Consumind
- Company typePrivate
- Founded2017
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Consumind does
Consumind is a Dutch consumer financial comparison and advisory platform headquartered in Utrecht, Netherlands, operating as Consumind Finance B.V. The company helps Dutch households compare and switch providers across eight core product categories: energy contracts, insurance (travel, home contents, buildings, auto, health, legal aid, and liability), mortgages, internet/TV/telephone, mobile/SIM-only, consumer credit, health insurance, and private vehicle leasing (Private Lease, launched 2017). The platform has cumulatively served more than 750,000 Dutch households and displays an 8.3/10 rating from 2,524 customer reviews on its homepage.
The technology stack is a web-based comparison platform (consumind.nl) augmented by human-assisted phone advisory, WhatsApp, and an extensive telemarketing operation using 30+ dedicated 030-area-code numbers. Distribution relies on a top-of-funnel mix of SEO-driven content marketing (an extensive Dutch-language news and advice section), organic social (Facebook, LinkedIn, YouTube), and high-touch mid-funnel telemarketing. There is no mobile app, no public API or SDK, and no documented AI/ML components.
The business model is affiliate/referral-based: the service is free for consumers, and Consumind earns commissions from energy suppliers, insurance carriers, telecom providers, mortgage advisors, and lenders when customers switch or purchase products through the platform. The company is privately held, bootstrapped (no parent, no disclosed funding rounds, no PE/VC backing), employs 11-50 people, and operates exclusively in the Netherlands. Quantified customer outcomes claimed include up to €300 annual energy savings, a 10% package discount for households switching 3+ insurance policies, and over €68,000 in demonstrated debt-consolidation savings in a single case study.
Consumind firmographics
Firmographics- Name
- Consumind
- Legal name
- Consumind Finance B.V.
- Website
- https://consumind.nl
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Consumind industry classification
Industry- Product category
- Consumer Financial Comparison Services
- NAICS
- Activities Related to Credit Intermediation (5223)
- akta.pro primary industry
- General Personal Concierge Services (HSACAIAA)
Keywords
Where Consumind is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Consumind business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Commission from providers: Consumind provides free advisory services to consumers and earns commissions from energy suppliers, insurance companies, telecom providers, and mortgage advisors when customers switch providers or purchase products through the platform. The service is free for consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Consumind product offering
Product offeringCore offering
Consumind is a Dutch consumer-facing financial comparison and advisory platform that helps households compare and switch providers across energy, insurance (travel, home contents, buildings, auto, health, legal aid, liability), mortgages, telecom (internet/TV/telephone and mobile/SIM-only), consumer credit, and private lease. The service is free for consumers; Consumind earns commissions from providers when customers switch or purchase through the platform.
Product overview
Consumind is a Dutch financial comparison and advisory platform that operates as a unified consumer-facing service helping Dutch households manage and reduce their fixed costs. The platform provides comparison and switching services across multiple financial product categories: energy (Energie), insurance (Verzekeringen including travel, home contents, auto, health, legal), mortgages (Hypotheken), telecom (Internet/TV/Telephone and Mobile/Sim Only), consumer credit (Consumptief Krediet en Lenen), and private vehicle leasing (Private Lease). The core value proposition is helping consumers compare providers, find savings, and manage the switching process across these financial product categories. The company also provides advisory services for loans and mortgages, including connecting users with independent advisors.
Differentiator
Problem solved
Functional benefit
Products and services
- Energy Comparison (Energie) Online comparison service that lets Dutch consumers compare energy contracts, find savings on energy bills, and switch energy providers; covers both household and business energy contracts.
- Insurance Comparison (Verzekeringen) Multi-line insurance comparison service covering travel, home contents (inboedel), buildings (opstal), auto, health, legal aid, and personal liability insurance, helping consumers compare policies and switch providers.
- Mortgages (Hypotheken) Mortgage advisory and comparison service providing information on mortgage types, rates, first-time buyer options, refinancing, and connecting users with independent mortgage advisors for consultation.
- Internet, TV & Telephone Comparison Telecom comparison service allowing consumers to compare internet, television, and telephone providers and packages, including fiber optic options, and switch providers based on their postcode.
- Mobile (Sim Only) Comparison Mobile phone comparison service focused on SIM-only plans, allowing consumers to compare mobile providers and data packages and switch to more cost-effective options.
