Pet Friendly

What Pet Friendly does

Pet Friendly is a family-owned and operated pet supply retailer founded in 2007 and headquartered in Hilton, New York. The company operates a single physical store at 845 Manitou Road and serves consumers in Hilton and the surrounding Rochester-area communities of Greece, Spencerport, Hamlin, and Brockport. Its core offering spans six pet categories—dogs, cats, small animals, birds, fish, and reptiles—covering food, treats, toys, accessories, and grooming supplies, with emphasis on premium brands such as Nutri Source, Orijen, Acana, Oxbow, Open Farm, and Grandma Mae's.

The business model combines in-store retail with an omnichannel fulfillment stack: a Shopify-powered e-commerce storefront (shop.petfriendlysite.com) for regional shipping, a separate Shopify pickup/delivery site (petfriendlysite.com) for curbside pickup and local delivery within 3 miles of the store, and an in-store services suite that includes professional grooming, dog training classes, doggie daycare, and a self-serve dog wash. Recurring revenue is generated through an Autoship subscription program ($15 off first orders over $49) and the Astro Loyalty rewards program, which tracks online and in-store purchase credit. Custom pet ID tags are produced on-site via a MyFamily engraving station. Operational compliance is supported by PCI-DSS–aligned payment processing through Shopify, with SSL and AES-256 encryption.

Commercially, Pet Friendly pursues a community-driven direct-to-consumer go-to-market: a price-match guarantee, monthly adoption meet-and-greets with local rescues, seasonal events such as Carnival for Critters, content marketing via a blog and email newsletter, and organic social presence on Facebook and Instagram. The company is privately held with no disclosed external investors, parent entity, or funding history; leadership disclosed in the source material is limited to founder and CEO Hamed Ebrahimi.

Name

Pet Friendly

Legal name

Pet Friendly Site

Website

https://petfriendlysite.com

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Pet Friendly is a family-owned pet supply retailer founded in 2007 in Hilton, NY, selling food and supplies across six animal categories and offering grooming, training, daycare, autoship subscriptions, and ship-to-me e-commerce to pet owners in the Rochester, NY area.

Ownership category

akta.pro rank

Product category

Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (459910), Pet Care (except Veterinary) Services (812910)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

akta.pro secondary industries

Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL), Specialty Printing & Customization Retail (e.g., photo, engraving, personalization) (CRALAIAO)

Keywords

• Pet supplies retail
• Pet grooming services
• Dog daycare boarding
• Pet food products
• Dog training classes

Headquarters

HQ city

Hilton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: One-time product sales across multiple pet categories including dog, cat, small animal, bird, fish, and reptile supplies. Products include food, treats, toys, accessories, and grooming supplies.
2. Autoship/Subscription: Recurring subscription service allowing customers to set up automatic deliveries of pet supplies with promotional discounts ($15 off first autoship order over $49)
3. Pet Services: In-store services including grooming, dog training classes, doggie daycare, and self-serve dog wash facilities
4. Shipping & Delivery: Local delivery service within 3 miles of Hilton, NY, and shipping for online orders (free shipping on orders $49+)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Pet Friendly is a family-owned pet supply retailer established in 2007 in Hilton, NY, selling food, treats, toys, and accessories across six animal categories (dogs, cats, small animals, birds, fish, and reptiles). The company complements its retail offering with in-store pet services including professional grooming, dog training classes, doggie daycare, and a self-serve dog wash, and fulfills orders through a Shopify-powered online storefront (shop.petfriendlysite.com) with autoship subscriptions, curbside pickup, and free local delivery within a 3-mile radius.

