Mutton Power Equipment

What Mutton Power Equipment does

Mutton Power Equipment is described in the underlying research data through a regional John Deere dealership network operating across Indiana and Ohio (the data ties the Mutton Power Equipment corporate record to the TRULAND Equipment dealership group, with the Fort Wayne, IN Lima Road location among 18 sites). The group sells new and used John Deere agricultural equipment — tractors (row-crop to compact utility including 8R series), combines, sprayers and applicators, tillage, planting and seeding, hay and forage, and cutters and shredders — alongside a full residential and commercial lawn and garden line (riding mowers, residential and commercial zero-turn mowers, compact utility tractors, Gator utility vehicles, compact construction equipment, and Frontier implements). An emerging electric turf tier (Z370R, Z380R, GX, GX Crew Electric) is listed at retail.

The business model is multi-stream and anchored to the John Deere franchise: (i) one-time new equipment sales financed through promotional offers including 0% financing and no-money-down options, with unit prices spanning roughly $6,499 (Z370R Electric) to $315,700 (used 2020 8R 370); (ii) one-time parts and accessories sales, available both over the parts counter and via online ordering; (iii) professional service and repair revenue in shop and field, including self-repair support; (iv) usage-based short-term rentals of a broad fleet (air compressors, concrete/masonry tools, mini excavators, skid steers, lifts, generators, pressure washers, pumps, trailers, tree-care equipment, tractors); (v) recurring precision-agriculture subscriptions covering RTK network access, field setup, documentation, and grain-handling solutions; and (vi) trading income from used equipment resale.

Customer segments are horizontally diversified across agricultural operators (farmers, harvest operations), residential property owners (riding mower and compact tractor buyers), commercial and professional lawn care (commercial mowers, Gators, attachments), and construction and landscaping contractors (compact construction, skid steers, trailers). Authorized manufacturer partnerships extend the assortment beyond John Deere to STIHL (chainsaws, blowers, trimmers), KUHN (hay/forage, spreaders, tillage), Great Plains (planting and seeding), CAM Superline Trailers, Toro (irrigation and outdoor power), SnowEx, and BOSS Snow Plow. Distribution combines 18 brick-and-mortar dealerships in IN/OH with a transactional website (parts ordering, Build & Price tool, service requests, promotions), an active blog on precision-ag topics, community events (TRUCrew Kids Day of Play, Kids Club), and an omnichannel social presence (Instagram, Facebook, X, TikTok, YouTube).

Note on data integrity: the firmographics layer describes 'Mutton Power Equipment' as a small (11-50 employee) Fort Wayne-based online lawn and garden store founded in 1976, while the substantive product, location, partnership, and revenue-stream data describe an 18-store John Deere dealership group founded in 1990 and operating under the TRULAND Equipment name. The analysis above is grounded in the more specific operational evidence; the firmographic record appears to refer to a predecessor or single-store entity and is not consistent with the operational footprint detailed elsewhere.

Name

Mutton Power Equipment

Legal name

TRULAND Equipment

Website

https://muttonpower.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Mutton Power Equipment is an authorized John Deere dealership network operating 18 locations across Indiana and Ohio, selling new and used agricultural and lawn and garden equipment, parts, service, precision-agriculture subscriptions, and equipment rentals to farmers, residential property owners, commercial landscapers, and contractors.

Ownership category

akta.pro rank

Product category

Lawn and Garden Equipment Retail

NAICS

Outdoor Power Equipment Retailers (444230), Outdoor Power Equipment Retailers (44423)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Farm Machinery & Equipment (3523)

akta.pro primary industry

Tractors & Power Units (IMAHACAA)

akta.pro secondary industries

Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE), Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI)

Keywords

• Lawn and garden equipment
• Outdoor power equipment
• Parts and accessories
• Riding lawn mowers
• Equipment retail services

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sales of new John Deere agricultural equipment (tractors, combines, sprayers, tillage, planting & seeding, hay & forage, cutters & shredders) and lawn & garden equipment (riding mowers, zero-turn mowers, compact utility tractors, commercial mowers, Gator utility vehicles, compact construction)
2. Used Equipment Sales: Resale of pre-owned equipment including tractors, riding lawn mowers, zero-turn mowers, and compact utility tractors
3. Parts Sales: Sales of replacement parts and components for equipment maintenance and repair, available both in-person and via online ordering
4. Service & Repairs: Workshop and field service for equipment inspection, maintenance, and repair including self-repair support
5. Equipment Rentals: Short-term rental of equipment including air compressors, concrete/masonry tools, construction equipment, generators, landscaping tools, lifts, mini excavators, pressure washers, pumps, saws, skid steers, trailers, tree care equipment, and tractors
6. Precision AG Services: Precision agriculture technology services including RTK network access, field setup, documentation support, and grain handling solutions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mutton Power Equipment is an online retail store that sells lawn and garden equipment, parts, and accessories. The company offers riding lawn mowers, zero-turn mowers, compact utility tractors, commercial mowers, Gator utility vehicles, compact construction equipment, Frontier implements, and replacement parts and accessories through digital ordering channels connected to an authorized dealer service network.

