ETIT

What ETIT does

ETIT (legally, The Egyptian Company for Tracking Services and Information Technology — الشركة المصرية لخدمات التتبع وتكنولوجيا المعلومات) is a privately held Egyptian operator of GPS-based vehicle, fleet, asset, and personal tracking services. The company is headquartered at Smart Village, Giza, and operates certified installation centers across Egypt with emergency hotline support. It is the sole licensed tracking service provider in the country, accredited by the Egyptian Telecom Regulatory Authority (NTRA), and that exclusivity underpins its market position.

The company's product stack centers on two proprietary software platforms — ETIT-FMS, a web and mobile fleet management system with driver-behavior, fuel, geofencing, and maintenance alerts, and the newer ETIT2GO platform aimed at streamlined vehicle and asset tracking — supported by a hardware portfolio that includes the proprietary ETIT-120 device plus third-party branded units (FMB120, GV300, TR06, GT06N, GL300, DT306, JT701, TDC 16900) and a sensor suite (engine cut-off, door, seatbelt, driver ID, panic button, temperature). Specialized offerings include Smart Container Solutions with environmental sensors and satellite connectivity for cold chain and remote-area tracking, and broader IT services spanning system integration, network management, and cybersecurity.

Revenue is generated through bundled hardware sales and recurring subscription monitoring fees, supplemented by a government-mandated tracker legalization/regularization service. Distribution runs through direct sales at installation centers, self-serve web and mobile apps (iOS and Android), and SIM-card partnerships with Orange, Vodafone, Etisalat, and Telecom Egypt (WE). Customers include Egyptian government ministries (Health, Education, Customs, NTRA), petroleum operators (Petrobel), pharmaceuticals (Ibn Sina Pharma), food manufacturers (Egypt Foods), transport operators (Nile Taxi, Qarun), and retail/distribution (Salab, La Poire), with additional reach into consumer vehicle and personal safety tracking.

Name

ETIT

Legal name

The Egyptian Company for Tracking Services and Information Technology (الشركة المصرية لخدمات التتبع وتكنولوجيا المعلومات)

Website

https://etit-eg.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

ETIT is the sole NTRA-licensed GPS tracking and fleet management provider in Egypt, operating proprietary ETIT-FMS and ETIT2GO platforms, an in-house and third-party hardware portfolio, and nationwide certified installation centers serving enterprise fleets, government ministries, and individual vehicle owners.

Ownership category

akta.pro rank

Product category

GPS Vehicle Tracking & Fleet Management Services

NAICS

Other Support Activities for Transportation (4889), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Satellite Telecommunications (5174)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

akta.pro secondary industries

Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Asset Tracking (Non-Powered: Trailers, Containers, Chassis) (TLABAJAC), Satellite/Off-Grid Tracking & Connectivity (Cellular/Sat) (TLABAJAN), Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD), Geofencing, Security & Theft Recovery (TLABAJAJ)

Keywords

• GPS tracking services
• Fleet management
• Vehicle telematics
• Asset tracking
• IoT tracking devices

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. GPS Tracking Subscription Services: ETIT provides ongoing GPS tracking monitoring services via subscription, bundled with proprietary GPS hardware devices. Customers pay for continuous tracking service, typically through monthly/annual subscription plans. The company also offers tracker legalization/regularization services for previously unlicensed devices.
2. GPS Hardware Device Sales: Sale of GPS tracking hardware devices including proprietary ETIT-120 and third-party branded devices (FMB120, GV300, TR06, GT06N, GL300, DT306, JT701, TDC 16900) along with accessories such as engine cut-off switches, door sensors, seatbelt sensors, driver ID tags, panic buttons, and temperature sensors.
3. Tracker Legalization / Regularization Service: Government-mandated service allowing owners of previously unlicensed/stopped tracking devices to legalize their devices by registering with ETIT, purchasing a SIM card from a mobile operator, and submitting documentation for regulatory compliance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

ETIT provides GPS-based vehicle, fleet, asset, and personal tracking services in Egypt, bundled with proprietary in-house software platforms (ETIT-FMS for fleet operators and ETIT2GO for end users) and GPS tracking hardware devices installed through certified centers. The company complements its tracking offering with a smart container solution, IoT sensors and accessories, and IT services including system integration, network setup, and cybersecurity.