- Consumer Credit & Loans (Consumptief Krediet en Lenen) Loan comparison and advisory service covering personal loans, revolving credit, and credit cards, plus assistance with lowering interest rates on existing loans.
- Private Lease Private car leasing service enabling consumers to lease vehicles privately, with information on how private lease affects mortgage applications and BKR (Dutch credit bureau) registration.
- Health Insurance Comparison (Zorgverzekering) Health insurance comparison service covering basic health insurance, supplementary coverage, deductibles (eigen risico), and policy types within the Dutch healthcare system.
Quantifiable outcome
- Up to €300 savings on energy costs
- +2 more outcomes
Companies that use Consumind
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Consumind technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Consumind partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Consumind competitors and assessment
Company assessmentDirect peers
- Pricewise: Dutch price comparison site for energy, insurance, and telecom. Competes head-to-head with Consumind on energy switching and insurance comparison, with a comparable free-to-consumer, commission-based model.
- Vergelijk.nl: Dutch multi-category comparison platform covering insurance, energy, telecom, and financial products. A direct competitor serving the same Dutch consumer base with the same affiliate/commission revenue model.
- Independer: One of the largest Dutch financial comparison platforms, covering insurance, energy, telecom, and mortgages. Directly competes with Consumind across virtually every category, serving Dutch consumers with a similar commission-based revenue model and household scale.
- Gaslicht.com: Netherlands-based energy comparison and switching specialist. Overlaps with Consumind's energy vertical specifically, and competes for the same Dutch household switching demand.
- Overstappen.nl: Dutch switching service specializing in energy, insurance, and telecom contract switches. Directly comparable to Consumind's core switching proposition, with a strong focus on annual switching seasons.
Broad incumbents
- MoneySupermarket Group: UK-based multi-vertical financial comparison platform covering insurance, energy, and money products. Comparable business model and category breadth to Consumind, though operating in the UK rather than Netherlands.
- Check24: German-origin comparison giant with Dutch operations, covering insurance, energy, telecom, and banking products. Broader portfolio than Consumind but directly overlapping on energy, insurance, and telecom comparison.
- Polisen (Acko) / Independer Holding: Parent entity of Independer and other Dutch comparison properties, backed by PE. Represents the well-capitalized incumbent that Consumind competes against in the Dutch comparison market.
Emerging players
- Selectra: Pan-European energy and telecom comparison platform with Dutch operations. Comparable to Consumind on energy and telecom verticals, with a broader international footprint and overlapping acquisition channels.
Others
- Ziggo Zakelijk / KPN comparison via independent brokers: Major Dutch telecom providers whose direct comparison and switching tools increasingly compete with third-party intermediaries like Consumind. Relevant as a disintermediation vector rather than a direct comparison.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Consumind social profiles
Digital presenceConsumind financial estimates
Financial estimateRevenue estimate
Valuation estimate
Consumind leadership team
Management profileNumber of profiles
Consumind funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Consumind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Consumind
What does Consumind do?
Consumind is a Dutch consumer-facing financial comparison and advisory platform that helps households compare and switch providers across energy, insurance (travel, home contents, buildings, auto, health, legal aid, liability), mortgages, telecom (internet/TV/telephone and mobile/SIM-only), consumer credit, and private lease. The service is free for consumers; Consumind earns commissions from providers when customers switch or purchase through the platform.
Is Consumind a public or private company?
Consumind is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Consumind founded?
Consumind was founded in 2017. It employs 11 to 50 people.
Where is Consumind based?
Consumind is headquartered in Utrecht, Netherlands, in the Europe region.
How does Consumind make money?
One revenue line is on record: commission from providers.
Who are Consumind's main competitors?
Direct peers on record are Pricewise, Vergelijk.nl, Independer, Gaslicht.com and Overstappen.nl. Broad incumbents are MoneySupermarket Group, Check24 and Polisen (Acko) / Independer Holding. Selectra is listed as an emerging player. Ziggo Zakelijk / KPN comparison via independent brokers is listed as an others.
Does Consumind have an API?
No public API is recorded for Consumind.
What industry is Consumind in?
Consumind's product category is Consumer Financial Comparison Services. Its primary akta.pro industry code is HSACAIAA, General Personal Concierge Services. Its NAICS code is 5223.