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Parapluie

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Namestring
Parapluie
Legal namestring
Parapluie Inc.
Websiteurl
parapluieinc.com
Company typeenum
Private
Founded yearint
1999
Descriptiontext

Parapluie Inc. is a privately held, founder-led boutique public relations and marketing consulting firm based in Los Angeles (1917 Hillhurst Ave. Suite 100), founded in 1999 by Michele Elyzabeth. The firm operates two core service lines: PR/Marketing & Image Consulting for entertainment, lifestyle, beauty, special events, and charity functions; and Special Events & Gift Bags, which produces tiered VIP and general-attendee gifting programs for entertainment-industry and corporate clients. Customers are predominantly enterprise and nonprofit clients in entertainment, beauty, fashion, and lifestyle verticals; named historical clients include Von Dutch, Ed Hardy (Christian Audigier), Hale Bob, Redken Laboratories, Bio Jouvance, and Giorgio of Beverly Hills, alongside nonprofit engagements for the British American Business Council, Larry King Cardiac Foundation, Starlight Foundation, and Adopt-A-Minefield.

The underlying operating model is relationship-driven, not technology-driven. There is no disclosed platform, software product, API, or proprietary technology; the firm's stated differentiator is the founder's four-decade industry rolodex, originating from Paris journalism, training under Warren Cowan at Rogers & Cowan in the 1970s, and high-visibility work with Ike & Tina Turner, The Gap Band, and Lakeside. Revenue is generated through professional-services fees on a quote basis; pricing is not publicly disclosed. GTM motion is event-driven and relationship-based, supported by an owned Instagram presence (@parapluieinc).

Beyond core services, Parapluie houses four sub-brands that function as ecosystem assets rather than standalone revenue centers: Comtesse Michele Elyzabeth Champagne (launched 2006), LATF The Magazine / LATFusa.com daily news site (founded 2010), the Hollywood Beauty Awards (founded 2015), and the Daytime Beauty Awards (founded 2018). The firm is bootstrapped with no disclosed institutional investment, parent company, or M&A activity, and headcount is reported in the 11-50 range. Geographic footprint is limited to California/USA with no international expansion signals.

Short descriptiontext

Parapluie Inc. is a Los Angeles-based, founder-led PR, marketing, and image-consulting firm (founded 1999) serving entertainment, beauty, lifestyle, and nonprofit clients through relationship-driven services and tiered VIP gift bag programs.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLos Angeles, United States
HQ citystring
Los Angeles
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
public relations services, brand image consulting, entertainment marketing, special event gifting, celebrity PR campaigns
Industry1 code
1Influencer PR & Seeding (Gifting/Press Kits)
CodeMPAAAHAGPrimaryYes
NAICS code1 code
  • Public Relations Agencies541820
SIC code2 codes
  • Services-Mailing, Reproduction, Commercial Art & Photography7330
  • Services-Amusement & Recreation Services7900
Product category
Public Relations Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1PR and Marketing Consulting
TypeProfessional Services
Description

Brand and image consulting management services for entertainment, lifestyle, beauty, special events and charity functions.

parapluieinc.com
2Special Events and Gift Bags
TypeProfessional Services
Description

Tailor-made gift bag services for events, catering to entertainment industry and corporate clients with various levels of gift bags for VIP and general attendees.

parapluieinc.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Supply Chain, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 of 4 records shown
1Comtesse Michele Elyzabeth Champagne
Description

Champagne brand launched in 2006, a long-time dream of founder Michele Elyzabeth.

parapluieinc.com
+3 more records
Core offering1 text field

Parapluie Inc. is a public relations and marketing firm that provides brand and image consulting management for entertainment, lifestyle, beauty, special events, and charity functions. The company also operates a gifting division that creates tailor-made gift bags for events serving entertainment industry and corporate clients with VIP and general attendee tiers.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Parapluie Inc. is a public relations and marketing firm founded in 1999 by Michele Elyzabeth, specializing in entertainment, lifestyle, beauty, special events and charity functions. The company operates two core service lines: PR/Marketing & Image Consulting (brand and image management) and Special Events & Gift Bags (event gifting services). Additionally, Parapluie has expanded into several sub-brands including the Hollywood Beauty Awards (founded 2015), Daytime Beauty Awards (founded 2018), LATF The Magazine/LATFusa.com (founded 2010), and Comtesse Michele Elyzabeth Champagne (launched 2006). The portfolio represents a unified approach to brand management and lifestyle industry visibility, with the awards ceremonies serving as industry events that also promote the company's consulting services.

