What Wembley Park does

Wembley Park is an 85-acre mixed-use urban estate in North West London, owned and operated by Quintain since 2004. The development integrates residential, retail, hospitality, office, parking, and entertainment infrastructure into a single managed destination, served by an organisation of 251–500 employees. It is positioned 12 minutes from central London and functions simultaneously as a year-round residential neighbourhood and a global entertainment venue, with the 90,000-capacity Wembley Stadium and OVO Arena Wembley at its core.

The estate's physical footprint comprises more than 3,000 existing residential units managed under the Quintain Living brand, with a publicly stated pipeline to reach 8,500 homes by 2027. Commercial infrastructure includes the London Designer Outlet, 26,000m² of flexible event space, over 1,400 hotel rooms, 3,000+ parking bays, and more than 70,000m² of outdoor public space including a commissioned public art trail. A cluster of new leisure and immersive attractions — Bubble Planet London, Mundo Pixar, Starlight Express, Wembley Padel, and Pop Golf — has been added in 2024–2025 to broaden the day-to-day proposition beyond stadium event days.

Revenue is generated through five streams: (1) residential rental income via Quintain Living on a subscription/recurring basis, (2) retail and commercial leasing on long-term tenant agreements anchored by London Designer Outlet, (3) venue hire, concessions, and event-day transaction revenue from the stadium and arena, (4) parking transaction revenue, and (5) filming permits and ancillary venue hire. Over £2bn of cumulative capital has been deployed into the estate by Quintain since 2004. The business model is therefore that of a diversified mixed-use landlord-operator, with revenue concentration risk mitigated by the breadth of the customer base across residents, retail tenants, event-goers, hotel guests, and visitors.

Name

Wembley Park

Legal name

Wembley Park

Website

https://wembleypark.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Wembley Park is an 85-acre mixed-use estate in North West London operated by Quintain, combining over 3,000 residential units, 1,400+ hotel rooms, retail (including London Designer Outlet), and global entertainment venues (Wembley Stadium and OVO Arena) to serve residents, visitors, and event attendees.

Ownership category

akta.pro rank

Product category

Mixed-Use Real Estate Development

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Investors, Nec (6799)

akta.pro primary industry

Specialty & Entertainment Venue Property Management (BPAJAGAO)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Professional & Major League Stadiums (MPAKAEAA), Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

Keywords

• Mixed-use real estate
• Commercial leasing
• Venue hire services
• Build-to-rent housing
• Entertainment venues

Headquarters

HQ city

Wembley

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail Leasing: Wembley Park earns revenue by leasing commercial space to retailers and restaurateurs in London Designer Outlet and across the estate. Tenants include Nike, Adidas, Tommy Hilfiger, Lindt, Pro Cook, Tempur, Levi’s, and over 50 eateries.
2. Venue Hire and Filming Permits: The estate generates fees from hiring out event spaces including Wembley Stadium, OVO Arena Wembley, public spaces, and filming location permits across the 85-acre private estate. Over 26,000m² of flexible event space is available.
3. Residential Rental (Quintain Living): Wembley Park’s developer Quintain operates Quintain Living, a build-to-rent rental offering managed apartments. Rents start from £1,820/month with no agents, no fees, and no deposits. Over 3,000 homes built with 8,500 planned by 2027.
4. Parking: Wembley Park provides over 3,000 parking spaces on-site, with park-from-£2.50 rates for visitors. Parking revenue is managed via epdataservices.com.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Wembley Park is a privately held 85-acre mixed-use urban estate in north-west London developed and managed by Quintain, offering entertainment venues (Wembley Stadium, OVO Arena Wembley), outlet retail (London Designer Outlet), street food and entertainment (BOXPARK Wembley), build-to-rent residential apartments (Quintain Living), immersive attractions, public art, and event/filming venue hire. The combined estate generates footfall-driven revenue through retail and commercial leasing, residential rent, venue hire, parking, and ticketed attractions.

Product overview

Wembley Park is a 85-acre urban development and entertainment destination in North West London, operated by Quintain. The offering is organized around several interconnected venue and service brands: retail attractions including London Designer Outlet (outlet shopping) and Wembley Park Market (weekly artisan market); dining and entertainment venues including BOXPARK Wembley (street food), Troubadour Wembley Park Theatre (theatre productions), OVO Arena Wembley (concerts), and Wembley Stadium (major events); residential living via Quintain Living (build-to-rent apartments); immersive experiences such as Bubble Planet London and meetspaceVR; community services including Fresh Arts (arts education); recreational facilities including parks, play areas, Wembley Padel, and the Wembley Park Art Trail (public art installations); and a loyalty program called One Wembley Park. The destination serves visitors, residents, and businesses across a mixed-use environment approximately 12 minutes from central London.

