What smarthomes does

Smart Homes is a privately held, multi-award winning UK estate agency founded in 1998 by Jamie Smart and headquartered in Shirley, Solihull, operating across the West Midlands. The firm runs a traditional estate agency model — two physical branches in Shirley and Dickens Heath open seven days a week, supported by listings on Rightmove and OnTheMarket and a corporate website — and serves individual residential buyers and sellers, new-build developers, commercial property operators (pubs, restaurants, hotels, retail, leisure), and landowners. Its service portfolio spans six revenue streams: residential sales, new homes sales, commercial property, land and site acquisition, auctions, and in-house mortgage advisory, with a premium Portfolio Collection brand targeting higher-value residential listings.

The business operates through three legal entities — JHS Ltd T/As Smart Homes (primary), Smart New Homes Limited, and smart homes land & commercial limited — and generates revenue almost entirely on a transaction-fee commission basis, with mortgage advisory delivered as professional services and an auction option that includes a 0% seller commission structure (buyer-paid reservation fee). There is no proprietary technology platform, no app, and no disclosed API; the firm competes on local market knowledge, brand reputation (26 years operating, multiple Best Estate Agent and Gold awards 2023–2024), customer-service practices such as weekly updates and named contacts per sale, and partner-channel breadth (SDL Auctions, iam_sold, portal listings). Growth has been organic and service-led, with no external funding, no institutional ownership, and tight geographic concentration in the Solihull and South Birmingham micro-market.

Name

smarthomes

Legal name

JHS Ltd T/As Smart Homes

Website

https://smart-homes.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Privately held UK estate agency founded in 1998 in Solihull, delivering residential sales, new homes, commercial property, land acquisition, auctions, and mortgage advisory to consumers and developers across the West Midlands through two branches and partner portals.

Ownership category

akta.pro rank

Headquarters

HQ city

Solihull

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Residential Property Sales: Commission-based estate agency services for residential property sales including valuations, marketing, viewings, and sales progression.
2. New Homes: Sales services for new build properties and new home developments.
3. Commercial Property: Commercial agency for pubs, restaurants, hotels, retail units and leisure businesses throughout the Midlands.
4. Land & Site Acquisition: Land sourcing and site acquisition services for developers.
5. Auctions: Property auction services including online auctions, live in-room auctions, and traditional auctions with options for 0% seller commission.
6. Mortgages: In-house mortgage advisory services with referral partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Smart Homes is a multi-award winning independent estate agency based in Solihull, UK, providing residential property sales, new homes marketing for developers, land and site acquisition, commercial property services for pubs/restaurants/hotels/retail, in-house mortgage advisory, and property auction services. The company operates through two local branches (Shirley and Dickens Heath) and lists properties on major UK portals including Rightmove and OnTheMarket.

Product overview

Smart Homes operates as a multi-award winning estate agency offering a comprehensive suite of property services across the Solihull and West Midlands region. The core business is organized around Residential Sales and New Homes services, supplemented by a premium Portfolio Collection for higher-value properties, Land & Site Acquisition for developers, Commercial Property services, in-house Mortgage advisory, and Auction Services. The company functions as a traditional real estate agency rather than a technology platform, with all services delivered through their branch network and partner channels.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Homes Commercial: Specialised division handling the sale of pubs, inns, restaurants, coffee shops, hotels, retail units and leisure businesses throughout the Midlands.
• Portfolio Collection

Products and services

• Residential Sales Traditional estate agency service facilitating the sale of residential properties including houses, apartments, bungalows, and retirement apartments across the Solihull region for individual home sellers and buyers.
• New Homes Specialized service for new build properties and new housing developments, including working with developers and handling new homes sales for buyers of newly built properties.
• Portfolio Collection Premium property collection featuring higher-value residential properties and exclusive listings targeting affluent buyers in the Solihull area.
• Land & Site Acquisition Service assisting clients with sourcing land for development and acquiring sites for new housing projects, primarily for developers and landowners.
• Commercial Property Specialized commercial estate agency covering the sale and letting of pubs, restaurants, hotels, retail units, and leisure businesses throughout the Midlands for independent owner operators and niche multi-site operators.
• Mortgages In-house mortgage advisory service providing financial guidance for property purchases, business finance, and development funding for property buyers and investors.
• Auction Services Property auction service enabling sellers to sell properties at auction with options including 0% commission sales, traditional auctions, conditional auctions, and reservation auctions, offered via partnership with SDL Auctions and iam_sold.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• The Property Ombudsman (TPO)minorOthersRegulatory membership for dispute resolution. Property Ombudsman provides independent review of complaints if not resolved within 8 weeks through internal procedures.
• Trading Standards Institute (TSI)minorOthersTrading standards approved code of practice membership demonstrating consumer protection compliance.
• SDL AuctionscoreChannel Partner/ Reseller/ DistributorPartnership with SDL Auctions for online and live in-room auctions. SDL holds over 40 auctions across the country each year, enabling Smart Homes to offer auction services including traditional, conditional, and reservation auctions.
• RightmovecoreChannel Partner/ Reseller/ DistributorPrimary property listing portal partnership for residential and commercial property marketing.
• OnTheMarketcoreChannel Partner/ Reseller/ DistributorSecondary property listing portal partnership for property marketing.
• iam_soldminorChannel Partner/ Reseller/ DistributorAuction partner referenced for auction services via iam_sold.co.uk platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Foxtons: Large UK estate agency chain with branch-led sales and lettings; broader geographic footprint but overlapping service mix (sales, new homes, mortgages) and similar commission-based revenue model.
• Savills: Global real estate services firm with UK residential sales, new homes and land teams; broad incumbent competing for higher-value and new-build mandates similar to Smart Homes' Portfolio Collection.
• Connells Group: One of the UK's largest estate agency and property services groups, offering residential sales, lettings, new homes, surveying and mortgages — a scaled incumbent benchmark for service breadth and footprint.
• Knight Frank: International real estate consultancy with UK residential sales, new homes and land advisory — comparable to Smart Homes' premium Portfolio Collection positioning in the upper end of the market.

Direct peers

• Belvoir: UK national franchise network offering residential sales, lettings, financial services and auction support — comparable multi-service agency model with overlapping service lines.
• Chancellors Estate Agents: Regional UK estate agency group with a strong Midlands/South presence offering residential sales, lettings, new homes and mortgages — directly comparable multi-service agency competing in similar geographies.
• Hunters Property Group: UK national franchise estate agency offering residential sales, lettings, new homes and auctions through a branch network — closely comparable local-branch sales-led model with similar service breadth.

Emerging players

• Purplebricks: Hybrid/online estate agency that pioneered fixed-fee sales in the UK; a disruptive model competing on price and convenience against traditional branch-based agencies like Smart Homes.

Regional players

• Dixons Estate Agents: Long-established independent Midlands estate agency with multiple branches and a comparable residential sales-led proposition in overlapping West Midlands geographies.

Others

• iam-sold / SDL Auctions: Property auction partner used by Smart Homes to deliver online, conditional and traditional auctions; comparable auction-services capability extending Smart Homes' product set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/smart_homes_ltd
• Facebookfacebook.com/smarthomesltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about smarthomes