Mayway
Mayway is Austria's largest specialist dealer of commercial gastrotechnology equipment, distributing 50,000+ branded SKUs of kitchen, refrigeration, and catering technology across physical superstores and e-commerce to hospitality operators in Austria, Germany, and Slovenia.
- Company typePrivate
- Founded1965
- HeadquartersSeiersberg, Austria
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mayway does
Mayway (legal entity May GmbH) is a privately held Austrian family business founded in 1965 that operates as the country's largest specialist dealer of commercial gastrotechnology equipment. Headquartered in Graz/Seiersberg, the company distributes a catalog of more than 50,000 branded SKUs across cooling and refrigeration, cooking, pizza and snack preparation, dishwashing, bar equipment, stainless steel furniture, ventilation, kitchen utensils, and air conditioning, alongside a dedicated spare parts business (Ersatzteileshop). It also sells under its own labels (MAYWAY-COLGED, MAYWAY-FIMAR, MAYWAY-Univerbar) and offers higher-value technical services including Kälteanlagenbau (custom refrigeration system construction), Klimatechnik (climate technology installation), and a 365-day repair service bundled as a 'Rundum-Service.'
The company runs a hybrid go-to-market combining stationary retail superstores and an e-commerce platform at mayway.eu, complemented by phone-based sales (service hotlines for Austria, Europe, and Germany) and a field service technician network. It serves professional gastronomy customers — hotels, restaurants, catering companies, commercial kitchens, pizzerias, and bakeries — across Austria, Germany (Munich office), and Slovenia, supported by 180+ employees and a 2020 disclosed revenue of €30 million. The business model is primarily hardware resale plus aftersales services, with pricing structured on unit/quote-based terms excluding VAT, and promotional levers include a Best-Preis-Garantie (best price guarantee), voucher campaigns, and co-branded OEM events. The operating entity remains family-controlled under Managing Director Swen Armin May, with no external funding rounds or public listing.
Mayway firmographics
Firmographics- Name
- Mayway
- Legal name
- May GmbH
- Website
- https://mayway.eu
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mayway is Austria's largest specialist dealer of commercial gastrotechnology equipment, distributing 50,000+ branded SKUs of kitchen, refrigeration, and catering technology across physical superstores and e-commerce to hospitality operators in Austria, Germany, and Slovenia.
- Ownership category
- akta.pro rank
Mayway industry classification
Industry- Product category
- Commercial Kitchen Equipment Distribution
- NAICS
- Refrigeration Equipment and Supplies Merchant Wholesalers (423740)
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Organic & Natural Packaged Grocery Wholesale (AFAIAJAB)
- akta.pro secondary industries
- Commercial Cooking Equipment & Parts Wholesale (AFAIALAJ), Commercial Refrigeration & HVAC (Foodservice) Wholesale (AFAIALAI)
Keywords
Where Mayway is headquartered
LocationHeadquarters
- HQ city
- Seiersberg
- HQ country
- Austria
- HQ region
- Europe
Offices7 records
Markets served
Mayway business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales - Equipment: Sale of gastrotechnology equipment including cooling, cooking, pizza/snack equipment, kitchen appliances, dishwashing, bar equipment, stainless steel furniture, ventilation, and climate technology systems.
- Spare Parts Sales: Extensive spare parts shop with 50,000+ brand articles available for immediate delivery, covering components for coffee machines, dishwashers, refrigeration units, and other gastrotechnology equipment.
- Technical Services: Installation, commissioning, maintenance, and repair services for gastrotechnology and refrigeration/cooling systems, including Kälteanlagenbau (refrigeration system construction) and Klimatechnik (climate technology).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for gastrotechnology equipment and spare parts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Mayway product offering
Product offeringCore offering
Mayway is Austria's largest gastrotechnology dealer and distributor, supplying commercial kitchen equipment, refrigeration and cooling systems, air conditioning, catering technology, and over 50,000 branded spare parts to professional food service operators across Central Europe. The company combines physical retail branches, an e-commerce platform, and a field service team for installation, commissioning, maintenance, and repair through its Rundum-Service (full-service) offering.
Product overview
MAYWAY operates as Austria's largest specialist dealer for commercial catering technology (Gastrotechnik), offering a comprehensive portfolio of over 50,000 branded products across multiple categories. The core business encompasses commercial kitchen equipment (cooking, cooling/refrigeration, dishwashing), specialized equipment (pizza & snack, bar, coffee technology), infrastructure (stainless steel furniture, ventilation, air conditioning), and an extensive spare parts shop. The product range is organized as both new equipment sales and a dedicated Ersatzteileshop (spare parts shop) at /et/ for replacement components including seals, electrical parts, and coffee machine accessories. Key product brands mentioned include Saeco, Gaggia, and various commercial kitchen equipment manufacturers. Services include custom refrigeration system construction (Kälteanlagenbau) and climate technology installation (Klimatechnik). The company serves professional caterers, restaurants, hotels, and food service operations across Austria, Germany, and Slovenia.
Differentiator
Problem solved
Functional benefit
Brands
- MAYWAY: Austria's largest foodservice technology dealer for large-scale kitchen technology and refrigeration technology.
Products and services
- Commercial Cooling and Refrigeration Equipment (Kühlen) Commercial refrigeration equipment including refrigerators, freezers, cooling tables, and cold rooms for professional kitchens. Sold to professional gastronomy operators.
- Commercial Cooking Equipment (Kochen) Professional cooking equipment such as ovens, stoves, grills, and cooking ranges for commercial kitchens.
- Pizza and Snack Equipment (Pizza & Snack) Specialized equipment for pizza preparation and snack foods including pizza ovens and display cases.
