Isadore

What Isadore does

Isadore (legally Realdealcyclephile s.r.o., headquartered in Púchov, Slovakia) is a direct-to-consumer cycling apparel brand founded in 2013 by twin brothers Peter and Martin Velits, both former professional cyclists who competed in the Tour de France, Vuelta a España, and World Championships. The company designs, develops, and produces technical cycling clothing and accessories, organized into six core collections (Debut, Signature, Alternative, Echelon, Distance, Run) plus accessories, lifestyle pieces, bundles, gift cards, and a Custom kit program. Products are manufactured in Europe and built around premium technical materials — Merino wool, recycled synthetics, Pertex Shield three-layer waterproof membranes (20,000mm water column), Polartec fabrics, Elastic Interface chamois pads, and HeiQ odour-control treatment — targeting male and female cyclists across performance, endurance, racing, gravel, commuting, and lifestyle use cases.

The business runs as a pure-play DTC e-commerce operation on its own storefront with global shipping and no third-party retail distribution; revenue is generated through one-time apparel purchases at a single revenue stream. Pricing spans entry-level to ultra-premium tiers ($18 Merino socks to $435 Race Skin Suit) with bundle discounts of 15-40%, gift cards of $50-$250 USD, free EU standard shipping over 150 EUR, a 30-day return policy, and a free Crash Replacement Service that supports retention. Go-to-market relies on a content marketing engine (adventure stories, product guides, Planet Isadore sustainability content) and an email newsletter rather than paid media captured in the source set. The company has no disclosed funding rounds, no institutional investors, and headcount of 1-10, with both co-founders maintaining direct operational involvement.

Name

Isadore

Legal name

Realdealcyclephile s.r.o.

Website

https://isadore.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Isadore is a Slovakia-based direct-to-consumer cycling apparel brand founded in 2013 by former professional cyclists Peter and Martin Velits, selling premium Merino, recycled-synthetic, and waterproof technical cycling clothing, accessories, and custom team kits to cyclists worldwide via its own e-commerce site.

Ownership category

akta.pro rank

Product category

Cycling Apparel

NAICS

Sporting Goods Retailers (45911), Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (45811)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

akta.pro secondary industries

Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Performance Outerwear & Technical Apparel (CRAAAEAB), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Cycling apparel
• Performance cycling clothing
• Merino wool jerseys
• Cycling bib shorts
• Sustainable sportswear

Headquarters

HQ city

Púchov

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Cycling Apparel Sales: Direct-to-consumer sales of cycling clothing and accessories through e-commerce. One-time product purchases with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Isadore designs, develops, and produces premium cycling apparel sold direct-to-consumers through its own e-commerce store. The product range covers jerseys, bib shorts, base layers, jackets, gilets, gloves, socks, warmers, caps, bidons, lifestyle wear, and accessories, organized into distinct collections (Debut, Signature, Alternative, Echelon, Distance, Run). All products are made in Europe under strict social and environmental standards using technical fabrics such as Merino wool, Pertex Shield, Polartec, and Elastic Interface chamois pads.

Product overview

Isadore is a cycling apparel company founded in 2013 by former professional cyclists Peter and Martin Velits. The company offers a comprehensive portfolio of cycling clothing and accessories organized into multiple product lines: the core performance collections (Debut, Signature, Alternative, Echelon, Distance, Run), accessories (bib shorts, jerseys, base layers, jackets, gloves, socks, warmers), and lifestyle clothing. The Debut collection provides entry-level apparel with recycled materials, while Signature offers premium timeless merino-based pieces. Alternative features bold sustainable designs, Echelon delivers high-performance aero gear, and Distance targets adventure riders with durable technical apparel. The company also offers a Custom program for personalized kit designs. All products are made in Europe with a strong emphasis on sustainability, using recycled materials, natural fibers like merino wool, and responsible manufacturing. Isadore provides a crash replacement and repair service for damaged items.

Differentiator

Problem solved

Functional benefit

Brands

• Debut: Entry level collection without compromising on quality. Made from synthetic and recycled materials. Simple and bright colors with tasteful branding. Slim and comfortable with a medium compression fit.
• Signature
• Alternative
• Echelon
• Distance

Products and services

• Short Sleeve Jerseys Performance cycling jerseys built for speed and comfort, available in merino wool and recycled synthetic options for both men and women.
• Bib Shorts & Tights Performance cycling shorts and tights featuring Elastic Interface chamois pads, designed for comfort during long rides, offered in men's and women's fits.
• Base Layers Moisture-managing cycling base layers in merino wool and technical synthetics for temperature regulation across all conditions.
• Long Sleeve Jerseys Long sleeve cycling jerseys for cooler days featuring merino wool, merino-technical blends, and synthetic fabrics for thermal regulation.
• Jackets and Gilets Wind and rain protection cycling outerwear including waterproof jackets with Pertex Shield fabric, wind gilets, and winter hardshell jackets.
• Arm & Leg Warmers Protective cycling warmers including thermal arm warmers, knee warmers, leg warmers, and merino wool options for chilly temperatures.
• Gloves & Mitts Cycling gloves protecting hands from cold and road vibrations, including winter gloves with PrimaLoft insulation, deep winter gloves, and neoprene options.
• Socks & Shoe Covers Cycling socks in various heights and materials including merino wool, plus oversocks and shoe covers for weather protection.
• Cycling Bottles (Bidons) BPA-free cycling water bottles available in 550ml and 750ml sizes in various colors.
• Riding Accessories Riding accessories including merino headbands, winter hats, neck warmers, caps, face masks, and wash nets.
• Caps & Hats Cycling caps and hats for head protection from the elements, including signature caps, gravel caps, and rain caps.
• Lifestyle Clothing Post-ride lifestyle apparel including tech merino t-shirts, urban shirts, anoraks, fleece vests, and tech jackets for off-bike comfort.
• Bundles & Sets Pre-configured cycling outfit bundles offering savings of 15-40% when purchasing coordinated jersey and bib shorts combinations.
• Gift Cards Digital gift cards available in denominations of $50, $100, $150, and $250 USD.
• Custom Program Custom cycling kit design service allowing cycling teams and clubs to bring their own kit designs to life with personalized colors and branding.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered notable, minor and core.

• reisefixnotableStrategic or Co-development PartnerCollaboration producing saddle bags and tech musettes. Products include Isadore × reisefix Saddle Bag and Tech Musette, launched in 2026.
• HJCnotableTechnology or IntegrationCollaboration on HJC Ibex3 Rain Drop Road Helmet, featuring Isadore's Rain Drop design on HJC's performance helmet.
• PANAMAnotableStrategic or Co-development PartnerCollaboration producing PANAMA × Isadore Tempo Line Jersey, Heavy Cotton T-shirt, and Cap.
• RELOADminorStrategic or Co-development PartnerCollaboration on RELOAD x Isadore Tempo Line Jersey.
• PioneerminorStrategic or Co-development PartnerCollaboration on Isadore x Pioneer Cardholder, sold at $52 (reduced from $80).
• Realdealcyclephile s.r.o.coreOthersOperating company and site operator for Isadore, registered in Slovakia.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Le Col: British premium cycling apparel brand founded by a former pro cyclist operating on a DTC-plus-retail model — overlapping target market and pro-authenticity positioning.
• MAAP: Australian premium cycling apparel brand built on performance aesthetics and pro-team partnerships; comparable on target customer (enthusiast to pro), pricing, and DTC emphasis.
• Rapha: Premium DTC cycling apparel brand operating globally with a founder-driven, content-led brand model — the closest direct comparable to Isadore in positioning, customer base, and channel mix.
• Castelli: Italian heritage cycling apparel brand with deep professional peloton presence and premium technical product focus — directly comparable to Isadore's Signature/Echelon/Distance tiers.
• Pas Normal Studios: Danish premium cycling apparel brand with a DTC-led model, strong design aesthetic, and growing international retail footprint — directly comparable on premium tier and brand storytelling.
• ASSOS: Swiss premium cycling apparel manufacturer with similar pro-credentials heritage and high-performance positioning; overlapping customer profile of serious road and gravel cyclists.
• Sportful: Italian heritage cycling apparel brand with strong presence in pro team kits and technical performance apparel — comparable product mix and pro-credentials positioning.
• Cafe du Cycliste: French premium cycling apparel brand combining technical performance with lifestyle positioning — comparable tiered product strategy and DTC European heritage similar to Isadore.

Emerging players

• Q36.5: Italian performance cycling apparel brand with a strong technical fabric and pro-sponsorship story — comparable customer profile and product positioning within the premium tier.

Broad incumbents

• Pearl Izumi: Long-established cycling apparel and footwear brand with broader product range and wider retail distribution — overlaps materially with Isadore's core performance collections at multiple price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/IsadoreApparel
• Facebookfacebook.com/IsadoreApparel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Isadore