Professional Kitchen Suppliers

What Professional Kitchen Suppliers does

Professional Kitchen Suppliers SL operates the B2B e-commerce platform La Hostelera (lahostelera.com), founded in 2008 by Ivan Saura in Terrassa, Barcelona, Spain. The company is a specialist online distributor of industrial kitchen and hospitality equipment serving HORECA professionals (hotels, restaurants, cafés, catering, bakeries, pizzerias, ice cream parlors, and butcheries) across Peninsular Spain and the Balearic Islands. La Hostelera explicitly excludes private consumers and refrains from promotional events such as Black Friday, instead maintaining year-round competitive pricing.

The platform runs on a PrestaShop-based storefront with an algorithmic shipping cost calculator (computed from weight, dimensions, postcode, country, and order size), supported by direct customer engagement channels including a dedicated phone line, WhatsApp, Telegram, and email. The catalog spans industrial cooking (ranges, ovens, fryers, planchas, marmitas, salamanders), refrigeration (upright units, blast chillers, cold rooms, display cases, meat maturation, wine cellars), dishwashing, food preparation (slicers, cutters, vacuum packagers, immersion blenders, texturizers), buffet/holding equipment, beverage service, and HORECA consumables. La Hostelera distributes over 100 brands with a stated preference for Spanish/national SMEs, anchored by a 16+ year exclusive arrangement with Infrico and partnerships with Electrolux Professional, Zanussi Professional, Valentine, Casselin, Irimar, Vollrath Pujadas, Sammic, Numatic, and others. Founder Ivan Saura holds a Postgrado en Seguridad Alimentaria (EPSI-UAB) and has been active in HORECA since 1999, lending domain credibility to content-led marketing.

The business generates revenue primarily through direct online product sales (hardware distribution) with a secondary stream from third-party marketplace commissions on products shipped directly from manufacturer and vendor warehouses (dropship/fulfillment model). Pricing is per-unit across a wide range (from €9.68 accessories up to €8,700 premium fryers), with 12-month warranties and access to official manufacturer technical service across the serviceable geography. Customer acquisition relies on SEO-optimized category pages and buying guides, Google Business reviews, founder-authored blog content, and direct-response channels; lead-to-sale conversion is supported via WhatsApp/Telegram consultation and custom budgets without requiring formal account creation. The operation remains lean (1-10 employees), founder-controlled, and self-funded with no external institutional capital disclosed.

Name

Professional Kitchen Suppliers

Legal name

Professional Kitchen Suppliers SL

Website

https://lahostelera.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Professional Kitchen Suppliers SL operates La Hostelera, a Spain-focused B2B e-commerce platform distributing 100+ brands of professional kitchen and HORECA equipment (cooking, refrigeration, dishwashing, food preparation, buffet) to hotels, restaurants, caterers, and bakeries, with direct manufacturer partnerships and online-plus-WhatsApp/Telegram sales support.

Ownership category

akta.pro rank

Product category

HORECA Equipment Distribution

NAICS

Refrigeration Equipment and Supplies Merchant Wholesalers (423740), Refrigeration Equipment and Supplies Merchant Wholesalers (42374), Hardware Merchant Wholesalers (423710)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

akta.pro secondary industries

Foodservice & Hospitality Supply Marketplaces (CRAFAHAE), Food Preparation Equipment & Smallwares Wholesale (AFAIALAK), Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Commercial kitchen equipment
• HORECA supplies distribution
• Professional refrigeration equipment
• Industrial cooking equipment
• Hospitality machinery wholesale

Headquarters

HQ city

Terrassa

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (Direct E-commerce): Revenue is generated through direct online sales of professional kitchen equipment and supplies to HORECA businesses. The company acts as a distributor/marketplace for over 100 brands of professional hospitality equipment, selling products at competitive prices year-round without promotional events like Black Friday.
2. Third-party Marketplace Commissions: The platform also hosts products shipped directly from third-party vendors' and manufacturers' warehouses, suggesting a marketplace model where the company earns a commission on sales fulfilled by partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Professional Kitchen Suppliers SL operates La Hostelera, a B2B e-commerce platform specializing in professional kitchen and hospitality equipment for the HORECA sector (hotels, restaurants, catering). The company distributes over 100 brands of industrial cooking, refrigeration, dishwashing, food preparation, and buffet equipment, with some products shipped directly from third-party manufacturer warehouses. The platform explicitly sells only to professionals and businesses, not private individuals.

