Kjaer Global

What Kjaer Global does

Kjaer Global is a London-based trend management and ideas consultancy founded by futurist Anne Lise Kjaer in 1999. The firm helps enterprise organizations, executive leadership teams, and academic institutions understand and prepare for future trends through a proprietary methodology that combines design thinking with qualitative and quantitative trend analysis. Its core intellectual property centers on the Trend Management Toolkit — a codified framework that includes the 4P Framework (People, Planet, Purpose, Performance), the Trend Atlas, the Visual Lifestyle Tool (a global consumer segmentation instrument), and a Multidimensional Methodology for trend validation. These assets are operationalized through five revenue streams: bespoke trend management consulting, customized workshops (small groups to 500+ participants), keynote speaking engagements (distributed through 20+ global speaker bureaus), the Kjaer Academy online educational platform (subscription/self-paced courses), and publications (most notably the 2014 Palgrave Macmillan book 'The Trend Management Toolkit').

The firm serves marquee enterprise clients across diverse industries including consumer goods (Unilever, IKEA), consumer electronics (Sony, Nokia), financial services (BBVA, PwC, EY), management consulting (McKinsey, Accenture), automotive (Toyota, Volvo), luxury goods (Georg Jensen, Swarovski), and nonprofit/education (WAGGGS, Cambridge, LSE, MIT Media Lab). GTM is sales-led and founder-driven: lead generation flows primarily through Anne Lise Kjaer's personal brand, conference speaking circuit, and a network of 20+ speaker bureaus across Europe, Asia, the UK, and North America. The company has two offices (London headquarters, Copenhagen regional office) and operates globally across 29+ countries. Notable documented commercial outcomes include the Impulse 'GODDESS' fragrance becoming a bestseller for Unilever, the IKEA Unlimited Play Kids PS Collection becoming the retailer's most successful kids furniture range, and Dulux's Natures Touch paint becoming a category-leading launch. The firm is privately held by its founder, with no disclosed external funding, acquisitions, or institutional investors.

Name

Kjaer Global

Legal name

Kjaer Global Limited

Website

https://kjaer-global.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Kjaer Global is a London-based trend management and ideas consultancy founded by Anne Lise Kjaer in 1999. It helps enterprise organizations understand future trends through a proprietary design-thinking methodology delivered via consulting, workshops, keynote speaking, and the Kjaer Academy online platform.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting & Advisory Services: Customized trend management consulting for organizations, strategic planning, and roadmap creation. Revenue generated through project-based engagements with enterprise clients.
2. Workshops & Training: Customized workshops designed to assist organizational strategic planning, ranging from small group sessions to large workshops of 500+ participants. Revenue generated through workshop fees.
3. Keynote Speaking Engagements: Anne Lise Kjaer and team members deliver keynote presentations at conferences, corporate events, and educational institutions globally. Revenue from speaking fees.
4. Academy & Educational Courses: Kjaer Academy provides online courses and educational programs teaching how to Think, Work & Play Like a Futurist. Membership and course participation fees.
5. Publications & Book Sales: Revenue from The Trend Management Toolkit book (published by Palgrave Macmillan) and co-authored publications including Vision 2030 and other trend management guides.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Kjaer Global is a trend management and ideas consultancy that helps organizations, teams, and individuals understand tomorrow's world through a proprietary design-thinking-based Trend Management Toolkit. The firm delivers customized consulting engagements, futurist workshops (small groups to 500+ participants), keynote presentations, online courses via Kjaer Academy, and publications including The Trend Management Toolkit book. Services focus on translating global trends, consumer insights, and scenario planning into actionable business strategy, brand positioning, innovation roadmaps, and CMF (colour, material, finish) strategy.

Product overview

Kjaer Global is a trend management and ideas consultancy founded by futurist Anne Lise Kjaer. The company operates as a service-based consultancy rather than a software product company. Its core offerings include Trend Management consulting services, the Trend Toolkit methodology, Trend Compass insights, and the Kjaer Academy educational platform. These services are delivered through keynote presentations, customized workshops, academic lectures, and publications including 'The Trend Management Toolkit' book. The company helps organizations, teams, and individuals across sectors understand tomorrow's world through a unique trend management approach drawing on design thinking.

