The AAM Group

What The AAM Group does

The AAM Group (legal entity AAM USA, Inc.) is a privately held, Piney Flats, Tennessee-based B2B marketing and distribution organization founded in 1988 that connects automotive aftermarket suppliers with warehouse distributors, jobbers, installers, and dealers across the United States. The company operates four specialized channel programs — Engine Pro (engine components), Parts Pro (general aftermarket parts), Performance Corner (performance/aftermarket enthusiast parts), and Total Truck Centers (truck and light-truck accessories) — and references a 'Diesel Pro' initiative in its supplier onboarding flow. Its core technology is a web-based supplier portal (suppliers.theaamgroup.com) hosting a directory of 200+ supplier brands with per-supplier microsites, embedded YouTube installation/warranty content, blog search integration, dealer locator tools, and a tracked rebate/offer management system that routes end-consumer demand into distributor and installer channels.

The company's revenue model is subscription/membership-based: suppliers apply to join the network via a formal onboarding workflow that captures product categories, distribution channels, competitive positioning, and margin expectations, and distributor members pay for access to the aggregated supplier catalog and program benefits. Pricing is not publicly disclosed and is negotiated directly. AAM does not take inventory or handle payment flows; it monetizes the matchmaking, marketing, and rebate infrastructure layer between supply and distribution. Named supplier partners include CURT, WeatherTech, BedRug, Bushwacker, Wiseco, Westin, WARN, K&N, Dura-Bond, Zone Offroad (a Fox Factory division), UnderCover, and TruXedo.

AAM is led by President Tim Odom. The firm has 11–50 employees, no disclosed parent company, no subsidiaries, no funding history, no M&A activity, and no public-company affiliations. Operational scale is evidenced by the breadth of supplier brands (200+) and program count (four plus Diesel Pro), with a single published contact line ((888) 251-4252) serving national channels. There are no AI/ML capabilities, patents, regulatory actions, or restructuring events documented.

Name

The AAM Group

Legal name

AAM USA, Inc.

Website

https://theaamgroup.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

The AAM Group is a privately held, Piney Flats, Tennessee-based B2B marketing and distribution organization founded in 1988 that connects 200+ automotive aftermarket supplier brands with warehouse distributors, jobbers, installers, and dealers in the United States through four program channels: Engine Pro, Parts Pro, Performance Corner, and Total Truck Centers.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)

akta.pro secondary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

Keywords

• Automotive aftermarket distribution
• Aftermarket parts distribution
• B2B distribution network
• Supplier distribution platform
• Warehouse distribution services

Headquarters

HQ city

Piney Flats

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership/Program Fees: The AAM Group generates revenue by connecting suppliers with wholesale distributors and retailers through membership-based programs. The company facilitates transactions between supplier partners and distributor members who pay for access to the network and associated program benefits.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The AAM Group operates as a B2B distribution and marketing organization in the U.S. automotive aftermarket, connecting 200+ supplier partners with warehouse distributors, jobbers, installers, and dealers. The company organizes its network through four specialized membership programs (Engine Pro for engine components, Parts Pro for general aftermarket parts, Performance Corner for performance parts, and Total Truck Centers for truck accessories) and supports the channel with supplier portals, a public supplier directory, dealer locator services, and rebate/promotional offer management.

Product overview

The AAM Group operates as a B2B automotive aftermarket distribution platform and network, offering four distinct programs: Engine Pro (engine components), Parts Pro (aftermarket parts), Performance Corner (performance parts), and Total Truck Centers (truck accessories). The core platform provides a comprehensive directory of over 200 supplier partners including brands like CURT, BedRug, Bushwacker, WeatherTech, WARN, and many others covering categories such as replacement parts, towing equipment, truck accessories, performance components, and lighting. The group facilitates connections between manufacturers/suppliers and warehouse distributors, jobbers, installers, and dealers through its digital platform and dealer locator services.

Differentiator

Problem solved

Functional benefit

Brands

• Engine Pro: Program focusing on engine parts and components for professional installers and distributors.
• Parts Pro
• Performance Corner
• Total Truck Centers

Products and services

• Engine Pro Membership program within The AAM Group focused on engine components and performance parts distribution. Connects engine-part suppliers (bearings, pistons, engine components) with distributors, jobbers, installers, and dealers serving the professional engine/machine shop market.
• Parts Pro General automotive parts distribution program connecting aftermarket parts suppliers with jobbers, installers, and dealers across the broader automotive aftermarket channel. Provides aggregated access to multiple supplier brands through the AAM distributor network.
• Performance Corner Program focused on performance automotive parts and accessories, serving enthusiasts and professionals seeking high-performance components (forged pistons, clutches, suspension, lift kits, performance engine parts). Connects performance-parts suppliers with participating distributors and retailers.
• Total Truck Centers Specialized membership program for truck accessories and parts, connecting suppliers of truck-specific products (towing, bed covers, fender flares, lift kits, running boards) with installers, dealers, and retailers serving light-duty and heavy-duty truck markets. Includes integrated blog content and promotional rebates.
• Supplier Partnership Program Application-based onboarding program that enables automotive aftermarket manufacturers and suppliers (including Diesel Pro suppliers) to join The AAM Group's distribution network. Suppliers submit detailed applications covering product categories, current distribution channels, competitive positioning, and expected distributor/reseller margins, indicating a consultative onboarding process.

