer model. Reference price points indicate launch consulting at €5,000-€25,000, e-commerce store development at €9,000-€12,000, SEO engagements at €6,000-€8,000/year, PPC management at €5,000-€6,000/year plus approximately €1,000/month ad spend, and social media management from €2,500/year plus ~€200/month advertising. The acquisition motion is consultative and inbound: a 'Free Analysis' (Analisi Gratuita) lead form on the website feeds a direct sales process targeting Italian mid-market manufacturers and distributors, with execution delivered remotely.

Name

Sell24

Legal name

Vendi24 Srl

Website

https://vendi24.it

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Sell24 (Vendi24 Srl) is a Bologna-based boutique firm that provides full-service e-commerce outsourcing to Italian manufacturers and distributors, covering store design, marketplace selling on Amazon, eBay, Alibaba, and Etsy, web marketing, logistics, and customer service.

Ownership category

akta.pro rank

Product category

E-commerce Outsourcing Services

NAICS

Professional, Scientific, and Technical Services (541)

SIC

Services-Management Services (8741)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)

Keywords

• E-commerce outsourcing
• Marketplace selling services
• Digital marketing services
• Logistics fulfillment
• Online store development

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. E-commerce Outsourcing Services: Sell24 generates revenue by providing comprehensive e-commerce outsourcing services to manufacturers and distributors. Services include e-commerce store creation and management, marketplace selling (Amazon, eBay, Alibaba, etc.), webmarketing (SEM, SEO, affiliate networks, DEM, remarketing, retargeting, social networks), logistics and fulfillment, order management, cash management, customer service, supplier search, reselling and cross-selling strategies, and professional training. The company bills for consulting, project implementation, and ongoing managed services. Pricing ranges from approximately €5,000–€25,000 for launch consulting and €9,000–€12,000 for e-commerce store development (empty, without products) in Italian market, plus SEO budgets starting from €6,000–€8,000/year, PPC management from €5,000–€6,000/year, and social media management from €2,500/year plus advertising.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Sell24 (Vendi24 Srl) is an Italian B2B e-commerce outsourcing firm that builds, manages, and scales online sales operations for manufacturers and distributors. It offers end-to-end services covering e-shop design and development, marketplace selling (Amazon, eBay, Alibaba, Aliexpress, Etsy), digital marketing (SEO, SEM, PPC, remarketing, social), logistics and fulfillment, order management, cash management, customer service, legal/fiscal compliance, internationalization, supplier research, reselling strategies, and professional training — under a "you provide the products, we handle everything else" model.

Product overview

Sell24 (Vendi24) is an Italian e-commerce services company offering a comprehensive suite of outsourcing services for online sellers. The platform operates as a modular service portfolio rather than a single unified software product. Core offerings include E-commerce in Outsourcing (creating and managing online stores), Marketplace Selling Services (Amazon, Ebay, Alibaba), Logistics and Shipping, Web Marketing (SEM, SEO, social), E-shop Design, Internationalization, Product Management, Order Management, Customer Service, Cash Management, Legal/Fiscal Compliance, Supplier Research, Reselling/Cross-selling, and Training. Services target both producers and distributors/resellers looking to sell online.