Product and service6 records
1PR/Marketing & Image Consulting
CategoryPublic Relations
Description

Public relations and marketing firm specializing in entertainment, lifestyle, beauty, special events and charity functions, focusing on brand and image consulting management for clients such as Von Dutch, Ed Hardy, and Hale Bob.

2Special Events & Gift Bags
CategoryEvent Gifting Services
Description

Gifting division that creates tailor-made gift bags for events, primarily serving the entertainment industry and corporate clients, offering various levels of gift bags for VIP and general attendees including fragrance, electronics, and cosmetics.

3Comtesse Michele Elyzabeth Champagne
CategoryBeverages
Description

Champagne brand launched in 2006, realizing founder Michele Elyzabeth's long-time dream.

4LATF The Magazine (LATFusa.com)
CategoryDigital Media
Description

Entertainment and lifestyle digital publication founded in 2010, now operating as a daily news site covering LA TV and film.

5Hollywood Beauty Awards
CategoryIndustry Awards Event
Description

Annual awards ceremony founded in 2015 that honors the architects of beauty including makeup artists, hairstylists, stylists, and photographers.

6Daytime Beauty Awards
CategoryIndustry Awards Event
Description

Awards ceremony founded in 2018 that honors science behind beauty, health and wellness, recognizing professionals working behind the scenes in the beauty industry.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers8 records
1ID PR
TypeDirect peer
Description

Celebrity, entertainment, and lifestyle PR firm with similar boutique structure and celebrity-driven approach, mirroring Parapluie's image consulting work.

2The Rose Group
TypeDirect peer
Description

Boutique lifestyle, beauty, and wellness PR agency based in LA—comparable size and direct client overlap with Parapluie's beauty/lifestyle vertical.

3Rogers & Cowan
TypeBroad incumbent
Description

Legendary Hollywood PR firm where Parapluie's founder Michele Elyzabeth trained; now part of a larger global operation (PMK*BNC) and historically the original structural model for Parapluie's firm.

4HL Group
TypeDirect peer
Description

Boutique PR and marketing agency focused on fashion, beauty, and lifestyle brands, closely matching Parapluie's beauty/lifestyle/luxury clientele and LA positioning.

5Susan Blond PR
TypeDirect peer
Description

Veteran entertainment and celebrity PR firm in LA, founded and led by a long-time publicist—comparable boutique, founder-driven structure to Parapluie.

642West
TypeDirect peer
Description

Entertainment and lifestyle public relations firm serving film, television, and consumer brands—directly comparable to Parapluie's entertainment/lifestyle PR model and boutique size.

7Sunshine Sachs
TypeBroad incumbent
Description

Entertainment, lifestyle, and corporate PR firm with established celebrity and brand relationships—comparable to Parapluie on the entertainment/lifestyle side but at materially greater scale.

8BWR Public Relations
TypeDirect peer
Description

Boutique entertainment, lifestyle, and nonprofit PR agency serving Hollywood clients, similar in size and client base to Parapluie's founder-led model.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers12 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Parapluie

Public Relations Servicesparapluieinc.com

Parapluie Inc. is a Los Angeles-based, founder-led PR, marketing, and image-consulting firm (founded 1999) serving entertainment, beauty, lifestyle, and nonprofit clients through relationship-driven services and tiered VIP gift bag programs.

