30 Euston Square
30 Euston Square is a Grade II* listed central London events venue operated by Searcys, hosting corporate conferences, weddings, private celebrations, meetings, training and hybrid events for 5-300 guests with on-site boutique bedrooms and award-winning in-house catering.
- Company typePrivate
- Founded1906
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What 30 Euston Square does
30 Euston Square is an award-winning, Grade II* listed events venue in central London, operating out of a 1906 Edwardian building originally constructed for the Royal College of General Practitioners (RCGP). The building is owned by RCGP and operated under management by Searcys (Searcys — 30 Euston Square Limited, subsidiary of Searcy Tansley and Company Limited). The venue offers a portfolio of event spaces including a 300-seat Auditorium with DCI-compliant Sony HDR 4K laser projection and Dolby Atmos sound, a 360sqm Exhibition Hall with two 24-metre high atriums and a 5m 4K video wall, a fifth-floor set of State Rooms opening onto a partially covered Rooftop Terrace with skyline views, oak-panelled Heritage Rooms with marble fireplaces, contemporary ground-floor meeting rooms, and the 30 Euston Training Centre configured for exams and scenario-based assessments. On-site 41 boutique bedrooms, a 24-hour gym and a members lounge complete the physical product.
The technology stack integrates Sony HDR 4K laser projection, Dolby Atmos surround sound, Barco ClickShare wireless presentation, high-speed Wi-Fi, hearing induction loops, and a hybrid events platform provided by CrowdComms (with pre-production and on-site PM hours bundled in). Catering is provided exclusively in-house by Searcys using seasonal British produce, with recommended dry-hire specialist caterers (Taste Haven, De'Luscious, The Clay Oven, Greenleaf, Hermolis, 1070) for culturally specific or kosher/halal requirements. A preferred-supplier ecosystem (Blank Canvas for entertainment, KDM Events/Wildfire for dressing, Jones Hire/Options Great Hire for furniture, GOBO for lighting, Amarante for floristry) supports full-service delivery.
Revenue is generated through five primary streams: venue hire (one-time, event-type dependent with day delegate rates starting at £60+VAT/head for up to eight guests and full-day packages), event packages bundling venue with catering and entertainment (Classic BBQ from £115/guest, Sunset Social from £78+VAT, Alfresco Dining from £99+VAT, seasonal Christmas party packages), in-house catering and F&B by Searcys, annual Club at 30ES corporate membership (£250+VAT), and on-site accommodation from £167.50+VAT/night. Go-to-market is direct enterprise field sales supplemented by inbound via website enquiry forms, organic search targeted at high-intent London venue queries, email newsletters, case studies, and Searcys portfolio cross-referrals. Primary customer segments are corporate events (conferences, AGMs, product launches, award ceremonies, Christmas/summer parties), professional associations and academia (notably UCL and medical/defence bodies), weddings and civil ceremonies, private celebrations, and meetings/training/examinations — with named clients spanning corporate, defence, media (Gorkana), education, wholesale, business services and life sciences verticals.
30 Euston Square firmographics
Firmographics- Name
- 30 Euston Square
- Legal name
- Searcys – 30 Euston Square Limited
- Website
- https://30eustonsquare.co.uk
- Company type
- Private
- Founded year
- 1906
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- 30 Euston Square is a Grade II* listed central London events venue operated by Searcys, hosting corporate conferences, weddings, private celebrations, meetings, training and hybrid events for 5-300 guests with on-site boutique bedrooms and award-winning in-house catering.
- Ownership category
- akta.pro rank
30 Euston Square industry classification
Industry- Product category
- Event Venue Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Drinking Places (Alcoholic Beverages) (722410), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810), Services-Motion Picture Theaters (7830), Retail-Eating Places (5812)
- akta.pro primary industry
- Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)
- akta.pro secondary industries
- City/Urban Convention Hotels (THAGALAA), Corporate Conference Center Hotels (THAGALAF), Venue & Banquet Hall Catering (THAFAIAC), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)
Keywords
Where 30 Euston Square is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
30 Euston Square business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Venue Hire: Rental of event spaces including the Auditorium, State Rooms, Heritage Rooms, Exhibition Hall, Training Centre, and Meeting Rooms. Revenue is event-type dependent — day delegate rates, half-day and full-day hire packages, and exclusive-use options for larger celebrations. Pricing varies by space, capacity, duration, and day of week.
- Event Packages: All-inclusive packages bundling venue hire with catering, drinks, entertainment, and decorations. Examples include Christmas party packages (Jingle and Mingle, Festive Feast), rooftop summer BBQ packages, and alfresco dining packages. Revenue per head varies by tier and inclusions.
