SmartFarm
SmartFarm is a Dutch SaaS platform that helps commercial farmers optimize crop protection through disease pressure alerts, spray-timing recommendations, and hyper-local weather data across 65+ crops, distributed via a partner network of regional agricultural advisors.
- Company typePrivate
- Founded2013
- HeadquartersZaltbommel, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SmartFarm does
SmartFarm is an agricultural technology SaaS platform operated by AppsforAgri B.V., a Dutch private limited company headquartered in Zaltbommel, Netherlands. The platform provides decision-support tools for commercial farmers and growers, combining hyper-local weather data, in-crop microclimate measurements, and proprietary agrometeorological models to optimize crop protection timing. Its core products include a disease pressure warning system covering 65+ crops, a SpuitEffect/Spuitplanner spray-timing tool built on 25 agrometeorological processes (claimed to deliver 25–30% savings on crop protection costs), a Virtueel Weerstation (virtual weather station) that delivers field-level weather data without hardware, and an IoT sensor branded as FieldMate that captures in-crop temperature, humidity, leaf wetness, and soil temperature at multiple depths. The platform is delivered via web and a cross-platform mobile app (iOS/Android) and is localized into seven European languages.
The company makes money primarily through tiered monthly SaaS subscriptions to farmers — Small Farm at €14.99/month (1 parcel), Standard Farm at €29.99/month (5 parcels, marked as most popular), and Large Farm at €49.99/month (10 parcels), with custom packages available for larger operations. A secondary B2B revenue stream comes from a two-tier partner program (Standard freemium for advisors and a paid Business tier with API access, co-branding, and 3x commission rates) that distributes the platform through a network of 12+ regional agricultural advisors, input suppliers, and cooperatives across the Netherlands, and incremental revenue from FieldMate hardware sales. Customers are predominantly SMB farmers across arable, field vegetable, fruit cultivation, and viticulture segments, with select enterprise applications (e.g., Rijk Zwaan vegetable breeding trials).
The business is majority-owned by Brokking Holding BV following a September 2023 acquisition framed as a vehicle for international expansion, and was reported to have been acquired by John Deere in May 2024. Senior technical leadership centers on agrometeorologists Erno Bouma and Joost Nieveen (combined 40+ years of expertise, including doctoral work at Wageningen University) and on co-founders Corné Braber (CEO) and Michel de Vree. Headcount is in the 11–50 range, and the company is privately held with no public revenue disclosure.
SmartFarm firmographics
Firmographics- Name
- SmartFarm
- Legal name
- AppsforAgri B.V.
- Website
- https://smartfarm.nl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SmartFarm is a Dutch SaaS platform that helps commercial farmers optimize crop protection through disease pressure alerts, spray-timing recommendations, and hyper-local weather data across 65+ crops, distributed via a partner network of regional agricultural advisors.
- Ownership category
- akta.pro rank
SmartFarm industry classification
Industry- Product category
- Precision Agriculture Software
- NAICS
- Environmental Consulting Services (54162)
- SIC
- Agricultural Services (700), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)
Keywords
Where SmartFarm is headquartered
LocationHeadquarters
- HQ city
- Zaltbommel
- HQ country
- Netherlands
- HQ region
- Europe
Offices8 records
Markets served
SmartFarm business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Supply Chain
Revenue model
- SaaS Subscription (Farmer Plans): Tiered monthly subscription model for farmers: Small Farm at €14.99/month (1 parcel), Standard Farm at €29.99/month (5 parcels), Large Farm at €49.99/month (10 parcels). All billed monthly. Farmers also have the option of a custom subscription for larger operations. This is the primary recurring revenue stream.
- Partner Program Revenue Share: Agricultural advisors, input suppliers, and cooperatives earn commissions based on referred paying customers. Business-tier partners receive higher commission rates (3x Standard) and pay for their own platform access, creating a dual revenue stream from partners both as subscribers and as referral channels driving farmer subscriptions.
- SmartFarm Sensor (FieldMate) Hardware: Physical IoT sensor hardware sold or provided to farmers, generating one-time or recurring hardware revenue. The sensor is cited as a distinct product (SmartFarm Sensor / FieldMate) alongside the SaaS subscription, suggesting hardware sales as a complementary revenue stream.
- Partner Platform Subscriptions (B2B): Partners (advisors, cooperatives, input suppliers) pay for Standard or Business-tier platform access. Standard is freemium (5 free parcels), Business provides 10 parcels, API access, co-branding, and higher commission rates. This represents B2B subscription revenue distinct from direct farmer subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Small Farm - €14.99/month for 1 parcel |
| Subscription | Monthly | Standard Farm - €29.99/month for 5 parcels (1 parcel free) |
| Subscription | Monthly | Large Farm - €49.99/month for 10 parcels (2 parcels free) |
| Freemium | Monthly | Partner Standard (freemium) - Free for 5 parcels |
| Subscription | Monthly | Partner Business - Paid tier with 10 parcels, API access, co-branding |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
SmartFarm product offering
Product offeringCore offering
SmartFarm is an AI-powered SaaS decision-support platform for farmers and growers that delivers real-time disease pressure warnings for 65+ crops, optimal spray timing recommendations (claiming 25-30% savings on crop protection costs), and hyper-local weather data. The platform combines proprietary agrometeorological models, in-field IoT sensor data (FieldMate), and a virtual weather station capability, delivered via web and mobile apps (iOS/Android) under tiered monthly subscriptions and a separate partner program.
