What Simplylive does

SimplyLive is a live video production solutions brand that develops and markets a touchscreen-based software platform for live television production. Its core offering, the SimplyLive Production Suite, enables operators to switch cameras, cue slow-motion replays, mix graphics, and step through rundowns via an intuitive touchscreen interface that replaces the physical buttons, sliders, and faders of traditional broadcast hardware. The platform is complemented by specialized modules: RiMotion for slow-motion instant replay, RiView for video review and analysis, RiCapture for multi-source ingest and recording, and Venue Gateway for remote IP-based contribution from venues.

The company targets enterprise broadcast and live event customers, including television broadcasters, sports networks, and live event producers, with a value proposition centered on operational simplification, reduced hardware dependency, and lower total production cost per show. SimplyLive operates as a product line under Riedel Communications, a privately held German company, and is sold through Riedel's global direct sales organization across EMEA, North America, and APAC under what appears to be a one-time license model combining software suites with integrated hardware.

Following a leadership appointment on October 29, 2025, SimplyLive is being more explicitly integrated into Riedel's broader live video ecosystem, combining its replay and review capabilities with Riedel's distributed video networks (MediorNet), intercom systems (Artist, Bolero), and apps-for-video portfolio. The entity is headquartered in Hong Kong, was founded in 2016, and operates with a headcount of 11-50 employees.

Name

Simplylive

Legal name

SimplyLive (brand/product line under Riedel Communications)

Website

https://simplylive.tv

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

SimplyLive is a live video production software brand, operating as a product line under Riedel Communications, that sells a touchscreen-based production suite and replay, review, ingest, and contribution modules to enterprise broadcasters, sports networks, and live event producers globally.

Ownership category

akta.pro rank

Product category

Live Video Production Software

NAICS

Motion Picture and Video Industries (5121), Postproduction Services and Other Motion Picture and Video Industries (51219), Audio and Video Equipment Manufacturing (3343)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO)

akta.pro secondary industry

Unscripted/Reality TV Production (Live-Action) (MPADABAC)

Keywords

• Live video production
• Broadcast production software
• Slow-motion replay systems
• Video review solutions
• Live event contribution

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Live Video Production Software and Hardware: SimplyLive products are sold as part of Riedel's live video production portfolio, which includes software suites and integrated hardware solutions for enterprise broadcast customers. Revenue is generated through product sales, likely with subscription or perpetual license models for software components combined with hardware systems.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SimplyLive develops and sells a touchscreen-based live video production software suite for broadcast and live event producers. The offering includes the SimplyLive Production Suite for camera switching, graphics mixing, and segment management, plus modular solutions for slow-motion replay, video review, ingest recording, and IP-based remote contribution from venues.

Product overview

SimplyLive is a live video production solutions portfolio under Riedel Communications, comprising the SimplyLive Production Suite as the core unified platform complemented by specialized modules including RiMotion Replay for slow-motion instant replay, RiView Video Review for footage analysis, RiCapture Ingest Recording for multi-source content capture, and Venue Gateway Contribution for remote IP-based content delivery. The product line emphasizes touchscreen-driven, software-defined production that reduces dependence on traditional hardware controls, making live television production more accessible and cost-effective.

Differentiator

Problem solved

Functional benefit

Brands

• SimplyLive Production Suite: Comprehensive live video production suite with intuitive touchscreen interface for switching, graphics mixing, and rundown management.
• RiMotion
• RiView
• RiCapture
• Venue Gateway

Products and services

• SimplyLive Production Suite

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Riedel CommunicationscoreStrategic or Co-development Partner · 29 October 2025SimplyLive operates as a business unit within Riedel Communications following acquisition/integration. Ulrich Voigt was appointed director of live production solutions to lead SimplyLive and integrate it into Riedel's live video strategy. The goal is to combine SimplyLive's replay and review solutions with Riedel's broader live video ecosystem.

Recent moves4 records

Expansion highlights4 records

Direct peers

• Blackmagic Design: Low-cost live production hardware and software (ATEM switchers, HyperDeck, DaVinci) widely used by broadcasters and live event producers. Competes on price point and ease-of-use, similar to SimplyLive's touchscreen-driven accessibility value proposition.
• NewTek (Vizrt Group): Software-driven live video production (TriCaster, NDI) acquired by Vizrt. Direct competitor in simplified, IP-based live production for events, sports, and broadcast customers with overlapping product philosophy.
• Vizrt Group: Live production graphics, newsroom, and playout vendor with broad broadcast customer base. Competes with SimplyLive in live TV workflows; notably, SimplyLive's new director Ulrich Voigt joined from Vizrt, indicating direct product and customer overlap.
• Imagine Communications: Broadcast and playout technology vendor serving media companies with routing, processing, and playout solutions. Comparable as enterprise broadcast production technology provider, particularly for IP-based live workflows.
• Ross Video: Canadian live production vendor offering switchers, graphics, robotics, and replay (Furio, Pivotal) for broadcasters and sports. Highly comparable to SimplyLive's integrated live production offering with similar customer targets.
• Grass Valley: Major broadcast infrastructure vendor offering production switchers, replay systems, and routing. Directly competes with SimplyLive across live production workflows and is undergoing its own pivot to cloud-native (GV AMPP) software-defined production.
• EVS Broadcast Equipment: Belgian market leader in live sports broadcast replay and highlight production (XT-VIA, LSM-VIA). Most directly comparable peer for SimplyLive's RiMotion replay and live production suite serving sports broadcasters and event producers globally.

Broad incumbents

• Telos Alliance: Broadcast audio and live production vendor (Axia, Linear Acoustic, Telos). Comparable as a Riedel-competitor ecosystem player in broadcast infrastructure, though more focused on audio than video production.
• Sony Professional (Broadcast): Major broadcast equipment manufacturer with switchers, cameras, and IP production systems. Overlaps with SimplyLive in live production workflows but offers a much broader portfolio serving different customer needs.

Emerging players

• LiveU: IP-based video contribution solutions for live news and sports, with growing cloud production tools. Comparable to SimplyLive's Venue Gateway contribution offering, addressing remote production workflows for live event producers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/simplylive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simplylive