Relatel
Relatel is a Danish business telecommunications provider serving over 30,000 small and medium-sized enterprises with cloud-based phone systems (Omstilling), mobile plans, 5G internet, and supporting hardware. Formed in 2019 via the merger of Firmafon and Fullrate Pro, it operates as a subsidiary of TDC Brands.
- Company typePrivate
- Founded2019
- HeadquartersCopenhagen, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Relatel does
Relatel is a Danish business telecommunications provider serving over 30,000 small and medium-sized enterprises (SMEs) from offices in Copenhagen (Østerbro) and Taastrup. Formed in November 2019 through the merger of TDC Brands subsidiaries Firmafon (cloud-based switchboard) and Fullrate Pro (mobile services), the company operates as part of TDC Brands, Denmark's largest telecom group. Its portfolio is built around three core products: Omstilling (a cloud PBX / virtual switchboard), Mobilabonnementer (business mobile voice and data plans ranging from 10 GB to 1,000 GB), and 5G Internet (fixed-wireless broadband). A long tail of add-on modules — Wallboard, Statistik, tNPS, Smiley, Datakald softphone, Relatel Chat (Facebook Messenger), Widget, Guldnummer premium numbers, professional voice recordings, smartwatch eSIMs, and data-sharing SIMs — extends the core offering.
The technology stack is cloud-first: Omstilling is delivered via web/desktop and mobile apps with native iOS and Android clients; infrastructure runs on AWS (Dublin). AI capability is delivered through Ella, an NLP chatbot built by Karla ApS that handles ~90% of customer support queries with updates twice daily, plus ElevenLabs-powered text-to-voice for automated IVR greetings (AI Speaks). The company offers an open API (dev.relatel.dk) and native integrations with Insightly, Freshsales, Zapier, IFTTT, and Facebook Messenger, plus a Relatel Akademi free certification program for customer service skills.
Relatel operates a hybrid go-to-market: direct sales (a sales line at 71 99 99 50, Monday–Friday 9–15) supplemented by self-service PLG via butik.relatel.dk, app.relatel.dk, and mobile apps, with a 30-day satisfaction guarantee on Omstilling. Revenue is overwhelmingly recurring subscription — mobile plans (109–299 DKK/month), Omstilling tiers (Professional 99 DKK, Contact Center 299 DKK, Unlimited contact-sales), and 5G Internet (49–299 DKK/month) — supplemented by one-time hardware sales (iPhones, AirPods), premium number fees (499–10,000 DKK), and professional voice recordings (600–1,995 DKK). The company serves exclusively the Danish market, with roaming extending to 109 countries for mobile users.
Relatel firmographics
Firmographics- Name
- Relatel
- Legal name
- Relatel
- Website
- https://relatel.dk
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Relatel is a Danish business telecommunications provider serving over 30,000 small and medium-sized enterprises with cloud-based phone systems (Omstilling), mobile plans, 5G internet, and supporting hardware. Formed in 2019 via the merger of Firmafon and Fullrate Pro, it operates as a subsidiary of TDC Brands.
- Ownership category
- akta.pro rank
Where Relatel is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Relatel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Supply Chain
Revenue model
- Mobile subscriptions: Monthly recurring subscription fees for mobile phone plans with various data allowances (10GB to 1000GB), call minutes, and EU roaming. Prices range from 109-299 DKK/month depending on data tier and contract length (0-36 months). Additional revenue from smartwatch eSIM add-ons (29-39 DKK/month) and data sharing cards (39-49 DKK/month).
- Business phone systems (Omstilling): Monthly subscription for cloud-based business phone systems with tiered plans: Professional (99 DKK/month), Contact Center (299 DKK/month), and Unlimited (contact for pricing). Additional revenue from add-on features like direct numbers (10 DKK/month), SMS to main number (99 DKK/month), Wallboard (499 DKK/month), and Statistics (499 DKK/month).
- 5G Internet: Fixed wireless internet subscriptions with data allowances from 5GB to unlimited. Prices range from 49-299 DKK/month with router rental options. Revenue from hardware sales including routers.
- Hardware and accessories: Sales of mobile phones (iPhone, etc.), smartwatches, earbuds (AirPods), and accessories through webshop. Prices for devices like iPhone 17 at 2,499 DKK.
