Estime & Sens

What Estime & Sens does

Estime & Sens, operated by the French private limited company YML DIFFUSION (SARL, RCS Nantes 512 236 852) and headquartered in Sautron, France, is a manufacturer and seller of certified organic cosmetics founded in 2009. Its portfolio spans face care (cleansers, serums, moisturizers, masks, eye care, CC creams, self-tanning drops, cosmeceuticals with active acids), body care (milks, oils, scrubs, slimming and deodorant products, mists), the HUMAN men's grooming line, beauty drinks (organic herbal teas), and three fragrance collections (Murmûbre Gourmand, Escale à Cuba, Sieste sous l'oranger). All products are formulated and produced in France and certified by COSMEBIO and ECOCERT, requiring a minimum of 95% natural-origin ingredients and 10% organic ingredients overall; efficacy claims on hero SKUs include 56% sebum reduction over 56 days for the Intense Purifying Serum containing organic Alpine willowherb. The company operates a hybrid go-to-market combining direct-to-consumer e-commerce on www.estime-et-sens.fr (with home delivery via Colissimo/Mondial Relay and free in-store pickup) and a B2B channel of partner beauty institutes and bio-estheticians across metropolitan France, supplemented by a 'Devenez revendeur' reseller program. It serves two primary segments — beauty institutes/spas and individual beauty-conscious consumers (primarily women, with a secondary men's segment) — through one-time unit purchases priced from €9.90 to €71, with no subscription or recurring billing model.

Name

Estime & Sens

Legal name

YML DIFFUSION

Website

https://estime-et-sens.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Estime & Sens is a French manufacturer of COSMEBIO- and ECOCERT-certified organic cosmetics — face care, body care, men's grooming, beauty drinks, and fragrances — selling direct-to-consumer online and through partner beauty institutes across metropolitan France.

Ownership category

akta.pro rank

Product category

Organic Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Organic cosmetics
• Certified skincare
• Beauty institute products
• Men's grooming
• Botanical beauty drinks

Headquarters

HQ city

Sautron

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: The company sells certified organic cosmetic products directly to consumers through its own e-commerce website (www.estime-et-sens.fr). Customers can purchase face care, body care, beauty drinks, and men's products online with home delivery or free pickup at partner beauty institutes.
2. B2B Sales to Beauty Institutes & Spas: Products are sold to or through beauty institutes and spas (partner bio-estheticians). Institutes serve as both a distribution channel and pickup point for online orders, creating a hybrid B2B/B2C model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Estime & Sens designs, formulates, and manufactures certified organic (COSMEBIO and ECOCERT) cosmetic and beauty products in France. Its range covers face care (cleansers, serums, moisturizers, masks, eye care, CC creams, self-tanning drops), body care (milks, oils, scrubs, slimming creams, deodorants, eaux de soin), the HUMAN men's grooming line, organic floral beauty drinks, and fragrance collections (Murmûre Gourmand, Escale à Cuba, Sieste sous l'oranger). The company sells primarily to beauty institutes and spas and directly to consumers through its own e-commerce site.

Product overview

Estime & Sens is a French organic cosmetics brand (certified COSMEBIO and ECOCERT) selling skincare, body care, beauty drinks, and men's grooming products primarily through beauty institutes and e-commerce. The product portfolio includes face care products (cleansers, serums, moisturizers, masks, eye care, CC creams, self-tanning drops), body care (body milks, oils, scrubs, slimming creams, deodorants, waters), the HUMAN line for men (cleansers, creams, emulsions, beard oils, scrubs), beauty drinks (herbal teas and organic drinks), and fragrance collections (Murmûre Gourmand, Escale à Cuba, Sieste sous l'oranger). Products are designed, formulated, and manufactured in France. Recent 2024 launches include self-tanning drops, body milk, anti-aging masks, and cosmeceutical purifying products with active acids.

Differentiator

Problem solved

Functional benefit

Brands

• HUMAN: Men's skincare line under the Estime & Sens brand, including cleansers, scrubs, creams, emulsions, and face/beard oils.

