Netllar

What Netllar does

Netllar is a Spanish consumer telecommunications brand that sells fiber optic internet, mobile telephony, and IPTV television services directly to households and families across Spain. The company markets tariff tiers including standalone fiber (500Mb at €19.90/month promotional, up to 1GB), standalone mobile plans (50GB and 100GB with 5G and unlimited calls from €6.99/month), and bundle packages combining fiber with shared mobile lines (40GB shared across 2 lines, 60GB shared across 3 lines). Add-on products include Agile TV (IPTV streaming offered 3 months free with fiber + shared mobile bundles) and Internet Rural for underserved areas.

Underlying technology is delivered through MASORANGE network infrastructure, meaning Netllar does not own proprietary network assets but resells capacity and access to a parent group network ranked as one of Spain's largest. Customer self-service is supported through a "Mi Netllar" mobile application on iOS and Android, a website portal, and a toll-free call center (900 622 181, operating 7 days/week). The company operates a multi-channel distribution model combining direct-to-consumer website sales, company-owned retail stores, and an actively recruited distributor/franchise network with a dedicated recruitment contact ([email protected]).

The business model is subscription-recurring, with monthly ARPU ranging from roughly €19.90 to €66 depending on bundle composition, supplemented by usage-based revenue from roaming and additional data purchases. Pricing strategy emphasizes transparency, no hidden fees, free installation, and promotional lock-in rates that convert to standard pricing after introductory periods. The company is positioned as an affordable, customer-service-oriented alternative to incumbent Spanish telecom operators (Movistar, Vodafone, Orange-MASORANGE direct), with a stated value proposition of human customer support, no forced bundling, and contract-free mobile plans. Legal entity is Sociedad Xfera Móviles, S.A.U., a subsidiary of the MASORANGE group (formed from the merger of Grupo Másmóvil and Orange Spain), with registered headquarters in Pozuelo de Alarcón, Madrid.

Name

Netllar

Legal name

Sociedad Xfera Móviles, S.A.U.

Website

https://netllar.es

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Netllar is a Spanish consumer telecommunications brand selling fiber, mobile (5G), and IPTV services to households and families, operating on MASORANGE network infrastructure via Xfera Móviles S.A.U.

Ownership category

akta.pro rank

Product category

Consumer Telecommunications

NAICS

Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications (except Satellite) (5171), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

akta.pro primary industry

Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)

Keywords

• Fiber internet services
• Mobile telecommunications
• IPTV streaming
• Bundled telecom plans
• Consumer broadband

Headquarters

HQ city

Albal

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Fiber Internet Services: Monthly subscription fees for fiber optic internet connectivity at various speeds (500Mb, 1GB). Revenue generated through recurring monthly billing with promotional introductory rates that convert to standard rates after the promotion period.
2. Mobile Services: Monthly subscription fees for mobile plans offering data quotas (50GB, 100GB), 5G speed, unlimited calls, and optional shared line features for families. Includes both individual lines and multi-line shared packages.
3. TV Services (Agile TV): IPTV streaming service available as an add-on to fiber and mobile bundles, generating additional monthly subscription revenue.
4. Additional Data/Roaming: Revenue from roaming charges for international usage outside EU countries, and additional data purchases beyond plan quotas.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Netllar is a Spanish consumer telecommunications brand selling fiber optic internet (500Mb and 1GB speeds with free installation), 5G mobile plans (50GB-100GB with unlimited calls), combined fiber-and-mobile bundles with shared family data quotas, and the Agile TV IPTV streaming add-on. The company also offers rural internet for underserved areas, additional mobile lines, and a Mi Netllar self-service mobile app, all delivered over the MASORANGE group network infrastructure.

Product overview

Netllar is a Spanish telecommunications company offering a unified portfolio of consumer telecommunications services. The core offerings consist of fiber optic internet (Fibra), mobile plans (Móvil), and combined packages (Fibra + Móvil). Add-on services include Agile TV for streaming television, Internet Rural for rural connectivity, and Mi Netllar for customer self-service via mobile app. Additional mobile lines can be added to existing plans for family or business sharing. The company operates as part of the MASORANGE group and utilizes the MASORANGE network infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Agile TV: Television service offering bundled with fiber and mobile packages

Products and services

• Fibra (Fiber Internet) Fiber optic internet service for Spanish households offering speeds up to 500Mb and 1GB, with free installation and an included fixed landline. Available standalone or bundled with mobile plans.
• Móvil (Mobile) Standalone 5G mobile plans for Spanish consumers with 50GB or 100GB data quotas, unlimited calls, and no contract commitment. Available as individual lines or shared family packages.
• Fibra + Móvil (Combined Fiber and Mobile Bundles) Combined fiber internet and mobile packages for households, offering 2 or 3 mobile lines sharing 40GB or 60GB of data with unlimited calls, plus fiber and a fixed line. Free installation included.
• Agile TV IPTV streaming television service offering movies and series content as an add-on to fiber and mobile packages. Currently promoted with 3 months free for new fiber plus shared mobile subscribers.
• Internet Rural (Rural Internet) Rural internet service designed for Spanish households in areas with limited connectivity options, extending Netllar's reach beyond major urban centers.
• Líneas Adicionales (Additional Mobile Lines) Secondary mobile lines that can be added to a primary mobile or fiber-and-mobile plan, sharing minutes, texts, and data across multiple devices or family members.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MASORANGEcoreTechnology or IntegrationNetllar operates as a brand under Xfera Móviles S.A.U., which is part of the MASORANGE telecommunications group. MASORANGE provides the underlying network infrastructure (fiber and mobile networks) that enables Netllar to offer its services to customers across Spain.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Digi Spain: Digi Spain is a Romanian-owned operator expanding aggressively in Spain with extremely low-priced fiber and mobile offerings. It is a direct competitor for price-sensitive Spanish consumers and a meaningful disruptive force in Netllar's market.
• Lowi: Lowi is Vodafone Spain's low-cost consumer brand offering fiber, mobile, and convergent bundles with transparent pricing and no permanence. It targets an identical value-conscious Spanish customer segment as Netllar with a similar product structure and distribution approach.
• Finetwork: Finetwork is a Spanish MVNO/ISP offering affordable fiber and mobile bundles, often via a heavy distributor/retailer network. It targets the same value-conscious Spanish consumer segment and overlaps with Netllar on distribution strategy.
• Pepephone: Pepephone is a Spanish MVNO/ISP known for transparency, simple pricing, and strong customer service positioning. It is a direct competitor in the value-conscious Spanish consumer telecom segment Netllar targets.
• Virgin Telco: Virgin Telco is a Spanish convergent telecom operator offering fiber, mobile, and TV bundles with a national retailer/distributor footprint. It competes with Netllar across product, distribution, and customer segment.
• O2 Spain: O2 is the Telefónica low-cost brand in Spain offering fiber, mobile, and convergent packages with simple, transparent pricing. It competes head-to-head with Netllar for the same consumer segment and uses a similar digital-first + selective retail model.

Broad incumbents

• Orange Spain: Orange Spain is a major telecom operator offering fiber, mobile, and TV across Spain. Following the merger with MásMóvil, it is now part of the same parent group as Netllar (MASORANGE) and operates as a sibling brand.
• Yoigo: Yoigo is the main consumer brand of MASORANGE (formerly MásMóvil) and a sibling brand to Netllar within the same parent group. It offers fiber, mobile, and convergent packages at scale and is the natural internal benchmark for Netllar's positioning.
• Movistar: Movistar is the incumbent Spanish telecom operator (Telefónica) and the dominant player in fiber and mobile. It defines the competitive landscape that Netllar operates in and is the primary incumbent Netllar positions against on price and service.
• Jazztel: Jazztel is an Orange Spain broadband brand offering fiber and convergent bundles. It competes with Netllar in the Spanish consumer broadband market and is part of the broader MASORANGE family following the Orange Spain merger.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Netllar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netllar