What Parapluie does

Parapluie Inc. is a privately held, founder-led boutique public relations and marketing consulting firm based in Los Angeles (1917 Hillhurst Ave. Suite 100), founded in 1999 by Michele Elyzabeth. The firm operates two core service lines: PR/Marketing & Image Consulting for entertainment, lifestyle, beauty, special events, and charity functions; and Special Events & Gift Bags, which produces tiered VIP and general-attendee gifting programs for entertainment-industry and corporate clients. Customers are predominantly enterprise and nonprofit clients in entertainment, beauty, fashion, and lifestyle verticals; named historical clients include Von Dutch, Ed Hardy (Christian Audigier), Hale Bob, Redken Laboratories, Bio Jouvance, and Giorgio of Beverly Hills, alongside nonprofit engagements for the British American Business Council, Larry King Cardiac Foundation, Starlight Foundation, and Adopt-A-Minefield.

The underlying operating model is relationship-driven, not technology-driven. There is no disclosed platform, software product, API, or proprietary technology; the firm's stated differentiator is the founder's four-decade industry rolodex, originating from Paris journalism, training under Warren Cowan at Rogers & Cowan in the 1970s, and high-visibility work with Ike & Tina Turner, The Gap Band, and Lakeside. Revenue is generated through professional-services fees on a quote basis; pricing is not publicly disclosed. GTM motion is event-driven and relationship-based, supported by an owned Instagram presence (@parapluieinc).

Beyond core services, Parapluie houses four sub-brands that function as ecosystem assets rather than standalone revenue centers: Comtesse Michele Elyzabeth Champagne (launched 2006), LATF The Magazine / LATFusa.com daily news site (founded 2010), the Hollywood Beauty Awards (founded 2015), and the Daytime Beauty Awards (founded 2018). The firm is bootstrapped with no disclosed institutional investment, parent company, or M&A activity, and headcount is reported in the 11-50 range. Geographic footprint is limited to California/USA with no international expansion signals.

Parapluie firmographics

Firmographics
Name
Parapluie
Legal name
Parapluie Inc.
Website
https://parapluieinc.com
Company type
Private
Founded year
1999
Operating status
Operating
Headcount range
11–50 employees
Short description
Parapluie Inc. is a Los Angeles-based, founder-led PR, marketing, and image-consulting firm (founded 1999) serving entertainment, beauty, lifestyle, and nonprofit clients through relationship-driven services and tiered VIP gift bag programs.
Ownership category
akta.pro rank

Parapluie industry classification

Industry
Product category
Public Relations Services
NAICS
Public Relations Agencies (541820)
SIC
Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Amusement & Recreation Services (7900)
akta.pro primary industry
Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)

Keywords

  • Public relations services
  • Brand image consulting
  • Entertainment marketing
  • Special event gifting
  • Celebrity PR campaigns

Where Parapluie is headquartered

Location

Headquarters

HQ city
Los Angeles
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Parapluie business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

  1. PR and Marketing Consulting: Brand and image consulting management services for entertainment, lifestyle, beauty, special events and charity functions.
  2. Special Events and Gift Bags: Tailor-made gift bag services for events, catering to entertainment industry and corporate clients with various levels of gift bags for VIP and general attendees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Parapluie product offering

Product offering

Core offering

Parapluie Inc. is a public relations and marketing firm that provides brand and image consulting management for entertainment, lifestyle, beauty, special events, and charity functions. The company also operates a gifting division that creates tailor-made gift bags for events serving entertainment industry and corporate clients with VIP and general attendee tiers.

Product overview

Parapluie Inc. is a public relations and marketing firm founded in 1999 by Michele Elyzabeth, specializing in entertainment, lifestyle, beauty, special events and charity functions. The company operates two core service lines: PR/Marketing & Image Consulting (brand and image management) and Special Events & Gift Bags (event gifting services). Additionally, Parapluie has expanded into several sub-brands including the Hollywood Beauty Awards (founded 2015), Daytime Beauty Awards (founded 2018), LATF The Magazine/LATFusa.com (founded 2010), and Comtesse Michele Elyzabeth Champagne (launched 2006). The portfolio represents a unified approach to brand management and lifestyle industry visibility, with the awards ceremonies serving as industry events that also promote the company's consulting services.