Product overview
SmartFarm is an all-in-one agricultural decision support platform developed by AppsforAgri B.V., designed to help farmers optimize crop protection through precise disease pressure monitoring, spray planning, and hyper-local weather data. The platform integrates data from the SmartFarm Sensor (FieldMate) hardware device with a suite of software modules including the Disease Warning System (Ziekte Waarschuwingssysteem), SpuitEffect spray optimization tool, Virtual Weather Station (Virtueel Weerstation), SmartFarmApp, and a Spray Planner based on 25 agrometeorological processes. The platform covers 65 crop types across arable farming, field vegetables, fruit crops, and viticulture. SmartFarm is offered through tiered subscription packages (Small Farm at €14.99/month for 1 parcel, Standard at €29.99/month for 5 parcels, Large Farm at €49.99/month for 10 parcels) and a Partner Program with Standard and Business tiers, the latter including API access. The platform was acquired by John Deere in May 2024 and its parent company AppsforAgri received a majority investment from Brokking Holding BV in September 2023.
Differentiator
Problem solved
Functional benefit
Products and services
- SmartFarm Platform (All-in-one) Decision-support SaaS platform that delivers real-time disease pressure warnings for 65+ crops, optimal spray timing recommendations based on 25 agrometeorological processes, and hyper-local weather insights, integrating data from FieldMate IoT sensors and the Virtual Weather Station. Sold to commercial farmers and growers under tiered per-parcel subscriptions.
- SmartFarm Sensor / FieldMate IoT hardware sensor measuring in-crop microclimate (air temperature, humidity, dew point, precipitation, soil temperature at multiple depths, and leaf wetness) directly in the crop. Sold as a complement to the SaaS subscription, providing the data foundation for the disease warning and spray planning models.
- SmartFarmApp Cross-platform mobile application (iOS and Android) giving farmers 24/7 access to weather conditions, disease pressure warnings, spray recommendations, and cumulative metrics (degree days, cold hours, precipitation sums) for all managed parcels. Distributed via App Store and Google Play.
- SmartFarm Partner Program (Standard and Business tiers) Separate partner subscription offering enabling agricultural advisors, input suppliers, and cooperatives to link their grower networks, access regional weather data, distribute discount vouchers, and earn commissions on referred paying farmers. Business tier adds API access, co-branding, and workshop access to agrometeorologist Erno Bouma.
Quantifiable outcome
- 25-30% savings on crop protection costs through optimized spray timing
- +3 more outcomes
Companies that use SmartFarm
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
SmartFarm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature6 records
SmartFarm partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Ten Brinke BVcoreTen Brinke offers a broad range of crop technology products and aims for crop optimization through innovative solutions. They partner with SmartFarm to enhance their cultivation advisory with data-driven insights, helping their customers gain a competitive edge in profitability.
- Agrowin B.V.coreFounded in 1989, Agrowin specializes in the trade, advisory, and sale of crop inputs including crop protection products, serving growers in and around Winterswijk and Goor. They offer SmartFarm as a digital advisory tool to their grower clients with exclusive discount vouchers.
- AgrizocoreAgrizo, based in America (Limburg), provides expertise in arable farming, dairy farming, and horticulture with tailor-made solutions and advice free from supplier contracts. They partner with SmartFarm to strengthen farm results through close collaboration with customers.
- AlliancecoreAlliance, with offices in Nieuwkuijk and Gronsveld, provides advisory, crop protection, and related services to diverse agricultural and horticultural businesses. A team of 35 employees focuses on personalized guidance to achieve optimal business results, distributing SmartFarm's platform to their network.
- Willems BalgoyminorOperating since 1940 in Balgoy, Gelderland, Willems Balgoy serves a broad area with diverse soil types. Their experienced team advises arable farmers, gardeners, and others on crop choices and storage techniques for successful cultivation with minimal intervention. SmartFarm enhances their advisory offering with data-driven insights.
- Vlamings BVminorVlamings BV is an agrifood supplier serving professional farmers and gardeners from locations in Steenbergen and De Mortel. They distribute SmartFarm's platform as part of their product and advisory portfolio to help optimize crop outcomes.
- Luc PauwelscoreLuc Pauwels, focused on local arable and horticultural farmers, partners with SmartFarm to provide growers with up to €100 discount on the SmartFarm app. The partnership aims to transform the agricultural sector and promote sustainability by integrating SmartFarm's decision-support models into Luc Pauwels' cultivation advisory.
- Trul TradingminorTrul Trading started in 2010 as a sole proprietorship and has grown into a wholesaler of crop protection products, seeds, and fertilizers. They distribute SmartFarm's platform to their grower customer base, offering data-driven advisory to complement their product sales.
- AgroExactminorAgroExact, based in 's-Hertogenbosch, focuses on supporting arable and horticultural growers in optimizing their crops. Using weather and soil data, they provide reliable information for crucial decision-making, integrating SmartFarm data to enhance their advisory services.
- Klep-AgrominorKlep-Agro provides weekly crop advisory to Van Helvoort Tuinbouw across their different crops. It was through Johan Bogers at Klep-Agro that Van Helvoort Tuinbouw discovered SmartFarm's products.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
SmartFarm competitors and assessment
Company assessmentDirect peers
- xFarm Technologies: xFarm is a Swiss-Italian ag-tech SaaS platform offering farm management, sensor integration, and decision support across European crops. It is the most direct European comparable to SmartFarm in target customer (commercial farmers), product (SaaS + IoT sensors), and go-to-market (multi-country European rollout).
- Climate FieldView (Bayer): Climate FieldView is Bayer's flagship digital agriculture platform, providing field-level data, prescription tools, and decision support to farmers globally. It directly competes with SmartFarm in disease-pressure, spray-timing, and yield-optimization use cases, but at vastly greater scale and with deeper input-product integrations.
- Granular (Corteva): Granular is a farm management SaaS offering agronomic insights, planning, and decision support, now owned by Corteva. Comparable to SmartFarm in delivering SaaS-based agronomic decision support to commercial growers, with similar horizontal crop coverage.
- AgWorld: AgWorld offers farm management SaaS focused on planning, record-keeping, and decision support for agronomic advisors and growers. Comparable to SmartFarm in advisor/partner-led SaaS GTM and crop-planning decision support, with stronger footprint in Australia and the Americas.
- CropX: CropX is an Israel-based precision agriculture platform combining soil sensors with cloud-based analytics for irrigation and crop management. It is comparable to SmartFarm in its sensor-plus-SaaS model and decision-support positioning, though focused more on irrigation and soil than disease/spray timing.
Broad incumbents
- John Deere Operations Center: John Deere Operations Center is a farm management platform integrated with Deere's machinery and sensors. It is a broad incumbent comparable to SmartFarm in decision-support functionality, but bundled with proprietary equipment data — a major competitive threat as Deere expands its software footprint.
- Trimble Ag: Trimble Agriculture offers precision farming hardware and software, including guidance systems, variable-rate application, and farm management. Comparable to SmartFarm as a broad precision-ag incumbent but with stronger ties to machinery OEMs and larger enterprise farmer segments.
- DTN: DTN provides agricultural weather, market data, and decision-support tools globally. It is comparable to SmartFarm's Virtual Weather Station and disease-warning capabilities but operates as a broad incumbent with weather and market data, not crop-specific microclimate sensors.
Emerging players
- Agremo: Agremo provides aerial imagery analytics and AI-driven crop monitoring for precision agriculture. Partial overlap with SmartFarm on disease detection and field-level decision support, differentiated by imagery rather than in-crop microclimate sensors.
- Taranis: Taranis provides AI-driven aerial imagery and field intelligence for crop monitoring and decision support. It overlaps with SmartFarm on per-field decision support and disease detection but differentiates via drone/satellite imagery rather than in-crop microclimate sensors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SmartFarm social profiles
Digital presenceSmartFarm financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartFarm leadership team
Management profileNumber of profiles
Profiles5 records
SmartFarm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartFarm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartFarm
What does SmartFarm do?
SmartFarm is an AI-powered SaaS decision-support platform for farmers and growers that delivers real-time disease pressure warnings for 65+ crops, optimal spray timing recommendations (claiming 25-30% savings on crop protection costs), and hyper-local weather data. The platform combines proprietary agrometeorological models, in-field IoT sensor data (FieldMate), and a virtual weather station capability, delivered via web and mobile apps (iOS/Android) under tiered monthly subscriptions and a separate partner program.
Is SmartFarm a public or private company?
SmartFarm is a private company. It is classified as family owned and is currently operating.
When was SmartFarm founded?
SmartFarm was founded in 2013. It employs 11 to 50 people.
Where is SmartFarm based?
SmartFarm is headquartered in Zaltbommel, Netherlands, in the Europe region.
How does SmartFarm make money?
Four revenue lines are on record. SaaS Subscription (Farmer Plans) is the primary driver. The others are partner Program Revenue Share, smartFarm Sensor (FieldMate) Hardware and partner Platform Subscriptions (B2B).
Who are SmartFarm's main competitors?
Direct peers on record are xFarm Technologies, Climate FieldView (Bayer), Granular (Corteva), AgWorld and CropX. Broad incumbents are John Deere Operations Center, Trimble Ag and DTN. Emerging players are Agremo and Taranis.
Does SmartFarm have an API?
Yes. The SmartFarm API allows users to access their data via the Application Program Interface (API). API access is available as part of the Business membership tier, which grants access to the SmartFarm API for partners. Any use of the API, including use via third-party products/services that access SmartFarm data, is governed by the API terms in the general conditions, which state that the Owner is not responsible for damage or losses arising from API use by the User or third-party products/services accessing data via the API.
What industry is SmartFarm in?
SmartFarm's product category is Precision Agriculture Software. Its primary akta.pro industry code is AFACACAC, Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics). Its NAICS code is 54162 and its SIC code is 700.