Product overview

Professional Kitchen Suppliers operates La Hostelera, a comprehensive B2B e-commerce platform offering professional kitchen equipment for the hospitality industry. The portfolio spans multiple product categories including cooking equipment (industrial kitchens, ovens, fryers), refrigeration (cold rooms, display cases, blast chillers), washing/dishwashing, food preparation (meat slicers, vegetable cutters, vacuum sealers), and specialized equipment for bakeries, pizzerias, ice production, and buffet service. The company distributes over 100 brands with a focus on national Spanish manufacturers. Key brand portfolios include Valentine (premium fryers with EVO and new Core series), Casselin (sauce dispensers, crepe stations, food warmers), Irimar (Spanish-made chafing dishes, trolleys, waffle makers), Electrolux Professional (food processors, texturizers), Infrico (refrigeration specialists), and Zanussi Professional (Italian cooking and washing equipment). The platform targets professional buyers only and provides technical guidance through its expert staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Kitchens (Cocinas Industriales) Gas and electric industrial cooking ranges for professional kitchens, available in various configurations for restaurants and catering establishments.
• Industrial Fryers (Freidoras Industriales) Commercial deep fryers with various capacities, including models with automatic oil filtration systems for professional food service.
• Industrial Ovens (Hornos Industriales) Professional ovens including gas and electric models, bakery ovens, and convection ovens for commercial food preparation.
• Industrial Refrigeration (Neveras y Congeladores Industriales) Professional refrigeration equipment including upright freezers, refrigerated display cases, blast chillers, cold rooms, and refrigerated preparation tables.
• Industrial Dishwashers (Lavavajillas Industriales) Commercial dishwashing equipment including hood-type dishwashers, glass washers, and conveyor systems for high-volume cleaning.
• Meat Slicers (Cortadoras de Fiambre) Professional meat and deli slicers for slicing cold cuts, ham, and other prepared meats in commercial kitchens.
• Vacuum Packaging (Envasado al Vacío) Vacuum sealers including chamber machines and external vacuum sealers for food preservation in professional kitchens.
• Knife Sterilizers (Esterilizadores de Cuchillos) Professional knife sterilization cabinets using UV or ozone technology for hygiene maintenance in commercial food environments.
• Ice Machines (Máquinas de Hielo) Industrial ice making equipment for producing ice in various forms for food service establishments.
• Buffet Equipment (Equipamiento Buffet) Hot holding and display equipment including chafing dishes, bain marie units, heated and refrigerated sauce stations, and food warmers for buffet service.
• Coffee Equipment (Cafeteras Industriales) Professional coffee making equipment including percolators and industrial coffee machines for high-volume beverage service.
• Food Waste Bins (Cubos de Basura Industriales) Industrial waste management equipment including wheeled bins, recycling centers, and mobile bag holders for professional kitchens.
• Valentine The Core Series Fryers Premium electric fryer line from Valentine featuring improved energy efficiency and enhanced design compared to previous EVO series.

Quantifiable outcome

• Transport incidents below 1% of shipments
• +1 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and minor.