Differentiator

Problem solved

Functional benefit

Brands

• Kjaer Academy: Online educational platform offering courses in trend management, ideation, scenario planning, personas, roadmaps and learning to think, work and play like a futurist.
• The Trend Management Toolkit
• Trend Compass
• Futurist Toolkit

Products and services

• Trend Management Consulting Services

Quantifiable outcome

• Fragrance 'GODDESS' became a bestseller for Unilever's Impulse brand
• +3 more outcomes

Named customers21 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• London Speaker BureaucoreChannel Partner/ Reseller/ DistributorPrimary speaker bureau partner for booking Anne Lise Kjaer for speaking engagements. Operates multiple regional offices covering China (CN), France (FR), and Ireland (IR). Contact: Lucinda Swan at +44 20 8748 9595.
• Chartwell SpeakerscoreChannel Partner/ Reseller/ DistributorSpeaker bureau for Asia Pacific (contact: Raleigh Addington, +852 55129714) and US regions (contact: Jeana Webster, +1 972 385 1021).
• CSA Celebrity SpeakerscoreChannel Partner/ Reseller/ DistributorSpeaker bureau covering UK (contact: Sylvie Guenier, +44 1628 601421) and Turkey (contact: Handan Demiröz, +90 2163 324444).
• JLA (Jane Lucas Associates)coreChannel Partner/ Reseller/ DistributorUK speaker bureau contact: Georgia Sharp, +44 20 7907 2800.
• Speakers CornercoreChannel Partner/ Reseller/ DistributorUK speaker bureau partner. Contact: Nick Gold, +44 20 7607 7070.
• A-SpeakersminorChannel Partner/ Reseller/ DistributorDenmark speaker bureau. Contact: Kenneth Lund, +45 3511 2131.
• TalarforumminorChannel Partner/ Reseller/ DistributorSweden speaker bureau. Contact: Karin Henriksson, +46 8545 53500.
• Skillspartner ABminorChannel Partner/ Reseller/ DistributorSweden speaker bureau. Contact: Matz Karlsson, +46 8684 04924.
• Atlantic Speaker BureauminorChannel Partner/ Reseller/ DistributorUK speaker bureau. Contact: Joanna Jones, +44 1202 734817.
• European Speakers BureauminorChannel Partner/ Reseller/ DistributorBelgium-based European speaker bureau. Contact: [email protected].
• Speakers.chminorChannel Partner/ Reseller/ DistributorSwitzerland speaker bureau. Contact: Dr. Esther Girsberger, +41 4322 24651.
• International Business SpeakersminorChannel Partner/ Reseller/ DistributorAustria-based speaker bureau. Contact: Martina Gleißenebner-teskey, +43 6653 999351.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• McKinsey & Company: Global management consultancy whose foresight and consumer practice delivers strategy and trend advisory to enterprise clients — broader scope but overlaps in target customer and strategic futures advisory.
• IDEO: Established global design and innovation consultancy that uses design thinking to help enterprises tackle futures and strategy — broader portfolio but applies the same human-centered, foresight-led methodology as Kjaer Global.
• Ipsos: Global market research and consumer insights firm with a dedicated trends and futures practice serving FMCG and retail clients — comparable consumer research and segmentation depth.

Direct peers

• Mintel: Global market research firm with dedicated trend analysis and consumer foresight products serving FMCG and retail clients — comparable enterprise customer base and trend-forecasting offering.
• WGSN: Subscription trend forecasting platform serving retail, fashion, consumer goods and design teams with consumer trend intelligence — overlaps Kjaer Global's consumer-trend advisory and academy-style research delivery.
• Stylus: Consumer insight and trend forecasting firm producing reports and advisory across retail, beauty and consumer goods — directly comparable in futures-thinking subscription content plus bespoke consulting model.
• Trend Hunter: Trend research and advisory firm producing consumer trend reports, custom research and keynote presentations for enterprise clients — closely aligned with Kjaer Global's trend management and speaking offering.
• The Future Laboratory: London-based trend forecasting and consumer insight consultancy that publishes sector-specific forecasts and runs foresight briefings for global brands — directly comparable in offering and target customer to Kjaer Global.
• Frog Design: Design and innovation consultancy combining design thinking with consumer foresight for global brands like Sony and Herman Miller — overlapping clientele and design-thinking-driven futures methodology.

Emerging players

• Peek & Cloppenburg (Douglas) - Wait, use better match: Peek isn't a fit. Use 'Trendzight' or similar — actually use a real firm: 'The Red Fox Group' is not widely known. Use 'GlobalWebIndex' as a comparable insights firm. Digital consumer intelligence platform providing trend and audience insight for brand marketers — adjacent to Kjaer Global's trend and segmentation work with a more tech-led delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/kjaer-global

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kjaer Global