Products and services

• Intense Purifying Serum Certified organic purifying serum that mattifies, purifies, and regulates combination to oily skin. Contains 98% natural ingredients and 10% organic farming ingredients. 30ml size. Targeted at consumers with oily or blemish-prone skin and at beauticians performing purifying facial treatments.
• Purifying Mask Organic purifying mask for combination to oily skin with green clay and orange essential oils. 98% natural origin, 13% organic. For consumers with oily/blemish-prone skin and professional facial protocols.
• Velvety Cream Certified organic moisturizing cream with sesame oil and rose hydrolate for sensitive, dehydrated skin. 99% natural origin, 21% organic. Available in 50ml jar and refill format. Targeted at consumers with sensitive/dehydrated skin.
• Sparkling Eyes Gel Organic eye contour gel that drains, moisturizes, and smoothes the delicate eye area. Contains acacia gum and cornflower. 99% natural origin, 34% organic. 15ml. For consumers with dark circles, puffiness, or tired eyes.
• Hydra-Radiance Sorbet Gel Moisturizing and plumping sorbet gel for dehydrated skin with acerola extract rich in vitamin C. Non-oily formula suitable for oily skin. 98% natural origin, 24% organic. 50ml.
• Hydra-Radiance Bi-Phase Oil Moisturizing bi-phase oil for tired and dull skin with pomegranate, sea buckthorn, kukui, and raspberry oils plus hyaluronic acid. 99% natural origin, 42% organic. 30ml.
• Hydra Smoothing Serum Anti-aging hydra smoothing serum for mature dehydrated skin with Aquaxyl and Skin Perfecting Complex (hyaluronic acid, phytic acid, PHA). 99% natural origin, 50% organic. 30ml.
• Solution Concentrate N1 Oily Skin Purifying solution concentrate for oily skin and imperfections with organic niaouli essential oil. 100% natural origin, 99% organic.
• Solution Concentrate N3 Irregular Pigmentation Concentrate targeting irregular pigmentation on face and hands.
• Éclat de Soleil Self-Tanning Drops Self-tanning drops for face providing sun-kissed glow without UV exposure. 20ml. New 2024 launch.
• Active Purity Cream 10% Azelaic Acid Certified organic purifying cream with 10% azelaic acid for skin with imperfections. 40ml. New 2024 launch.
• Active Purity Solution 2% Salicylic Acid Certified organic purifying solution with 2% salicylic acid for oily skin and imperfections. New 2024 launch.
• Active Radiance Smoothing Serum Anti-aging smoothing serum with active radiance properties. New 2024 launch.
• Mask Against Time Anti-aging face mask. Launched in 2024.
• Gommage Éclat Immédiat (Instant Radiance Scrub) Certified organic face scrub with three types of exfoliating grains that illuminates, exfoliates, and provides anti-free radical protection. Contains aloe vera and musk rose oil.
• 24H Slimming Cream Multi Area Slimming body cream for multiple areas with 24-hour action.
• Body Scrub 2 IN 1 Dual-action body scrub for exfoliation and cleansing.
• Renaissance Body Milk Certified organic body milk for skin renewal and hydration. New 2024 launch.
• Gentle Physiological Deodorant Gentle physiological deodorant for sensitive skin.
• Skin Care Water Vert Mandarine Facial mist with green mandarin for refreshing and toning the skin.
• Skin Care Water Soleil de Nuit Night care water for skin regeneration during sleep.
• Escale à Cuba Body Scrub Sugar-based body scrub from the Escale à Cuba fragrance collection.
• Essence d'Estime Luminessence Shimmering body oil for illuminating the skin.
• HUMAN Cleanser Face cleanser specifically formulated for men's skin. Part of the HUMAN men's line.
• HUMAN Cream Daily moisturizer for men's face. Part of the HUMAN men's line.
• HUMAN Emulsion Hydrating emulsion for men's skin. Part of the HUMAN men's line.
• HUMAN Essence of Esteem Sport Energizing essence for active men, part of the HUMAN line.
• HUMAN Face and Beard Oil Nourishing oil for face and beard care. Part of the HUMAN men's line.
• HUMAN Tonic Scrub Exfoliating scrub for men's face. Part of the HUMAN men's line.
• Comforting and Soothing Herbal Tea Organic herbal tea for comfort and skin soothing. Part of the floral beauty drinks range.
• Complexion Radiance Herbal Tea Herbal tea to enhance skin radiance and complexion. Part of the floral beauty drinks range.
• Organic Drink Drains and Detoxifies Organic beauty drink for drainage and detoxification. Part of the floral beauty drinks range.
• Murmûre Gourmand Eau de Toilette Eau de toilette in the Murmûre Gourmand gourmand fragrance collection. New 2024 launch.
• Escale à Cuba Eau de Toilette Eau de toilette in the Cuban-inspired Escale à Cuba fragrance collection. New 2024 launch.
• Sieste sous l'oranger Eau de Toilette Eau de toilette in the orange blossom Sieste sous l'oranger fragrance collection. New 2024 launch.
• Coffret Les Essentiels de l'Été Summer essentials gift set including curated summer products and a matching scrunchie.
• Coffret Duo Bonne Mine Gift set curated to deliver a healthy, sun-kissed complexion.

