Monitora Media
Monitora Media (Mediaboard) is a Prague-based SaaS provider of integrated media intelligence and PR monitoring software, serving 2,000+ organizations worldwide including Samsung, Hyundai, HBO, Coca-Cola HBC, H&M, and Deloitte through real-time monitoring, analytics, and AI-assisted workflows.
- Company typePrivate
- Founded2020
- HeadquartersPrague, Czechia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Monitora Media does
Monitora Media, operating under the Mediaboard brand, is a Prague-based SaaS provider of media intelligence and PR monitoring software. The company, founded in 2015 and headquartered in the Czech Republic, serves more than 2,000 organizations globally with a platform that consolidates real-time media monitoring, social listening, media analytics, and PR publishing into a single integrated suite. Named customers span automotive (Hyundai), consumer electronics (Samsung), entertainment (HBO, HBO Max), beverage (Coca-Cola HBC), retail (H&M), and consulting (Deloitte) verticals, with H&M operating across eight countries.
The Mediaboard platform is built around a unified media intelligence architecture covering online news, traditional media (newspapers, TV, radio, podcasts), and social channels. Core modules include Media Monitoring, Social Media Monitoring, Media Analytics, and Mediaboard Connect (press release publishing and distribution), supplemented by Medialist (journalist database), Newsroom, Emailing, the PRIMe next-generation PR suite, and Mediaboard Insights (a newly launched analytics dashboard). MAIA, an AI assistant powered by natural language processing and anomaly detection, enables conversational querying of media data and crisis alerting. The platform is localized in 17+ languages and extends to native mobile apps on iOS and Android. The company was ranked 21st fastest growing tech company in Central Europe on the Deloitte Technology Fast 50 list in 2024.
Monitora Media operates a hybrid SaaS business model: a freemium self-serve tier for SMB and individual users via app.mediaboard.com, combined with quote-based enterprise pricing for large accounts reached through direct sales and demo requests. Distribution leverages product-led growth for the long tail and enterprise field sales for anchor accounts, with mobile app stores and a localized 17-language website serving as additional acquisition channels. The company is privately held with no disclosed external funding rounds, no M&A activity, and no senior management team information available in the source data.
Monitora Media firmographics
Firmographics- Name
- Monitora Media
- Legal name
- Monitora Media
- Website
- https://monitoramedia.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Monitora Media (Mediaboard) is a Prague-based SaaS provider of integrated media intelligence and PR monitoring software, serving 2,000+ organizations worldwide including Samsung, Hyundai, HBO, Coca-Cola HBC, H&M, and Deloitte through real-time monitoring, analytics, and AI-assisted workflows.
- Ownership category
- akta.pro rank
Monitora Media industry classification
Industry- Product category
- Media Intelligence & PR Monitoring Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- PR, Reputation Management & Earned Media Platforms (BPAMALAO)
Keywords
Where Monitora Media is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Monitora Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Mediaboard operates as a subscription-based SaaS platform offering various tiers of service. The platform offers a free tier to attract users, with premium features available through paid subscriptions. Enterprise customers are served through direct sales with custom pricing based on scope and requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for initial access and trial |
| Subscription | Annual | Enterprise and custom pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Monitora Media product offering
Product offeringCore offering
Monitora Media operates Mediaboard, a SaaS media intelligence platform that delivers real-time media monitoring across online, traditional (newspapers, TV, radio, podcasts), and social media, combined with social listening, media analytics, press release publishing (Mediaboard Connect), journalist database access (Medialist), digital newsrooms, and an AI assistant (MAIA). It is sold primarily to PR, marketing, and communications teams at enterprises and growing organizations for brand reputation management and PR campaign measurement.
Product overview
Mediaboard by Monitora Media is a unified media intelligence platform offering a comprehensive suite of PR and marketing tools. The core platform centers on real-time media monitoring across online, traditional (newspapers, TV, radio, podcasts), and social media channels. Key modules include Social Media Monitoring for social listening, Media Analytics for campaign measurement, and Mediaboard Connect for press release publishing and journalist outreach. Supporting modules include Medialist (journalist database), Newsroom (digital PR hub), and Emailing for distribution. The platform incorporates AI through MAIA AI Assistant for natural language-powered media intelligence queries. Mediaboard Insights provides advanced visualization dashboards, while PRIMe represents the next-generation PR suite. Use-case-specific solutions cover Public Relations, Crisis Communication, Marketing, Spokesperson tracking, Sales intelligence, and Government applications. A mobile app extends platform access to iOS and Android devices.
Differentiator
Problem solved
Functional benefit
Brands
- PRIMe: Next-generation PR analytics and measurement platform
- MAIA
- Mediaboard Connect
- Medialist
- Mediaboard Insights
- Mediaboard Crisis Communication
Products and services
- Media Monitoring (Real-time Media Monitoring)
- Social Media Monitoring (Social Media Listening) Social listening module that monitors brand mentions across social media platforms to deliver insights on audience sentiment, engagement metrics, and trending topics for marketing and PR teams.
