Right Fuelcard

What Right Fuelcard does

Right Fuelcard (legally The Right Fuelcard Company Limited) is a UK-based distributor of fuel cards and EV charging solutions for businesses, headquartered in Leeds. The company operates a digital fuel card platform that aggregates acceptance at approximately 98% of UK fuel stations across the BP, Shell, Esso, Texaco, UK Fuels and major supermarket networks (Tesco, Sainsbury's, Morrisons, Asda). Its flagship product, the Edenred Black card, is positioned as the UK's only single card combining BP and Shell at a fixed weekly price, with the wider product set including branded network cards (BP, Shell, Esso, Texaco), multi-network cards (UK Fuels, Supermarket), a prepaid option (RightPay), the Rightcharge EV charge card covering 70,000+ public charge points across 39 networks, plus add-on services in telematics and legal support (RightProtect in partnership with Weightmans).

The business monetises primarily through per-litre margins on fuel transactions (offering up to 9p per litre savings versus pump prices, with no network or transaction fees), EV charging transaction revenue, and recurring monthly subscriptions for legal protection. It targets a fragmented UK customer base of over 25,000 businesses ranging from sole traders and tradespeople through SMEs to HGV fleet operators, with a sales-led GTM combining a 2-minute online application, dedicated account managers, phone support, content marketing, SEO, and a Refer-a-Friend scheme. The company has a 4.8/5 Trustpilot rating across 5,191 reviews and 101-250 employees.

Right Fuelcard is a wholly-owned subsidiary of Edenred, the publicly traded French digital services and payments group (EPA:EDEN) operating in 45 countries with 60 million users and 2 million partner merchants. Operating geographies are limited to the United Kingdom, with no disclosed revenue and no independent funding rounds. Recent strategic emphasis is on EV transition (Rightcharge), adjacent fleet services (RightProtect legal, telematics), and digital self-serve acquisition through a redesigned website.

Name

Right Fuelcard

Legal name

The Right Fuelcard Company Limited

Website

https://rightfuelcard.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Right Fuelcard is a UK distributor of fuel cards and EV charge cards for businesses, serving over 25,000 UK SMEs and fleets via a digital platform with access to 98% of UK fuel stations, operating as a subsidiary of Edenred.

Ownership category

akta.pro rank

Product category

Fleet Fuel Management

NAICS

Fuel Dealers (45721)

SIC

Transportation Services (4700)

akta.pro primary industry

Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)

akta.pro secondary industries

Fuel Card & Fleet Payment Programs (TLABAMAA), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI)

Keywords

• Fuel card services
• Fleet fuel management
• EV charge cards
• Business fuel cards
• Fleet management solutions

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Fuel Card Transaction/Margin Revenue: Right Fuel Card generates revenue through margins on fuel transactions. The company offers fuel cards at discounted rates versus pump prices, with savings of up to 9p per litre. They do not charge network or transaction fees, unlike some competitors.
2. EV Charging Services: Revenue from EV charging services through the Rightcharge card, providing access to public charging networks at retail rates with consolidated billing.
3. RightProtect Legal Support Subscription: Monthly subscription service providing 24/7 legal support for drivers involved in incidents.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Right Fuelcard is a UK-based independent distributor of fuel cards and EV charging solutions for businesses. It sells branded and multi-network fuel cards (BP, Shell, Esso, Texaco, UK Fuels, supermarket networks), the proprietary Edenred Black card, the RightPay prepaid card, the Rightcharge EV charge card, plus add-on services including RightProtect legal support and Telematics. Customers access 98% of UK fuel stations and 70,000+ public EV charge points through 39 UK networks, with consolidated HMRC-approved digital invoicing.

Product overview

Right Fuel Card is a UK fuel card provider offering a comprehensive portfolio of fuel management solutions for businesses of all sizes. The core offering consists of fuel cards that provide interest-free purchasing at UK fuel stations, with the flagship Edenred Black card combining BP and Shell on a single card. The product ecosystem includes: fuel cards (branded cards for BP, Shell, Esso, Texaco, and multi-network cards like UK Fuels and Supermarket cards), the RightPay prepaid card, and the Rightcharge EV charge card for electric vehicle fleets. Add-on services include RightProtect (24/7 legal support), Telematics (fleet tracking with AI features), and the Refer a Friend loyalty scheme. Cards are segmented for specific business types including small businesses, sole traders, HGV fleets, taxi drivers, driving instructors, and trade professionals. The company covers 98% of UK fuel stations and provides HMRC-approved consolidated invoicing with no hidden transaction or network fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Fuel Cards Secure payment cards for purchasing fuel and EV charging for business vehicles. Work like credit/debit cards but limited to fuel and vehicle-related expenses with interest-free purchasing and consolidated HMRC-approved invoicing. For UK businesses from sole traders to large fleets.
• Edenred Black Fuel Card The UK's only fuel card combining BP and Shell on a single card at a fixed weekly price, discounted versus the pump. Offers maximum flexibility and savings for fleets.
• RightPay Prepaid Fuel Card Prepaid fuel card that operates like a debit card where businesses load credit before use. Ideal for new businesses, those with limited credit history, or companies wanting to manage cash flow tightly with clear spending limits.
• Rightcharge EV Charge Card EV charge card providing access to over 70,000 charge points across 39 UK public charging networks, covering 70%+ of UK public chargers. Includes accurate home EV charging reimbursement and consolidated billing.
• RightProtect Legal Support 24/7 legal support service for drivers, providing immediate legal advice in the event of a blue light incident. Includes access to qualified legal professionals, solicitor representation at police station, and protection against self-incrimination during police questioning.
• Telematics Fleet telematics service providing real-time data on fuel use, EV battery levels, driver behaviour, vehicle location, speed, and engine diagnostics. Includes AI-powered features for safety monitoring and performance optimization.
• BP Fuel Cards Fuel cards accepted at BP fuel stations across the UK, including BP fuel and EV charging sites.
• Shell Fuel Cards Fuel cards accepted at Shell fuel stations across the UK, including Shell fuel and EV charging sites.
• Esso Fuel Cards Fuel cards accepted at Esso fuel stations across the UK.
• Texaco Fuel Cards Fuel cards accepted at Texaco fuel stations across the UK, particularly important for HGV and bunker fuel operations.
• UK Fuels Fuel Card Multi-network fuel card accepted at over 4,000 UK forecourts including BP, Shell, Esso, Texaco, Gulf, Tesco, Morrisons, Sainsbury's, and Asda. Provides discounted diesel prices with weekly fixed rate pricing.
• Supermarket Fuel Card Fuel card accepted at supermarket fuel stations including Tesco, Asda, Sainsbury's, and Morrisons. Ideal for urban driving and lighter fleets, offering pump price rates and Nectar points at Sainsbury's.

