Bali Blinds

What Bali Blinds does

Bali Blinds is a US-based custom window treatment brand and registered trademark of Springs Window Fashions, a privately held parent company with over 150 years of continuous operation headquartered in East Bristol, USA. Bali designs and manufactures made-to-order window coverings spanning cellular shades, classic and tailored roman shades, roller, solar, exterior solar, pleated, sheer, layered (zebra), and natural woven shades, as well as horizontal, vertical, wood, and faux wood blinds, DIY composite and premium shutters, and custom drapery. Its core proprietary technology is the cellular/honeycomb shade construction, which traps air to reduce heat transfer by up to 74% per third-party testing by Architectural Testing Incorporated, with custom manufacturing capabilities extending to widths of 144 inches for standard cellular shades and 192 inches for VertiCell cellular shades, and available in non-standard shapes including circles and triangles. Motorization is offered across most shade lines under the Bali Smart Shades umbrella, with integration into Amazon Alexa, Google Home, Z-Wave, and Bluetooth via a Bali Gateway device for scheduling and remote automation.

The company serves primarily US and Canadian homeowners through a dual-channel go-to-market: a broad retail footprint spanning Home Depot, Lowe's, Menards, Costco, JC Penney, and Blinds.com, supplemented by direct-to-consumer e-commerce at baliblinds.com. Products are engineered for DIY measurement and installation, with the purchase funnel supported by free swatches, the Bali Visualizer room-preview tool, and an Interactive Product Guide. Revenue is generated through one-time custom product sales organized across three tiers — Bali Essentials (value), standard, and premium — with motorization as an upgrade option. Bali does not disclose revenue, headcount, or independent financial data; its operational scale is inferred from its parent company's heritage, multi-channel national retail distribution, and broad product portfolio.

Name

Bali Blinds

Legal name

Bali (brand of Springs Window Fashions)

Website

https://baliblinds.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Bali Blinds is a US-based custom window treatment brand and trademark of Springs Window Fashions, manufacturing made-to-order cellular shades, blinds, shutters, and drapery sold through national retailers and direct e-commerce to DIY homeowners.

Ownership category

akta.pro rank

Product category

Custom Window Treatments

NAICS

Blind and Shade Manufacturing (33792), Window Treatment Retailers (449122), Curtain and Linen Mills (31412)

akta.pro primary industry

Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB)

akta.pro secondary industries

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)

Keywords

• Custom window treatments
• Cellular shade manufacturing
• Motorized window shades
• Residential blinds and shutters
• Smart home shades

Headquarters

HQ city

Middleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Custom Window Treatment Sales: Bali Blinds generates revenue through the sale of custom-made window treatments including cellular shades, blinds, roman shades, roller shades, solar shades, natural woven shades, layered shades, sheer shades, faux wood and wood blinds, horizontal blinds, vertical blinds, shutters, and drapery. Products are sold in standard, premium, and value (Bali Essentials) tiers. Revenue is primarily one-time hardware sales with optional motorization upgrades. Products are available through direct e-commerce, major retail partners, and dealer networks.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels11 records

Core offering

Bali Blinds manufactures and sells custom-made window treatments — including cellular shades, roman shades, roller shades, solar shades, sheer shades, layered shades, pleated shades, natural woven shades, sliding track panels, horizontal/vertical/wood/faux wood blinds, shutters, and drapery — built to homeowner window measurements and sold through its own e-commerce site and major national retailers. Products are designed for DIY measurement and installation, with optional motorization upgrades that integrate with Amazon Alexa, Google Assistant, Bluetooth, and Z-Wave via a Bali gateway device.

Product overview

Bali Blinds is a custom window treatment brand offering a comprehensive portfolio of blinds, shades, shutters, and drapery products. The core offering includes Cellular Shades, Roman Shades (Classic, Tailored, Natural), Roller Shades, Solar Shades, Exterior Solar Shades, Pleated Shades, Sheer Shades, Layered (Zebra) Shades, Natural Woven Shades, and Sliding Track Panels under the main Bali brand. The blinds portfolio encompasses Horizontal Blinds (aluminum/vinyl), Vertical Blinds, Wood Blinds, and Faux Wood & Composite Blinds. Shutters include DIY Composite and Premium options. Drapery offerings comprise Custom Drapery and Natural Drapes. Accessories include Fabric Top Treatments and Wood Cornices. The company also operates a value-oriented sub-brand called Bali Essentials featuring Value Cellular Shades, Value Faux Wood Blinds, Value Vertical Blinds, and Value Vinyl Blinds. Motorization is available across most shade products, enabling smartphone app control and smart home integration with Amazon Alexa and Google Home. Products are sold through multiple retail channels including Home Depot, Lowe's, Menards, Costco, JC Penney, and Blinds.com.

Differentiator

Problem solved

Functional benefit

Brands

• Bali Essentials: Value product line offering affordable cellular shades, faux wood blinds, vertical blinds, and vinyl blinds with cordless lift options and five-year warranty.
• Bali Smart Shades

Products and services

• Cellular Shades Honeycomb-shaped shades that trap hot and cold air to provide energy savings while offering light control from sheer to blackout; available in multiple cell sizes and shapes up to 144 inches wide.
• Classic Roman Shades Sophisticated shades made from one continuous piece of fabric with no vertical seams, available in flat or looped styles with crisp horizontal lines.
• Exterior Solar Shades Outdoor-rated solar shades that block sunlight before it enters the home, providing temperature control with UV protection and weather durability.
• Layered (Zebra) Shades Modern shades combining alternating stripes of sheer and opaque fabric for flexible light control, made with OEKO-TEX certified fabrics and the industry's smallest minimum inside depth mount (1 3/8 inches).
• Natural Woven Shades Eco-friendly shades made from renewable materials such as bamboo, grass, jute, and hardwood with organic texture variations.
• Pleated Shades Shades with crisp, even folds in 1" and 2" pleat sizes, offered in a wide selection of fabrics, colors, textures, and patterns.
• Roller Shades Minimalist shades offering instant privacy and light control with on-trend colors and patterns.
• Sheer Shades All-fabric window treatments combining gentle light filtering with reliable light control, featuring woven fabric vanes between two sheer layers and OEKO-TEX certified fabrics.
• Sliding Track Panels Contemporary panels for wide windows and patio doors, available in solar, roller, Roman, and natural shade materials.
• Solar Shades Interior shades that protect rooms from glare and sun damage while preserving outdoor views, with openness options ranging from 1% to 10%.
• Tailored Roman Shades Designer-quality shades with hand-sewn tailoring and fine fabrics, available in looped, flat, seamless, and relaxed styles.
• Faux Wood & Composite Blinds Wood-look blinds offering moisture resistance for kitchens, bathrooms, and laundry rooms, with 2" slats standard and 2.5" slats available in faux wood only.
• Horizontal Blinds Aluminum and vinyl horizontal blinds in 1/2", 1", and 2" slat sizes with clean modern aesthetics and cordless lift options.
• Vertical Blinds Versatile blinds for wide windows and patio doors in fabric, vinyl, and sheer-covered vinyl options with easy stack configurations.
• Wood Blinds Natural wood blinds made from North American hardwood in 2" and 2 3/8" slat sizes with natural insulating properties.
• DIY Composite Shutters Ready-to-assemble composite shutters offering classic charm with moisture-resistant properties for DIY installation.
• Premium Shutters High-quality shutters with authentic wood appearance and durability for a refined window treatment.
• Custom Drapery Custom-sized drapery introducing elegance and sophistication, available in various fabric options and styles.
• Natural Drapes Drapes made from natural materials to coordinate with natural shades and create a cohesive, open-concept look.
• Bali Essentials Value Cellular Shades Budget-friendly cellular shades with 3/8" single cell honeycomb construction, cordless lift, and light-filtering and blackout options, backed by a five-year warranty.
• Bali Essentials Value Faux Wood Blinds Affordable faux wood blinds with moisture resistance and cordless lift, available in solid or woodgrain colors up to 78" x 78".
• Bali Essentials Value Vertical Blinds Budget vertical blinds in nine colors and textures, designed for sliding glass doors and wide windows with wand control operation.
• Bali Essentials Value Vinyl Blinds Affordable 1" vinyl horizontal blinds with easy-to-clean, light-filtering slats up to 72" x 84".
• Bali Smart Shades (Motorized Shades) Motorized window treatments controllable via the Bali smartphone app, Bluetooth, Z-Wave, or remote, with voice control integration through Amazon Alexa and Google Assistant when paired with the Bali gateway; supports scheduling and automated routines.

