iGoal
iGoal is a São Paulo-based performance marketing hub connecting 1,500+ brands with 20,000+ publishers, affiliates, and influencers through programmatic, affiliate, and mobile campaigns powered by a proprietary 40M+ user first-party data identifier (iGoal ID).
- Company typePrivate
- Founded2013
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What iGoal does
iGoal Media Group is a Brazilian performance marketing hub founded in 2013 and headquartered in São Paulo, operating as IGOAL MAIS MEDIA LTDA. The company connects brands and advertisers with a network of 20,000+ publishers, affiliates, and influencers to drive measurable conversions through performance-based campaigns. iGoal's product platform comprises four core solutions: iGoal Performance (affiliate marketing network), iGoal Ads (programmatic retail media trading desk launched in 2023), iGoal Publishers (digital inventory monetization), and iGoal Creators (influencer marketing). Underlying these is iGoal ID, a proprietary first-party behavioral data identifier covering 40M+ users across thousands of online stores, supported by data partnerships with telecom operators and app owners for geolocation and device-level signals.
iGoal monetizes primarily through performance-based pricing: CPA (Cost per Acquisition), CPL (Cost per Lead), and CPM (Cost per Mille) models, with additional CPC, CPD, and CPI options for mobile growth campaigns. The company serves 1,500+ brands across financial services (Itaú, Santander, Bradesco, Stone, Avenue), fintech (PicPay), telecommunications (Claro), consumer goods (Unilever, Nivea), healthcare (Hapvida), streaming (Globoplay), and retail. In 2021, iGoal separated its e-commerce SaaS technology division as GoTarget, retaining the iGoal brand for the media and traffic-generation business. The company is now expanding across Latin America from its Brazil/Portugal base.
iGoal firmographics
Firmographics- Name
- iGoal
- Legal name
- IGOAL MAIS MEDIA LTDA
- Website
- https://igoal.com.br
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iGoal is a São Paulo-based performance marketing hub connecting 1,500+ brands with 20,000+ publishers, affiliates, and influencers through programmatic, affiliate, and mobile campaigns powered by a proprietary 40M+ user first-party data identifier (iGoal ID).
- Ownership category
- akta.pro rank
iGoal industry classification
Industry- Product category
- Performance Marketing Platform
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
- akta.pro secondary industries
- Retailer Joint Business Planning (JBP) & Customer Marketing (MPAAAJAJ), Account-Based Marketing (ABM) Services (BPAFAKAG)
Keywords
Where iGoal is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
iGoal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate Marketing (Performance): iGoal connects brands with affiliates who drive traffic and conversions. Revenue generated through CPA (Cost per Acquisition) and CPL (Cost per Lead) models where advertisers pay only for approved conversions or leads. The company maintains a network of 20,000+ publishers and offers multiple channel options including display, native ads, push notifications, email marketing, coupons, and cashback.
- Programmatic Advertising: iGoal Ads operates as a programmatic trading desk providing automated media buying across display, video, native ads, DOOH, YouTube, mobile, rich media, and CTV channels. Revenue generated through CPM (Cost per Mille) and performance-based pricing models.
- Influencer Marketing: Connect brands with strategic influencers for campaigns. Offers CPL and CPA-based influencer campaigns where brands pay only for results obtained, either new customer acquisitions or qualified leads.
- Publisher Monetization: Monetization solutions for digital inventory through exclusive inventories, behavior-based marketing, and programmatic channels. Publishers earn revenue from ad placements across the network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Performance-based influencer campaigns with CPL or CPA pricing |
| Hybrid | Pay-as-you-go | Mobile Growth campaign pricing models |
| Transaction based/ take rate | Pay-as-you-go | Display and native advertising pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
iGoal product offering
Product offeringCore offering
iGoal is a B2B performance marketing hub that connects enterprise brands and advertisers with a network of 20,000+ publishers, affiliates, and influencers to drive measurable conversions across the acquisition funnel. The company offers four core product lines: iGoal Performance (affiliate marketing), iGoal Ads (programmatic retail media trading desk), iGoal Publishers (digital inventory monetization), and iGoal Creators (influencer marketing), powered by its proprietary iGoal ID first-party data identifier covering 40M+ users.
Product overview
iGoal Media Group is a performance-focused media and technology hub operating as a platform-plus-modules architecture with four core solutions: iGoal Performance (affiliate performance marketing), iGoal Ads (programmatic retail media ad network/trading desk), iGoal Publishers (digital inventory monetization), and iGoal Creators (influencer marketing). The platform includes specialized add-on modules such as Mobile Growth, Display, Native Ads, Push Notification Geolocation, WhatsApp Marketing, E-mail Marketing, Content Marketing, Remarketing, and Cupons/Cashback. A key differentiator is iGoal ID, an exclusive first-party data identifier covering 40 million+ users. In 2021, the technology-focused ecommerce side was spun off as GoTarget, while the media side retained the iGoal brand. By 2023, iGoal consolidated with three main products: iGoal Ads, iGoal Affiliates, and GoTarget.
Differentiator
Problem solved
Functional benefit
Brands
- iGoal Ads: Retail Media and programmatic advertising vertical, operating as a trading desk with access to premium inventories and iGoal ID exclusive user data.
- iGoal Affiliates
- GoTarget
Products and services
- iGoal Performance Leading affiliate performance marketing solution in Brazil that connects brands with a network of 20,000+ publishers and affiliates to generate conversions across the entire acquisition funnel using CPA and CPL pricing models.