Differentiator

Problem solved

Functional benefit

Brands

  • Comtesse Michele Elyzabeth Champagne: Champagne brand launched in 2006, a long-time dream of founder Michele Elyzabeth.
  • LATF The Magazine
  • Hollywood Beauty Awards
  • Daytime Beauty Awards

Products and services

  • PR/Marketing & Image Consulting Public relations and marketing firm specializing in entertainment, lifestyle, beauty, special events and charity functions, focusing on brand and image consulting management for clients such as Von Dutch, Ed Hardy, and Hale Bob.
  • Special Events & Gift Bags Gifting division that creates tailor-made gift bags for events, primarily serving the entertainment industry and corporate clients, offering various levels of gift bags for VIP and general attendees including fragrance, electronics, and cosmetics.
  • Comtesse Michele Elyzabeth Champagne Champagne brand launched in 2006, realizing founder Michele Elyzabeth's long-time dream.
  • LATF The Magazine (LATFusa.com) Entertainment and lifestyle digital publication founded in 2010, now operating as a daily news site covering LA TV and film.
  • Hollywood Beauty Awards Annual awards ceremony founded in 2015 that honors the architects of beauty including makeup artists, hairstylists, stylists, and photographers.
  • Daytime Beauty Awards Awards ceremony founded in 2018 that honors science behind beauty, health and wellness, recognizing professionals working behind the scenes in the beauty industry.

Companies that use Parapluie

Customer profile

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Parapluie technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Parapluie partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Parapluie competitors and assessment

Company assessment

Direct peers

  • ID PR: Celebrity, entertainment, and lifestyle PR firm with similar boutique structure and celebrity-driven approach, mirroring Parapluie's image consulting work.
  • The Rose Group: Boutique lifestyle, beauty, and wellness PR agency based in LA—comparable size and direct client overlap with Parapluie's beauty/lifestyle vertical.
  • HL Group: Boutique PR and marketing agency focused on fashion, beauty, and lifestyle brands, closely matching Parapluie's beauty/lifestyle/luxury clientele and LA positioning.
  • Susan Blond PR: Veteran entertainment and celebrity PR firm in LA, founded and led by a long-time publicist—comparable boutique, founder-driven structure to Parapluie.
  • 42West: Entertainment and lifestyle public relations firm serving film, television, and consumer brands—directly comparable to Parapluie's entertainment/lifestyle PR model and boutique size.
  • BWR Public Relations: Boutique entertainment, lifestyle, and nonprofit PR agency serving Hollywood clients, similar in size and client base to Parapluie's founder-led model.

Broad incumbents

  • Rogers & Cowan: Legendary Hollywood PR firm where Parapluie's founder Michele Elyzabeth trained; now part of a larger global operation (PMK*BNC) and historically the original structural model for Parapluie's firm.
  • Sunshine Sachs: Entertainment, lifestyle, and corporate PR firm with established celebrity and brand relationships—comparable to Parapluie on the entertainment/lifestyle side but at materially greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Parapluie social profiles

Digital presence

Parapluie financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Parapluie leadership team

Management profile

Number of profiles

Profiles1 record

Parapluie funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Parapluie M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parapluie

What does Parapluie do?

Parapluie Inc. is a public relations and marketing firm that provides brand and image consulting management for entertainment, lifestyle, beauty, special events, and charity functions. The company also operates a gifting division that creates tailor-made gift bags for events serving entertainment industry and corporate clients with VIP and general attendee tiers.

Is Parapluie a public or private company?

Parapluie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Parapluie founded?

Parapluie was founded in 1999. It employs 11 to 50 people.

Where is Parapluie based?

Parapluie is headquartered in Los Angeles, United States, in the North America region.

How does Parapluie make money?

Two revenue lines are on record. PR and Marketing Consulting is the primary driver. The others are special Events and Gift Bags.

Who are Parapluie's main competitors?

Direct peers on record are ID PR, The Rose Group, HL Group, Susan Blond PR, 42West and BWR Public Relations. Broad incumbents are Rogers & Cowan and Sunshine Sachs.

Does Parapluie have an API?

No public API is recorded for Parapluie.

What industry is Parapluie in?

Parapluie's product category is Public Relations Services. Its primary akta.pro industry code is MPAAAHAG, Influencer PR & Seeding (Gifting/Press Kits). Its NAICS code is 541820 and its SIC code is 7330.

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