Energy Up

What Energy Up does

Energy Up B.V. is a privately held Dutch vitality bureau (vitaliteitsbureau) founded in 2016 by siblings Jochem van Hessen and Juliette van Hessen, headquartered in Baarn, Netherlands with a proprietary venue, Landgoed Energy Up, in Flevoland. The company delivers B2B corporate services across three primary product lines: (1) the flagship 'Energy Experience' built on the proprietary D.O.S.E. science-based framework (Dopamine, Oxytocin, Serotonin, Endorphines), (2) experiential teambuilding activities (Ice Experience, Authentic Boxing, Mini Robinson, Mind Experience, Haka), and (3) a catalog of 10+ 90-minute specialized workshops covering sleep, nutrition, energy management, breathing, resilience, generational differences, and work-life balance. The company also operates a 100-day hybrid vitality trajectory and rents out its Landgoed venue for team days and corporate events.

The business model is professional services with quote-based, custom pricing determined by group size, location, and program duration; no public price list exists, and surcharges apply for short-notice bookings, travel beyond 1.5 hours from Baarn, and overnight stays. Distribution is sales-led and direct: prospective clients request quotes via website, phone, or email, and services are delivered either on-site at client locations or at the company's own Flevoland estate. The company targets Dutch enterprise and mid-market organizations, with named blue-chip clients including Lidl, ASICS, AFAS Software, PwC, Albert Heijn, ING, Nutreco, Fugro, Code, and Gemeente Amsterdam, plus non-profit engagement with Right to Play.

The team consists of approximately 8 named members including the founders, an Energy Director, Project & Event Facilitator, Marketer, Projectmanager, Energy Program Consultant/Facilitator, and Energy Coaches. The company maintains a multi-channel presence across website, LinkedIn, Instagram, Facebook, a dedicated Energy Experience sub-brand, monthly newsletter, and case-study content. Operating geographies are limited to the Netherlands, with no external institutional investment, parent company, or M&A activity identified in the source material.

Name

Energy Up

Legal name

Energy Up B.V.

Website

https://energy-up.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Energy Up is a Dutch B2B vitality bureau founded in 2016 that delivers team building, corporate events, and 90-minute workshops to Dutch enterprises using its D.O.S.E. science-based framework. It operates from Baarn with a proprietary estate in Flevoland and serves clients including Lidl, PwC, AFAS, and ING.

Ownership category

akta.pro rank

Product category

Corporate Wellness Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Stress Management & Burnout Prevention Coaching (HSADAGAD)

akta.pro secondary industries

Wellness Program Design & Accountability Coaching (HSADAGAC), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Corporate wellness programs
• Team building activities
• Employee vitality workshops
• Corporate event energizers
• Workplace wellbeing services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Team Building Programs: Custom team building activities including ice baths, boxing, expedition fire-making, and physical challenges combined with reflection. Billed as project/programs.
2. Vitality Workshops: 90-minute workshops on topics including mental strength, sleep, work happiness, nutrition, energy management, breathing, and resilience. Delivered in-person and online.
3. Corporate Events: Vitality activities for corporate events including energizers, keynotes, breakouts, and interactive sessions for conferences and company gatherings.
4. Landgoed Venue Rental: Rental of company's own rural estate (Landgoed Energy Up) in Flevoland for team days and corporate events, with indoor and outdoor spaces.
5. Hybrid 100-day Programs: Extended vitality programs spanning 100 days with energizers, workshops, energy break videos, and 1-on-1 coaching sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Energy Up is a Dutch corporate vitality agency that designs and delivers in-person and online vitality services for organizations. Its core offering spans vitality-infused corporate events (energizers, keynotes, breakouts), experiential team building activities (ice baths, authentic boxing, expedition fire-making, Mind Experience), 90-minute interactive workshops on mental strength, sleep, nutrition, energy management, breathing and resilience, extended 100-day hybrid programs, and venue rental at its own Landgoed Energy Up estate in Flevoland. All services are built on the proprietary D.O.S.E. science-based framework aimed at activating happiness hormones and creating lasting behavioral change for groups of 10 to 200+ participants.

Product overview

Energy Up is a vitality bureau (vitaliteitsbureau) offering a comprehensive portfolio of services including events with vitality elements, teambuilding activities, and interactive workshops. The core offerings include the flagship Energy Experience (scientist-validated activity activating the four happiness hormones D.O.S.E.), various teambuilding programs (Ice Experience, Authentic Boxing, Mini Robinson, Mind Experience, Quest), and 10+ specialized workshops on topics like mental fitness, sleep, nutrition, energy management, and resilience. The company also operates Landgoed Energy Up, their own estate in Flevoland for hosting corporate events. Services are available for groups from 10 to 200+ people, both on-location and at client sites across the Netherlands. The 100-day hybrid trajectory represents an extended engagement program combining multiple service types.

