Seguralia
Seguralia is a Colombian insurance broker headquartered in Bogotá that intermediates health insurance, prepaid medicine, life insurance, and SME group health plans from eight major Colombian insurers, serving individuals, families, and SMEs across eight Colombian cities via digital channels.
- Company typePrivate
- Founded2018
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Seguralia does
Seguralia is a Colombian insurance brokerage firm headquartered in Bogotá, founded in 2018, that operates as an authorized intermediary for eight of Colombia's leading health insurers (SURA, AXA Colpatria, Allianz, Seguros Bolívar, MedPlus, Colmédica, Coomeva, Colsanitas). The company compares and distributes prepaid medicine plans (medicina prepagada), health insurance policies (pólizas de salud), life insurance, corporate group health plans for SMEs, and pet prepaid medicine. It serves individuals, families, and small-to-medium enterprises across eight Colombian regions (Bogotá, Medellín, Cali, Barranquilla, Ibagué, Villavicencio, Bucaramanga, and Eje Cafetero), with 20+ plans on offer and prices starting from approximately $108,583 COP per month for individual health plans and $122,000–$246,000 COP per month for prepaid medicine, depending on insurer and age band. Customer testimonials cited on the site include Margarita Castillo, Diego Becerra, and Julieth Castillo, with 270+ Google My Business reviews cited as social proof.
The company's core technology is a web-based insurance brokerage platform paired with a separate medical directory site (directorio.seguralia.com) that indexes 4,000+ providers across 140+ specialties, searchable by specialty, city, and insurer. Enrollment is conducted entirely through remote channels — phone, WhatsApp, and email — with the company claiming customers can be enrolled within 24 hours. There is no mobile app, no public API, and no AI/ML capability disclosed in the source material. The medical directory functions as both a post-sale utility and an SEO-driven acquisition tool across city-specific landing pages.
Seguralia's revenue model is commission-based: as an authorized intermediary it earns referral commissions from the partner insurers for policies placed, and the company explicitly states that its advisory and management services do not cost the customer more than going direct. Distribution is exclusively direct-to-consumer and direct-to-SME through inside sales advisors, with no physical retail or third-party reseller channels. Marketing relies on content marketing (a blog covering health topics and insurance education), organic social media (Facebook, Instagram, LinkedIn), referral/word-of-mouth, and SEO-driven traffic to the medical directory. The company employs 11–50 people, has no disclosed funding, no parent company, no acquisitions, and no investor involvement documented in the available data.
Seguralia firmographics
Firmographics- Name
- Seguralia
- Legal name
- Seguralia Ltda.
- Website
- https://seguralia.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Seguralia is a Colombian insurance broker headquartered in Bogotá that intermediates health insurance, prepaid medicine, life insurance, and SME group health plans from eight major Colombian insurers, serving individuals, families, and SMEs across eight Colombian cities via digital channels.
- Ownership category
- akta.pro rank
Seguralia industry classification
Industry- Product category
- Health Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Individual Health Insurance Administration (TPA/ASO) (FSAIAEAK)
- akta.pro secondary industries
- Self-Funded Employer Plan TPA (ASO Administration) (HLAEALAA), Ancillary Benefits TPA (Dental/Vision/Life/Accident/Critical Illness) (HLAEALAN)
Keywords
Where Seguralia is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Seguralia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Insurance Intermediation/Commission: Seguralia operates as an authorized insurance broker/intermediary, earning commissions from insurance companies (SURA, AXA Colpatria, Allianz, Seguros Bolívar, MedPlus, Colmédica, Coomeva, Colsanitas) for placing health insurance and prepaid medicine policies. The company states that the services and management they provide as an intermediary do not cost the customer more — their value is in objective comparison and advisory, and they are compensated by the insurers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Health plans starting from $108,583/month or $1,303,000/year |
| Subscription | Monthly | Prepaid medicine plans from $159,000 COP/month for youngest ages |
| Subscription | Annual | Annual payment discount |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Seguralia product offering
Product offeringCore offering
Seguralia operates as an authorized insurance intermediary (broker) in Colombia that compares and distributes health insurance policies (pólizas de salud) and prepaid medicine plans (medicina prepagada) from major Colombian insurers including SURA, Allianz, AXA Colpatria, Seguros Bolívar, MedPlus, Colmédica, Coomeva, and Colsanitas. The company serves individual families and SMEs through a 3-step digital process — compare plans, receive a quote, contract — completing enrollment within 24 hours via phone, WhatsApp, or email with no in-person visit required. Seguralia earns commissions from insurers and provides a complementary medical provider directory of 4,000+ providers and 140+ specialties to support policyholder utilization.
Product overview
Seguralia is a Colombian health insurance broker offering a portfolio of health-related insurance products. The core offerings include Medicina Prepagada (prepaid medicine plans with direct specialist access) and Seguros/Pólizas de Salud (health insurance policies with reimbursement options). The company also provides collective/business health plans for enterprises and life insurance. All products are distributed through partnerships with major Colombian insurers including SURA, Allianz, Axa Colpatria, Colmédica, Coomeva, MedPlus, Seguros Bolívar, and Colsanitas. Seguralia acts as an intermediary, providing comparison services, advisory support, and enrollment processing rather than underwriting insurance itself.
Differentiator
Problem solved
Functional benefit
Brands
- Directorio Médico Seguralia: A medical directory service provided by Seguralia allowing users to search for specialists, clinics, and hospitals by city and insurance provider across Colombia.
Products and services
- Medicina Prepagada (Prepaid Medicine) Prepaid medicine plans that provide direct access to medical specialists without requiring referral from a general practitioner, offering broader coverage and shorter wait times than complementary plans. Sold across multiple partner insurers (SURA, AXA Colpatria, Allianz, Seguros Bolívar, MedPlus, Colmédica, Coomeva, Colsanitas) with pricing starting from $122,000 COP plus VAT per month depending on insurer and insured age. Targeted at individuals, families, and SMEs in Colombia seeking private healthcare access.
- Seguros de Salud / Pólizas de Salud (Health Insurance Policies) Health insurance policies that reimburse medical expenses and allow policyholders to consult specialists within or outside the insurer's network, offering greater provider flexibility than prepaid medicine. Marketed across SURA, Allianz, AXA Colpatria, MedPlus, and Seguros Bolívar with pricing starting from $1,303,000 COP annual / $108,583 COP monthly. Targeted at individuals and families in Colombia seeking supplemental coverage on top of mandatory EPS.
- Planes de Salud Empresariales (Business / Collective Health Plans) Corporate / collective health plans designed for small and medium enterprises (SMEs) that provide group health insurance to their employees, with special group rates yielding up to 30% savings versus individual pricing and tax-deductible employer contributions. Each corporate client is assigned a dedicated advisor for ongoing management of appointments, policy questions, and administration. Plans are contracted via telephone and email with personalized advisory. Targeted at Colombian SMEs seeking competitive employee benefits and cost-effective group coverage.
- Seguros de Vida (Life Insurance) Life insurance products providing coverage payouts for death, total or partial disability, or serious illness, with benefits paid to designated beneficiaries. Sold by Seguralia as a complementary offering to its health insurance portfolio. Targeted at Colombian individuals and families seeking financial protection against death or serious health events.
Quantifiable outcome
- Enrollment completed in 24 hours through fully digital process
- +5 more outcomes
Companies that use Seguralia
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Seguralia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Seguralia partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- SURAcoreSURA is one of Colombia's largest insurers providing health insurance policies. Seguralia represents SURA as an authorized intermediary, offering their health insurance policies to individual and corporate customers through its comparison and advisory platform. SURA plans start from $242,000 COP VAT included per month.
- AllianzcoreAllianz (German insurer operating in Colombia since 1999) offers health insurance policies with coverage across Colombia and internationally. Seguralia represents Allianz as an authorized intermediary, offering plans starting from $157,000 COP plus VAT per month.
- AXA ColpatriacoreAXA Colpatria provides prepaid medicine plans with their own medical centers and over 75,000 affiliates in Colombia. Seguralia represents AXA Colpatria as an authorized intermediary, offering plans starting from $136,500 COP VAT included per month.
- Seguros BolívarcoreSeguros Bolívar offers health insurance policies with family medicine focus and over 5,000 healthcare providers nationally. Seguralia represents Seguros Bolívar as an authorized intermediary, offering plans starting from $246,000 COP VAT included per month.
