Dimah

Name

Dimah

Legal name

DIMAH Messe+Event GmbH

Website

https://dimah.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Ostfildern

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Exhibition Stand Design & Construction: Design, planning, and execution of trade show and exhibition stands for corporate clients. Services include concept development, spatial design, architecture, and on-site installation. Revenue is project-based, typically with 50% payment on order placement and 50% upon handover.
2. Brand Space (Markenraum) Creation: Three-dimensional brand transformation projects including interior design, corporate architecture, showrooms, experiential environments, and retail spaces. Full-service delivery from concept to execution.
3. Object Design / SPINit! Product Line: Sale of proprietary modular presentation furniture systems (SPINit!) and custom object design solutions. Individualized based on client specifications with integrated smart media capabilities.
4. DIMAH-DIAMOND Air Purifiers: Sale of professional air purification equipment using HEPA-H14 filter technology, developed during the COVID-19 pandemic period. Qualifies for government subsidies up to 1,050 EUR per unit.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Dimah designs and realizes three-dimensional brand spaces (Markenräume) for trade shows, events, exhibitions, retail environments, showrooms, and corporate architecture, delivering full-service projects from concept development through design and physical installation. The firm complements its physical design services with proprietary offerings including the SPINit! modular smart presentation furniture system, digital twin and virtual clone capabilities for virtual brand experiences, and DIMAH-DIAMOND HEPA-H14 professional air purifiers.

Product overview

DIMAH operates as a brand space design company offering both physical and digital brand experience solutions. The core offering centers on Markenräume (Brand Spaces) — the design and realization of exhibition stands, trade show booths, event spaces, retail environments, and corporate architecture. The product portfolio includes SPINit!, a proprietary modular smart presentation furniture system for brand communication at events and corporate facilities; and DIMAH-DIAMOND, professional air purifiers with HEPA-H14 filtration. Additionally, DIMAH offers digital brand space services including Digital Twin (360° virtual tours) and Virtual Clone (3D space modeling).

Differentiator

Problem solved

Functional benefit

Brands

• SPINit!: A smart, modular and multifunctional furniture system for presenting brands, receiving clients, and communicating with them. Used at trade shows, exhibitions, museums, public facilities, and company buildings. Features customizable colors, storage options, integrated lighting with LED controller, and smart media equipment including HD presentations.

Products and services

• Markenräume (Brand Spaces) Full-service design and realization of three-dimensional brand spaces for trade shows, events, exhibitions, retail environments, showrooms, and corporate architecture, delivered end-to-end from concept development through design, architecture, and physical installation. Targeted at medium-sized companies and corporations seeking premium brand presentation.
• SPINit! Modular Presentation System Proprietary modular smart presentation furniture system for trade-show, event, exhibition, and corporate communication use. Features customizable colors, integrated storage, LED lighting control, and quick setup; can integrate smart media equipment including HD presentations. Sold as a customized / individualized product based on client specifications (one-time license sale model).
• DIMAH-DIAMOND Luftreiniger (Professional Air Purifier) Professional air purifier using HEPA-H14 filter technology for workplaces, meeting areas, sales rooms, and canteens. Qualifies for government subsidies up to €1,050 per device. Sold as hardware.
• Digital Twin & Virtual Clone Brand Space Services Digital brand space services that extend physical brand spaces into virtual environments. Digital Twin digitizes brand spaces using 360° captures for VR or virtual tours; Virtual Clone creates 3D models of physical or non-existent spaces to integrate new facets and experiences for product, brand, or corporate presentations. Targeted at corporate clients extending event / showroom reach beyond physical presence.

Quantifiable outcome

• German Design Award 2017 winner for SAFECHEM exhibition stand; German Design Award 2022 Special Mention for DFS ATM 2017 exhibition stand; ICONIC Award 2021 winner for DFS exhibition stand
• +2 more outcomes

Named customers33 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• NRW.Global Business GmbHcoreStrategic or Co-development Partner · 25 November 2021DIMAH was awarded the contract to plan and coordinate international trade fair participations for the state of North Rhine-Westphalia starting in 2021. DIMAH provides architect services for all international joint stands and manages the implementation of the joint stand concept. This is a flagship, multi-year partnership covering multiple international trade fairs including Smart City Expo World Congress Barcelona, GSMA Mobile World Congress Barcelona, JEC World Paris, and MIPIM Cannes.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KMS Team: Munich-based agency for brand spaces, communication, and events; designs trade fair appearances and brand environments for German industrial and consumer brands. Closely comparable offering to Dimah's Markenraum work.
• MUTABOR: Hamburg-based brand experience agency covering exhibition design, brand spaces, and event staging. Operates in the same premium German brand-space segment as Dimah with overlapping client profiles.
• Atelier Markgraph: Frankfurt-based brand space and communication designer specializing in exhibitions, showrooms, and corporate environments. Directly comparable to Dimah in combining spatial design with brand strategy for industrial and corporate clients.
• Uniplan: Cologne-based brand experience agency delivering trade fair stands, exhibitions, and live events for global brands. A direct competitor to Dimah in enterprise trade fair and brand activation work, with a larger international footprint.
• Milla & Partner: Stuttgart-based brand space and exhibition design firm working on trade fair pavilions, museums, and corporate brand environments. The closest geographic and capability peer to Dimah, competing for many of the same German Mittelstand and industrial clients.
• Jangled Nerves: Stuttgart-based media design and spatial experience studio designing exhibitions, museums, and brand spaces. Overlaps with Dimah in Stuttgart industrial Mittelstand clients and in integrating digital/interactive elements into physical brand spaces.
• Schmidhuber: Munich-based brand experience and exhibition stand designer delivering trade fair pavilions, brand worlds, and corporate exhibitions for DAX-level clients. A direct competitor to Dimah for premium German enterprise trade fair and brand space mandates.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency building exhibitions, pop-ups, and experiential campaigns for major brands. Comparable in scope of brand experience services, though operating at significantly larger scale and geographic breadth than Dimah.
• Freeman: One of the world's largest exhibition and event services companies, providing custom exhibit design alongside event production and logistics. A broad incumbent against which Dimah competes for global enterprise trade fair budgets.
• George P. Johnson Experience Marketing: Global experience marketing agency designing trade show exhibits, brand activations, and events for enterprise clients. A larger, incumbent competitor for the same multinational brand experience budgets Dimah targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dimah