- iGoal Ads Programmatic retail media ad network and trading desk operating across major DSPs, providing access to premium inventory and demographic, behavioral, and geolocation data through the exclusive iGoal ID for automated media buying.
- iGoal Publishers Digital inventory monetization solution enabling publishers and affiliates to monetize their audience through various advertising formats including display, native, push notifications, email, and cashback channels.
- iGoal Creators Influencer marketing platform connecting brands with strategic influencers for performance-based CPL and CPA campaigns, including TikTok Shop and UGC content creation support.
Quantifiable outcome
- Over R$400M in sales generated for online stores in 2024
- +3 more outcomes
Companies that use iGoal
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
iGoal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
iGoal partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- EquativcoreStrategic collaboration at PROXXIMA 2024 conference where Khalil Yaghi, Country Managing Director at Equativ Brazil, co-presented with iGoal's Head of Growth on hyper-segmentation and consumer journey topics. Both companies serve the programmatic advertising ecosystem.
- EpsiloncoreCollaboration at PROXXIMA 2024 where Tamiris Gomes, Sr. Manager at Epsilon, co-presented on data-driven hyper-segmentation strategies. Epsilon provides data management capabilities complementing iGoal's audience targeting.
- Telecom OperatorscoreStrategic data partnerships providing access to geolocation data, device type, and installed applications for enhanced audience targeting capabilities.
- App OwnerscoreData partnerships for behavioral and demographic targeting through mobile applications, expanding audience understanding beyond web-based data.
- Coupon and Cashback SitescoreNetwork of 40+ active channels including coupon and cashback websites where iGoal displays advertiser campaigns to drive traffic and conversions.
Scale indicators10 records
Recent moves10 records
Expansion highlights6 records
iGoal competitors and assessment
Company assessmentEmerging players
- AppsFlyer: Mobile attribution and marketing analytics platform. Comparable to iGoal's Mobile Growth module on mobile user acquisition measurement and CPI/CPA optimization.
Direct peers
- Awin: Global affiliate marketing network operating in Brazil and across LatAm. Directly comparable to iGoal Performance on the affiliate/CPA side, with similar publisher-brokerage model and enterprise advertiser focus.
- Hotmart: Brazilian-origin digital products and affiliate platform with strong LatAm creator ecosystem. Overlaps with iGoal Creators and performance/affiliate offerings, particularly with SMB and influencer advertisers.
- Impact: Partnership automation and affiliate platform serving enterprise brands globally. Direct competitor to iGoal's performance/affiliate hub with broader SaaS partnership-management tooling.
- Rakuten Advertising: Affiliate and display advertising network within the Rakuten ecosystem. Overlaps with iGoal on affiliate/CPA performance and on programmatic display through DSP integrations.
- Tradedoubler: European-headquartered affiliate and performance marketing network with growing LatAm presence. Comparable publisher-brokerage model and CPA/CPL revenue mechanics.
- CJ Affiliate (CJ Partner): One of the largest global affiliate networks with strong presence in performance marketing for major brands. Closely mirrors iGoal's affiliate/performance offering and enterprise advertiser focus.
Regional players
- Lomadee: Brazilian affiliate network originally launched by Buscapé (Naspers). Competes with iGoal specifically in Brazil on affiliate/CPA campaigns for retail and e-commerce advertisers.
Broad incumbents
- Taboola: Large native advertising and content-discovery platform. Comparable to iGoal's Native Ads and Content Marketing modules with broader scale and publisher network.
- Equativ: Global programmatic SSP and ad-tech platform. Existing iGoal partner; competes indirectly as supply-side infrastructure for programmatic display that iGoal Ads operates against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
iGoal social profiles
Digital presenceiGoal financial estimates
Financial estimateRevenue estimate
Valuation estimate
iGoal leadership team
Management profileNumber of profiles
Profiles1 record
iGoal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iGoal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iGoal
What does iGoal do?
iGoal is a B2B performance marketing hub that connects enterprise brands and advertisers with a network of 20,000+ publishers, affiliates, and influencers to drive measurable conversions across the acquisition funnel. The company offers four core product lines: iGoal Performance (affiliate marketing), iGoal Ads (programmatic retail media trading desk), iGoal Publishers (digital inventory monetization), and iGoal Creators (influencer marketing), powered by its proprietary iGoal ID first-party data identifier covering 40M+ users.
Is iGoal a public or private company?
iGoal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iGoal founded?
iGoal was founded in 2013. It employs 11 to 50 people.
Where is iGoal based?
iGoal is headquartered in São Paulo, Brazil, in the Latin America region.
How does iGoal make money?
Four revenue lines are on record. Affiliate Marketing (Performance) is the primary driver. The others are programmatic Advertising, influencer Marketing and publisher Monetization.
Who are iGoal's main competitors?
AppsFlyer is listed as an emerging player. Direct peers are Awin, Hotmart, Impact, Rakuten Advertising, Tradedoubler and CJ Affiliate (CJ Partner). Lomadee is listed as a regional player. Broad incumbents are Taboola and Equativ.
Does iGoal have an API?
No public API is recorded for iGoal.
What industry is iGoal in?
iGoal's product category is Performance Marketing Platform. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP), with a secondary code of MPAAAJAJ, Retailer Joint Business Planning (JBP) & Customer Marketing. Its NAICS code is 541810 and its SIC code is 7311.