- Professional voice recordings (Indtaling): Professional voice-over recordings for welcome messages, phone menus, and opening hours in Danish, English, Swedish, Norwegian, and German. Prices range from 600-1,995 DKK per recording depending on language and length.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Professional - Business phone system for small teams |
| Subscription | Monthly | Contact Center - Enhanced business phone system |
| Subscription | Monthly | Unlimited - Full-featured enterprise phone system |
| Subscription | Monthly | Fri Tale + 10 GB mobile plan |
| Subscription | Monthly | Fri Tale + 30 GB mobile plan |
| Subscription | Monthly | Fri Tale + 60 GB mobile plan |
| Subscription | Monthly | Fri Tale + 1,000 GB mobile plan |
| Subscription | Monthly | 5G Internet 5 GB |
| Subscription | Monthly | 5G Internet unlimited data |
| Other | Multi-year contract | Gold number (Guldnummer) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Relatel product offering
Product offeringCore offering
Relatel provides cloud-based business telecommunications for Danish small and medium-sized businesses, offering a virtual switchboard (Omstilling) with call routing, IVR, queues and statistics, mobile voice-and-data subscriptions, fixed-wireless 5G Internet, and bundled smartphones and accessories. Customers subscribe online through the webshop and self-service portal, manage everything via iOS/Android apps, and receive 24/7 AI-powered support through the Ella chatbot.
Product overview
Relatel is a Danish telecommunications company serving small and medium-sized businesses, formed in 2019 via the merger of Firmafon and Fullrate Pro. Its portfolio consists of a cloud-based phone switchboard (Omstilling) available in three business subscription tiers (Professional, Contact Center, Unlimited), paired with mobile voice-and-data subscription plans (Fri Tale + with data tiers from 10 GB to 1,000 GB), fixed-wireless 5G Internet (ranging from 5 GB to unlimited), and hardware (phones, accessories, smartwatches). A suite of add-on modules extends the core products: Datakald (softphone/VoIP), Mobilfeatures (queue/welcome on mobile numbers), Wallboard and Statistics (analytics dashboards), tNPS and Smiley (customer satisfaction measurement), Relatel Chat (Facebook Messenger and web chat), Widget (website embed), Guldnummer (premium numbers), and professional or AI-generated voice recordings. The mobile app and web portal provide full administration of all products. An AI chatbot named Ella handles 24/7 customer support, built on Karla's NLP engine with ElevenLabs text-to-voice. Roaming is included across EU and 69 countries. The entire solution is delivered cloud-first with no hardware required beyond optional handsets or routers.
Differentiator
Problem solved
Functional benefit
Brands
- Omstilling: Cloud-based business phone system with call routing, phone menus, call groups, and opening hours management.
- Mobilabonnementer
- 5G Internet
Products and services
- Omstilling (Cloud-based Business Switchboard) Cloud-based virtual switchboard (cloud PBX) for Danish SMBs, providing call routing, ring groups, phone queues, IVR menus, hold music, opening hours, call recording, call statistics and management via web, desktop and iOS/Android apps.
- Mobilabonnementer (Business Mobile Subscriptions) Business mobile voice and data subscriptions with unlimited calls and data tiers from 10 GB to 1,000 GB, available on 0, 24 or 36-month contracts, with bundled EU roaming and access to the Relatel mobile app.
- 5G Internet Fixed-wireless 5G broadband service for businesses, offering data plans from 5 GB to unlimited (fri data) in Denmark and the EU, with optional router rental or bring-your-own router.
- Mobiler og tilbehør (Phones and Accessories) Business hardware including smartphones (e.g., iPhone 17, iPhone Air), tablets, smartwatches, earbuds (AirPods) and accessories, sold with mobile plan subsidies via the Relatel webshop.
- Indtaling (Professional Voice Recording) Standalone professional voice-over service for welcome messages, phone menus, and opening-hours announcements, available in Danish, English, Swedish, Norwegian, and German with male/female voice options.
- AI Speaks (AI Voice Greetings) AI-generated greeting messages and IVR prompts created via ElevenLabs text-to-voice technology, offered as a no-cost alternative to professional voice recordings for Omstilling customers.
- Roaming Packages International roaming packages for mobile subscribers: free EU roaming in 38 countries, free calls from Denmark to 61 countries, and roaming coverage in 109 countries, with separate packages for Greenland and the Faroe Islands.
Companies that use Relatel
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Relatel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature5 records
Relatel partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Startup CentralminorPartnership with Startup Central, Denmark's entrepreneur platform. Relatel offers exclusive discounts and special offers to Startup Central members. Targeted at startups and entrepreneurs who need affordable business telecommunications.
