What ASO does

ASO (Administrative Service Offerings) is a privately held, Florida-based consultancy headquartered in Lake Wales that delivers co-employment solutions to small and medium-sized businesses. Its core offering bundles three service lines into a single administrative relationship: Payroll and Employee Administration (payroll processing and employee management), Human Resources Expertise (professional HR guidance and support), and Safety and Risk Expertise (workplace safety compliance and risk management). ASO positions itself as a year-round and seasonal employer resource operating across most industries and sectors, with a horizontal segmentation approach targeted at the SMB buyer segment that typically lacks in-house HR or payroll capacity.

The company's underlying technology is described generically as a payroll and administrative services technology platform, with no proprietary features, patents, or AI capabilities disclosed. No API, SDK, integrations, or app surface is documented; the website functions primarily as a basic marketing presence (Florida-local contact details, 9-to-5 business hours, three placeholder social-media links). Operational footprint is concentrated in a single Florida office at 18110 US 27 South, with no evidence of multi-state licensing, subsidiaries, or partnerships.

ASO's business model is B2B service delivery under a co-employment framework, with revenue mechanics consistent with a recurring / subscription-style arrangement tied to the number of worksite employees covered. Pricing is not publicly disclosed and is described as quote-based. Customer concentration, contract values, employee count, and revenue figures are not disclosed. The company has no parent organization, no subsidiaries, no funding history, no M&A activity, and no public leadership roster in the source data, indicating a closely held independent operating profile.

Name

ASO

Legal name

ASO

Website

https://my-aso.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ASO is a privately held, Lake Wales, Florida-based consultancy delivering bundled co-employment solutions—payroll processing, HR expertise, and safety and risk management—to small and medium-sized businesses throughout Florida.

Ownership category

akta.pro rank

Product category

Payroll & HR Administrative Services (Professional Employer Organization)

NAICS

Professional Employer Organizations (561330), Payroll Services (541214)

SIC

Services-Help Supply Services (7363), Services-Management Services (8741)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industries

Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL), Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), HR Compliance & Policy Administration Outsourcing (incl. regulatory reporting) (BPACAKAK)

Keywords

• Payroll services
• Co-employment solutions
• HR outsourcing
• Employee administration
• Safety risk management

Headquarters

HQ city

Lake Wales

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Payroll and Administrative Services: Provides payroll processing and employee administration services to small and medium-sized businesses on a co-employment model basis.

Distribution channels1 record

Marketing channels2 records

Core offering

ASO provides co-employment solutions for small and medium-sized businesses, bundling three integrated service lines: Payroll and Employee Administration, Human Resources Expertise, and Safety and Risk Expertise. The firm acts as an administrative service provider that takes on employer-of-record responsibilities while clients retain day-to-day operational control of their workforce.

Product overview

ASO provides co-employment solutions as a unified set of administrative service offerings for small to medium-sized businesses. The portfolio consists of three integrated service lines: Payroll and Employee Administration (core payroll processing and employee management), Human Resources Expertise (professional HR guidance and support), and Safety and Risk Expertise (workplace safety compliance and risk management). These services are offered together as year-round and seasonal employer resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Payroll and Employee Administration Comprehensive payroll processing and employee administration service delivered to small and medium-sized businesses on a co-employment basis.
• Human Resources Expertise Professional HR guidance and support provided as part of co-employment solutions for small and medium-sized employers.
• Safety and Risk Expertise Workplace safety compliance and risk management expertise delivered to employers to support maintenance of workplace safety standards under the co-employment model.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights1 record

Emerging players

• Gusto PEO: Gusto is a payroll and HR platform that has expanded into PEO services for SMBs, offering co-employment, payroll, benefits, and HR compliance. It overlaps with ASO's offerings but differentiates through a modern SaaS platform targeting smaller SMBs.
• Justworks: Justworks is a tech-forward PEO providing payroll, benefits, HR, and compliance to SMBs on a co-employment basis. It competes with ASO for similar customers but differentiates through a modern SaaS platform and broader geographic reach.
• Paycor PEO: Paycor's PEO offering provides bundled payroll, HR, benefits, and risk services to small and mid-sized businesses, competing directly with ASO while leveraging Paycor's broader HCM software footprint.

Direct peers

• Insperity: Insperity is one of the largest U.S. PEOs offering co-employment solutions that bundle payroll, HR, benefits, and risk/safety services to SMBs — directly comparable to ASO's bundled co-employment model and target customer.
• Vensure Employer Services: Vensure is a PEO delivering co-employment, payroll, HR, benefits, and risk management to SMBs across multiple industries. It overlaps closely with ASO's bundled service portfolio and SMB target customer.
• TriNet: TriNet is a PEO serving small and mid-sized businesses with co-employment, payroll, HR, benefits, and risk management services — a near-identical operating model to ASO, focused on similar SMB customers.

Regional players

• CoAdvantage: CoAdvantage is a Florida-based PEO offering co-employment, payroll, HR, benefits, and risk/safety services to SMBs. It is a particularly close regional peer to ASO given overlapping Florida geography and similar bundled service mix.
• FrankCrum: FrankCrum is a Florida-headquartered PEO providing co-employment, payroll, HR, workers' comp, and benefits administration to small businesses. It directly competes with ASO in the same Florida SMB market with a similar bundled offering.

Broad incumbents

• Paychex PEO: Paychex's PEO/HR Outsourcing division provides bundled payroll, HR, and benefits administration to SMBs, overlapping directly with ASO's offering while leveraging Paychex's national footprint and technology stack.
• ADP TotalSource: ADP TotalSource is the PEO arm of ADP, offering co-employment, payroll, HR, and benefits administration to SMBs. It competes head-to-head with ASO for Florida SMB accounts but with vastly greater scale and proprietary technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASO