Sustenta

What Sustenta does

Sustenta (legal entity: SUSTENTA SOLUCIONES S.A. de C.V.) is a privately held Mexican sustainability consultancy founded in 2003. The firm operates as a B2B professional services provider serving enterprises, governments, civil society organizations, local communities, and consumers. Its offering is organized around five integrated service pillars: (1) Sustainability and Circular Economy Strategy consulting, (2) Communication (campaigns, manuals, reports, books), (3) Art (visual installations and exhibitions), (4) Purpose-Driven Products (socially and environmentally responsible products), and (5) Education (workshops and programs on circular economy). These pillars are supported by waste recovery operations (Recuperación de Residuos) that source materials from communities with limited waste management infrastructure and by zero-waste programs (Programas Cero Basura). The underlying capability is the combination of sustainability methodology with creative and artistic execution — not a proprietary software or technology platform, and no AI/ML capabilities are disclosed.

The business model is professional services with a sales-led, consultative go-to-market. Revenue is generated across five streams: sustainability consulting, communication and campaign development, purpose-driven products (one-time license), education and training programs, and waste recovery services. Pricing is not publicly disclosed and follows a contact-based quotation model typical of B2B consultancy engagements. Sustenta operates exclusively in Mexico, though its publicly cited client roster includes multinationals such as Coca-Cola, Dow, Dell, Natura, Estée Lauder, Airbnb, UBS, and TerraCycle, alongside Mexican institutions including Tecnológico de Monterrey, Farmacia San Pablo, Teletón, Greenpeace, and Lealtad Verde. No revenue, headcount, funding rounds, subsidiaries, or parent company affiliations are disclosed in the available source data, suggesting an organically grown, founder-led ownership structure.

The company's distribution is direct enterprise engagement with no third-party channel structure. Marketing is conducted through a corporate website (sustenta.com) and Instagram organic social presence. No certifications, patents, regulatory actions, M&A activity, or leadership changes are documented in the source material. The company presents itself as a Mexican pioneer in circular economy culture with 18 years of operating history, but the absence of disclosed scale metrics (revenue, headcount, geographic footprint beyond Mexico) materially limits external validation of growth or size.

Name

Sustenta

Legal name

SUSTENTA SOLUCIONES S.A. DE C.V.

Website

https://sustenta.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Sustenta is a privately held Mexican sustainability consultancy founded in 2003 that serves enterprises, governments, civil society organizations, communities, and consumers with integrated circular economy strategy, communication, art, purpose-driven products, education, and waste recovery services.

Ownership category

akta.pro rank

Product category

Sustainability Consulting

NAICS

Public Relations Agencies (541820)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

akta.pro secondary industry

Circular Economy & Waste/Materials Reporting (Zero waste, packaging) (EUAHAJAL)

Keywords

• Sustainability consulting
• Circular economy strategies
• Waste recovery services
• Environmental communication
• Responsible consumption

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Sustainability Consulting Services: Professional consulting services helping companies and brands simplify sustainability complexity, prioritize impact, and implement circular economy strategies.
2. Communication and Campaign Development: Creation of campaigns, manuals, reports, and books for clients, including award-winning communications.
3. Purpose-Driven Products: Creation of socially and environmentally responsible products to help clients effectively communicate their social responsibility and sustainability strategies.
4. Education and Training Programs: Experience-centered programs and workshops teaching circular economy concepts.
5. Waste Recovery Services: Recovery of waste/residues from areas with limited infrastructure, with materials serving client processes and products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Sustenta is a Mexican sustainability consultancy that helps enterprises, governments, civil society organizations, communities, and consumers simplify sustainability complexity and transition toward a circular economy. The firm combines sustainability, creativity, and innovation to deliver integrated service pillars including sustainability and circular economy strategy, communication and campaigns, artistic visual storytelling, purpose-driven product development, and education workshops, supported by community-based waste recovery and zero-waste program implementation.

Product overview

Sustenta is a Mexican sustainability consulting company with 18 years of experience, operating as a single integrated service offering rather than a modular platform. The company provides five interconnected core service pillars: (1) Estrategias de Sustentabilidad y Economía Circular for strategic sustainability consulting, (2) Comunicación for storytelling and campaign development, (3) Arte for artistic visual communication tools, (4) Productos con Propósito for creating responsible products, and (5) Educación for circular economy education programs. These services are supported by waste recovery operations and zero-waste programs that help clients transition toward circular economy models. All services combine sustainability, creativity, and innovation to develop strategies, experiences, workshops, campaigns, and products aligned with circular economy principles.

