KIT

What KIT does

KIT is a privately held digital marketing agency founded in 2017 and headquartered in Charlotte, NC, that delivers performance marketing services for businesses seeking lead generation through paid search and social advertising. The agency's core offering is PPC campaign management on Google Ads and Bing Ads, supported by an integrated stack of UX-driven landing page design, Growth Driven Design methodology, conversion rate optimization (CRO), and video production. A small team (1-10 employees) executes campaigns using tools including CraftCMS for dynamic landing pages, Google Ads and Bing Ads for media buying, Shopify for e-commerce integrations, and design/testing platforms such as Adobe, InVision, SketchApp, and UserTesting.com. KIT is a certified Google Partner and CraftCMS Partner, with additional partner relationships spanning Shopify, Bing, Adobe, and GitHub.

The agency's differentiated methodology combines psychology, technology, and design — applying UX principles typically reserved for software products to marketing campaigns, and treating marketing websites as continuously optimized products rather than periodic redesign projects. Disclosed client outcomes include a 75% average reduction in cost per lead, conversion rates improved to 20%+ (from below 5%), and managed ad spend exceeding $25M across client engagements. KIT's business model is subscription-based with fixed monthly fees (not percentage-of-spend) and no long-term contracts, sold via direct quote requests and free strategy calls. Customers span SMB roofing contractors, craft beverage brands (Hyde Brewing), and at least one 'nationally recognized' enterprise brand; vertical focus areas include legal services and home-services contractors. KIT maintains a 'Marketing Journal' content hub and social presence on LinkedIn, Twitter, Facebook, and Instagram for demand generation. The company is bootstrapped with no disclosed external funding.

Name

KIT

Legal name

KIT

Website

https://wearekit.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

KIT is a Charlotte-based digital marketing agency that manages paid search and social advertising campaigns for SMB and mid-market clients, combining PPC management with UX-driven landing page design, conversion rate optimization, and video production on a fixed-fee subscription basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. PPC Management Services: Subscription-based PPC campaign management with fixed pricing instead of percentage of ad spend. Services include quality traffic generation, landing page design, and ongoing optimization.
2. Additional Digital Marketing Services: Services include click-worthy copywriting, call tracking, social advertising, competitor analysis, display and retargeting ads, and video production for campaigns.
3. Managed Ad Spend: They manage client ad spend across platforms including Google Ads and social media, with their fee structure being fixed rather than percentage-based.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

KIT is a subscription-based digital marketing agency that manages pay-per-click advertising campaigns on Google Ads, Bing Ads, and social platforms, sending traffic to UX-designed landing pages built in CraftCMS. Its service bundle pairs PPC management with Growth Driven Design web design, conversion rate optimization, and supporting video production, delivered on fixed monthly fees with no long-term contracts.

Product overview

KIT is a digital marketing agency offering a unified performance marketing service built around paid search and social media advertising. The core offering centers on PPC Campaign Management, supported by complementary services including Landing Page Design, Web Design using Growth Driven Design methodology, Conversion Rate Optimization (CRO), and Video Production. These services are interconnected: PPC campaigns drive traffic to specially designed landing pages, which are continuously optimized through CRO testing and built using Growth Driven Design principles. Video content enhances ad campaigns and landing pages. The agency also maintains a Marketing Journal with educational content. The portfolio is delivered as agency services rather than a self-serve software product.

Differentiator

Problem solved

Functional benefit

Products and services

• PPC Campaign Management Subscription-based management of pay-per-click advertising campaigns on Google Ads, Bing Ads, and social platforms. Service includes highly targeted keyword management, click-worthy copywriting, call tracking, competitor analysis, display and retargeting ads, and weekly or monthly reporting. Traffic is sent to UX-optimized landing pages; targeting SMB and mid-market advertisers that want lead generation.
• Landing Page Design (UX-Driven) UX-driven landing page design service using CraftCMS, with dedicated User Experience designers and researchers on each campaign. Pages are built as lead-generating machines that support query-string-based dynamic content swapping tied to ad creative.
• Web Design (Growth Driven Design Certified) Marketing website design using Growth Driven Design methodology. The site is treated as a product with frequent conversion rate optimizations and a live UX feedback loop, avoiding traditional 2–3 year redesign cycles.
• Conversion Rate Optimization (CRO) Data-driven CRO service featuring performance audits, ongoing experimentation, A/B testing, and analytics to increase ROI by maximizing conversion opportunities across campaigns.
• Video Production Cinematic-quality video production for paid search and landing page support, including voiceovers and b-roll. Specializes in storytelling to boost ROI on PPC and social campaigns.

Quantifiable outcome

• 75% average reduction in cost per lead
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• CraftCMScoreTechnology or IntegrationCraftCMS Partner. KIT uses CraftCMS for all landing pages as it provides flexibility to dynamically add or swap out text depending on query strings from ads.
• Google AdscoreTechnology or IntegrationGoogle AdWords Partner / Google Partner. Certified partner status for running Google Ads campaigns.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ignite Visibility: Performance digital marketing agency offering paid media management, SEO, and CRO on a managed-services basis. Closely comparable to KIT on subscription retainers and ROI-driven positioning.
• Klientboost: A PPC and CRO-focused digital marketing agency with a similar landing-page-optimization-led value proposition. Directly comparable as a paid-search agency selling subscription retainers around Google Ads and conversion rate optimization to SMB and mid-market clients.
• AdVenture Media: Google Ads-focused agency offering paid search, paid social, and CRO on retainers. Comparable to KIT on the PPC-plus-CRO value proposition and the agency-vs-software positioning.
• Single Grain: Digital marketing agency focused on paid media, SEO, and CRO for SaaS and e-commerce clients. Comparable to KIT for the cross-channel paid-acquisition plus CRO retainer model, though their content-marketing presence is notably stronger.
• Disruptive Advertising: A PPC management agency, also a Google Premier Partner, offering paid search, social, and CRO retainers to mid-market and enterprise clients. Comparable to KIT on channel mix (Google Ads + Bing Ads + CRO) and on subscription-style agency engagements.
• Lyfe Marketing: Digital marketing agency offering social media advertising, PPC, and SEO primarily to SMBs across legal, healthcare, and home services. Directly comparable to KIT on customer profile (SMB lead-gen) and vertical concentration.
• Directive Consulting: B2B-focused performance marketing agency specializing in paid media and SEO for SaaS and tech clients. Comparable to KIT in offering paid search/CRO retainers but skews more B2B/SaaS versus KIT's SMB vertical focus.

Broad incumbents

• WebFX: Large, established full-service digital marketing agency with a much broader service portfolio (SEO, web design, paid media, content). Comparable to KIT on the intersection of PPC and CRO but at vastly greater scale and breadth.
• Power Digital Marketing: Larger, PE-backed full-service performance marketing agency spanning paid media, SEO, CRO, and creative. Comparable in service breadth and channel mix but with substantially more scale and capital structure than KIT.

Emerging players

• Foxtail Marketing: Digital marketing agency focused on lead generation for law firms and home services, with direct overlap to KIT's stated verticals. Comparable on customer-target overlap though smaller and less established than KIT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thekitagency
• LinkedInlinkedin.com/company/wearekit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KIT