Cardi Health

What Cardi Health does

Cardi Health, doing business as MyBody: Health & Weight Loss and operated through the Lithuanian legal entity Diabetes Solutions, UAB (company code 305571148), is a direct-to-consumer digital health platform founded in 2020 and headquartered in San Francisco with a registered EU office in Vilnius. The company sells subscription-based personalized diet and weight-loss programs to individual consumers, offered in gender-specific variants (Diet for Women, Diet for Men) and priced at $54.99 for one-month, $83.97 for three-month, and $119.94 for six-month auto-renewing plans. Distribution runs entirely through the company's cardi.health website and the MyBody mobile app on iOS and Android, with no enterprise or B2B channel disclosed.

The core product is a personalized meal-plan delivery and weight-loss coaching experience built on an AI Health & Nutrition Assistant launched in 2025. The assistant ingests user meal logs, dietary preferences, allergies, medical conditions (including diabetes), mood, and biometric data synced via Apple Health and Google Health Connect — including activity, weight, BMI, and continuous-glucose-monitor readings — and outputs personalized nutrition summaries, dynamic calorie adjustments based on burned calories, and glucose response analyses that correlate specific foods with the user's metabolic responses. All generative AI inference is performed by third-party foundation models from OpenAI (ChatGPT) and Google (Gemini) under contractual data-minimization terms; an AI-powered chatbot also handles tier-1 customer support.

The business model is a recurring DTC subscription with an ancillary physical-goods line (supplements) handled by an affiliated company. Marketing is product-led growth, driven by paid social across Meta and LinkedIn, email lifecycle marketing through Klaviyo, Google AdSense, and content marketing. Privacy compliance is self-attested under GDPR (supervised by the Lithuanian State Data Protection Inspectorate) and CCPA. The company maintains 101–250 employees, has no disclosed funding rounds, no M&A activity, and no named institutional customers.

Name

Cardi Health

Legal name

Diabetes Solutions, UAB

Website

https://cardi.health

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Cardi Health (DBA MyBody: Health & Weight Loss) is a direct-to-consumer subscription app that delivers personalized diet plans and AI-driven nutrition coaching to individuals seeking weight-loss and metabolic-health support, distributed globally via the cardi.health website and iOS/Android apps.

Ownership category

akta.pro rank

Product category

Digital Health & Weight Loss

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Weight Loss Coaching (Non-Clinical) (HSADAFAB)

akta.pro secondary industry

Cardiometabolic Nutrition (Heart Health, Cholesterol, Hypertension) (HSADAFAG)

Keywords

• Personalized meal planning
• AI nutrition coaching
• Weight loss programs
• Digital health subscriptions
• Biometric health tracking

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Digital Content Subscriptions: The primary revenue stream consists of subscription plans for digital meal plans, weight loss programs, and digital content. Subscriptions auto-renew at the end of each period unless cancelled. Subscription periods range from 1-month to 6-month terms. Revenue is recurring and predictable based on subscription terms.
2. Physical Goods (Supplements): Sale of physical products including supplements and other goods sold online. Physical goods are sold separately from digital subscriptions and may be purchased as recurring shipments. The company notes an affiliated company handles physical goods sales and delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Cardi Health operates a subscription-based digital health platform that delivers personalized diet and weight-loss programs through its MyBody: Health & Weight Loss mobile app and website. Users complete a quiz to receive gender-specific (women/men) meal plans, log meals, and access an AI-powered nutrition assistant that correlates biometric data from connected wearables and health apps with dietary intake.

Product overview

Cardi Health operates as a subscription-based digital health platform offering a unified mobile and web experience. The core offering is the Weight Loss Assistant — a personalized diet and weight loss program available as a digital content product (meal plans, weight loss plans) through the MyBody: Health & Weight Loss mobile app and website. Users can select gender-specific diet types (Diet for Women, Diet for Men), receive personalized meal plans generated from quiz data, and access AI-powered nutrition coaching. The MyBody mobile app (available on iOS and Android) serves as the primary delivery platform, integrating with Apple Health and Google Health Connect for health data synchronization. An AI Health & Nutrition Assistant (powered by OpenAI and Google Gemini) provides personalized nutrition summaries, coaching tips, glucose response analysis, and dynamic calorie adjustments based on connected device data. The company also offers a 30-day money-back guarantee as an add-on benefit for direct website purchases. The product portfolio includes digital content (plans), AI-powered personalization features, and mobile app delivery, sold via subscription with tiered pricing (1-month, 3-month, 6-month plans).

Differentiator

Problem solved

Functional benefit

Products and services

• Weight Loss Assistant Personalized diet and weight loss program delivered digitally via the cardi.health website and the MyBody mobile app, offering gender-specific (Diet for Women, Diet for Men) meal plans, craving management through tasty meal recommendations, and subscription-based access to digital meal and weight loss plans. Targeted at individual consumers seeking structured weight loss without extreme dietary restrictions.
• MyBody: Health & Weight Loss (Mobile App) Mobile application available on iOS (App Store) and Android (Google Play) serving as the primary delivery platform for personalized diet plans, meal tracking, AI-powered health and nutrition coaching, subscription management, AI meal logger, and health data sync with Apple Health and Google Health Connect. Targeted at individual consumer subscribers.
• Digital Meal & Weight Loss Plans Individual digital meal plans and weight loss programs sold online through the cardi.health website, licensed for 5 years of personal use, offered in diet types for women and for men, generated from quiz-based user health data.

Quantifiable outcome

• Real visible changes in body composition within 7 days of following the plan

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• OpenAI (ChatGPT)coreTechnology or IntegrationThird-party AI service provider powering AI chatbot and customer support functionalities. Provides AI inference capabilities for generating health insights and personalized nutrition recommendations. Agreements prohibit using personal data or health data to train general-purpose models. Data shared with AI providers is encrypted in transit and at rest.
• Google (Gemini)coreTechnology or IntegrationThird-party AI service provider powering AI capabilities including the AI assistant for health and nutrition insights. Provides AI inference for generating personalized recommendations. Agreements prohibit using personal data or health data to train general-purpose models.
• Apple HealthcoreTechnology or IntegrationHealth data integration allowing users to sync biometric data including blood glucose logs, weight, height, and calculated BMI with the Cardi Health app for comprehensive health tracking and AI-powered insights.
• Google Health ConnectcoreTechnology or IntegrationHealth data platform integration allowing users to sync health metrics and biometric data with the Cardi Health app for personalized nutrition coaching and health insights.
• Meta Platforms Inc. (Facebook, Instagram)minorGTM or Marketing PartnerSocial media platform operator used for marketing operations and sharing personal data for marketing purposes. Also utilized for advertising campaigns and customer engagement through company social media pages.
• Google LLC (Marketing)minorGTM or Marketing PartnerMarketing technology partner providing Google AdSense for advertising and Google Analytics for website performance tracking and user behavior analysis.

Recent moves5 records

Expansion highlights6 records

Direct peers

• PlateJoy: PlateJoy delivers personalized meal plans and nutrition coaching on a subscription basis via app, with comparable targeting of health-conscious consumers seeking structured weight loss without restrictive dieting.
• Noom: Noom is a direct competitor offering a subscription-based digital weight loss and behavior-change coaching program targeting consumers via mobile app, with similar AI-personalized plans and health coaching features as Cardi Health.
• Lifesum: Lifesum is a subscription-based nutrition and meal-planning app offering personalized diet plans and integration with health apps, competing head-to-head with Cardi Health in the DTC personalized nutrition category.
• Lose It!: Lose It! is a popular weight loss app offering calorie tracking, meal planning, and goal-based coaching via mobile, with similar DTC value proposition and consumer base as Cardi Health.
• Cronometer: Cronometer is a nutrition tracking and meal planning platform with a premium subscription tier focused on detailed micronutrient tracking, sharing Cardi Health's emphasis on data-driven personalized nutrition.
• MyFitnessPal: MyFitnessPal provides a calorie-tracking, nutrition-coaching mobile platform with a freemium model, overlapping with Cardi Health's meal logging, calorie adjustment, and biometric-driven coaching capabilities.
• WW (Weight Watchers): WW is a long-established subscription weight management platform offering digital and hybrid coaching, meal planning, and weight tracking through mobile apps — directly competing for the same DTC consumer segment as Cardi Health.
• BetterMe: BetterMe is a direct-to-consumer health and weight loss app providing personalized meal plans and coaching via subscription, with similar gender-based segmentation and AI-led personalization as Cardi Health.

Broad incumbents

• Fitbit (Premium): Fitbit offers a broader consumer health platform with biometric tracking, premium coaching content, and weight management features integrated with its wearable devices — a broad incumbent with overlapping capabilities to Cardi Health's biometric-driven coaching model.

Emerging players

• HealthifyMe: HealthifyMe is a DTC nutrition and weight loss platform with AI-powered coaching and integration with health-tracking devices, sharing Cardi Health's data-driven personalization approach but with regional concentration in Asia.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cardi_health
• Facebookfacebook.com/Cardihealthapp
• LinkedInlinkedin.com/company/cardi-health

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cardi Health