Differentiator

Problem solved

Functional benefit

Brands

• BOXPARK Wembley: Large covered street food venue with over 25 street food vendors and entertainment facilities
• London Designer Outlet (LDO)
• OVO Arena Wembley
• Troubadour Wembley Park Theatre
• Bubble Planet London
• Quintain Living
• Fresh Arts
• One Wembley Park

Products and services

• Wembley Stadium World-famous 90,000-capacity stadium hosting major sporting events, concerts, and entertainment; the largest stadium in the UK and second-largest in Europe.
• OVO Arena Wembley Grade II listed entertainment venue built in 1934 as the Empire Pool, hosting world-class music and live entertainment; capacity of approximately 20,000.
• London Designer Outlet (LDO) Open-air shopping complex featuring major brands including Nike, Adidas, Tommy Hilfiger, Superdry, and Calvin Klein at discounts up to 70% off RRP, with a 9-screen Cineworld cinema and family restaurants.
• BOXPARK Wembley London's largest covered street food venue with over 25 independent food traders, VR experience meetspaceVR, gaming facilities, and live events programming.
• Troubadour Wembley Park Theatre Fully flexible 1,000–2,000 seat theatre hosting National Theatre productions and West End shows, with modern restaurant and bar space.
• Quintain Living Build-to-rent residential offering with modern apartments featuring amenities including concierges, gyms, rooftop gardens, and co-working spaces; rents from £1,820 per month with no agents, fees, or deposits.
• Bubble Planet London Immersive 11-room bubble experience featuring giant bubble spaces, infinity rooms, bubble bath pits, fantastical landscapes, cloud rooms, and a hot air balloon flight simulator.
• meetspaceVR at BOXPARK Wembley VR experience at BOXPARK Wembley allowing up to 8 players to battle zombies, explore deep space, and experience robot battles in an immersive virtual reality environment.
• Fresh Arts Community arts education hub and National Portfolio Organisation supported by Arts Council England, offering arts classes, holiday camps, and community workshops for children and adults.
• Wembley Park Market Weekly market featuring over 40 traders selling fresh produce, artisan goods, ethical homewares, clothing, and artisanal products.
• Square of Fame Outdoor plaza featuring bronze handprints of music legends including Madonna, Kylie Minogue, and Dame Shirley Bassey.
• Wembley Padel Padel tennis courts with brand-new facilities framed by the iconic Wembley Stadium.
• Sixes Social Cricket at BOXPARK Wembley Social cricket experience at BOXPARK Wembley offering an accessible and fun format of the traditional game.
• Cineworld Wembley Park 9-screen cinema complex at London Designer Outlet offering 2D, 3D, and 4DX experiences with motion technology seats.
• Venue Hire and Filming Services Over 26,000m² of flexible event space for conferences, brand activations, and large-scale events, plus filming permits for the 85-acre private estate.
• Wembley Park Parking Over 3,000 parking spaces on-site across Red, Pink, Green, and Blue zones, bookable via epdataservices.com with rates from £2.50 for visitors and from £40 on event days.
• One Wembley Park Rewards Club Rewards club and app offering exclusive offers, discounts, early sale access, and VIP events, with tiered Bronze, Silver, and Gold membership based on spending.

