Asis Otomasyon

What Asis Otomasyon does

Asis Otomasyon Sistemleri A.Ş. is a privately held, 100% domestically capitalized Turkish company that designs, manufactures, and services integrated automation systems for fuel stations and petroleum distribution infrastructure. Founded around 2000 and headquartered in Ümraniye, Istanbul, the company serves fuel station operators, petroleum distribution companies, government institutions, and large fleet operators across more than 50 countries. Its customer roster includes private fuel distribution chains (Best Oil, Aytemiz, Petrol Ofisi, Ergaz), Turkish municipalities (Antalya, Van, Şanlıurfa, Mersin), state enterprises (TİGEM, Eti Bakır/Cengiz Holding), and national regulators such as Ghana's National Petroleum Authority and Northern Cyprus (KKTC).

The technology stack combines proprietary hardware—pumps, tank probes, UHF vehicle recognition devices, LPG sensors, and 3D laser calibration tools—with software platforms for real-time inventory monitoring, statistical stock variance analysis, and central management. Flagship technologies include CalibeX®, a proprietary 3D laser tank calibration system; Fox SIR® for statistical stock reconciliation; Cyber TTS® for UHF-based fleet vehicle recognition; and FuelEye, an AI-powered computer vision system for automatic vehicle identification with claimed 99% accuracy. The portfolio is completed by Petech Online, a web-based central management platform, and Petech Mobile for station managers. Asis operates a Ministry of Industry and Technology-approved R&D Center established in 2017, holds 16 product patents and 43 trademark registrations, and ranks among Turkey's top R&D spenders in the electrical and electronics sector. The company is organized as a four-subsidiary group including Mekser (pump equipment), TBS Mühendislik (engineering/installation), Miggra Teknoloji (AI/robotics), and Robosis (technology investment).

Asis generates revenue through a mix of one-time hardware sales (pump and tank automation systems, UTTS equipment), recurring software subscriptions and analytics services (Petech Online, Fox SIR, Petech Mobile), and professional services (CalibeX calibration, installation, and 7/24 after-sales support). Pricing is quote-based and not publicly disclosed. Distribution combines direct enterprise sales for large accounts and government clients with a nationwide authorized dealer and service-point network in Turkey, supplemented by local technology partners in international markets—most notably Rock Africa, the exclusive partner for Ghana's 4,000-station national rollout. The company reports approximately 11,000 fuel stations running its automation systems globally, CalibeX deployments in 58+ countries, and 354% growth during the pandemic period.

Name

Asis Otomasyon

Legal name

Asis Otomasyon Sistemleri A.Ş.

Website

https://asis.com.tr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Asis Otomasyon designs and sells integrated fuel-station automation systems—pump, tank, tanker, central management, and AI vehicle identification—plus 3D laser tank calibration, deployed across 50+ countries and 11,000+ stations serving fuel retailers, distributors, municipalities, and national regulators.

Ownership category

akta.pro rank

Product category

Fuel Station & Petroleum Automation Systems

NAICS

Pump and Compressor Manufacturing (33391)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Controls, Monitoring & Condition Management (for Pumps/Compressors) (IMAHANAI)

akta.pro secondary industries

Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Video Telematics, ADAS & AI Dashcams (TLAEAFAG), OEM Embedded Connectivity & Telematics Platforms (TLAEAFAA)

Keywords

• Fuel station automation
• Petroleum automation systems
• Tank calibration technology
• Fleet fuel management
• Vehicle recognition systems

Headquarters

HQ city

Umraniye

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Automation Hardware Systems (Pompa, Tank, Tanker Otomasyon): Sale and installation of proprietary automation hardware including pump control systems, tank monitoring systems, tanker automation units, vehicle recognition devices, and LPG probes. These are typically one-time hardware sales combined with installation services, forming a significant portion of revenue.
2. Software Licenses and Platform Subscriptions (Merkezi Yönetim Sistemleri): Recurring software licensing for central management platforms (Petech Online), mobile apps, and statistical analysis tools (Fox SIR). Petech Online is described as a web-based platform suggesting a SaaS/subscription model for ongoing system access.
3. CalibeX Tank Calibration Services: On-site calibration services for fuel tanks using the proprietary 3D laser technology. CalibeX services are deployed both domestically and internationally across 58+ countries, suggesting a services-plus-licensing revenue stream.
4. Installation, Commissioning, and After-Sales Services: Installation, commissioning, and 7/24 after-sales support services delivered through a nationwide network of authorized service points and dealers. Includes SEÇ-G training for safety compliance.
5. UTTS (Ulusal Taşıt Tanıma Sistemi) Equipment and Setup: National Vehicle Recognition System equipment and installation services mandated by Turkish regulation for fuel stations, providing a recurring government-mandated revenue stream.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Asis Otomasyon designs, manufactures, and services integrated automation systems for fuel stations, petroleum distribution facilities, and fuel-consuming fleets. Its offerings combine proprietary hardware (pump controllers, tank probes, vehicle recognition units, LPG probes) with software platforms (Petech Online central management, Fox SIR statistical stock management, FuelEye AI vehicle identification) and specialized services such as the CalibeX 3D laser tank calibration technology, deployed at fuel stations across more than 50 countries.