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• Dura-Bond Bearing CompanycoreChannel Partner/ Reseller/ DistributorDura-Bond offers replacement and performance parts through the AAM distribution network. They position as strategic partners rather than just production suppliers, serving prototypes to high volume requirements.
• CURTcoreChannel Partner/ Reseller/ DistributorLeading manufacturer of USA-made custom-fit trailer hitches and towing products including gooseneck, 5th wheel, weight distribution hitches, electrical components, and accessories. CURT is The First Name in Towing Products.
• BushwackercoreChannel Partner/ Reseller/ DistributorBushwacker's mission is to provide the best quality fender flares and accessories to the automotive aftermarket. Their products include Pocket Style, DRT, Extend-A-Fender, and Trail Armor lines.
• BedRugcoreChannel Partner/ Reseller/ DistributorBedRug manufactures TPO foam composite bed mats and liners. ISO 9001 and TS 16949 certified. Acquired by Truck Hero, Inc. in 2009. Products are environmentally safe and recyclable.
• WeatherTechcoreChannel Partner/ Reseller/ DistributorWeatherTech is a household name in automotive, home and pet products. Committed to American-made production with factories and headquarters in the greater Chicago area. Supports IMSA, NASCAR partnerships.
• Wiseco Performance ProductscoreChannel Partner/ Reseller/ DistributorFounded in 1941. Leading manufacturer of high performance forged 2-stroke and 4-stroke pistons, clutches, and engine components. Headquartered in Mentor, Ohio with 150,000+ sq ft manufacturing facility.
• Westin AutomotivecoreChannel Partner/ Reseller/ DistributorManufacturer of premium quality truck accessories. Sells directly to warehouse distributors and chain retailers. Known for tubular products with simple philosophy: make them right, make them last.
• Zone Offroad ProductscoreChannel Partner/ Reseller/ DistributorOver a decade developing quality lift options for trucks and Jeeps. Products built in USA with premium materials. Division of Sport Truck USA, which is a division of FOX Factory.
• UnderCovercoreChannel Partner/ Reseller/ DistributorManufacturer of ABS one-piece truck bed covers. Founded 1999, entered market 2001 with UnderCover Classic. Joined Truck Hero family in June 2010. Products proudly made in USA.
• TruXedocoreChannel Partner/ Reseller/ DistributorIndustry leader in truck bed cover concepts since Original TruXedo in 2000. Lo Pro is North America's #1 selling soft roll-up truck bed cover. TruXedo is a Truck Hero company.
• Supplier Partners (General)coreChannel Partner/ Reseller/ Distributor200+ automotive aftermarket supplier partners including engine components, suspension, lighting, bed covers, towing, and accessories. Applications require details on product categories, current business distribution, competitive positioning, and margin expectations.
• Warehouse Distributor MemberscoreChannel Partner/ Reseller/ DistributorAAM member wholesale distributors who purchase from supplier partners and sell to resellers. The supplier application asks about expected margins for distributor members and inventory investment requirements.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Parts House: Regional warehouse distributor of automotive aftermarket parts serving jobbers and installers across multiple U.S. regions. Closely comparable to AAM's distributor-member model in function, customer base, and program-style supplier relationships.
• Federated Auto Parts: Cooperative-style buying group and program distributor for the automotive aftermarket, organizing independent warehouse distributors under shared supplier programs. Highly analogous to AAM's multi-program structure and member-supplier alignment.
• Auto-Wares Group of Companies: Warehouse distributor and member-owned distribution group in the automotive aftermarket, supplying jobbers and installers. Comparable to AAM in serving the wholesale layer between parts suppliers and end retailers in the U.S. aftermarket.
• Aftermarket Auto Parts Alliance: National network of independent automotive warehouse distributors serving shops, jobbers, and installers. Operates a similar program/membership-based distribution model to AAM's Parts Pro and Engine Pro channels, pooling buying power and supplier relationships across members.

Broad incumbents

• Standard Motor Products: Established aftermarket parts supplier (engine management, ignition, temperature control) distributing through warehouse distributors and program groups. Comparable to AAM supplier partners in Engine Pro and Parts Pro, with broader scale.
• Genuine Parts Company (NAPA): Public parent of NAPA Auto Parts, the largest U.S. aftermarket distribution and retail network. A broad incumbent operating across distribution, retail, and industrial — overlaps with AAM at the wholesale-distributor and supplier-program layer but at vastly larger scale.
• Dorman Products: Large aftermarket parts manufacturer and supplier selling through warehouse distributors and program groups. Operates on the supplier side of the same channel AAM orchestrates, with comparable exposure to MSR and engine-related categories.

Emerging players

• PartsTech: Digital B2B parts marketplace and procurement platform for the automotive aftermarket, connecting shops to distributors and suppliers online. Comparable to AAM's dealer-locator and supplier-portal functionality but with a modern, software-led approach that represents a competitive threat.

Others

• Hedges & Company: Marketing agency specializing in the automotive aftermarket, offering digital marketing, web design, and dealer-locator services to suppliers. Comparable to AAM's supplier-marketing layer (dealer locators, rebate/content syndication) rather than its wholesale distribution role.

Regional players

• Motor State Distributing: U.S. warehouse distributor focused on performance and racing aftermarket parts, selling to shops and installers. Comparable to AAM's Performance Corner and Engine Pro members in target customer, product mix, and channel position, though with a more performance/racing tilt.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The AAM Group