- Media Analytics Media analytics module providing data-driven measurement of media campaigns, brand messaging effectiveness, and media ROI for PR and marketing decision-makers.
- Mediaboard Connect Press release publishing and distribution platform that enables PR professionals to craft, send, and track the impact of press releases, with journalist engagement tools and real-time PR campaign measurement.
- Medialist Journalist and media contact database that allows PR professionals to identify, segment, and connect with relevant journalists and media outlets for outreach campaigns.
- Newsroom Digital newsroom solution for managing and distributing press releases, media kits, and company news to media contacts and stakeholders.
- Emailing Email marketing and press release distribution tool for reaching media contacts and stakeholders directly from within the Mediaboard platform.
- PRIMe (Next-generation PR) Advanced PR intelligence suite offering next-generation tools for comprehensive public relations management, measurement, and media analysis.
- MAIA AI Assistant AI-powered virtual assistant for media intelligence that uses natural language processing to help users query monitoring data, generate summaries, and extract insights from monitored content.
- Mediaboard Insights Next-generation analytics and visualization dashboard providing advanced reporting and insight generation capabilities for media intelligence data within the Mediaboard platform.
- Mobile App Native mobile application for iOS and Android that delivers real-time media monitoring, journalist engagement, and analytics access on mobile devices for Mediaboard users.
Quantifiable outcome
- Trusted by 2,000+ companies globally
- +1 more outcomes
Companies that use Monitora Media
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles2 records
Monitora Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature7 records
Monitora Media partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Monitora Media competitors and assessment
Company assessmentDirect peers
- Mention: Mention is a self-serve media monitoring and social listening tool popular with SMBs and agencies, comparable to Mediaboard's PLG motion and core monitoring functionality.
- Determ: Determ is an AI-powered media monitoring and analytics platform, directly comparable to Mediaboard's real-time monitoring and AI analytics stack.
- Prowly: Prowly is a PR SaaS platform with media monitoring, journalist database (Prowly Influencer Hunter), and PR newsroom features — head-to-head with Mediaboard in the PR workflow and pricing segment.
- Meltwater: Meltwater is the global leader in media monitoring and social listening SaaS, offering real-time monitoring, analytics, and influencer tools — the closest direct competitor to Mediaboard's core platform across enterprise and mid-market.
- Talkwalker: Talkwalker is an AI-powered consumer intelligence and social listening platform with strong enterprise penetration in Europe — a like-for-like competitor to Mediaboard on monitoring and analytics.
- Brand24: Brand24 is a Poland-based social listening and media monitoring tool with a similar SMB-to-enterprise model and Central European footprint — a regional and product peer of Mediaboard.
- Critical Mention: Critical Mention provides real-time media monitoring across TV, radio, online, and social, comparable to Mediaboard's omnichannel monitoring scope.
Broad incumbents
- Cision (including Brandwatch): Cision is a large incumbent in PR and earned media software, now owning Brandwatch for social listening, and competes directly with Mediaboard across media monitoring, PR distribution, and analytics.
- Onclusive (formerly PR Newswire/Cision): Onclusive is an established earned media analytics and PR measurement platform; an incumbent competitor to Mediaboard's analytics and PR measurement capabilities.
Emerging players
- Signal AI: Signal AI is an AI-driven media intelligence and reputation monitoring platform targeting enterprise customers — overlapping with Mediaboard's analytics and AI-assistant roadmap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Monitora Media social profiles
Digital presenceMonitora Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monitora Media leadership team
Management profileNumber of profiles
Monitora Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monitora Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monitora Media
What does Monitora Media do?
Monitora Media operates Mediaboard, a SaaS media intelligence platform that delivers real-time media monitoring across online, traditional (newspapers, TV, radio, podcasts), and social media, combined with social listening, media analytics, press release publishing (Mediaboard Connect), journalist database access (Medialist), digital newsrooms, and an AI assistant (MAIA). It is sold primarily to PR, marketing, and communications teams at enterprises and growing organizations for brand reputation management and PR campaign measurement.
Is Monitora Media a public or private company?
Monitora Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Monitora Media founded?
Monitora Media was founded in 2020. It employs 11 to 50 people.
Where is Monitora Media based?
Monitora Media is headquartered in Prague, Czechia, in the Europe region.
How does Monitora Media make money?
One revenue line is on record: saaS Subscription.
Who are Monitora Media's main competitors?
Direct peers on record are Mention, Determ, Prowly, Meltwater, Talkwalker, Brand24 and Critical Mention. Broad incumbents are Cision (including Brandwatch) and Onclusive (formerly PR Newswire/Cision). Signal AI is listed as an emerging player.
Does Monitora Media have an API?
No public API is recorded for Monitora Media.
What industry is Monitora Media in?
Monitora Media's product category is Media Intelligence & PR Monitoring Software. Its primary akta.pro industry code is BPAMALAO, PR, Reputation Management & Earned Media Platforms. Its NAICS code is 5418 and its SIC code is 7370.