Product overview

Pet Friendly is a family-owned pet supply retailer operating as a single physical store in Hilton, NY, with an e-commerce presence. The core offering consists of pet supplies and food across six animal categories (dogs, cats, small animals, birds, fish, reptiles), complemented by in-store services including grooming, dog training, self-serve dog wash, and doggie day care. The business model combines physical retail with multiple fulfillment channels: local pickup, local delivery (within 3 miles), and ship-to-me online orders. Additional services include an autoship subscription program for recurring deliveries, a loyalty rewards program (Astro Loyalty), custom pet ID tag engraving, and a price match guarantee. The product portfolio features premium and trusted pet food brands including Nutri Source, Orijen, Acana, Oxbow, Open Farm, and Grandma Mae's.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Food & Supplies Retail selection of dog food, treats, toys, and accessories for dog owners in the Hilton, NY area and online shoppers nationwide.
• Cat Food & Supplies Retail selection of cat food, treats, toys, and accessories for cat owners shopping in-store or online.
• Small Animal Food & Supplies Food, bedding, and habitat supplies for small animals such as rabbits, hamsters, and guinea pigs.
• Bird Food & Supplies Seed, pellets, cages, and accessories for pet birds sold in-store and online.
• Fish Food & Supplies Fish food, aquarium supplies, and accessories for freshwater and saltwater hobbyists.
• Reptile Food & Supplies Reptile food, substrates, lighting, and habitat supplies for reptile owners.
• Professional Pet Grooming In-store professional grooming services performed by trained staff for dogs and cats.
• Dog Training Classes Group or individual dog training sessions held at the Hilton, NY store.
• Doggie Day Care Daytime supervised care for dogs at the Hilton, NY retail location.
• Self-Serve Dog Wash Do-it-yourself dog wash stations in-store with provided shampoos and dryers.
• Local Delivery Service Free same-day delivery within a 3-mile radius of the Hilton, NY store for orders over $35.
• Curbside Pickup Order online and pick up at the store curb without leaving the vehicle.
• Autoship Subscription Recurring scheduled delivery of pet food and supplies with subscription pricing.
• Custom Pet ID Tags Engraved pet ID tags made in-store via the MyFamily Pet Tag engraving station.
• E-Gift Cards Digital gift cards redeemable in-store and online at shop.petfriendlysite.com.

Quantifiable outcome

• Serving customers since 2007 with over 40 years of combined pet industry experience

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Bella's Buds RescueminorOthers · 26 July 2026Local animal rescue organization hosting adoption events at Pet Friendly. Event scheduled Sunday, July 26th from 12:00 PM to 2:00 PM.
• Rescued Treasures Pet AdoptionsminorOthers · 25 July 2026Local pet rescue organization conducting adoption events at Pet Friendly. Scheduled for Saturday, July 25th from 11:00 AM to 2:00 PM with adoptable dogs of all ages.
• North Paw RescueminorOthers · 19 July 2026Local animal rescue organization partnering with Pet Friendly for in-store dog adoption meet-and-greets. Event held July 19, 2026 from 11:00 AM to 1:00 PM.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PetSmart: Largest North American specialty pet retailer combining mass-scale pet supplies, in-store grooming, training, and PetsHotel boarding. Competes directly for the same Rochester-area customer wallet.
• Petco: National full-line pet retailer with grooming, training, and veterinary services. Direct competitive overlap on retail assortment and in-store service categories.
• Chewy: Dominant online pet retailer with autoship subscription and broad premium-brand assortment. Direct competition for Pet Friendly's regional shipping and autoship revenue streams.

Direct peers

• Hollywood Feed: Regional specialty pet retailer across the South/Midwest carrying premium food, supplies, and offering in-store services such as self-serve dog wash. Comparable assortment breadth and service mix to Pet Friendly.
• Dogtopia: National dog daycare, boarding, and spa services franchise. Comparable to Pet Friendly's doggie daycare and grooming offerings as a pure-play pet services benchmark.
• Bentley's Pet Stuff: Specialty pet retailer combining natural food assortments with grooming, training, and daycare services. Highly comparable hybrid retail-plus-services concept.
• PetPeople: Regional neighborhood pet store chain emphasizing premium nutrition, knowledgeable staff, and in-store services. Closely comparable in positioning to Pet Friendly as a service-oriented, locally-rooted pet retailer.
• Pet Supplies Plus: Largest independent pet store franchise in the U.S., combining neighborhood pet retail with in-store grooming and select services. Closest comparable to Pet Friendly's hybrid retail-plus-services model, though operating at materially larger scale.
• Petland: Franchised pet store chain selling pets, supplies, and offering grooming/training services in stores. Comparable multi-category pet retail and services bundle.
• Kriser's Natural Pet: Independent pet store chain focused on natural nutrition, grooming, and training services. Directly comparable premium-brand, service-rich retail model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Petfriendlyinc
• Instagraminstagram.com/petfriendlyinc
• Xx.com/PetFriendlyInc
• LinkedInlinkedin.com/company/pet-friendly-inc-92115940

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Friendly