NHL Data

What NHL Data does

NHL Data Aps is a Danish IT services company headquartered in Valby, Copenhagen, that has operated for more than 25 years (originally as NEG Data, rebranded in 2012) as an outsourced IT department for Danish small and medium-sized businesses. The company employs approximately 24 staff and serves SMBs that lack internal IT departments, providing managed IT support, Microsoft 365 implementation and licensing, Azure cloud hosting, IT security configuration, Dynamics 365 Sales with ClickDimensions marketing integration, and Power Platform services. The company holds Microsoft Solutions Partner - Modern Work certification and ISAE 3402 Type 2 audited operations (via Grant Thornton), and offers a proprietary NHL Security Baseline framework for standardizing Microsoft 365 security across customer environments.

The technology stack is built almost entirely on the Microsoft ecosystem: Microsoft 365 (Business Standard, Business Premium, Enterprise E3), Azure cloud hosting (including hybrid models), Dynamics 365 Sales, ClickDimensions, Power Platform (Power Apps, Power Automate, Power BI), and Microsoft Defender/Intune for endpoint security. Complementary infrastructure comes from Veeam and Acronis for backup, ESET for endpoint protection, Ubiquiti for network management, Lenovo for hardware, and GlobalConnect for connectivity. NHL Data maintains its own customer portal, webmail, and DNS administration interfaces, and uses Zammad internally for ticketing.

Revenue is generated primarily through recurring monthly subscriptions: fixed-price IT support packages, Microsoft 365 license resale, and cloud hosting plans, supplemented by project-based IT consulting for migrations, SharePoint implementation, and security setup. Distribution is direct to SMB customers via phone, email, and website, with no disclosed channel or reseller model. Marketing relies on content (blog, newsletter), LinkedIn, Facebook, and YouTube. The company is privately held by director Peter Lykke with no disclosed external funding or parent company.

Name

NHL Data

Legal name

NHL Data Aps

Website

https://nhl-data.dk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

NHL Data Aps is a Danish IT services firm that operates as an outsourced IT department for Danish SMBs, delivering Microsoft 365, Azure cloud hosting, Dynamics 365, and managed IT support on recurring fixed-price subscriptions from its Valby, Copenhagen headquarters.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Software Publishers (51321)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC)

Keywords

• Managed IT services
• Microsoft 365 licensing
• Cloud hosting services
• IT security consulting
• IT support SMBs

Headquarters

HQ city

Valby

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. IT Support & Managed Services: Monthly support packages providing ongoing IT management, troubleshooting, and consulting for SMB customers. Fixed pricing model for predictable costs.
2. Microsoft 365 Licensing & Implementation: Resale and implementation of Microsoft 365 licenses including Business Standard, Business Premium, and Enterprise tiers.
3. Cloud Hosting Services: Azure cloud hosting, hybrid hosting solutions, cloud backup, and virtual private server offerings.
4. IT Consulting & Projects: Project-based consulting for IT infrastructure, security setup, SharePoint implementation, and Microsoft 365 migrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

NHL Data functions as an outsourced IT department for Danish small and medium-sized businesses that lack internal IT resources. The company resells and implements Microsoft 365 licenses (Business Standard, Business Premium, Enterprise E3), provides Microsoft Azure cloud hosting and cloud backup, delivers ongoing IT support and security configuration, and implements Microsoft Dynamics 365 Sales and Power Platform solutions. All services are delivered on a fixed-price monthly subscription or project basis.

Product overview

NHL Data is an IT services company that functions as an external IT department for Danish small and medium-sized businesses (SMV'er). The company operates as a Microsoft Solutions Partner offering a portfolio of managed IT services rather than a single software product. The core offering centers on Microsoft 365 licensing and management, encompassing Business Standard, Business Premium, and Enterprise E3 packages, which include productivity tools like Teams, SharePoint, OneDrive, Outlook, Word, Excel, and PowerPoint. Beyond Microsoft 365, NHL Data provides Dynamics 365 Sales with ClickDimensions marketing integration and Power Platform services. On the infrastructure side, they offer cloud hosting through Microsoft Azure (including hybrid solutions), cloud backup with Danish datacenter placement, web hosting, VPS, and Windows 365 remote desktop services. Security services include IT security configuration, threat protection implementation, and security policy development. The company delivers ongoing IT support as a managed service, functioning as the outsourced IT department for their customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Microsoft 365 Licensing and Implementation Resale, implementation, and ongoing management of Microsoft 365 license packages (Business Standard, Business Premium, and Enterprise E3) for Danish SMBs. NHL Data handles licensing, deployment, correct configuration of security features (including Defender and Intune), and ongoing support for the Microsoft 365 productivity suite.
• Cloud and Hosting Services Cloud hosting solutions enabling businesses to move servers off-premises and eliminate daily infrastructure management. Includes Azure Cloud Hosting, Azure Hybrid Hosting, Cloud Backup (with Danish datacenter placement), WebHotel (web hosting), Virtual Private Servers (VPS), Windows 365 Cloud PC (Fjernskrivebord), and Unifi Cloud Network management.
• IT Security Services IT security configuration, threat protection setup, and security policy implementation services for Microsoft 365 environments. Includes the NHL Security Baseline framework ensuring consistent and documented security configurations, plus ESET endpoint protection deployment and Microsoft Defender enablement.
• Managed IT Support Ongoing technical support service covering daily IT troubleshooting, Microsoft Azure support, Microsoft Dynamics 365 support, remote support, and general end-user assistance. Delivered as a fixed-price monthly support package functioning as an outsourced IT department for SMB customers.
• IT Solutions for SMBs (Outsourced IT Department) Comprehensive IT outsourcing package positioning NHL Data as the customer's external IT department. Includes infrastructure management, ongoing support, and strategic IT guidance for SMBs that lack internal IT resources.
• Microsoft Dynamics 365 Implementation Implementation and ongoing support for Microsoft Dynamics 365 Sales CRM, ClickDimensions marketing automation integrated with Dynamics 365, and the Microsoft Power Platform (Power Apps, Power Automate, Power BI) for custom applications, workflow automation, and business analytics.
• Cloud Backup Backup and data protection services leveraging cloud infrastructure with Danish datacenter placement for data sovereignty. Protects customer data through scheduled cloud-based backups.

