Grupo GNC

What Grupo GNC does

Grupo GNC, commercially operated as Grupo NewChase, is a Brazilian multi-brand automotive dealership group headquartered in Salvador, Bahia. Founded around 1990, the group operates 47 retail stores across 8 Brazilian states (Alagoas, Bahia, Ceará, Minas Gerais, Pará, Pernambuco, Sergipe, and Tocantins) and employs approximately 2,864 people. It represents 13 automotive brands through dedicated sub-brand dealership concepts: Terra Forte (Toyota), Haus Motors (BMW, Mini, BMW Motorrad), Lexus Salvador, GNC Suécia (Volvo), Grande Bahia/Codisman/Grande Minas (Chevrolet), Grande Belém/Grande Castanhal (Volkswagen), Grande Coreia (Hyundai), Grande Norte (Caoa Chery), and Kazza Motors (OMODA, JAECOO, JETOUR).

The group's offering spans new and certified pre-owned vehicle sales (via the GNC Seminovos portal), after-sales service and parts, and integrated insurance and financial products through Codisman Corretora. Underlying operations are supported by an in-house technology unit, GNC Tech, established in 2015 after the group benchmarked top-performing US digital dealers to formalize digital customer journey and monitoring capabilities. A Customer Retention Center provides cross-brand retention programming.

The business model is direct-to-consumer retail: quote-based vehicle pricing (not publicly disclosed), transactional new and used vehicle sales, recurring after-sales service and parts revenue, and F&I attach through the captive insurance brokerage. The customer base is primarily individual Brazilian consumers, with a secondary segment of corporate/fleet buyers. Revenue is not publicly disclosed; no parent company, institutional investors, or public listing is identified in the source material, indicating private, family/independently-owned status with no disclosed funding history.

Name

Grupo GNC

Legal name

Grupo NewChase

Website

https://grupognc.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Salvador

HQ country

Brazil

HQ region

Latin America

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: New vehicle sales across 13 automotive brands through dealership network
2. Used Vehicle Sales: Certified pre-owned vehicle sales through GNC Seminovos portal
3. After-Sales Service: Maintenance, repairs, and parts sales through dealership service centers
4. Financial Services: Insurance and financial products offered through Codisman Corretora

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Grupo GNC is a multi-brand vehicle dealership group in Brazil that sells new vehicles across 13 automotive brands (Toyota, BMW, Lexus, Volvo, Chevrolet, Volkswagen, Mini, Hyundai, BMW Motorrad, Chery/CAOA, OMODA, JAECOO, JETOUR) and certified pre-owned vehicles through GNC Seminovos, operating 47 stores across 8 Brazilian states. The group also provides after-sales maintenance and repair, parts sales, vehicle financing, and insurance products through its in-house broker Codisman Corretora.

Product overview

Grupo NewChase (Grupo GNC) is a Brazilian automotive dealership group operating 47 dealerships across 8 states. The portfolio consists of multiple sub-brand dealerships organized by automotive brand: Terra Forte (Toyota), Haus Motors (BMW/Mini), Lexus Salvador, GNC Suédia (Volvo), Grande Bahia/Codisman/Grande Minas (Chevrolet), Grande Belém/Grande Castanhal (Volkswagen), Grande Coreia (Hyundai), Grande Norte (Caoa Chery), and Kazza Motors (OMODA/JAECOO/JETOUR). The group also operates GNC Seminovos for used vehicles and Haus Motors Motorrad for BMW motorcycles. Supporting operations include GNC Tech for digital strategy and monitoring, and a Customer Retention Center. The group represents 12 automotive brands and has been recognized with multiple dealer excellence awards.

Differentiator

Problem solved

Functional benefit

Brands

• Terra Forte: Toyota dealership brand operating multiple locations across Brazil
• Haus Motors
• Grande Coreia
• GNC Suécia
• Grande Bahia
• Codisman
• Grande Minas
• Grande Belém
• GNC Seminovos
• GNC Tech
• Kazza Motors

Products and services

• Terra Forte (Toyota dealerships) Multi-location Toyota dealership brand selling new Toyota vehicles, certified service, and parts across multiple Brazilian states, serving individual consumers and fleet buyers.
• Haus Motors (BMW / Mini / Motorrad dealerships) Premium BMW, Mini, and BMW Motorrad motorcycle dealership brand covering Bahia, Ceará, Alagoas, Tocantins, Sergipe, and Pará, recognized as the best BMW group in Latin America in 2022 and best BMW/Mini dealer group in Brazil in 2020.
• Lexus Salvador Luxury Lexus dealership serving the Salvador market in Bahia, elected best Lexus dealership in Brazil in 2024 with first place in the Dealer Evaluation program.
• GNC Suécia (Volvo dealerships) Volvo dealership brand operating in Bahia and Ceará, offering sales and authorized service for Volvo vehicles. Achieved maximum rating in Volvo Dealer Excellence Program with Deep Blue classification and 100% Environmental Audit Standard.
• Grande Bahia, Codisman, and Grande Minas (Chevrolet dealerships) Chevrolet dealership brands operating in Bahia (Grande Bahia), Ceará (Codisman), and Minas Gerais (Grande Minas - Belo Horizonte and Contagem), each achieving Chevrolet Brasil Class A classification.
• Grande Belém and Grande Castanhal (Volkswagen dealerships) Volkswagen dealership brands serving the Pará region (Grande Belém Matriz in Belém and Grande Castanhal in Castanhal), offering new VW vehicle sales, authorized service, and parts.
• Grande Coreia (Hyundai dealerships) Hyundai dealership brand with multiple locations across Bahia, Ceará (Salvador, Fortaleza Rogaciano Leite, Washington Soares), Minas Gerais (Montes Claros), and Pará (Castanhal, Belém), recognized as a Gold Pin Member and operating 6 stores in Brazil's Top 10 Hyundai dealers.
• Grande Norte (Caoa Chery dealership) Caoa Chery dealership serving the northern region of Brazil, particularly the Pará state (Castanhal), representing the Chery brand through CAOA.
• Kazza Motors (OMODA / JAECOO / JETOUR dealerships) Multi-brand Chinese vehicle dealership brand operating in Bahia, Ceará, and Pará, representing the OMODA, JAECOO, and JETOUR brands.
• GNC Seminovos (used vehicle sales) Group-wide used vehicle sales portal offering certified pre-owned cars across the group's dealership network, providing trade-in and pre-owned vehicle purchasing options.
• After-sales service, maintenance, and parts Authorized maintenance, repair, and OEM parts sales through service centers attached to each of the group's brand-specific dealerships, providing warranty service and post-warranty support across all represented brands.
• Codisman Corretora (vehicle insurance and financing) In-house insurance broker and financial services arm of the group, offering vehicle insurance products and financing solutions integrated within the dealership network.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core, minor and supporting.

• Toyota (Terra Forte)coreChannel Partner/ Reseller/ DistributorTerra Forte dealership network representing Toyota brand across multiple locations in Bahia, Minas Gerais, Alagoas, Pernambuco, and Luís Eduardo Magalhães. Terra Forte was elected best Toyota dealer group in Brazil in 2023.
• BMW (Haus Motors)coreChannel Partner/ Reseller/ DistributorHaus Motors representing BMW, Mini, and BMW Motorrad brands. Multiple national rankings as top BMW dealer group. Elected best BMW group in Latin America in 2022.
• Lexus (Lexus Salvador)coreChannel Partner/ Reseller/ DistributorLexus Salvador dealership representing premium Lexus brand. Elected best Lexus dealer in Brazil 2024.
• Volvo (GNC Suédia)coreChannel Partner/ Reseller/ DistributorGNC Suédia dealership representing Volvo brand in Salvador and Fortaleza. Received Volvo Dealer Excellence Deep Blue classification with maximum audit scores.
• Chevrolet (Grande Bahia, Codisman, Grande Minas)coreChannel Partner/ Reseller/ DistributorMultiple dealership operations representing Chevrolet: Grande Bahia in Salvador, Codisman in Fortaleza, Grande Minas in Belo Horizonte and Contagem. All achieved Class A classification.
• Volkswagen (Grande Belém, Grande Castanhal)coreChannel Partner/ Reseller/ DistributorVolkswagen dealership operations in Pará state: Grande Belém Matriz and Grande Castanhal representing Volkswagen brand.
• Hyundai (Grande Coreia)coreChannel Partner/ Reseller/ DistributorGrande Coreia dealership network representing Hyundai across Salvador, Fortaleza (multiple locations), Montes Claros, Castanhal, and Belém. Multiple Excellent Dealer Club recognitions including Gold and Silver categories.
• Chery (Grande Norte)minorChannel Partner/ Reseller/ DistributorGrande Norte dealership representing Chery brand through CAOA in Castanhal, Pará.
• OMODA & JAECOO (Kazza Motors)minorChannel Partner/ Reseller/ DistributorKazza Motors dealership representing OMODA and JAECOO brands in Salvador and Fortaleza.
• JETOUR (Kazza Motors)minorChannel Partner/ Reseller/ DistributorKazza Motors dealership representing JETOUR brand in Salvador and Belém.
• Codisman Corretora (Insurance Services)supportingImplementation/ SI/ Consulting PartnerInsurance and financial products provider integrated within the dealership network for vehicle financing and insurance services.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Original Concessionárias: Brazilian multi-brand automotive dealership network operating across multiple states for premium and mainstream OEMs. Directly comparable to Grupo GNC in operating model (multi-brand physical dealership network, after-sales service, and used vehicle sales) and customer segments.
• Grupo Soma: Brazilian multi-brand automotive dealer group with nationwide presence across premium and mainstream OEMs. Directly comparable to Grupo GNC in business model (multi-brand physical dealership network), customer base (individual and fleet Brazilian buyers), and revenue mix (new vehicles, used, service).
• Grupo SIMPAR: Brazilian holding company that owns automotive dealership and distribution businesses including Original Concessionárias and JSL. Directly comparable to Grupo GNC as a multi-brand automotive retail platform at national scale operating across Brazilian states.
• Caoa Group: Major Brazilian automotive group acting as importer, manufacturer, and dealer for Hyundai, Chery, and Subaru. Directly comparable to Grupo GNC as a vertically involved multi-brand automotive retail and distribution platform with Brazilian nationwide reach.
• Grupo Vellore: Brazilian multi-brand automotive dealership group operating premium and mainstream franchises across multiple Brazilian states. Directly comparable to Grupo GNC as a similarly structured multi-brand dealer platform with national scale and recognized OEM partnerships.
• Grupo Barigui: Brazilian multi-brand automotive dealership group with regional concentration in southern Brazil. Comparable to Grupo GNC as a multi-brand dealership operator with multi-state footprint, OEM-diversified brand portfolio, and similar after-sales and used vehicle operations.

Others

• Webmotors: Brazil's largest online automotive marketplace connecting buyers and sellers of new and used vehicles. Adjacent to Grupo GNC as a digital channel for vehicle discovery; not a direct competitor but a potential partner or substitute channel affecting dealership traffic and pricing transparency.
• Localiza: Brazil's largest vehicle rental and fleet management company with growing used vehicle retail operations. Adjacent to Grupo GNC rather than directly competitive: serves Brazilian consumers but through rental/leasing rather than new-vehicle dealership franchising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GrupoGnc
• LinkedInlinkedin.com/company/grupognc-veiculos
• Instagraminstagram.com/gruponewchase

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo GNC