Icetank

What Icetank does

Icetank operates a single 171-square-meter blank canvas event venue in an Edwardian mansion at 5-7 Grape Street, Covent Garden, Central London, with capacity for up to 120 standing guests across two floors (94 sqm ground floor and 77 sqm basement). The venue is positioned as the sole event space of its kind along the Covent Garden–Bloomsbury pedestrian corridor and offers street-level bi-fold load-in, a 3.65m ceiling height, the largest infinity cove backdrop in Central London, blackout electric blinds, dual professional kitchens (a Miele-equipped demo kitchen on the ground floor and a Gaggenau-equipped catering kitchen in the basement), a 5200W integrated AV/PA system with projectors, 4K LED screens, and RGB LED lighting, plus 320/260 Mbps fiber internet with redundancy. Access is available 7 days per week from 6am to midnight with an 11pm music curfew.

The business generates revenue through exclusive venue hire, with three primary monetization streams: bespoke quote-based dry hire for product launches, brand activations, fashion shows, receptions, and private dining; standardized Day Delegate Rate (DDR) conference packages priced £55–£226+VAT per person across 4-hour and 8-hour tiers bundled with catering, AV, and technical support; and dedicated Film & TV Studio Hire from £2,500+VAT per 8am–7pm booking. Ancillary revenue comes from damage deposits (£1,500+VAT or 10% of fee), overrunning charges (£275–£300+VAT/hour), non-preferred supplier fees (£575+VAT), and optional technician support. Pricing is publicly disclosed on the website for packaged offerings but quote-based for bespoke hire, with no online booking engine — all bookings flow through phone (020 7240 4600) or email ([email protected]).

The legal operating entity is Packshot Factory Limited, a UK private limited company. Distribution is direct-to-client via website, Instagram, Google Business Profile, and a network of 20+ preferred suppliers (caterers, AV producers, furniture hire, florists, photographers, entertainment) that channel referrals. Named enterprise clients span retail (ASDA), media (BBC), consumer goods (Colgate, Gillette, HP), gaming (Xbox), luxury (Prada), F&B (Holland & Barrett, Dr. Oetker), automotive (Audi UK), and beauty (Origins, Dermalux LED, CPL Aromas). The company has 1–10 employees, no disclosed funding, and has held a consistent single-venue operational footprint since at least 2012.

Name

Icetank

Legal name

Packshot Factory Limited

Website

https://icetank.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Icetank is a private Central London blank canvas event venue in Covent Garden (operated by Packshot Factory Limited) that rents its 171 sqm two-floor space to enterprise, brand/PR, film/TV, and private clients via direct booking, tiered DDR packages, and a curated supplier ecosystem.

Ownership category

akta.pro rank

Product category

Event Venue Hire Services

akta.pro primary industry

Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG)

akta.pro secondary industry

Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)

Keywords

• Event venue hire
• Conference space rental
• Product launch venue
• Film studio hire
• Private dining venue

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Venue Hire - Event Space Rental: Icetank generates revenue primarily through hourly and daily venue hire fees. The venue offers exclusive hire of its two-floor space (171 sq meters) for various event types including conferences, product launches, fashion shows, private dining, drink receptions, film/TV productions, and exhibitions. Pricing varies by event type and duration. For conference/meeting packages, Day Delegate Rate (DDR) pricing ranges from £55 to £226 per person depending on package tier and includes catering. Film/TV studio hire starts from £2,500 + VAT for an 8am-7pm booking. Additional revenue comes from optional services including furniture hire, technical support, catering, and extended hours.
2. Day Delegate Rate (DDR) Packages: Pre-packaged conference and meeting solutions priced per person. DDR 4 hrs (Breakfast or Lunch) ranges from £55-£120 per person. DDR 8 hrs Tier 1 (Breakfast and Lunch) ranges from £93-£209 per person. DDR 8 hrs Tier 2 (includes morning/afternoon snack) from £96-£219 per person. DDR 8 hrs Tier 3 (full catering) from £99-£226 per person. All packages include exclusive venue hire, AV equipment, technical support, RGB lighting, and catering from Country City Catering partner.
3. Film & TV Production Hire: Specialized production hire for film, photography, TV, and broadcasting. Includes street-level access, demo filming kitchen, HMUA areas, green room facilities, infinity cove, 82-inch 4K Smart TV for live camera feed, sound system, uplights, Wi-Fi, studio technician, and electricity. Prices start from £2,500 + VAT for standard 8am-7pm hire.
4. Additional Services and Fees: Ancillary revenue from damage deposits (£1,500 + VAT or 10% of fee, whichever is greater), additional equipment hire, non-preferred supplier fees (£575 + VAT), overrunning charges (£300 + VAT per hour), technician support (£500 + VAT if required), and extended setup/strike assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Icetank offers exclusive blank canvas event venue hire in Covent Garden, Central London, providing 171 sq. meters across two floors (94 sqm ground floor and 77 sqm basement) within an Edwardian mansion. The space accommodates up to 120 standing guests for various events including conferences, product launches, fashion shows, film/TV productions, and private dining. Hire includes integrated AV/PA systems, RGB lighting, high-speed internet, dual kitchen facilities, and a 3.65m ceiling with the largest infinity cove background in Central London.

Product overview

Icetank is a blank canvas event venue hire service offering exclusive venue hire in Covent Garden, Central London. The venue spans 171 square meters across two floors (ground floor at 94 sq. meters and lower basement at 77 sq. meters) within a stunning Edwardian mansion. The core offering is venue hire with configurable space for events including conferences, private dining, product launches, fashion shows, exhibitions, film/TV productions, and parties. Optional add-on services include DDR (Day Delegate Rate) conference packages with bundled catering and AV, dedicated Film & TV Studio Hire packages, and two fully-equipped kitchens (ground floor demo kitchen and lower basement catering kitchen) for cooking demonstrations and food events.

Differentiator

Problem solved

Functional benefit

Products and services

• Venue Hire (Blank Canvas) Exclusive blank canvas event space hire in Covent Garden, Central London, offering 171 sq. meters across two floors (94 sqm ground floor and 77 sqm basement) within an Edwardian mansion. Accommodates up to 120 standing guests for conferences, product launches, private dining, receptions, fashion shows, exhibitions, and film/TV productions. Includes AV system, 82-inch 4K LED TV, Wi-Fi, RGB lighting, professional cleaning, and street-level access.
• DDR (Day Delegate Rate) Packages All-inclusive conference and meeting packages that bundle venue hire with catering, AV equipment, technical support, furniture, and dedicated venue technician. Includes DDR 4hrs (£55-£120 per person), DDR 8hrs Tier 1 (£93-£209 per person), Tier 2 (£96-£219 per person), and Tier 3 (£99-£226 per person) packages with catering from Country City Catering. Minimum 25 delegates, maximum 50 seated/120 standing.
• Film & TV Studio Hire Specialized production hire for film, photography, TV, and broadcasting clients. Includes full venue hire with street-level access, demo kitchen, HMUA areas, green room facilities, infinity cove, 82-inch 4K Smart TV for live camera feed, sound system, uplights, Wi-Fi, studio technician, and electricity. Prices start from £2,500 + VAT for standard 8am-7pm hire.

Quantifiable outcome

• Maximum capacity of 120 standing guests and up to 60 seated for dinner across two floors
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

19 partnerships are on record, tiered minor and core.

• Alison PriceminorChannel Partner/ Reseller/ DistributorCatering partner. Anna Peterson. Specializes in event catering services. Contact: 020 7840 7640 / [email protected]. Part of Icetank's recommended supplier network for food and beverage services at events.
• Rare FoodminorChannel Partner/ Reseller/ DistributorCatering partner. Ellie Nash. Food catering services for events. Contact: [email protected]. Part of preferred catering supplier list.
• Country City CateringcoreChannel Partner/ Reseller/ DistributorPrimary catering partner for DDR (Day Delegate Rate) packages. Bethany Hunter. Provides exclusive catering for conference and meeting packages at Icetank. Contact: [email protected]. This is the featured catering partner for all-inclusive DDR packages.
• Be SeasonedminorChannel Partner/ Reseller/ DistributorCatering partner. Shannon Prizeman. Contact: [email protected]. Preferred supplier for event catering.
• Easy GourmetminorChannel Partner/ Reseller/ DistributorCatering partner. Shaun Waters. Contact: [email protected]. Preferred catering supplier.
• Social PantryminorChannel Partner/ Reseller/ DistributorCatering partner. Delphine James. Contact: [email protected]. Preferred supplier for event catering.
• Global BartendingminorChannel Partner/ Reseller/ DistributorBartending services. Ross Evans. Contact: [email protected]. Provides professional bar and beverage services for events at Icetank.
• UK BartendersminorChannel Partner/ Reseller/ DistributorBartending services. Fernando Garcia. Contact: [email protected]. Preferred supplier for bartender services.
• Light MotifcoreTechnology or IntegrationAV and lighting production partner. Dmitry Bashtanov. Contact: [email protected]. Preferred supplier for lighting and audiovisual production, familiar with Icetank's systems and infrastructure.
• Bespoke Events LondoncoreTechnology or IntegrationMaster event producers. Megan Bourne. Contact: 020 8871 1978 / [email protected]. Featured as a trusted partner for event design and production. Produced events including the Fairy Great Fairy Stack Off activation.
• Sternberg ClarkeminorChannel Partner/ Reseller/ DistributorEntertainment and talent booking. Adam Sternberg. Contact: 020 8537 1000 / [email protected]. Preferred supplier for entertainment services.
• The Ice BoxminorChannel Partner/ Reseller/ DistributorFloral and decorations. Abby Shelton. Contact: [email protected]. Preferred supplier for event floristry and decorations.
• Lillies of WansteadminorChannel Partner/ Reseller/ DistributorFloral and event styling. Barbara Neofitou. Contact: [email protected]. Preferred supplier for floral arrangements and event decoration.
• Funky FurnitureminorChannel Partner/ Reseller/ DistributorFurniture hire. Davide Bisceglia. Contact: [email protected]. Preferred supplier for event furniture.
• City Furniture HireminorChannel Partner/ Reseller/ DistributorFurniture hire. Sarah Davis. Contact: [email protected]. Preferred supplier for furniture rental.
• Furniture on the MoveminorChannel Partner/ Reseller/ DistributorFurniture hire. Sveva Galizia. Contact: [email protected]. Preferred supplier for furniture rental.
• Packshot Factory LtdcoreChannel Partner/ Reseller/ DistributorPhotography and videography. Adam Wilson. Contact: 0207 379 3080 / [email protected]. Parent company relationship - Icetank is operated by Packshot Factory Limited (as stated in Terms & Conditions). Provides professional photography and video production services.
• The Content CreatorsminorChannel Partner/ Reseller/ DistributorPhotography and videography. Bradley Lever. Contact: [email protected]. Preferred supplier for content creation services.
• KGK GenixminorChannel Partner/ Reseller/ DistributorVinyl and branding. Dan Spinks. Contact: [email protected]. Preferred supplier for vinyl installation and branding at Icetank.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Soho Studios / Studio Spaces London: Central London film and photography studio hire operator with multiple locations offering production-ready spaces with kitchens and infrastructure. Comparable to Icetank's film/TV studio hire product line and corporate production client base.
• Battersea Arts Centre: Grade II* listed South London venue offering hire of multiple event spaces for corporate functions, brand activations, weddings and cultural events. Comparable versatile-hire model across multiple rooms/spaces with heritage architecture.
• etc.venues: Multi-site London operator of conference and meeting venues with bundled AV, catering and DDR-style packages. Direct competitor to Icetank's corporate meetings and DDR business with greater scale and geographic breadth.
• 8 Northumberland Avenue: Central London venue hire operation near Trafalgar Square hosting conferences, banquets and receptions for corporate and government clients. Comparable on central London positioning and corporate-event focus.
• The Brewery: Large Central London events venue in a Grade II listed building, hosting corporate conferences, dinners, receptions and brand events. Comparable on Central London location, corporate/enterprise customer base and turnkey event delivery.
• The Pickle Factory: Blank-canvas industrial event venue in Whitechapel, East London, offering exclusive hire with full AV infrastructure for brand activations, product launches, and corporate events. Directly comparable to Icetank's blank-canvas positioning, though at larger scale and less central location.
• The Conduit: Sustainability-focused members club and event space in Covent Garden offering meeting rooms, dining and event hire to corporate clients and brands. Directly comparable geography (Covent Garden) and corporate/enterprise client mix.
• 180 The Strand: Central London blank-canvas venue used for fashion shows, film/TV productions, brand activations and immersive events. Comparable on use-case mix, premium central-London positioning, and infrastructure-driven hire offering.
• Oval Space: Bethnal Green-based blank-canvas event space within a converted warehouse, hosting brand activations, fashion shows, product launches and film/TV shoots. Closely matches Icetank's versatile, fully-customisable hire model and corporate/brand customer base.
• 30 Euston Square: Central London venue with conference, meeting and event hire facilities including AV and catering bundles. Directly comparable to Icetank on corporate meeting hire and inclusive DDR-style product structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/icetank
• Xx.com/icetankstudio
• Facebookfacebook.com/Icetankstudio
• LinkedInlinkedin.com/company/icetank

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Icetank