K24klik (Obat24)

What K24klik (Obat24) does

K24Klik (also operating as Obat24) is an Indonesia-based mobile-first online pharmacy platform founded in 2016 and headquartered in Yogyakarta, operating as the digital arm of the Apotek K-24 pharmacy chain. The platform aggregates the inventory and fulfillment capacity of more than 850 Apotek K-24 physical outlets nationwide to deliver prescription medicines, over-the-counter medications, vitamins, supplements, contraceptives, and medical devices to individual consumers, backed by a 24-minute priority delivery guarantee from the nearest affiliated pharmacy. Its core technology is a mobile e-commerce application (Android and iOS) plus a web storefront, integrated with delivery logistics, prescription upload processing with a 45-minute anti-duplication lockout, real-time order tracking, and multiple Indonesian digital payment rails including OVO, ShopeePay, GoPay, DANA, QRIS, bank transfer, and credit card.

The company operates a horizontal customer segmentation approach targeting three principal user groups: general consumers seeking 24/7 access to medicines outside pharmacy hours, expecting and new mothers purchasing prenatal and postnatal products, and home healthcare patients requiring in-person medical services. Beyond transactional pharmacy fulfillment, the platform has layered an integrated services stack including 24/7 online doctor consultations (Konsultasi Dokter), express vaccination registration at K-24 outlets (Vaksinasi Ekspres), and a Medi-Call home medical service deploying doctors, nurses, midwives, and physiotherapists for house calls and infusion or vitamin therapy. A Caphy cashback loyalty program operates across all touchpoints to drive repeat usage.

Revenue is generated through transactional per-unit pricing on products (ranging from Rp204 per generic tablet to Rp2.7 million for premium medical equipment) plus service fees on consultations, vaccinations, and home-visit deployments. The company is privately held, founder/operator-led under CEO Ebed Kharistian Marsudi, with no publicly disclosed funding rounds, institutional investors, headcount, or revenue figures as of the available data cut.

Name

K24klik (Obat24)

Legal name

K24Klik

Website

https://k24klik.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

K24Klik (Obat24) is an Indonesia-based mobile-first online pharmacy platform founded in 2016, operating in partnership with 850+ Apotek K-24 outlets nationwide to deliver medicines, supplements, and medical equipment to individual consumers with a 24-minute priority delivery promise.

Ownership category

akta.pro rank

Product category

Online Pharmacy / Consumer Healthcare E-commerce

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Health, Wellness & Pharmacy Marketplaces (CRAFABAF)

akta.pro secondary industries

Pharmacy & Health Essentials Delivery (CRAFAFAI), Mail-Order Pharmacy & Home Delivery (HLAEAKAF), DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)

Keywords

• Online pharmacy services
• Medicine delivery platform
• Pharmaceutical e-commerce
• Digital healthcare services
• Home medical visits

Headquarters

HQ city

Yogyakarta

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Medicines & Pharmaceuticals: Core revenue from sale of prescription medicines, over-the-counter medications, vitamins, and supplements. Transaction-based model where customers pay per unit or package. Products sourced from 850+ Apotek K-24 outlets with guaranteed 100% authentic products from trusted manufacturers.
2. Product Sales - Health Equipment: Sale of medical devices and health equipment including wheelchairs, nebulizers, blood pressure monitors, supports and braces. Unit pricing model with various price points.
3. Healthcare Services: Revenue from healthcare services including online doctor consultation, vaccination services, and home medical visits (Medi-Call) featuring doctors, nurses, midwives, and physiotherapists.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

K24Klik is an online pharmacy platform partnering with 850+ Apotek K-24 outlets across Indonesia to sell medicines, vitamins, supplements, medical devices, and health equipment directly to consumers. It also delivers healthcare services including online doctor consultation, prescription redemption, express vaccination booking, and home healthcare visits (Medi-Call) through its mobile application and website, with a 24-minute priority delivery guarantee from the nearest partner pharmacy.

Product overview

K24Klik is Indonesia's first and most comprehensive 24-hour online pharmacy platform operated in partnership with more than 850 K-24 pharmacy outlets across Indonesia. The platform offers a unified mobile application integrating multiple health services including online medicine ordering, 24-hour doctor consultation, prescription upload and redemption, express vaccination registration, Medi-Call home medical visits, and 24-minute priority delivery. The product portfolio spans over 12,000 health products including medicines, vitamins, supplements, contraceptives, and medical devices. The platform guarantees 100% authentic products sourced from trusted manufacturers like Kimia Farma, Dexa, Kalbe, Sanbe, Ifars, and SOHO. Payment is supported through multiple digital payment methods including OVO, ShopeePay, GoPay, DANA, QRIS, bank transfer, and credit cards.