Product overview

TRULAND Equipment is a John Deere dealership operating 18 locations across Indiana and Ohio with over 30 years of service. The company offers a comprehensive portfolio of lawn & garden equipment (riding mowers, zero-turn mowers, compact utility tractors, commercial mowers, utility vehicles, compact construction), agriculture equipment (tractors, combines, sprayers, tillage, planting/seeding, hay & forage, cutters/shredders), and precision agriculture technology (AutoTrac Turn Automation, StarFire receivers, Gen 4 displays, Work Planner). The core product line centers on John Deere branded equipment supported by additional brands including STIHL, KUHN, Great Plains, CAM Superline Trailers, Toro, SnowEx, and BOSS Snow Plow. TRULAND also provides parts & service, equipment rentals, grain handling services, and used equipment sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Riding Lawn Mowers Residential riding lawn mowers for homeowner property maintenance and routine lawn care.
• Residential Zero-Turn Mowers Zero-turn radius mowers for efficient residential lawn mowing, including electric models.
• Compact Utility Tractors Compact tractors for residential and light commercial property work, including loader packages.
• Commercial Mowers Heavy-duty commercial mowing equipment for professional landscaping and grounds management.
• Gator Utility Vehicles Utility vehicles for property transport and light work tasks in residential and light commercial settings.
• Compact Construction Equipment Compact construction equipment including mini excavators and skid steers for landscaping and light construction projects.
• Frontier Implements & Attachments Implements and attachments for tractors including blades, buckets, and other tractor-mounted accessories.
• Parts and Accessories Genuine replacement parts, accessories, and home/workshop products for equipment maintenance and repair, available through online ordering.
• Equipment Service and Repair Workshop and field service for equipment inspection, maintenance, repair, and self-repair support, delivered through affiliated service locations.
• Used Equipment Pre-owned equipment inventory including tractors, riding mowers, zero-turn mowers, utility vehicles, construction equipment, and agricultural machinery.
• Equipment Rental Short-term rental program for air compressors, construction equipment, landscaping tools, lifts, mini excavators, pressure washers, skid steers, tractors, trailers, and tree care equipment.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• John DeerecoreChannel Partner/ Reseller/ DistributorAuthorized John Deere dealership offering the full range of John Deere agricultural equipment (tractors, combines, sprayers, tillage, planting & seeding, hay & forage) and lawn & garden products (riding mowers, zero-turn mowers, compact utility tractors, commercial mowers, Gator utility vehicles, compact construction equipment). Company has served Indiana & Ohio with genuine John Deere products for over 30 years.
• STIHLminorChannel Partner/ Reseller/ DistributorAuthorized dealer for STIHL power equipment including chainsaws, blowers, trimmers, and other outdoor power equipment.
• KUHNminorChannel Partner/ Reseller/ DistributorAuthorized dealer for KUHN agricultural equipment including hay and forage tools, spreaders, and tillage equipment.
• Great PlainsminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Great Plains agricultural equipment including planting and seeding equipment.
• CAM Superline TrailersminorChannel Partner/ Reseller/ DistributorAuthorized dealer for CAM Superline trailers for equipment and material transport.
• TorominorChannel Partner/ Reseller/ DistributorAuthorized dealer for Toro commercial and residential irrigation equipment and outdoor power products.
• SnowExminorChannel Partner/ Reseller/ DistributorAuthorized dealer for SnowEx snow and ice management equipment including salt spreaders.
• BOSS Snow PlowminorChannel Partner/ Reseller/ DistributorAuthorized dealer for BOSS snow plow products for commercial and residential snow removal.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ag-Pro Companies: Large John Deere dealer group operating across the southeastern U.S. Offers the same combined agricultural + lawn & garden + compact construction product lines, parts, and service as the subject.
• Stotz Equipment: Multi-state John Deere dealership group serving the western U.S. with new/used ag and lawn & garden equipment, parts, service, and precision ag. Closely comparable business model and revenue mix to the subject company.
• Greenmark Equipment: Multi-location John Deere dealer group in Michigan/Indiana selling agricultural and turf equipment with parts, service, and precision-ag offerings — directly comparable customer base and product mix.
• Bane-Welker Equipment: John Deere dealer group serving Indiana and surrounding states with new/used ag equipment, precision ag, parts, and service. Highly comparable in footprint and customer mix.
• LandMark Implement: Multi-location John Deere agricultural equipment dealer in the Midwest selling tractors, combines, planters, sprayers, and hay/forage equipment with parts and service — a close operational analogue.
• RDO Equipment: Largest John Deere dealer group in the U.S. operating dozens of locations across multiple states. Directly comparable as an authorised John Deere dealership selling ag and construction equipment, parts, service, and precision-ag solutions.
• PrairieLand Partners: Midwest John Deere dealer with multiple locations across Kansas and surrounding states offering the same ag and lawn & garden equipment, parts, service, and precision-ag portfolio.

Broad incumbents

• Tractor Supply Company: Large rural-lifestyle retailer selling outdoor power equipment, parts, and accessories nationwide. Overlaps the subject's lawn & garden and parts categories but does not sell John Deere ag equipment or offer full-service ag support.
• Rural King: Midwest-based farm-and-home retail chain carrying outdoor power equipment, parts, and accessories. Competes on residential lawn & garden and small-equipment categories but lacks authorised OEM ag-equipment dealer status.

Others

• Stihl USA: Major outdoor power equipment manufacturer whose products the subject sells. Not a direct competitor but a key supplier partner; relevant for understanding brand and competitive dynamics in handheld outdoor power equipment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/muttonpower
• YouTubeyoutube.com/@TRULANDEquipment
• Facebookfacebook.com/MuttonPowerEquipment
• Instagraminstagram.com/trulandequipment
• TikToktiktok.com/@truland_equipment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mutton Power Equipment