- TDC BrandscoreRelatel is part of TDC Brands, Denmark's leading telecommunications group. Created from the merger of Firmafon and Fullrate Pro in November 2019. Benefits from TDC's infrastructure and resources while maintaining startup-like customer focus.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Relatel competitors and assessment
Company assessmentDirect peers
- NFON: NFON is a European cloud PBX/UCaaS provider for SMBs and contact centers across DACH, UK and beyond – directly comparable to Relatel's Omstilling stack with similar tiered subscription pricing and channel-led distribution.
- ipvision: ipvision is a Danish cloud telephony and contact-center provider selling hosted PBX and operator services to Danish SMBs – the closest domestic DIRECT_PEER competing in the same geography and customer segment as Relatel.
- Placetel: Placetel (Deutsche Funkturm / QSC) is a German SMB-focused cloud PBX platform with self-service signup, per-seat pricing, and integrations – the closest continental-European analogue to Relatel's product-led Omstilling strategy.
- Telavox (Advania): Telavox is a Swedish cloud telephony and UCaaS vendor targeting SMBs with switchboard, mobile integration, and operator services – directly comparable to Relatel's Omstilling proposition but serving Sweden/Norway/Denmark via partner channels.
- Dstny: Dstny is a Nordic/European cloud communications and UCaaS provider serving SMBs and mid-market with cloud PBX, contact center, and fixed/mobile telephony – the closest direct comparable to Relatel's Omstilling + Mobil portfolio across the Nordics and Benelux.
Emerging players
- CBB Mobil: CBB Mobil is a Danish discount MVNO targeting price-sensitive consumers and small businesses with low-cost mobile plans – an emerging competitor in the value-end of the same SMB mobile segment Relatel targets.
- Oister: Oister is a Danish low-cost mobile brand (Telia Denmark) competing on simple flat-rate plans targeting SMBs and consumers – a niche, price-led competitor comparable to Relatel's Fri Tale mobile subscription family.
Broad incumbents
- Telenor Denmark: Telenor Denmark is one of the four nationwide Danish mobile operators with a full SMB and consumer portfolio (business mobile, fixed telephony, broadband) – a broad incumbent comparable to Relatel across all three product lines.
- Telia Denmark: Telia Denmark is a major Danish mobile and fixed-network operator serving consumers and SMBs with mobile plans, business telephony, and 5G; a broad incumbent competing head-on with Relatel's mobile, internet, and PBX offerings at scale.
- TDC NET / TDC Erhverv: TDC NET is Denmark's largest fixed and mobile network operator and the parent group of Relatel (via TDC Brands); operates a broad enterprise and SMB telecom portfolio that overlaps with Relatel and shares the same wholesale infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Relatel social profiles
Digital presenceRelatel compliance and trust
Trust signalCompliance1 record
Relatel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Relatel leadership team
Management profileNumber of profiles
Profiles1 record
Relatel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Relatel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Relatel
What does Relatel do?
Relatel provides cloud-based business telecommunications for Danish small and medium-sized businesses, offering a virtual switchboard (Omstilling) with call routing, IVR, queues and statistics, mobile voice-and-data subscriptions, fixed-wireless 5G Internet, and bundled smartphones and accessories. Customers subscribe online through the webshop and self-service portal, manage everything via iOS/Android apps, and receive 24/7 AI-powered support through the Ella chatbot.
Is Relatel a public or private company?
Relatel is a private company. It is classified as corporate owned and is currently operating.
When was Relatel founded?
Relatel was founded in 2019. It employs 101 to 250 people.
Where is Relatel based?
Relatel is headquartered in Copenhagen, Denmark, in the Europe region.
How does Relatel make money?
Five revenue lines are on record. Mobile subscriptions are the primary driver. The others are business phone systems (Omstilling), 5G Internet, hardware and accessories and professional voice recordings (Indtaling).
Who are Relatel's main competitors?
Direct peers on record are NFON, ipvision, Placetel, Telavox (Advania) and Dstny. Emerging players are CBB Mobil and Oister. Broad incumbents are Telenor Denmark, Telia Denmark and TDC NET / TDC Erhverv.
Does Relatel have an API?
Yes. Relatel offers an API allowing developers to retrieve account information (e.g., smiley scores, call data, recordings, chat, statistics, comments) to embed on external websites. Authentication uses an Access Token. Available to customers via app.relatel.dk. Dedicated developer site at dev.relatel.dk. Developer documentation is at dev.relatel.dk.