Quantifiable outcome

• Save up to 9p per litre on fuel compared to pump prices
• +3 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and major.

• EdenredcoreStrategic or Co-development PartnerRight Fuel Card is part of the Edenred group, a leading digital platform for services and payments connecting 60 million users and 2 million partner merchants in 45 countries through close to 1 million corporate clients. Edenred provides the parent company's global infrastructure and network.
• BPcoreChannel Partner/ Reseller/ DistributorBP is a preferred fuel brand partner, offering fuel and EV charging through Right Fuel Card. The Edenred Black card combines BP and Shell on a single fuel card.
• ShellcoreChannel Partner/ Reseller/ DistributorShell is a preferred fuel brand partner. The Edenred Black card combines BP and Shell on a single fuel card at fixed weekly prices.
• EssomajorChannel Partner/ Reseller/ DistributorEsso is a preferred fuel brand partner offering fuel cards through Right Fuel Card's network.
• TexacomajorChannel Partner/ Reseller/ DistributorTexaco is a preferred fuel brand partner, particularly important for HGV and bunker fuel operations.
• UK FuelscoreChannel Partner/ Reseller/ DistributorUK Fuels provides a multi-network fuel card accepted at over 4,000 UK forecourts including Texaco, Tesco, Morrisons, and Asda Express.
• Supermarket Fuel Networks (Tesco, Sainsbury's, Morrisons, Asda)majorChannel Partner/ Reseller/ DistributorSupermarket fuel cards provide access to supermarket forecourts at competitive prices. Customers can also earn reward points (e.g., Nectar points at Sainsbury's).
• WeightmanscoreStrategic or Co-development PartnerWeightmans is a law firm partner for the RightProtect service, providing 24/7 legal support for drivers. The partnership was deepened in June 2026 when RightProtect was relaunched as a full mobility legal service. Weightmans has 225+ partners and nine UK offices.
• Public EV Charging Networks (39 networks)coreTechnology or IntegrationRightcharge provides access to over 70,000 public charge points across 39 UK charging networks through partnerships with various EV charging providers.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• UK Fuels: UK Fuels operates a multi-network fuel card accepted at 4,000+ UK forecourts with fixed weekly pricing, directly comparable to Right Fuelcard's UK Fuels card product and overlapping HGV and SME segments.
• Allstar (FleetCor UK): Allstar is the largest fuel card provider in the UK, operated by US-listed FleetCor. It competes directly with Right Fuelcard across multi-network fuel cards for fleets, accepting fuel at thousands of UK sites with similar VAT-compliant invoicing and fleet management features.
• Fuel Card Services: Fuel Card Services is an independent UK fuel card broker offering multi-brand cards for fleets and SMEs. It competes directly with Right Fuelcard's online direct-to-customer model for SME and sole trader fuel cards.
• Keyfuels (Radius Payment Solutions): Keyfuels is a UK-focused HGV and commercial vehicle fuel card with bunker site access and discounted diesel pricing, directly comparable to Right Fuelcard's HGV fuel card offering and overlapping truck stop / heavy fleet segment.
• Esso Fleet Card: Esso's branded fleet card programme offers fuel cards accepted across the UK Esso network, directly comparable to Right Fuelcard's Esso card product and overlapping business fleet segments.

Broad incumbents

• Shell Fleet Solutions: Shell operates its own direct fleet fuel card programmes across the UK and globally, competing as an oil-major-owned incumbent. It is also a partner of Right Fuelcard via the Edenred Black card, making it a hybrid partner/competitor in the same category.
• WEX Inc. (UK Fleet): WEX is a global fleet payments and fuel card operator with UK operations, competing in commercial fleet fuel cards and payment solutions. It is a publicly listed incumbent in the same broader category with overlapping B2B fleet customers.
• BP Fuel Card: BP's direct fleet fuel card programme competes with Right Fuelcard at branded forecourts while also partnering through the Edenred Black card. BP is an oil major with global reach and serves as both a supplier and competitor.
• Edenred (parent / Fleet & Mobility): Edenred is the parent company and a global B2B payments platform operating fuel, fleet and mobility solutions across 45 countries. It provides the infrastructure, partnerships and global scale that underpins Right Fuelcard's UK operation.

Emerging players

• Rightcharge: Rightcharge is Right Fuelcard's own EV charging card and adjacent emerging EV-fleet specialist, providing access to 70,000+ UK charge points. As part of the same business but operating in the EV-only space, it represents the company's emerging product line and a comparable EV-charge-card proposition to standalone EV charge card startups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rightfuelcardco
• Facebookfacebook.com/rightfuelcard

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Right Fuelcard