Product overview

Asis Otomasyon is a 100% Turkish-owned fuel automation systems provider offering a comprehensive ecosystem of automation solutions for the petroleum sector. The product portfolio centers on Petech branded automation systems including Pump Automation Systems (core product managing sales and operations), Tank Automation Systems (real-time inventory monitoring), Vehicle Recognition Systems (Cyber TTS for fleet management), Tanker Automation Systems, LPG Automation Systems with probe technology, and Facility Automation Systems. The company provides integrated online central management through Petech Online Central Management System, enabling real-time monitoring across unlimited stations. Key services include CalibeX® (3D laser tank calibration technology), Fox SIR® (statistical stock management), Petech® Mobile (station manager app), and UTTS (National Vehicle Recognition System). Advanced AI capabilities include FuelEye for computer vision-based vehicle identification and TARO collaborative robot developed by subsidiary Miggra Teknoloji. The company holds 16 product patents and 43 trademark registrations, with operations spanning 58+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Pompa Otomasyon Sistemleri (Pump Automation Systems) Manages fuel pumps in station automation, providing full control over pump sales, unit price management, shift operations, and pump operator and customer management for fuel station operators.
• Tank Otomasyon Sistemleri (Tank Automation Systems) Automates storage tank activities at fuel stations, providing real-time tank inventory monitoring, fill detection, and alarm management for tank movements.
• Müşteri Tanıma Sistemleri (Customer Recognition Systems) Customer management system that controls fuel refueling for fleet customers with special limit and restriction programs.
• Taşıt Tanıma Sistemleri / Cyber TTS (Vehicle Recognition Systems) UHF-based fleet customer fuel control system enabling special limits and restrictions, operating as a module under Asis pump automation with electronic and mechanical tamper protection and 3D nozzle movement detection.
• Tanker Otomasyon Sistemleri (Tanker Automation Systems) Automation system for mobile tanker operations, tracking loading/unloading and fleet vehicle refueling.
• Akaryakıt Tesis Otomasyon Sistemleri (Fuel Facility Automation Systems) Complete automation for fuel distribution facilities, centralizing multiple platform operations into a single manageable system for distribution company storage terminals.
• LPG Otomasyon Sistemleri (LPG Automation Systems) LPG tank automation with specialized probe technology for liquid level measurement, integrating with the automation system for alarm management and stock tracking.
• Petech Online Merkezi Yönetim Sistemleri (Central Management Systems) Web-based central management platform for monitoring all fuel stations in real-time, managing inventory, sales data, pricing, and fleet operations across unlimited users.
• Araç Takip Sistemleri / TurkTrack (Vehicle Tracking Systems) NVU and TurkTrack vehicle tracking system integrated with automation for complete monitoring of fleet fuel consumption.
• Mobil Konteyner Otomasyon Sistemleri (Mobile Container Automation Systems) Automation system for mobile fuel containers used in construction sites and field operations.
• Arka Ofis ve Market Otomasyon Sistemleri (Back Office and Market Automation Systems) Back office and convenience store automation systems for fuel station management.
• UTTS - Ulusal Taşıt Tanıma Sistemi (National Vehicle Recognition System) National Turkish system for automatic vehicle plate data transmission to payment recording devices at fuel stations, ensuring market competition equality and combating informal economy.
• CalibeX® (3D Lazer Kalibrasyon Teknolojisi) Proprietary 3D laser distance measurement technology for calibrating horizontal cylindrical fuel tanks with high precision using advanced robotics, mechatronics, laser and optical applications.
• Fox SIR® (İstatistiksel Stok Yönetimi) Statistical stock management service analyzing fuel movements from automation systems to identify causes of stock discrepancies (positive or negative) and detect leaks, losses, and gains at fuel stations.
• Petech® Mobile Mobile application for station managers to access basic station system functions and enter service records.
• FuelEye AI-powered vehicle identification system using integrated image processing and deep learning to automatically identify vehicle model, color, type, and plate at gas stations with 99% accuracy.
• TARO Robot High-performance collaborative store product-picking robot developed by group company Miggra Teknoloji for e-commerce warehouse operations using AI and robotics technology.