- Catering & F&B: In-house catering by Searcys covering all food and beverage at events. Includes working breakfasts, lunch, dinner, bowl food, canapés, drinks packages, and bespoke menus. External catering requires written consent and incurs a corkage charge.
- Corporate Membership (Club at 30ES): Annual membership at £250 + VAT offering preferential room hire rates, priority booking, discounts on packages, access to bedrooms, gym, members lounge, and Searcys 1847 Club benefits. Generates recurring subscription revenue from repeat corporate clients.
- On-site Accommodation: 41 boutique bedrooms available to event attendees, RCGP members, Club at 30ES members, and speakers. Nightly rates from £167.50 + VAT including breakfast, Wi-Fi, gym access, and lounge access. Provides incremental revenue for multi-day events and out-of-town guests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Day Delegate Rate for small meetings (up to 8 people) |
| Subscription | Annual | Club at 30ES Annual Membership |
| Unit Pricing | Pay-as-you-go | Classic BBQ Summer Package |
| Unit Pricing | Pay-as-you-go | Sunset Social Rooftop Package |
| Unit Pricing | Pay-as-you-go | Alfresco Dining Package |
| Unit Pricing | Pay-as-you-go | On-site Boutique Accommodation |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
30 Euston Square product offering
Product offeringCore offering
30 Euston Square is a Grade II* listed central London events venue that hires out meeting, conference, training, wedding, private dining, and celebration spaces within a 1906 Edwardian building. Revenue is generated through venue hire, all-inclusive event packages, in-house catering managed by Searcys, on-site boutique accommodation, and a recurring corporate membership programme. The venue combines heritage architecture with modern AV infrastructure and a hybrid events platform to deliver single-supplier event solutions.
Product overview
30 Euston Square is an award-winning Grade II* listed events venue in central London offering a portfolio of distinct event spaces and hospitality services managed by Searcys. The core venue product comprises flexible event spaces including the 300-seat Auditorium, 360sqm Exhibition Hall, versatile Meeting Rooms (ground floor contemporary and Heritage period rooms), State Rooms & Rooftop Terrace, and the 30 Euston Training Centre. Add-on services include on-site accommodation (41 boutique bedrooms), Christmas and summer party packages, hybrid events powered by CrowdComms, private events, weddings, screenings, and award ceremonies. Catering is provided exclusively by Searcys using seasonal British produce. The venue also offers Club at 30ES membership programme providing exclusive benefits.
Differentiator
Problem solved
Functional benefit
Brands
- Club at 30ES: Annual membership program offering exclusive access to boutique bedrooms, members lounge, 24-hour gym, private pods for focused work, and discounts on room hire and packages.
Products and services
- Auditorium venue hire 300-seat tiered auditorium equipped with Sony HDR 4K laser projector and Dolby Atmos surround sound, suitable for conferences, awards, screenings, and hybrid events for 120-300 guests.
- Exhibition Hall venue hire 360sqm exhibition space with two 24-metre high atriums, accommodating up to 300 guests, with a 5m 4K video wall for branding.
- Meeting Rooms venue hire Contemporary ground-floor meeting rooms with natural daylight, integrated AV, and Barco ClickShare, available for small meetings up to 8 guests from £60 + VAT per person day delegate rate.
- Heritage Rooms venue hire Period rooms featuring oak panelling, marble fireplaces, and original 1906 features, including Princes Gate (up to 50 guests) and four smaller rooms (5-16 guests), suited to private dining and board meetings.
- State Rooms & Rooftop Terrace venue hire Fifth-floor event spaces including Stephenson Room (up to 230 guests), Euston Room (up to 160 guests), and a partially covered Rooftop Terrace (up to 90 guests) with London skyline views and integrated AV.
- 30 Euston Training Centre venue hire Purpose-built training facility with configurable classroom and breakout layouts, a dedicated entrance, and capacity for 45-164 guests, designed for professional exams, scenario-based training, and assessments.
- On-site boutique accommodation 41 boutique bedrooms with ensuite walk-in shower, complimentary Wi-Fi, hot breakfast, 24-hour gym access, and members lounge access, available nightly from £167.50 + VAT.
- Christmas Party Packages All-inclusive Christmas party packages bundling exclusive room hire, decorations, lighting, welcome drinks, gourmet menus, drinks packages, and entertainment curated by Blank Canvas, available for up to 300 guests.
- Wedding venue hire Licensed venue for wedding and civil partnership ceremonies and receptions, with a rooftop terrace for receptions and a dedicated wedding planner.