Product overview

ETIT (The Egyptian Company for Tracking and Information Technology) offers a unified GPS-based tracking and fleet management platform comprising the ETIT-FMS web/mobile application, the newer ETIT2GO platform, and a portfolio of hardware devices (ETIT-120, FMB120, GV300, TR06, GT06N, GL300, DT306, JT701, TDC 16900) supplemented by a suite of vehicle sensors/accessories (engine cut-off, door sensors, seat belt sensors, driver ID, panic button, temperature sensors). The platform also includes smart container tracking solutions, system integration services, network management services, and cybersecurity services, all licensed and regulated by the Egyptian Telecom Regulatory Authority.

Differentiator

Problem solved

Functional benefit

Brands

• ETIT-FMS: Fleet management software platform enabling real-time GPS tracking, driver behavior analysis, fuel reporting, maintenance alerts, and route management for businesses operating vehicle fleets.
• ETIT2GO
• ETIT-120

Products and services

• ETIT-FMS (Fleet Management System)

Quantifiable outcome

• Up to 40% reduction in fleet operational costs (transportation expenses)
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Orange EgyptcoreChannel Partner/ Reseller/ DistributorOrange Egypt is one of the four major mobile network operators whose SIM cards are used in ETIT's GPS tracking devices. Customers purchase SIMs from Orange (and other operators) to enable GPRS/GSM connectivity for their tracking devices on ETIT's platform.
• Vodafone EgyptcoreChannel Partner/ Reseller/ DistributorVodafone Egypt is one of the four major mobile network operators whose SIM cards are used in ETIT's GPS tracking devices. Customers can use Vodafone SIMs for GPRS/GSM connectivity in tracking devices on the ETIT platform.
• Etisalat EgyptcoreChannel Partner/ Reseller/ DistributorEtisalat Egypt is one of the four major mobile network operators whose SIM cards are used in ETIT's GPS tracking devices, enabling nationwide connectivity for tracking solutions.
• WE (Telecom Egypt)coreChannel Partner/ Reseller/ DistributorWE (Telecom Egypt) is one of the four major mobile network operators whose SIM cards are used in ETIT's GPS tracking devices, providing an additional connectivity option for customers using the ETIT tracking platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Verizon Connect: Major fleet telematics and asset tracking provider offering GPS-based fleet management with strong telecom carrier distribution model. Comparable to ETIT's mobile-operator-partnered distribution approach and similar core tracking technology.
• Webfleet (Bridgestone): One of Europe's largest fleet management service providers (formerly TomTom Telematics), offering SaaS-based vehicle tracking, dispatch, and reporting. Directly comparable in fleet tracking functionality and subscription model.
• Trimble Transportation: Provides fleet and asset management solutions for transportation and logistics, including GPS tracking, telematics, and supply chain visibility. Comparable to ETIT's enterprise fleet and container tracking capabilities for logistics customers.
• CalAmp: Provider of telematics hardware and SaaS for fleet, asset, and IoT applications, supplying GPS devices and data platforms. Comparable to ETIT's role as both a hardware integrator and software platform operator in the fleet/asset tracking space.
• Geotab: Global fleet telematics leader offering GPS tracking, vehicle data analytics, and fleet management software. Directly comparable to ETIT-FMS but at vastly larger scale and broader geographic footprint; would be the most likely international competitor if Egypt liberalizes its tracking license.
• Samsara: Cloud-based fleet management and IoT platform offering vehicle telematics, asset tracking, and equipment monitoring. Comparable to ETIT in fleet and asset tracking offerings but with stronger software/analytics layer and global enterprise customer base.

Direct peers

• Fleet Complete: Mid-sized fleet telematics and asset tracking provider serving commercial fleets with subscription-based GPS tracking and fleet management software. Closely comparable business model to ETIT with hardware-plus-subscription telematics offering.
• ORBCOMM: Specializes in IoT and M2M communications for asset tracking, including container, trailer, and cold-chain monitoring. Highly comparable to ETIT's smart container solution with satellite-enabled remote area tracking.
• Spireon: Provider of GPS asset tracking and fleet management solutions with a strong focus on trailer, container, and automotive dealership tracking. Comparable to ETIT's asset tracking and dealership customer (Auto Group) segment.

Emerging players

• Lytx: Video telematics and fleet safety platform combining GPS tracking with dashcam-based driver behavior analytics. Comparable to ETIT's driver behavior monitoring feature but with a differentiated video-first approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@etitfms7760/videos
• Facebookfacebook.com/ETIT.19382
• LinkedInlinkedin.com/company/etit-eg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETIT