iGoal

What iGoal does

iGoal Media Group is a Brazilian performance marketing hub founded in 2013 and headquartered in São Paulo, operating as IGOAL MAIS MEDIA LTDA. The company connects brands and advertisers with a network of 20,000+ publishers, affiliates, and influencers to drive measurable conversions through performance-based campaigns. iGoal's product platform comprises four core solutions: iGoal Performance (affiliate marketing network), iGoal Ads (programmatic retail media trading desk launched in 2023), iGoal Publishers (digital inventory monetization), and iGoal Creators (influencer marketing). Underlying these is iGoal ID, a proprietary first-party behavioral data identifier covering 40M+ users across thousands of online stores, supported by data partnerships with telecom operators and app owners for geolocation and device-level signals.

iGoal monetizes primarily through performance-based pricing: CPA (Cost per Acquisition), CPL (Cost per Lead), and CPM (Cost per Mille) models, with additional CPC, CPD, and CPI options for mobile growth campaigns. The company serves 1,500+ brands across financial services (Itaú, Santander, Bradesco, Stone, Avenue), fintech (PicPay), telecommunications (Claro), consumer goods (Unilever, Nivea), healthcare (Hapvida), streaming (Globoplay), and retail. In 2021, iGoal separated its e-commerce SaaS technology division as GoTarget, retaining the iGoal brand for the media and traffic-generation business. The company is now expanding across Latin America from its Brazil/Portugal base.

Name

iGoal

Legal name

IGOAL MAIS MEDIA LTDA

Website

https://igoal.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

iGoal is a São Paulo-based performance marketing hub connecting 1,500+ brands with 20,000+ publishers, affiliates, and influencers through programmatic, affiliate, and mobile campaigns powered by a proprietary 40M+ user first-party data identifier (iGoal ID).

Ownership category

akta.pro rank

Product category

Performance Marketing Platform

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

akta.pro secondary industries

Retailer Joint Business Planning (JBP) & Customer Marketing (MPAAAJAJ), Account-Based Marketing (ABM) Services (BPAFAKAG)

Keywords

• Performance marketing platform
• Affiliate network services
• Programmatic advertising
• Influencer marketing platform
• Digital inventory monetization

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate Marketing (Performance): iGoal connects brands with affiliates who drive traffic and conversions. Revenue generated through CPA (Cost per Acquisition) and CPL (Cost per Lead) models where advertisers pay only for approved conversions or leads. The company maintains a network of 20,000+ publishers and offers multiple channel options including display, native ads, push notifications, email marketing, coupons, and cashback.
2. Programmatic Advertising: iGoal Ads operates as a programmatic trading desk providing automated media buying across display, video, native ads, DOOH, YouTube, mobile, rich media, and CTV channels. Revenue generated through CPM (Cost per Mille) and performance-based pricing models.
3. Influencer Marketing: Connect brands with strategic influencers for campaigns. Offers CPL and CPA-based influencer campaigns where brands pay only for results obtained, either new customer acquisitions or qualified leads.
4. Publisher Monetization: Monetization solutions for digital inventory through exclusive inventories, behavior-based marketing, and programmatic channels. Publishers earn revenue from ad placements across the network.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

iGoal is a B2B performance marketing hub that connects enterprise brands and advertisers with a network of 20,000+ publishers, affiliates, and influencers to drive measurable conversions across the acquisition funnel. The company offers four core product lines: iGoal Performance (affiliate marketing), iGoal Ads (programmatic retail media trading desk), iGoal Publishers (digital inventory monetization), and iGoal Creators (influencer marketing), powered by its proprietary iGoal ID first-party data identifier covering 40M+ users.

Product overview

iGoal Media Group is a performance-focused media and technology hub operating as a platform-plus-modules architecture with four core solutions: iGoal Performance (affiliate performance marketing), iGoal Ads (programmatic retail media ad network/trading desk), iGoal Publishers (digital inventory monetization), and iGoal Creators (influencer marketing). The platform includes specialized add-on modules such as Mobile Growth, Display, Native Ads, Push Notification Geolocation, WhatsApp Marketing, E-mail Marketing, Content Marketing, Remarketing, and Cupons/Cashback. A key differentiator is iGoal ID, an exclusive first-party data identifier covering 40 million+ users. In 2021, the technology-focused ecommerce side was spun off as GoTarget, while the media side retained the iGoal brand. By 2023, iGoal consolidated with three main products: iGoal Ads, iGoal Affiliates, and GoTarget.

Differentiator

Problem solved

Functional benefit

Brands

• iGoal Ads: Retail Media and programmatic advertising vertical, operating as a trading desk with access to premium inventories and iGoal ID exclusive user data.
• iGoal Affiliates
• GoTarget

Products and services

• iGoal Performance Leading affiliate performance marketing solution in Brazil that connects brands with a network of 20,000+ publishers and affiliates to generate conversions across the entire acquisition funnel using CPA and CPL pricing models.
• iGoal Ads Programmatic retail media ad network and trading desk operating across major DSPs, providing access to premium inventory and demographic, behavioral, and geolocation data through the exclusive iGoal ID for automated media buying.
• iGoal Publishers Digital inventory monetization solution enabling publishers and affiliates to monetize their audience through various advertising formats including display, native, push notifications, email, and cashback channels.
• iGoal Creators Influencer marketing platform connecting brands with strategic influencers for performance-based CPL and CPA campaigns, including TikTok Shop and UGC content creation support.

Quantifiable outcome

• Over R$400M in sales generated for online stores in 2024
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• EquativcoreStrategic or Co-development Partner · 1 January 2024Strategic collaboration at PROXXIMA 2024 conference where Khalil Yaghi, Country Managing Director at Equativ Brazil, co-presented with iGoal's Head of Growth on hyper-segmentation and consumer journey topics. Both companies serve the programmatic advertising ecosystem.
• EpsiloncoreTechnology or Integration · 1 January 2024Collaboration at PROXXIMA 2024 where Tamiris Gomes, Sr. Manager at Epsilon, co-presented on data-driven hyper-segmentation strategies. Epsilon provides data management capabilities complementing iGoal's audience targeting.
• Telecom OperatorscoreTechnology or IntegrationStrategic data partnerships providing access to geolocation data, device type, and installed applications for enhanced audience targeting capabilities.
• App OwnerscoreTechnology or IntegrationData partnerships for behavioral and demographic targeting through mobile applications, expanding audience understanding beyond web-based data.
• Coupon and Cashback SitescoreChannel Partner/ Reseller/ DistributorNetwork of 40+ active channels including coupon and cashback websites where iGoal displays advertiser campaigns to drive traffic and conversions.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Emerging players

• AppsFlyer: Mobile attribution and marketing analytics platform. Comparable to iGoal's Mobile Growth module on mobile user acquisition measurement and CPI/CPA optimization.

Direct peers

• Awin: Global affiliate marketing network operating in Brazil and across LatAm. Directly comparable to iGoal Performance on the affiliate/CPA side, with similar publisher-brokerage model and enterprise advertiser focus.
• Hotmart: Brazilian-origin digital products and affiliate platform with strong LatAm creator ecosystem. Overlaps with iGoal Creators and performance/affiliate offerings, particularly with SMB and influencer advertisers.
• Impact: Partnership automation and affiliate platform serving enterprise brands globally. Direct competitor to iGoal's performance/affiliate hub with broader SaaS partnership-management tooling.
• Rakuten Advertising: Affiliate and display advertising network within the Rakuten ecosystem. Overlaps with iGoal on affiliate/CPA performance and on programmatic display through DSP integrations.
• Tradedoubler: European-headquartered affiliate and performance marketing network with growing LatAm presence. Comparable publisher-brokerage model and CPA/CPL revenue mechanics.
• CJ Affiliate (CJ Partner): One of the largest global affiliate networks with strong presence in performance marketing for major brands. Closely mirrors iGoal's affiliate/performance offering and enterprise advertiser focus.

Regional players

• Lomadee: Brazilian affiliate network originally launched by Buscapé (Naspers). Competes with iGoal specifically in Brazil on affiliate/CPA campaigns for retail and e-commerce advertisers.

Broad incumbents

• Taboola: Large native advertising and content-discovery platform. Comparable to iGoal's Native Ads and Content Marketing modules with broader scale and publisher network.
• Equativ: Global programmatic SSP and ad-tech platform. Existing iGoal partner; competes indirectly as supply-side infrastructure for programmatic display that iGoal Ads operates against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@iGoalMediaGroup
• Facebookweb.facebook.com/igoaloficial
• LinkedInlinkedin.com/company/i-goal
• Instagraminstagram.com/igoalmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iGoal