- Hybrid Events service True Hybrid Solution powered by CrowdComms combining in-person and virtual attendee engagement, including pre-production management, on-site hybrid project management, and encrypted content security.
- Club at 30ES Membership Annual membership priced at £250+VAT providing access to boutique bedrooms, members lounge, 24-hour gym, private pods, 10% off room hire and packages, priority booking, and Searcys 1847 Club benefits.
- Searcys in-house catering service Award-winning in-house catering using seasonal, responsibly sourced British ingredients, offering working breakfasts, lunches, bowl food, canapés, three-course dinners, and bespoke menus for events of all sizes.
Quantifiable outcome
- Day delegate rate of £60 + VAT for up to 8 people, representing a competitive entry point for small corporate meetings in central London.
- +2 more outcomes
Companies that use 30 Euston Square
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
30 Euston Square technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
30 Euston Square partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, major and minor.
- SearcyscoreSearcys is the exclusive catering partner and venue management operator for 30 Euston Square. All food and beverage services are provided exclusively by Searcys, which also manages venue operations. Searcys brings award-winning culinary expertise with seasonal, responsibly sourced British menus and an experienced hospitality team.
- CrowdCommscoreAward-winning hybrid events platform provider powering 30 Euston Square's True Hybrid Solution. Enables simultaneous in-person and virtual event participation with encrypted content security, breakout sessions, and full technical support. CrowdComms won Event Technology Awards 2022 and C&IT Awards 2022.
- Blank CanvasmajorLive entertainment partner providing curated entertainment for events including Christmas parties and private celebrations. The venue's Christmas party entertainment is specifically curated by Blank Canvas, demonstrating an established working relationship for event production.
- KDM EventsminorPreferred venue dressing supplier for events requiring styling, theming, and decorative installations. Listed as a trusted supplier recommended to clients for event finishing touches.
- WildfireminorPreferred venue dressing and event styling supplier. Recommended alongside KDM Events as a venue dressing option for clients requiring theming and decoration.
- Jones HireminorPreferred furniture hire supplier for events requiring additional or alternative furniture beyond the venue's standard inventory.
- Options Great HireminorPreferred furniture hire supplier providing additional seating, tables, and event furniture options for clients.
- GOBOminorPreferred lighting supplier for events requiring specialised or atmospheric lighting installations beyond the venue's standard AV setup.
- AmaranteminorPreferred florist supplier for events requiring floral arrangements and decorations. Recommended to clients as part of the preferred supplier programme.
- HermolisminorPreferred kosher catering supplier for events requiring kosher food options. Listed alongside 1070 as a specialist catering partner for dietary and religious requirements.
- 1070minorPreferred kosher catering supplier providing alternative kosher food options for events. Listed alongside Hermolis as a specialist dietary catering partner.
- Taste HavenminorRecommended African cuisine caterer for dry hire events at 30 Euston Square. Known for authentic African flavours and exceptional service, recommended to clients seeking culturally specific catering options.
- De'Luscious CateringminorRecommended African cuisine caterer for dry hire events, partnering with 30 Euston Square for culturally diverse menu options.
- The Clay OvenminorRecommended Asian cuisine caterer for dry hire events, providing authentic Asian menu options for events at the venue.
- Greenleaf ServicesminorRecommended Asian cuisine caterer for dry hire events, bringing diverse and vibrant Asian menu offerings to complement the venue's standard Searcys catering.
- BEAM (Business Events, Accommodation & Meetings Sector)majorIndustry body membership providing access to the business events, accommodation, and meetings sector network. Supports industry best practice sharing and business development.
- MIA (Meetings Industry Association)majorLeading industry association membership for the meetings and events industry. Provides credibility endorsement, industry networking, and best practice resources.
- Euston FoodbankminorCharitable partnership as an honour partner with Euston Foodbank, demonstrating the venue's commitment to community impact and social responsibility alongside commercial operations.
- islaminorSustainability network for the events industry. Membership supports setting and sharing sustainability best practices across the events sector.
- Hotel SchoolminorCharitable and community partnership providing support for hospitality education and youth development through the Hotel School initiative.
- New Horizons Youth CentreminorCommunity partnership with youth charity providing support and development opportunities. Part of 30 Euston Square's broader community impact programme alongside charitable food donations.