Differentiator

Problem solved

Functional benefit

Products and services

• K24Klik Mobile Application A mobile commerce platform available on Android and iOS that lets Indonesian consumers browse, order, and receive medicines and health products with 24-hour service, while also booking online doctor consultations, uploading prescriptions, registering for express vaccinations, and tracking deliveries.
• Online Doctor Consultation (Konsultasi Dokter) A 24/7 telemedicine service within the K24Klik app that connects individual consumers with licensed doctors for medical consultation at any hour, including nights, early mornings, and public holidays.
• Prescription Upload and Redemption Service (Unggah Resep) A prescription fulfillment service that lets customers upload a doctor's prescription through the app, which is then processed and delivered or picked up at an Apotek K-24 outlet, removing the need to visit a physical pharmacy to redeem prescriptions.
• Express Vaccination Service (Vaksinasi Ekspres) An appointment-booking service that lets customers register for vaccinations at the nearest Apotek K-24 outlet, offering HPV, Influenza, DBD, MMR, Pneumonia, Hepatitis A and B, Herpes, Typhus, Rabies, and Meningitis vaccines.
• Medi-Call Home Medical Service (Dokter ke Rumah) A 24-hour on-call home healthcare service that dispatches doctors, nurses, midwives, and physiotherapists to a customer's residence, and additionally provides homecare infusion therapy and vitamin treatments.
• Priority 24-Minute Delivery Service A tiered medicine and health product delivery service offering 24-minute priority delivery from the nearest Apotek K-24 outlet, with alternative options of instant 1-hour delivery, regular 3-5 day delivery, and pharmacy self-pickup without queuing.
• Pharmacy Pickup Service (Ambil di Apotek) A self-pickup option that lets customers place an order online and collect it from a chosen Apotek K-24 outlet without queuing, with the best product prices guaranteed.
• Retail Pharmacy Product Catalog (Medicines, Vitamins, Medical Devices) An online catalog of more than 12,000 health products—prescription medicines, OTC medications, vitamins, supplements, contraceptives, and medical devices—sourced 100% authentically from manufacturers such as Kimia Farma, Dexa, Kalbe, Sanbe, Ifars, and SOHO, and sold directly to consumers through the K24Klik app and website.

Quantifiable outcome

• 24-minute delivery guarantee for priority orders
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

One partnership is on record.

• Apotek K-24coreChannel Partner/ Reseller/ DistributorK24Klik is the online arm of Apotek K-24, partnering with 850+ Apotek K-24 pharmacy outlets across Indonesia. These outlets serve as both fulfillment centers for online orders and physical pickup locations. The partnership enables 24-minute delivery guarantee by dispatching orders from the nearest Apotek K-24 location.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Halodoc: Indonesia's leading telehealth and online pharmacy platform offering doctor consultations, medicine delivery, and home lab services — directly competes with K24Klik in online medicine ordering and integrated virtual care, with substantially greater venture funding and brand reach.
• GrabHealth (by Grab, in partnership with Good Doctor): Grab's healthcare vertical in Indonesia offering teleconsultation and medicine delivery integrated into the Grab super-app — directly comparable to K24Klik's online pharmacy + doctor consultation model and backed by significant capital and logistics infrastructure.
• Alodokter: Major Indonesian health platform providing doctor consultation, hospital booking, and content, with integrated pharmacy fulfillment — competes with K24Klik for the same consumer mindshare and telemedicine-pharmacy workflows across Indonesia.
• Apotek Century (via Century Pharma / Lifepack): Indonesian pharmacy chain (Century) with an online ordering platform (Lifepack) offering medicine delivery — a direct competitor leveraging a comparable physical pharmacy chain + digital ordering model similar to K24Klik.

Emerging players

• Klikdokter: Indonesian digital health platform offering telemedicine consultation, health content, and pharmacy referrals — comparable telehealth + pharmacy workflow overlap with K24Klik, though with a smaller fulfillment footprint of its own.

Broad incumbents

• Kimia Farma (KFM Online / Kimia Farma Mobile): Indonesia's largest state-owned pharmaceutical company with thousands of retail pharmacy outlets and a growing online ordering channel — a broad incumbent whose physical pharmacy footprint and trusted brand directly parallel the role Apotek K-24 plays for K24Klik, and which competes on online medicine delivery.
• Shopee Health / Tokopedia (pharmacy verticals): Major Indonesian e-commerce marketplaces with dedicated pharmacy/health verticals selling OTC medicines, vitamins, and health devices — significant competitive pressure on K24Klik's catalog breadth and pricing, particularly for non-prescription items.
• Watsons Indonesia (online): Major health and beauty retailer in Indonesia with online ordering for OTC medicines, supplements, and personal care — overlaps with K24Klik's OTC/supplement catalog and digital commerce motion, though Watsons is a broader health-and-beauty retailer rather than a pharmacy specialist.

Regional players

• Doctor Anywhere: SEA telehealth and digital health platform offering video consultations and home-based services — comparable to K24Klik's doctor consultation and Medi-Call components, though primarily operating outside Indonesia.
• ProCare (MIMS / Doctocare group): Southeast Asian online pharmacy and prescription management platform with comparable B2C medicine delivery and e-prescription workflows — relevant peer demonstrating the regional template K24Klik operates within, though primarily serving other SEA markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/k24klik
• YouTubeyoutube.com/channel/UCwFSwdbaCZhKacSsOifMbOw?sub_confirmation=1
• Facebookfacebook.com/k24klik
• Instagraminstagram.com/k24klik.id
• TikToktiktok.com/@k24klik.id

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K24klik (Obat24)