Differentiator

Problem solved

Functional benefit

Products and services

• Estrategias de Sustentabilidad y Economía Circular (Sustainability and Circular Economy Strategies)
• Comunicación (Communication)
• Arte (Art)
• Productos con Propósito (Purpose-Driven Products)
• Educación (Education)
• Recuperación de Residuos (Waste Recovery)
• Programas Cero Basura (Zero Waste Programs)

Named customers20 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core.

• Coca-ColacoreStrategic or Co-development PartnerClient partner for sustainability and circular economy initiatives. Coca-Cola works with Sustenta on implementing environmental responsibility programs.
• NaturacoreStrategic or Co-development PartnerClient partner for sustainability and circular economy initiatives. Natura, a cosmetics company focused on ethical sourcing, collaborates with Sustenta on environmental programs.
• DowcoreStrategic or Co-development PartnerClient partner for sustainability and circular economy initiatives. Dow collaborates with Sustenta on chemical industry sustainability solutions.
• DellcoreStrategic or Co-development PartnerClient partner for sustainability and circular economy initiatives. Dell works with Sustenta on technology sector environmental responsibility.
• TerraCyclecoreStrategic or Co-development PartnerClient partner specializing in waste recovery and recycling. TerraCycle and Sustenta share circular economy objectives.
• AirbnbcoreStrategic or Co-development PartnerClient partner for sustainability and circular economy initiatives in the hospitality sector.
• Estée LaudercoreStrategic or Co-development PartnerClient partner for sustainability and circular economy initiatives in the cosmetics industry.
• GreenpeacecoreStrategic or Co-development PartnerClient partner for environmental advocacy and circular economy initiatives. Greenpeace collaborates with Sustenta on sustainability campaigns.
• UBScoreStrategic or Co-development PartnerClient partner for sustainability and circular economy initiatives in the financial services sector.
• BioniccoreStrategic or Co-development PartnerClient partner for sustainability technology solutions. Bionic provides materials recovery technology that complements Sustenta's circular economy services.
• SeaqualcoreStrategic or Co-development PartnerClient partner specializing in sustainable textiles and ocean plastic recovery. Seaqual collaborates with Sustenta on circular economy initiatives.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• BSR: BSR is one of the longest-standing sustainability consultancies, advising enterprises on circular economy strategy, climate, and human rights. It is a direct peer to Sustenta in serving multinational corporate clients with sustainability strategy and implementation work.
• Purpose: Purpose is a creative and strategic agency that builds communications, campaigns, and movements for sustainability and social impact clients. Overlaps with Sustenta's Comunicación and Productos con Propósito pillars serving enterprise and NGO clients.
• Antea Group: Antea Group is an environmental, health, and sustainability consultancy serving enterprise clients across multiple industries. Directly comparable to Sustenta in providing sustainability and circular-economy advisory services to corporate clients.
• Futerra: Futerra is a sustainability communications and creative agency that develops campaigns, storytelling, and brand activation for sustainability-focused brands — directly comparable to Sustenta's Comunicación, Arte, and Productos con Propósito service lines.
• EcoAct: EcoAct provides carbon accounting, climate strategy, and sustainability advisory services to enterprises. It overlaps directly with Sustenta's strategy and zero-waste implementation offering for corporate sustainability programs.
• South Pole: South Pole is a global climate solutions and sustainability consultancy offering strategy, project development, and advisory to corporates. Comparable to Sustenta in delivering enterprise sustainability strategy and circular-economy advisory services.

Broad incumbents

• ERM (Environmental Resources Management): ERM is a global environmental and sustainability consultancy with deep enterprise relationships across chemicals, consumer goods, and industrials. Comparable to Sustenta as a broader incumbent that competes for the same corporate sustainability mandates.
• Accenture Sustainability Services: Accenture's Sustainability Services practice competes for large multinational ESG transformation mandates. It is a broader incumbent alternative to Sustenta for enterprise clients seeking sustainability strategy combined with implementation.

Regional players

• Sistema.bio: Sistema.bio is a Mexico- and Latin America-based sustainability company operating in circular economy and waste-to-value. It is a regional peer comparable to Sustenta on the operational circular-economy side of the business in Mexico.

Emerging players

• Greenly: Greenly is a climate-tech platform offering carbon accounting and sustainability reporting SaaS to enterprises. Represents the technology-enabled, scalable competitor that pressures traditional sustainability consultancies like Sustenta.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sustenta