• InfricocoreChannel Partner/ Reseller/ DistributorLa Hostelera is an official distributor of Infrico — one of Europe's leading commercial refrigeration manufacturers — with a relationship spanning over 16 years. The company has deep knowledge of Infrico's product line and offers products such as industrial refrigerators, display cases, temperature shock freezers, and meat aging chambers. The partnership includes access to official technical support and warranty services.
• Electrolux ProfessionalcoreChannel Partner/ Reseller/ DistributorLa Hostelera distributes Electrolux Professional equipment, offering products including the TrinityPro food processor line, cutters, vegetable slicers, and Bermixer PRO immersion blenders. Products come with a 1-year official technical service covering all of Peninsular Spain and the Balearic Islands.
• Zanussi ProfessionalcoreChannel Partner/ Reseller/ DistributorLa Hostelera offers the full Zanussi Professional catalog including industrial deep fryers with automatic oil filtration, gas and electric ovens, and glasswashers. Products include the MASTER 12 warranty (1-year parts, labor, and travel covered by official Zanussi SAT).
• ValentinecoreChannel Partner/ Reseller/ DistributorValentine has manufactured professional deep fryers since 1947 with Swiss technology. La Hostelera distributes the complete Valentine range including the TF Series, The Core (2025 launch), EVO, and EVO COMPUTER lines, plus accessories like automatic basket lifts and filtration pumps. Valentine is recognized for precision thermostats, high-power resistances (1–2 kW per liter), and oil economy.
• CasselinmajorChannel Partner/ Reseller/ DistributorCasselin is a HORECA equipment brand distributed by La Hostelera, offering products including Bain Marie sauce dispensers, crepe stations, food holding cabinets, refrigeration units, potato stations, slicers, vacuum packaging machines, electrostatic fryer stations, and waste management equipment.
• IrimarmajorChannel Partner/ Reseller/ DistributorIrimar is a Spanish manufacturer of HORECA equipment distributed by La Hostelera. Products include chafing dishes, gofriers, sandwich presses, ice cream cone holders, service carts, laundry carts, and heat sealing machines. Irimar is noted for product variety and competitive pricing.
• Vollrath PujadasminorChannel Partner/ Reseller/ DistributorVollrath Pujadas is an international cookware and equipment brand represented in La Hostelera's catalog through products such as gastronorm rethermalization carts, offered alongside the company's HORECA equipment range.
• FricosmosminorChannel Partner/ Reseller/ DistributorFricosmos is a professional kitchen equipment manufacturer whose products include knife sterilizers (UV and ozone technology) and industrial waste bins, distributed through La Hostelera.
• SammicminorChannel Partner/ Reseller/ DistributorSammic is a specialist in food preparation equipment. La Hostelera distributes Sammic products including the EC30 knife sterilizer with timer (up to 120 minutes) and magnetic knife holder, with a capacity of 25–30 knives.
• NumaticminorChannel Partner/ Reseller/ DistributorNumatic (VersaCare brand) produces professional cleaning and waste management equipment. La Hostelera distributes Numatic's VersaCare waste bins and recycling stations through its equipment catalog.
• Vitrinas GómezminorChannel Partner/ Reseller/ DistributorVitrinas Gómez is a Spanish manufacturer of display cases and food presentation equipment. La Hostelera distributes their GN-format display trays and octagonal/rounded display trays, used in hotel breakfast buffets and catering setups.
• FiammaminorChannel Partner/ Reseller/ DistributorFiamma is a professional catering equipment brand. La Hostelera distributes Fiamma gas Bain Marie units alongside its hot holding equipment catalog.
• DistformminorChannel Partner/ Reseller/ DistributorDistform is a professional kitchen equipment brand distributed through La Hostelera, offering gastronorm Bain Marie units among other products in the cooking and holding equipment range.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• WebstaurantStore: Largest online HORECA equipment and supplies marketplace in North America, operating a multi-brand catalog model serving foodservice professionals. Directly comparable to La Hostelera's multi-brand, B2B-only e-commerce model, though at significantly larger scale.
• Climers: Spanish B2B platform distributing professional HORECA equipment and supplies from multiple brands. Directly comparable as a domestic multi-brand online HORECA equipment marketplace.
• Lockhart Catering Equipment: UK-based multi-channel supplier of professional catering equipment and supplies, distributing multiple brands to foodservice operators. Comparable in B2B focus, multi-brand model, and channel mix.
• Hostelería10: Spanish HORECA equipment and supplies distributor operating a multi-brand catalog targeting hospitality professionals in Spain. Direct domestic competitor with overlapping product categories and customer base.
• Tundra Restaurant Supply: North American B2B online distributor of professional restaurant equipment and supplies with a broad multi-brand catalog. Comparable as a pure-play digital HORECA equipment distributor serving professional buyers.
• Nisbets: UK-based leading multi-channel supplier of professional catering and HORECA equipment, distributing thousands of products via e-commerce, catalogs, and trade counters. Closely comparable in product breadth, B2B targeting, and multi-channel approach.
• GastroHero: European online HORECA equipment and supplies retailer distributing multiple professional brands to foodservice businesses. Comparable as a multi-brand digital-first HORECA equipment distributor.

Regional players

• Hostelería Online: Spanish HORECA equipment and supplies distributor serving the domestic market with an online catalog. Comparable as a domestic Spanish competitor in the same B2B HORECA equipment category.

Broad incumbents

• Central Restaurant Products: Large US HORECA equipment and supplies distributor with a comprehensive multi-brand catalog serving restaurant operators. Comparable as a broad-line incumbent in the same category, with overlapping product range and customer base.
• KaTom Restaurant Supply: Established US-based broadline HORECA equipment distributor with a wide product catalog and B2B customer focus. Comparable as a larger, multi-category incumbent with overlapping assortment and customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/ivan-saura-07792025

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Kitchen Suppliers