Hansen Products

What Hansen Products does

Hansen Products (NZ) Limited is a privately held, family-owned New Zealand manufacturer of plastic pipe fittings, valves, and water-management components, founded in 1958 by Bert and Dawn Hansen in Whangarei and now in its third generation of family leadership. The company designs, injection-moulds, and distributes a catalogue of more than 1,000 SKUs spanning compression fittings (ID, MD), True Fit threaded fittings, Easy Fit poly fittings, tank and trough valves (Mini Fastflo, Fastflo, Superflo, Maxflo), ball valves, non-return/foot valves, nozzles, tapping saddles, IBC tank fittings, and the Irripod irrigation/effluent system, protected by a substantial patent and registered-design portfolio across NZ, Australia, the US, UK, EU, Malaysia, Israel, and Canada.

Hansen serves three primary segments: farmers and agriculture (dairy, sheep, general farm water management — its core base), plumbers and trade professionals, and hardware/building-supply retailers. Revenue is generated through one-time B2B hardware sales distributed via a 5-person Regional Market Manager field sales force covering six NZ territories, a network of more than 300 NZ stockists (including Placemakers, Mico, Mitre 10, Reece, Plumbing World, PGG Wrightson, and Farmlands), a wholly-owned Australian subsidiary, and independent distributors in more than 19 countries. Marketing is executed through trade shows/field days, video content (Handy Tips, TV commercials), printed catalogues, the corporate website, and community sponsorship.

The business operates an in-house R&D team that has produced a steady cadence of new patented platforms since 2012 (Level Alert, Leveller, Superflo, Maxflo, Easy Fit Compression, Han-Tool), and has expanded into adjacent categories (washdown nozzles 2019, IBC fittings 2021). The company is New Zealand-owned and operated, employs approximately 75 full-time staff across admin, quality, engineering, manufacturing, sales, marketing, and logistics, and has no external investment, parent company, or public listing.

Name

Hansen Products

Legal name

Hansen Products Limited

Website

https://hansenproducts.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

Hansen Products (NZ) Limited is a privately held, family-owned New Zealand manufacturer founded in 1958 that designs, injection-moulds, and distributes over 1,000 SKUs of plastic pipe fittings, valves, and water-management components to farmers, plumbers, and hardware retailers across New Zealand, Australia, and 19+ countries.

Ownership category

akta.pro rank

Product category

Pipe Fittings and Valves

NAICS

Plastics Pipe and Pipe Fitting Manufacturing (326122), Industrial Machinery and Equipment Merchant Wholesalers (423830)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Hoses, Tubing & Fittings (Hydraulic/Pneumatic Lines & Connectors) (IMAHAGAH)

akta.pro secondary industry

Spouts, Fitments & Pouring Closures (IMALALAH)

Keywords

• Pipe fittings
• Valves and fittings
• Irrigation components
• Water management fittings
• Plumbing fittings

Headquarters

HQ city

Whangarei

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Manufacture and sale of pipe fittings and valves through distribution network and direct sales. Products include compression fittings, threaded fittings, unions, couplings, tank fittings, trough valves, tank valves, non-return valves, ball valves, nozzles, tapping saddles, Irripod irrigation systems, and accessories. One-time purchase model with over 1000 SKUs.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hansen Products manufactures and sells injection-moulded plastic pipe fittings, valves, and water management components for agricultural, plumbing, and light industrial applications. The product range of over 1,000 SKUs covers compression fittings, threaded fittings, unions, couplings, IBC and tank fittings, trough valves (Mini Fastflo, Fastflo, Superflo, Maxflo), tank valves, non-return valves, ball valves, washdown nozzles, tapping saddles, Irripod irrigation systems, and accessories. The company produces its goods at its Whangarei, New Zealand manufacturing plant and distributes through a network of 300+ NZ stockists, an Australian subsidiary, and international distributors in more than 19 countries.

Differentiator

Problem solved

Functional benefit

Brands

• HANSEN: Primary company trademark for pipe fittings and valves
• Hanflo
• MINI FAST-FLO
• FAST-FLO
• SUPER-FLO
• MAX-FLO
• IRRIPOD
• TURBOTWIST
• TURBOSWEEP
• HAN-TOOL
• RAPID-FLO
• SLO-FLO