Differentiator

Problem solved

Functional benefit

Products and services

• Energy Experience Flagship vitality activity where participants are activated in a scientifically substantiated way, causing the four happiness hormones (Dopamine, Oxytocin, Serotonin, Endorphins) to flow naturally through the body. The main goal is to create connection between participants, get moving and have fun together. Designed for Dutch organizations seeking shared team experiences.
• Vitaliteitsworkshops (Vitality Workshops) 90-minute interactive workshops that inspire organizations around various themes of vitality including mental fitness, sleep, work happiness, nutrition, energy management, parenthood and work, dealing with change, generation differences, breathing power, and resilience. Available for groups up to 200 people, delivered both online and offline.
• Teambuilding Activiteiten (Team Building Activities) Various team building activities combining unique experiences such as ice baths, expedition fire-making, authentic boxing, mind experience and physical challenges with strong reflection to drive lasting behavioral change. Designed for Dutch organizations seeking to strengthen team cohesion, communication, trust and collaboration.
• Vitaliteit op Events (Vitality at Events) Corporate events with a vitality twist including energizers (such as Haka and Sound Healing), walk-in activities, short keynotes, and interactive sessions for conferences, regional meetings, quarterly meetings and company festivals. Designed for organizations that want to make their event energy and engagement memorable.
• Hybride 100-dagen Traject (100-day Hybrid Program) A 100-day hybrid vitality program designed to increase awareness of work-life balance and wellbeing among employees. Includes energizers, substantive workshops, Energy Break videos, and 1-on-1 coaching conversations. Targets organizations seeking sustained behavior change rather than one-off workshops.
• Landgoed Energy Up Venue Rental Rental of Energy Up's own rural estate Landgoed Energy Up in the Flevoland wilderness (Flevoland, Netherlands), featuring multiple indoor and outdoor spaces for team days and corporate events. Provides an immersive natural environment for energy, connection and inspiration.
• Vergroot je wendbaarheid en veerkracht (Increase Agility and Resilience Workshop) 90-minute interactive workshop teaching participants how to respond to stress and setbacks and discover practical ways to strengthen resilience and agility. Combines accessible theory, practical exercises and sharing experiences to gain insight into oneself and tools for the future.

Quantifiable outcome

• Vitality score increased from 6.5 to 7.5 in 100-day program
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Right to PlaycoreStrategic or Co-development PartnerOngoing collaboration with international sports development organization. Energy Up created 'Playful Forces' concept for Right to Play Gala featuring Olympic champion Johann Olav Koss and entertainers. Joint mission to support children in challenging circumstances through playful experiences. Partnership extends beyond single gala to ongoing initiatives.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Limeade: Enterprise employee wellbeing and engagement platform. Adjacent category (corporate wellbeing) but software/SaaS-led versus Energy Up's experiential service delivery.
• BetterUp: Enterprise coaching and mental wellbeing platform with global reach. Overlaps in the corporate mental fitness / resilience category but operates as a scaled platform rather than an experiential services firm.
• Virgin Pulse: Large global corporate wellbeing platform combining digital tools, coaching, and content. Overlaps with Energy Up's corporate vitality category but as a software-led incumbent, not experiential service provider.
• Headspace for Work: Enterprise mindfulness and mental wellbeing platform from Headspace. Overlaps with Energy Up's stress/resilience workshops but delivered via digital subscription at much larger scale.

Direct peers

• Outback Team Building: Experiential corporate team-building services provider combining physical challenges, games, and reflection-based learning. Comparable in delivery format (experiential team events for corporate groups) although operating in North America.
• The Go Game: Corporate team-building event company delivering custom-designed interactive experiences for offsites and company events. Comparable in service-based, custom-quoted experiential offerings for enterprise clients.
• Lifely: Dutch agency focused on workplace happiness, employee engagement, and organizational culture programs. Closely comparable in offering (workshops, team experiences, corporate vitality) and target market (Dutch enterprises).
• Wildernook: Outdoor team retreat provider combining nature-based experiences with facilitated team development. Comparable in combining wellness/mindfulness with adventure-based team events.
• Happieter: Dutch workplace happiness and engagement consultancy delivering programs, workshops, and team experiences to corporate clients. Directly comparable service model and Dutch enterprise buyer base.
• BeBright: Dutch corporate wellbeing consultancy offering programs on vitality, mental health, and sustainable employability. Comparable in Dutch enterprise wellness positioning and B2B HR buyer focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EnergyUpAmsterdam
• LinkedInlinkedin.com/company/energy-up
• Instagraminstagram.com/energy__up

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energy Up