- Kitchen Appliances (Küchengeräte) Various kitchen appliances including meat grinders, slicers, mixers, food processors, vacuum sealers, and juicers.
- Dishwashing Equipment (Spülen) Commercial dishwashing machines, glass washers, and pot washers for professional cleaning.
- Bar Equipment Equipment for professional bars including beverage dispensers, ice makers, and bar accessories.
- Stainless Steel Furniture (Edelstahlmöbel) Stainless steel furniture and fixtures including work tables, shelves, and custom installations.
- Buffet and Self-Service Equipment (Buffet & SB) Self-service and buffet equipment including display cases, heated counters, and serving stations.
- Air Conditioning Systems (Klimatechnik) Climate control and air conditioning systems for commercial and industrial applications.
- Ventilation Systems (Lüftung) Kitchen ventilation systems including hoods, exhaust fans, and air extraction equipment.
- Spare Parts Shop (Ersatzteileshop) Online shop for spare parts across all product categories, featuring detailed product listings with compatibility information, including 50,000+ brand name articles with immediate availability for delivery.
- Refrigeration System Construction (Kälteanlagenbau) Custom installation and construction services for commercial refrigeration systems.
- Rundum-Service (Full Service for Gastrotechnology Equipment) Comprehensive service offering including installation, maintenance, and repair for gastrotechnology equipment, with 365-day repair service availability.
Quantifiable outcome
- €30 million revenue in 2020 demonstrating strong market position
- +1 more outcomes
Companies that use Mayway
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Mayway technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mayway partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Moretti ForniminorMAYWAY partners with Moretti Forni to host the Moretti Xperience Demo event, featuring Ambassador Chef Marco Castagna for professional pizza chefs and restaurateurs. The event showcases pizza baking techniques using Moretti ovens including Pizza Pala with Durchlauföfen serieT and Neapolitan pizza with Neapolis oven.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Mayway competitors and assessment
Company assessmentDirect peers
- GGM Gastro: German-headquartered gastrotechnik and foodservice equipment retailer serving hotels, restaurants, and caterers across Europe. Directly comparable as a multi-category commercial kitchen equipment distributor with a similar catalog breadth and customer base.
- Nisbets: UK-origin European foodservice equipment retailer and e-commerce player with extensive catalog of catering, refrigeration, and bar equipment. Comparable as a multi-channel, multi-category foodservice equipment distributor with similar customer profile.
- GastroHero: DACH-based online specialist for gastrotechnik, gastronomy, and catering equipment. Directly competes with MAYWAY on price and SKU breadth, particularly in the German and Austrian SMB segment.
- Bartscher: German manufacturer and distributor of professional kitchen, refrigeration, and catering equipment. Comparable as a DACH-region competitor combining proprietary product lines with broad distribution of commercial kitchen equipment.
Broad incumbents
- MEGA eG: German cooperative wholesale group for food and foodservice equipment, including refrigeration and kitchen technology. Comparable as a B2B distribution channel for gastronomy customers across the DACH region.
- Chefs Culinar: German foodservice wholesale and equipment distributor serving large-scale hospitality, communal catering, and chain restaurants. Comparable in customer type and equipment-plus-service range, though with a stronger broadline food distribution angle.
- Webstaurant Store: Largest US-based foodservice equipment e-commerce retailer with growing European reach. Comparable in product breadth and customer base, though operating at far larger scale and online-only; represents a structural competitive threat to traditional multi-store distributors.
- METRO AG (HoReCa division): Global broadline foodservice distributor with a dedicated HoReCa division across Europe. Comparable as a multi-channel foodservice supplier serving similar hospitality customers, though at materially larger scale and with broader food/non-food mix.
Others
- Hoshizaki Europe: Major manufacturer of commercial refrigeration, ice machines, and beverage equipment sold through distributors including MAYWAY. Relevant as a key supplier whose direct-to-end-user strategy could pressure distributor margins.
Emerging players
- Tecnoinox: European manufacturer of stainless steel professional kitchen equipment with distribution partnerships. Comparable as a supplier-brand partner to dealers like MAYWAY, representing the upstream side of the same value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mayway social profiles
Digital presenceMayway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mayway leadership team
Management profileNumber of profiles
Profiles1 record
Mayway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mayway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mayway
What does Mayway do?
Mayway is Austria's largest gastrotechnology dealer and distributor, supplying commercial kitchen equipment, refrigeration and cooling systems, air conditioning, catering technology, and over 50,000 branded spare parts to professional food service operators across Central Europe. The company combines physical retail branches, an e-commerce platform, and a field service team for installation, commissioning, maintenance, and repair through its Rundum-Service (full-service) offering.
Is Mayway a public or private company?
Mayway is a private company. It is classified as family owned and is currently operating.
When was Mayway founded?
Mayway was founded in 1965. It employs 101 to 250 people.
Where is Mayway based?
Mayway is headquartered in Seiersberg, Austria, in the Europe region.
How does Mayway make money?
Three revenue lines are on record. Product Sales - Equipment is the primary driver. The others are spare Parts Sales and technical Services.
Who are Mayway's main competitors?
Direct peers on record are GGM Gastro, Nisbets, GastroHero and Bartscher. Broad incumbents are MEGA eG, Chefs Culinar, Webstaurant Store and METRO AG (HoReCa division). Hoshizaki Europe is listed as an others. Tecnoinox is listed as an emerging player.
Does Mayway have an API?
No public API is recorded for Mayway.
What industry is Mayway in?
Mayway's product category is Commercial Kitchen Equipment Distribution. Its primary akta.pro industry code is AFAIAJAB, Organic & Natural Packaged Grocery Wholesale, with a secondary code of AFAIALAJ, Commercial Cooking Equipment & Parts Wholesale. Its NAICS code is 423740 and its SIC code is 5080.