- Julian HouseminorCommunity partnership with homelessness charity Julian House, supporting the venue's social impact initiatives and community outreach programmes.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
30 Euston Square competitors and assessment
Company assessmentBroad incumbents
- Barbican Centre: Major central London arts and conference centre operated by the City of London Corporation, hosting conferences, exhibitions, and corporate events at much larger capacities. Overlaps with 30 Euston Square on corporate conferences and Christmas parties but operates at a significantly larger scale with a broader arts/entertainment portfolio.
Direct peers
- Church House Westminster: A Grade II listed Westminster venue offering conference, meeting, and event spaces comparable to 30 Euston Square. Both target corporate events, weddings, and associations in central London with heritage architecture and full-service catering, competing directly for the same client base within a similar capacity range.
- The Brewery: A heritage central London events venue in a former Whitbread brewery, hosting conferences, weddings, Christmas parties, and award ceremonies. It competes in the same central London premium venue segment with similar capacity and full-service catering.
- 8 Northumberland Avenue: A grand central London events venue near Trafalgar Square offering conferences, banqueting, weddings, and Christmas parties. It competes directly with 30 Euston Square for corporate conferences, Christmas party packages, and weddings with comparable heritage positioning and similar capacity range.
- 116 Pall Mall: A central London Grade I listed former Gentleman's Club converted into an events and meetings venue. It is a near-direct competitor for weddings, corporate events, and gala dinners in central London, sharing the heritage venue positioning and similar capacity profile as 30 Euston Square.
- BMA House: A Grade II listed Tavistock Square venue owned and operated by the British Medical Association, offering meeting rooms, conference spaces, and wedding/celebration facilities. Direct peer with parallel professional-body ownership model and similar event mix to 30 Euston Square (which is owned by RCGP).
- De Vere Grand Connaught Rooms: A central London events and conference venue in a Grade II listed Art Deco building near Covent Garden. It directly competes for corporate conferences, weddings, banquets, and Christmas parties with comparable capacity and heritage positioning.
- 10-11 Carlton House Terrace: A Searcys-managed central London events venue overlooking The Mall, hosting conferences, weddings, and private dining. Sister venue within the Searcys portfolio, sharing the same management, catering, and heritage positioning, with cross-referral between venues for capacity-fit clients.
- QEII Centre: Westminster's purpose-built conference and events venue operated by a charitable trust, hosting conferences, exhibitions, and banquets. It competes for the same association, medical, and corporate conference clients but at larger capacities (up to 1,000+), positioning it as the next-tier option above 30 Euston Square.
- IET London: A central London venue on Savoy Place offering conferences, banquets, weddings, and corporate events in a heritage riverside building. Directly comparable event mix and central London positioning to 30 Euston Square for the same corporate and association clients.
Market position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
30 Euston Square social profiles
Digital presence30 Euston Square financial estimates
Financial estimateRevenue estimate
Valuation estimate
30 Euston Square leadership team
Management profileNumber of profiles
Profiles1 record
30 Euston Square funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
30 Euston Square M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 30 Euston Square
What does 30 Euston Square do?
30 Euston Square is a Grade II* listed central London events venue that hires out meeting, conference, training, wedding, private dining, and celebration spaces within a 1906 Edwardian building. Revenue is generated through venue hire, all-inclusive event packages, in-house catering managed by Searcys, on-site boutique accommodation, and a recurring corporate membership programme. The venue combines heritage architecture with modern AV infrastructure and a hybrid events platform to deliver single-supplier event solutions.
Is 30 Euston Square a public or private company?
30 Euston Square is a private company. It is classified as corporate owned and is currently operating.
When was 30 Euston Square founded?
30 Euston Square was founded in 1906. It employs 101 to 250 people.
Where is 30 Euston Square based?
30 Euston Square is headquartered in London, United Kingdom, in the Europe region.
How does 30 Euston Square make money?
Five revenue lines are on record. Venue Hire is the primary driver. The others are event Packages, catering & F&B, corporate Membership (Club at 30ES) and on-site Accommodation.
Who are 30 Euston Square's main competitors?
Barbican Centre is listed as a broad incumbent. Direct peers are Church House Westminster, The Brewery, 8 Northumberland Avenue, 116 Pall Mall, BMA House, De Vere Grand Connaught Rooms, 10-11 Carlton House Terrace, QEII Centre and IET London.
Does 30 Euston Square have an API?
No public API is recorded for 30 Euston Square.
What industry is 30 Euston Square in?
30 Euston Square's product category is Event Venue Services. Its primary akta.pro industry code is THAHAAAA, Convention & Exhibition Centers (Public Convention Centers, Civic Centers), with a secondary code of THAGALAA, City/Urban Convention Hotels. Its NAICS code is 71131 and its SIC code is 7900.