Quantifiable outcome

• 354% growth during the pandemic period (2020-2021)
• +6 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Rock AfricacoreChannel Partner/ Reseller/ Distributor · 28 April 2021Rock Africa is Asis Otomasyon's exclusive technology partner for the Ghana national petroleum automation project. Under this partnership, Asis serves as the sole technology provider for Ghana's National Petroleum Authority (NPA), with Rock Africa managing deployment, installation, training, and ongoing service operations for all 4,000 target stations in Ghana. Rock Africa's GM Francis Bullen Gavor leads the local operations and has stated full confidence in Asis's technology.
• Mekser Petrol Ekipmanları A.Ş.coreStrategic or Co-development PartnerMekser is Turkey's first domestic mechanical pump manufacturer and now also the first domestic electronic fuel pump manufacturer. As a group company, Mekser provides the hardware pumps (Oasis model) integrated into Asis automation systems. Mekser has over 50 years of experience and combines this heritage with modern technology.
• TBS Mühendislik A.Ş.coreImplementation/ SI/ Consulting PartnerTBS Mühendislik (Teknoloji Bilişim Sistemleri) is a group company providing industrial facility and fuel station construction and installation services. TBS handled the station equipment and installation work for the TİGEM project.
• Miggra Teknoloji A.Ş.coreStrategic or Co-development PartnerMiggra Teknoloji is an Asis group company developing robotics and AI solutions. It developed the TARO product-picking robot for e-commerce operations and the FuelEye AI vehicle identification system. Won the TESİD 2023 award for the TARO robot. Miggra's innovations are developed within the Asis R&D center.
• Robosis Teknoloji ve Yatırım A.Ş.minorStrategic or Co-development PartnerRobosis Teknoloji is a group company listed under Asis Otomasyon's corporate group structure.
• Petrol OfisicoreChannel Partner/ Reseller/ DistributorPetrol Ofisi, one of Turkey's major fuel distribution companies, has partnered with Asis for automation systems. Asis has received the 'Bayi Hizmet ve Memnuniyet Ödülü' (Dealer Service and Satisfaction Award) from Petrol Ofisi in both 2021 and 2022, indicating a strong ongoing channel partnership.

Scale indicators17 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Tatsuno Corporation: Japanese manufacturer of fuel dispensers, automation systems, and LPG equipment with strong Asia-Pacific presence. Comparable to Asis as a full-stack forecourt automation vendor including dispensers, tank gauging, and central management.
• Dover Fueling Solutions: Parent of Wayne, Tokheim, and OPW brands; one of the largest fuel retail technology providers worldwide offering dispensers, automation, and compliance solutions. Competes head-to-head with Asis in international tenders and large distribution-company accounts.
• Invenco: Provider of outdoor payment terminals and forecourt automation solutions focused on EMV/PCI compliance and unattended fuel retail. Comparable to Asis on the forecourt automation and payment/vehicle-recognition layers, with a focus on retrofit/upgrade deployments.
• Gilbarco Veeder-Root: Global market leader in fuel dispensers, forecourt automation, payment systems, and tank monitoring for retail fuel stations. Direct competitor to Asis across the full suite of pump, tank, and central management automation, with far larger global footprint and oil-major relationships.
• Scheidt & Bachmann: German provider of forecourt automation, payment terminals, and tank management systems. Comparable to Asis in fuel station automation, particularly in European and emerging markets, and overlapping on vehicle recognition and central management platforms.
• Orpak Systems: Israeli-headquartered fuel-automation specialist (now part of Gilbarco Veeder-Root) offering forecourt controllers, vehicle recognition, and back-office platforms. Closely comparable to Asis on vehicle-recognition (Cyber TTS vs. Orpak's iX) and central-management product lines.

Regional players

• ADD Grup: Russia/CIS-based manufacturer of fuel dispensers and automation equipment. Comparable to Asis as a regional full-stack forecourt automation vendor, particularly relevant given both companies' strong emerging-market and CIS/Turkey-region focus.
• Tecalemit: Nordic/European manufacturer of fluid handling and fuel-dispensing equipment with automation and tank-management offerings. Comparable to Asis on the pump and tank side of forecourt automation, serving similar municipal and commercial fleet customers in Europe.

Broad incumbents

• Censtar: Major Chinese petroleum equipment manufacturer offering fuel dispensers, automation systems, and CNG/LPG equipment globally. Broader portfolio than Asis but directly comparable on dispenser automation, tank monitoring, and central management in price-sensitive markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/asisautomation
• Facebookfacebook.com/asisotomasyon
• LinkedInlinkedin.com/company/asis-automation-and-fueling-systems-a-s

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asis Otomasyon