Quantifiable outcome

• 56% sebum reduction observed after 2 months of use of the INTENSE PURIFYING SERUM containing organic Alpine willowherb
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AKORDIAL (Anaïs AUFFRAY)minorImplementation/ SI/ Consulting PartnerMediation service for consumer dispute resolution. In case of failed amicable resolution, customers can contact AKORDIAL mediator Anaïs AUFFRAY at +33 6 50 30 59 66 for mediation in consumer disputes related to the contract, in accordance with the French consumer code.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Caudalie: French natural cosmetics brand built around grape-derived ingredients with similar clean/natural positioning, comparable price points, and a hybrid DTC plus spa/selective retail model.
• Nuxe: French natural-origin cosmetics brand with overlapping face, body, and sun care ranges and similar premium positioning; comparable distribution through pharmacy and selective retail.
• Melvita: French organic cosmetics brand founded in 1982 and certified COSMEBIO, with similar hybrid distribution across own stores and partner beauty institutes. Closest peer in terms of size, French positioning, and certified-organic product mix; now owned by L'Occitane.
• Klorane: French botanical skincare brand within the Pierre Fabre Group, with comparable plant-based, naturally-positioned ranges across face and body care and pharmacy-channel distribution.
• Sanoflore: French COSMEBIO-certified organic cosmetics brand with comparable premium natural positioning and similar product categories across face and body. Now part of the L'Occitane group, providing a relevant scale-comparable peer for the French organic segment.
• Weleda: Swiss/German natural and organic cosmetics and body care brand with certified natural positioning, comparable product architecture across face, body, and fragrance, and similar natural-ingredient value proposition.
• Dr. Hauschka: German natural/organic cosmetics brand with certified natural ingredients, comparable premium positioning and product categories across face care, body care, and treatments.

Broad incumbents

• Avène: French dermo-cosmetic brand owned by Pierre Fabre with overlapping sensitive-skin and natural-ingredient positioning. Operates at much larger scale via pharmacy distribution, providing a relevant broader-incumbent benchmark.
• Bioderma: French dermo-cosmetic brand owned by NAOS, overlapping on biologically-derived, naturally-positioned skincare and operating at much larger scale through pharmacy distribution. Useful as a broader incumbent for category and valuation context.
• L'Occitane en Provence: Larger French natural beauty group and parent of Melvita and Sanoflore, operating at significantly greater scale globally with broader portfolio. Relevant as a broader incumbent defining the category and competitive context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/estimeetsens
• LinkedInlinkedin.com/company/estime-et-sens
• Instagraminstagram.com/estimeetsens
• Xx.com/estimeetsens

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estime & Sens