Products and services

• Pipe Fittings Comprehensive range of pipe fittings including Compression Fittings (ID and MD variants), True Fit Threaded Fittings, and Easy Fit Poly Fittings designed for joining LDPE and HDPE pipe. Sold to farmers, plumbers, and trade customers via the 300+ NZ stockist network and international distributors.
• Unions Knuckle Unions and Barrel Unions for fast connection and disconnection of pipes, supplied to plumbing trade and farmer customers through distributors and stockists.
• Couplings Quick Connect Couplings for rapid pipe connection and disconnection in agricultural and plumbing applications.
• Tank Products Comprehensive tank product range including IBC Tank Fittings (designed for IBC tanks/containers, converting ACME and Buttress threads to BSPT, released 2021), Tank Fittings, Tank Accessories, and Tank Valves (Leveller, Rapidflo, Slo Flo). For farmers and rural water management customers.
• Trough Valves HiFlo valve range encompassing Bowl, Trough, Tank, Reservoir, Ball, Foot and Check Valves, including the Mini Fastflo, Fastflo, Superflo, and Maxflo high-performance float valves plus Floats and Accessories. Known for exceptional flow characteristics in farm and rural water applications.
• Tank Valves Tank valve products including Leveller, Rapidflo, and Slo Flo valves for controlling liquid levels in tanks and reservoirs on farms and rural properties.
• Non Return Valves Check Valves and Foot Valves designed to prevent backflow, based on the original brass foot and check valve design patented by founder Bert Hansen. Distributed globally.
• Ball Valves Full Flow Ball Valves for controlling flow in piping systems in agricultural, plumbing, and rural water applications.
• Nozzles Turbo Twist and Turbo Sweep washdown nozzles for fast washdown applications in farm, dairy shed, and industrial cleaning use, plus washdown accessories.
• Tapping Saddles Tapping saddle products for creating branch connections on existing pipes, including the 2017 MD Tapping Saddles, for use in agricultural and rural water reticulation systems.
• Irripod Irripod irrigation and effluent pod systems for agricultural water management, including irrigation and effluent applications, distributed through Hansen stockists and international channels.
• Irrigation Products Agricultural irrigation components including Post Risers and Mini Sprinklers sold to farmers and rural customers through Hansen stockists and distributors.
• Accessories Supporting accessories including Cable Ties, Hose Clamps, Thread Seal Tape, and the Han-Tool used to determine which Easy Fit Poly or Compression fitting will fit a pipe. Distributed alongside Hansen's core fittings and valves range.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Hansen Products (Aust) Pty LtdcoreChannel Partner/ Reseller/ DistributorWholly-owned subsidiary company in Australia responsible for Australian market distribution. Located in Tullamarine, Victoria. Handles all Australian orders and enquiries. Email: [email protected]. Website: www.hansenproducts.com.au
• K.K.Kingston Pty LtdminorChannel Partner/ Reseller/ DistributorDistributor for Papua New Guinea market. Located in Lae, Papua New Guinea. Phone: 675 472 2745.
• Sansico Industries Sdn BhdminorChannel Partner/ Reseller/ DistributorDistributor for Malaysia market. Located in Shah Alam, Selangor, Malaysia. Phone: +603 7859 7299. Website: www.sansico.com.my

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Netafim: Global leader in drip and micro-irrigation solutions headquartered in Israel. Comparable in irrigation end market and water-management product category, though larger and focused on more technologically advanced precision irrigation systems.
• Hunter Industries: US manufacturer of irrigation, landscape lighting, and water management products. Comparable in irrigation end-market and distribution model through professional contractor channels, though significantly larger and broader in scope.
• Rain Bird Corporation: US-based global manufacturer of irrigation products for agriculture, golf, commercial, and residential markets. Comparable in agricultural and landscape irrigation, though operates at much larger scale with broader product portfolio.
• Toro Company: US-based global manufacturer of turf, irrigation, and water management products. Overlaps with Hansen's irrigation and water management product lines as a much larger, publicly-traded incumbent with broader geographic reach.

Direct peers

• Vinidex: Australia's largest manufacturer of PVC pipe and fittings, with broad presence in plumbing, irrigation, and industrial fluid handling. Comparable in product category and geographic market overlap with Hansen.
• Philmac: Australian manufacturer of plastic pipe fittings and valves for plumbing, irrigation, and rural water management. Most direct comparable as a regional plastic pipe fittings specialist serving similar trade and agricultural customers in Australasia.
• Antelco: Australian manufacturer of micro-irrigation products, sprinklers, and water management fittings. Direct peer in agricultural and horticultural irrigation components serving overlapping customer segments.
• Holman Industries: Australian manufacturer and wholesaler of plumbing, irrigation, and garden watering products. Comparable as an Australian-channel competitor in pipe fittings, valves, and irrigation components.
• Iplex Pipelines: Australian and NZ plastic pipe and fittings manufacturer serving plumbing, infrastructure, and agricultural markets. Direct overlap with Hansen in plastic pipe fittings for water management applications.
• Plasson: Israeli-founded global manufacturer of plastic pipe fittings, valves, and couplers for water, gas, and agricultural applications. Closely comparable in product range, technology (injection-moulded plastic fittings), and target end markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hansen-products-nz-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hansen Products