Quantifiable outcome

• Properly configured Microsoft 365 environments with activated security features that businesses already pay for but often don't use
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature2 records

Partnerships

Three partnerships are on record, tiered primary and core.

• MicrosoftprimaryTechnology or IntegrationMicrosoft Solutions Partner with expertise in Modern Work. NHL Data resells and implements Microsoft 365, Azure, and Dynamics 365 solutions. Provides certified support and proper configuration of Microsoft environments.
• Grant ThorntoncoreImplementation/ SI/ Consulting PartnerIndependent auditor providing ISAE 3402 Type 2 certification for NHL Data's operations and security procedures.
• Dynamics 365coreTechnology or IntegrationMicrosoft Dynamics 365 Sales, Marketing, and Power Platform implementation partner.

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Atea: Largest Nordic IT infrastructure and services provider (~7,000+ employees) reselling Microsoft, providing managed services, and hosting across the Nordics. Atea is the broad incumbent that NHL Data competes against for larger Danish SMB and mid-market customers, with overlapping Microsoft licensing and Azure hosting offerings.
• Advania: Nordic IT services and managed cloud provider (~1,500+ employees) with strong Microsoft partner credentials and significant operations in Denmark. Directly comparable in that Advania sells Microsoft 365, Azure hosting, Dynamics, and managed support to Nordic SMB and mid-market customers.
• Netcompany: Large Danish IT services and consultancy (~8,000+ employees) delivering Microsoft-based digital transformation, cloud, and managed services across the Nordics. Provides an upper-bound benchmark on the scale NHL Data could potentially reach via roll-up or organic growth.
• Columbus A/S: Danish-headquartered Microsoft Dynamics 365 and business application consultancy (~1,500 employees) implementing Dynamics, Power Platform, and ERP solutions across the Nordics. Comparable on the Dynamics 365 / Power Platform implementation side of NHL Data's portfolio, though operating at significantly larger scale.
• EG A/S: Danish IT services and software company providing Microsoft-based business solutions, cloud hosting, and managed services to Nordic SMBs. Comparable as a larger Danish Microsoft ecosystem provider operating in overlapping SMB and mid-market segments.

Direct peers

• Sentia Denmark: Danish managed cloud services and Microsoft-focused MSP providing Azure hosting, M365 support, and managed services to SMB and mid-market customers in Denmark. Directly competes with NHL Data on Microsoft ecosystem managed services for Danish SMBs.
• Relatel (RelateIT): Danish managed IT services and Microsoft partner serving SMBs with Microsoft 365, cloud hosting, and IT support packages. Most direct comparable to NHL Data on geography (Denmark), customer segment (SMB), and product mix (Microsoft-centric MSP with fixed-price support).
• IT Relation: Danish managed IT services and cloud hosting company (~250+ employees) providing Microsoft 365, Azure hosting, IT support, and security to SMB and mid-market customers. Comparable as a mid-sized Danish MSP in the same Microsoft ecosystem with similar fixed-price subscription model.
• Proactive (Proactiv IT): Danish managed IT services provider serving SMBs with Microsoft 365, Azure, IT security, and fixed-price IT support packages. Closely comparable to NHL Data on geography, customer segment (Danish SMB), and Microsoft-centric managed services portfolio.

Regional players

• Tabulex (formerly Edlund): Smaller Danish IT services and Microsoft partner providing M365, cloud, and IT support to SMBs in the Copenhagen area. Comparable as a locally-focused Danish MSP competing with NHL Data for the same geographic and customer segment, though smaller in scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCRBWL9pRVXONQ8trSWz44pg
• Facebookfacebook.com/nhldata
• LinkedInlinkedin.com/company/263386

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NHL Data