Differentiator

Problem solved

Functional benefit

Products and services

• E-commerce in Outsourcing Full-service e-commerce outsourcing including creation and management of online stores, optimization of strategies, markets, channels, and technologies to maximize sales. For manufacturers and distributors wanting to sell online.
• Marketplace Selling Services Services to help clients sell effectively on multiple marketplaces including Amazon, eBay, Alibaba, Aliexpress, and Etsy with international visibility. For manufacturers and distributors expanding their online reach.
• Logistics and Shipping Services Complete logistics management including warehousing, order preparation, custom packaging, shipping tracking, returns management, quality control, and easy-return services. For e-commerce operators needing fulfillment support.
• Web Marketing Services Digital marketing services including SEM, SEO, affiliate networks, DEM (direct email marketing), remarketing, retargeting, social network management, and marketplace positioning. For e-commerce clients seeking traffic and conversion optimization.
• E-shop Design and Development Website design and development services including CMS, OMS, ERP integration, and WMS integration for online stores. For brands needing a new or rebuilt e-commerce site.
• Internationalization Services Services to expand business globally including market opportunity analysis, country identification, translation services, customs, and international logistics. For Italian manufacturers and distributors seeking foreign markets.
• Product Management Product content services including copywriting, storytelling, translation, product photography, descriptions, catalog loading, product matching, 3D views, virtual reality, and video presentations. For e-commerce catalogs needing enriched content.
• Order Management Order and catalog management including cart management, catalog and price list management, sales analysis, restocking support, and inventory management. For online stores needing operational back-office support.
• Customer Service Customer support services including online chat, after-sales services, purchase support, payment and invoicing management, and international payments. For e-commerce operators needing customer care coverage.
• Cash Management Financial management services including payment verification, phone order confirmations, partial and total refund management, payment disputes, fraud reporting, and fiscal compliance. For online sellers managing transactions at scale.
• Legal and Fiscal Management Compliance services for European and international e-commerce including VAT discipline, privacy and data management, and contractual and legal aspects. For online sellers operating across jurisdictions.
• Supplier Research Services to find the best suppliers for business including supplier research, contract management, price list and markup management, and supplier relationship support. For resellers and distributors sourcing new product lines.
• Reselling and Cross-selling Strategies to increase average cart value through cart policies, upselling strategies, and cross-selling techniques. For e-commerce operators seeking higher AOV.
• Training Services Educational services including classroom courses, coaching, video courses, and teaching materials. For businesses wanting to build internal e-commerce skills.
• Free Analysis Service Complimentary analysis for prospective e-commerce projects and businesses, providing recommendations to create or improve online sales. Lead-generation entry point for prospective clients.
• Privacy-Facile GDPR Compliance Package Proprietary GDPR compliance package for e-commerce operators, including cookie banners, cookie policies, privacy notices, DPO appointment guidance, and staff training. Co-developed with legal professionals.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• AmazoncoreChannel Partner/ Reseller/ DistributorSell24 acts as an authorized service provider helping Italian manufacturers and distributors set up and manage Amazon seller accounts, optimize listings, run Amazon PPC (pay-per-click) advertising campaigns (automatic and manual), and manage international Amazon marketplace expansion. Amazon is described as one of the two global e-commerce giants alongside Alibaba.
• eBaycoreChannel Partner/ Reseller/ DistributorSell24 helps clients sell on eBay, providing marketplace integration, listing optimization, and management services. eBay is presented alongside Amazon as a key marketplace channel for reaching online buyers.
• AlibabacoreChannel Partner/ Reseller/ DistributorSell24 assists Italian manufacturers — particularly in the 'Made in Italy' food sector — in selling on Alibaba (wholesale), Tmall (B2C for branded products), and Taobao (C2C for SMEs). Alibaba offers commission rates of 1%–5% compared to 12%–15% on European marketplaces, making it attractive for volume export. Sell24 also covers the Aliexpress (B2C) platform.
• AliexpresscoreChannel Partner/ Reseller/ DistributorAliexpress is the B2C platform of Alibaba Group targeting consumers outside China. Sell24 helps clients list and sell on Aliexpress, which serves over 454 million users in its ecosystem. Aliexpress allows purchase of smaller quantities (up to ~100 pieces) compared to Alibaba's bulk wholesale model.
• EtsycoreChannel Partner/ Reseller/ DistributorSell24 provides services for selling on Etsy, the creative marketplace for handmade items, vintage goods (at least 20 years old), and craft materials. Etsy charges €0.16 per listing (active for 4 months), 3.5% transaction fee, and 4% for Etsy Payments. Sell24 helps clients set up stores, manage listings, and handle shipping on the platform.
• Google (AdWords / Analytics)supportingTechnology or IntegrationSell24 manages Google AdWords PPC campaigns for clients and uses Google Analytics (cookies: _ga, _gat, _utmt, _utma, _utmb, _utmc, _utmz) for site traffic analysis. Google keyword planning tools are used to identify search volumes and competitive keywords for SEO and PPC strategy.
• ComNPay (Afone Paiement)supportingTechnology or IntegrationSell24 uses ComNPay by Afone Paiement, a European payment institution, as the virtual POS (point of sale) for processing credit card payments on client e-commerce sites. This is cited as a cost-effective payment processing solution.
• 00GatesupportingTechnology or IntegrationReferenced as a recommended hosting provider for e-commerce sites. 00Gate is described as the first data center with zero environmental impact in Southern Europe, offering high-performance server solutions for e-commerce platforms.
• CanvasupportingTechnology or IntegrationCanva is recommended by Sell24 for creating optimized graphics for e-commerce sites — including banners, slides, and social media content. The company cites Canva as an efficient tool for basic e-commerce design at approximately $13/month.
• SmartlooksupportingTechnology or IntegrationSmartlook is recommended as a user session recording tool for e-commerce conversion optimization. By installing a JavaScript snippet, it records user sessions to identify where visitors abandon the checkout process and why.
• ManyChatsupportingTechnology or IntegrationManyChat is recommended for creating Facebook Messenger chatbots integrated with client Facebook Pages, enabling automated customer interactions and support on social media platforms.
• Privacy-FacilecoreStrategic or Co-development PartnerPrivacy-Facile is a proprietary GDPR compliance package created by Sell24 for e-commerce operators. It standardizes the process of adapting online stores to the EU GDPR (Regulation 2016/679), which became enforceable on May 25, 2018, with potential fines up to 4% of turnover. The package includes cookie banners, cookie policies, privacy notices, DPO appointment guidance, and staff training. Sell24 has co-developed this product with legal professionals (including Avv. Valeriano Gandolfi) to serve its e-commerce clients' compliance needs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Banzai Group: Italy-focused e-commerce and digital services company serving SMEs and brands with online store build-out, marketplace enablement, and performance marketing — a directly comparable Italian e-commerce services peer.
• Triboo: Italian digital commerce group offering end-to-end e-commerce services including marketplace management, digital marketing, and logistics for brands — directly overlapping with Sell24's outsourced e-commerce operating model.
• Conversion Ecommerce: Italian e-commerce agency specializing in Magento and Shopify implementations plus marketplace integration and digital marketing — comparable boutique services firm targeting Italian retailers and manufacturers.
• Keliweb: Italian web hosting and e-commerce services provider offering online store creation, marketplace integrations, and digital marketing tools for small Italian businesses — overlapping service portfolio.
• Econsulting: Italian digital agency providing e-commerce development, marketplace management, and digital marketing services to Italian SMEs — closely comparable in target customer and service scope.

Broad incumbents

• Jakala: Italian martech and data-driven marketing services group serving large enterprises with broader digital transformation capabilities that include e-commerce enablement as part of a wider portfolio.
• Alkemy: Italian digital transformation consultancy listed on Borsa Italiana, offering technology, design, and marketing services that overlap with Sell24's e-commerce and digital marketing offerings but at significantly larger scale.

Emerging players

• Mirakl: Marketplace platform provider enabling retailers and brands to launch their own third-party marketplaces — thematically adjacent as it sits in the same B2B marketplace enablement value chain Sell24 operates in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/vendi24stores
• Facebookfacebook.com/vendi24.ecommerce
• LinkedInlinkedin.com/company/vendi24

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sell24