Quantifiable outcome

• OVO Arena Wembley has welcomed approximately 67.5 million visitors to date — equivalent to the total population of the United Kingdom
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• QuintaincoreStrategic or Co-development PartnerQuintain is the master developer and investor behind Wembley Park, having invested over £2 billion since 2004 to transform the former event-day car park into a vibrant 85-acre urban neighbourhood. Quintain manages the estate's residential offering (Quintain Living), commercial leasing, and overall development. James Saunders serves as CEO of Quintain.
• Busk in LondoncoreStrategic or Co-development PartnerWembley Park and Busk in London partnered to create the Wembley Park Live music programme, a talent pool of local musicians performing across the neighbourhood from April to September each year. Supported by the Mayor of London, the programme showcases grassroots musicians at prime outdoor performance locations.
• Arts Council EnglandcoreStrategic or Co-development PartnerArts Council England provides ongoing funding to Fresh Arts C.I.C, Wembley Park's community arts and education hub, as a National Portfolio Organisation. This partnership ensures the sustainability of arts programming for residents and the local community.
• Mind (Mental Health Charity)minorStrategic or Co-development PartnerWembley Park co-commissioned the 'One in Four' public artwork by Frank Styles with Mind, raising awareness about mental health. The collaboration originated as part of the English Football League (EFL) and Mind's charity partnership. The artwork is installed on Wembley Park's Spanish Steps.
• English Football League (EFL)minorStrategic or Co-development PartnerThe English Football League's partnership with Mind charity includes Wembley Park as a venue for the 'One in Four' mental health awareness artwork commission. EFL Chairman Rick Parry noted the importance of continuing mental health conversations in football and wider society.
• Mayor of LondoncoreGTM or Marketing PartnerThe Mayor of London provides support for the Wembley Park Live music programme, a grassroots street performance initiative bringing free live music to the neighbourhood from April to September. Mayor Sadiq Khan also unveiled Taylor Swift-themed artworks at Wembley Park.
• Fresh Arts C.I.CcoreStrategic or Co-development PartnerFresh Arts C.I.C was established 15 years ago by Davinia and Pierre Khan to make arts accessible for children from all backgrounds. Fresh Arts partnered with Quintain to bring arts education to Wembley Park, offering classes, holiday camps, community workshops, and venue hire. Ofsted registered.
• Troubadour Theatres LtdcoreStrategic or Co-development PartnerTroubadour Theatres Ltd operates the 1,000–2,000 seat Troubadour Wembley Park Theatre, formerly Fountain Studios. The theatre hosts West End productions including Starlight Express, War Horse, and The Curious Incident of the Dog in the Night-Time. It includes Studio Five restaurant and a bar space.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• ExCeL London: Major London exhibition and convention venue in the Royal Docks. Comparable to Wembley Park's venue hire and B2B events proposition, particularly for conferences and large-scale corporate events of the type Wembley Park targets with its 20,500 delegate capacity.
• Bicester Village (Value Retail): UK's leading luxury designer outlet centre. Comparable to London Designer Outlet as a value-retail destination with up-to-70%-off positioning, premium brand tenant mix, and tourist-driven footfall model.
• Westfield (Unibail-Rodamco-Westfield): Owner-operator of Europe's largest shopping centres including Westfield London and Westfield Stratford. Comparable as a major London retail and dining destination with entertainment adjacency, though pure retail rather than mixed-use with build-to-rent residential.
• McArthurGlen Designer Outlets: Europe's leading owner-operator of designer outlet centres with multiple UK locations. Directly comparable to London Designer Outlet in retail concept, brand partnerships, and discount positioning.

Direct peers

• King's Cross (Argent): Central London mixed-use development operated by Argent featuring retail, dining, residential, office, and public realm. Directly comparable as a large-scale, master-planned London estate with public art, cultural venues, and a managed residential offering.
• Battersea Power Station: Mixed-use London redevelopment combining retail, dining, residential, office, and cultural attractions on a single landmark estate. Highly comparable to Wembley Park's 365-day, multi-format destination strategy and continuous public programming.
• The O2 (Arena and Entertainment District): London's other major arena complex with a 20,000-capacity arena, entertainment district, and dining venues. Directly comparable to Wembley Park's OVO Arena + BOXPARK combination in scale, target visitor, and event-led destination model.
• Get Living (East Village, Stratford): UK build-to-rent operator founded on the Athletes' Village at the 2012 Olympics site. Highly comparable to Quintain Living in asset class, geographic adjacency (Stratford is also a 2012 Olympics legacy site), and managed-rental product positioning.
• Greystar UK: Global build-to-rent and student accommodation operator with significant London presence. Comparable to Quintain Living as a multi-thousand-unit BTR operator in the London market, competing for the same renter pool.

Emerging players

• Olympia London: Heritage London exhibition and events venue undergoing major redevelopment into a mixed-use cultural and entertainment district. Comparable to Wembley Park as a London venue complex with plans to integrate retail, dining, and events under a single estate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCFasECPyIeuI2bm-2w0kchw
• Facebookfacebook.com/WembleyParkLDN
• Instagraminstagram.com/wembleyparkldn/?hl=en
• TikToktiktok.com/@wembleyparkldn?lang=en
• Xx.com/WembleyParkLDN

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wembley Park