Quantifiable outcome

• Cellular Shades reduce heat transfer by up to 74%
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered primary, minor and core.

• Home DepotprimaryChannel Partner/ Reseller/ DistributorBali Blinds products are available for purchase at Home Depot both in-store and online. Customers can find Bali custom blinds and shades through Home Depot's Window Treatments section.
• Lowe'sprimaryChannel Partner/ Reseller/ DistributorBali Blinds products are available through Lowe's, both in-store and online through the Lowe's website (blinds.lowes.com).
• MenardsminorChannel Partner/ Reseller/ DistributorBali Blinds products are available for purchase at Menards.
• CostcominorChannel Partner/ Reseller/ DistributorBali Blinds products are available through Costco's online portal (baliblinds.costco.com).
• JC PenneyminorChannel Partner/ Reseller/ DistributorBali Blinds products are available through JC Penney's window treatments section, filtered by brand Bali.
• Blinds.comminorChannel Partner/ Reseller/ DistributorBali Blinds products are available through Blinds.com, an online-only blind retailer.
• Amazon AlexacoreTechnology or IntegrationBali motorized shades can be integrated with Amazon Alexa for voice control of window treatments. Requires Bali Gateway device.
• Google Home (Google Assistant)coreTechnology or IntegrationBali motorized shades can be integrated with Google Assistant for voice control of window treatments. Requires Bali Gateway device.
• Springs Window FashionscoreStrategic or Co-development PartnerBali Blinds is a brand and registered trademark of Springs Window Fashions, the Best Experience Company, headquartered in the heartland. Springs Window Fashions has been in business for over 150 years.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hunter Douglas: Largest premium custom window treatments manufacturer in North America, offering similar cellular shades, wood blinds, shutters, and drapery with the PowerView motorization ecosystem. Directly competes with Bali across the same product categories and major retail channels.
• Smith & Noble: Custom window treatments specialist selling direct to consumer with measured and installed options. Competes with Bali in the higher-end custom category, particularly for drapery, roman, and layered shades.
• Graber: Custom blinds and shades manufacturer with a comparable product breadth (cellular, roman, wood, faux wood) and similar DIY / measured-and-installed omnichannel model. Overlaps with Bali on motorized options and mid-market positioning at Home Depot and Lowe's.
• Blinds.com: Online-first custom window treatments retailer carrying Bali and competing brands; functions both as a Bali channel partner and as a competitor for direct-to-consumer custom shade orders with similar measurement-led ordering workflows.
• SelectBlinds: Direct-to-consumer custom blinds and shades retailer offering made-to-measure cellular, roman, roller, and wood products. Competes with Bali's e-commerce site on price, customization, and lead time.
• Levolor: Established mass-market custom window treatments brand sold through major home improvement retailers. Competes head-to-head with Bali's value-tier offerings and shares the same cordless, motorized, and cellular shade product categories.

Broad incumbents

• IKEA (Window Treatments): Mass-market home furnishings retailer offering ready-made blinds, shades, and curtains. Comparable as a competing channel for budget-conscious and DIY customers who might otherwise consider Bali Essentials or value-tier products.
• Wayfair: Large online home goods marketplace carrying multiple window treatment brands including Bali competitors. Comparable as a scale online discovery and purchase channel competing with Bali's direct e-commerce and visualizer-driven purchase journey.

Emerging players

• Lutron: Dominant smart shading and lighting control provider with proprietary Serena and Triathlon motorized shade lines and the Caséta ecosystem. Competes with Bali primarily in the motorized/smart home category with deep integrator and electrician channels.

Others

• Somfy: Global supplier of motors and automation systems for window coverings, powering many motorized shade brands. Comparable because it competes with Bali's proprietary motorization stack and supplies competing shade OEMs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BaliBlindsAndShades
• Facebookfacebook.com/BaliBlinds
• Instagraminstagram.com/baliblinds?igsh=MXI2dXN5d2FzZmNyaA==
• Pinterestpinterest.com/baliblinds
• Xx.com/BaliBlinds
• LinkedInlinkedin.com/company/bali-blinds

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bali Blinds