- MedPluscoreMedPlus is a 100% Colombian company focused on health insurance with its own medical centers in Colombia and Panama, and over 4,000 specialist doctors. Seguralia represents MedPlus as an authorized intermediary, offering plans starting from $182,000 COP VAT included per month.
- ColmédicacoreColmédica (operating since 1990) provides prepaid medicine with the market's own broadest medical network, over 4,200 healthcare professionals, and 30 medical centers. Seguralia represents Colmédica as an authorized intermediary, offering plans starting from $122,000 COP plus VAT per month.
- CoomevacoreCoomeva offers prepaid medicine plans with over 6,000 healthcare providers nationally, covering direct access to all specialties and 24/7 services. Seguralia represents Coomeva as an authorized intermediary offering their health plans.
- ColsanitascoreColsanitas (over 40 years of experience) offers high-quality prepaid medicine plans with technology in hospitals and clinics, updated professionals, and international insurance. Seguralia represents Colsanitas as an authorized intermediary.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Seguralia competitors and assessment
Company assessmentDirect peers
- Coverwallet: SMB-focused commercial insurance brokerage that uses digital tools to compare business insurance across carriers (now part of Aon). Comparable to Seguralia's SME group health offering in customer segment and comparison-based model.
- Policygenius: US online insurance marketplace for life, health, and disability coverage with digital comparison and guided advisory. Mirrors Seguralia's blend of digital comparison plus human advisor handoff.
- EverQuote: US online insurance marketplace that connects consumers with multiple carrier agents. Operates a similar lead-generation-and-comparison model on the consumer side, though at much greater scale.
- SelectQuote: US direct-to-consumer insurance brokerage that compares policies across multiple carriers via phone and digital channels. Comparable in GTM motion (sales-led, advisor-driven, multi-carrier comparison) though operating at much larger scale.
- ComparaOnline: Latin American insurance and financial product comparison marketplace operating across Chile, Colombia and other LatAm markets. Closely mirrors Seguralia's model of comparing multiple insurers to recommend the best-priced plan to consumers.
Broad incumbents
- Seguros Bolívar: Major Colombian insurer with 5,000+ healthcare providers and family-medicine-focused health plans. Like SURA and AXA, sells through its own channels as well as via intermediaries like Seguralia, and could disintermediate over time.
- SURA: One of Colombia's largest insurance conglomerates and a core Seguralia partner. A direct relationship to SURA's own digital and agent channels could be a competitive substitute for Seguralia's intermediation.
- AXA Colpatria: Colombian subsidiary of global insurer AXA and a Seguralia partner. Operates its own direct distribution channels for prepaid medicine and health insurance, competing with Seguralia for the same end customers.
Emerging players
- Lemonade: D2C insurtech that sells directly to consumers via mobile app. Represents the direct-carrier model that competes with intermediaries like Seguralia, particularly for digitally native customers.
Regional players
- ComparaBien: Peru-based insurance and financial product comparison platform. Operates the same multi-carrier comparison and advisory model as Seguralia, but focused on the Peruvian market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Seguralia social profiles
Digital presenceSeguralia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seguralia leadership team
Management profileNumber of profiles
Seguralia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seguralia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seguralia
What does Seguralia do?
Seguralia operates as an authorized insurance intermediary (broker) in Colombia that compares and distributes health insurance policies (pólizas de salud) and prepaid medicine plans (medicina prepagada) from major Colombian insurers including SURA, Allianz, AXA Colpatria, Seguros Bolívar, MedPlus, Colmédica, Coomeva, and Colsanitas. The company serves individual families and SMEs through a 3-step digital process — compare plans, receive a quote, contract — completing enrollment within 24 hours via phone, WhatsApp, or email with no in-person visit required. Seguralia earns commissions from insurers and provides a complementary medical provider directory of 4,000+ providers and 140+ specialties to support policyholder utilization.
Is Seguralia a public or private company?
Seguralia is a private company. It is classified as unknown and is currently operating.
When was Seguralia founded?
Seguralia was founded in 2018. It employs 11 to 50 people.
Where is Seguralia based?
Seguralia is headquartered in Bogotá, Colombia, in the Latin America region.
How does Seguralia make money?
One revenue line is on record: insurance Intermediation/Commission.
Who are Seguralia's main competitors?
Direct peers on record are Coverwallet, Policygenius, EverQuote, SelectQuote and ComparaOnline. Broad incumbents are Seguros Bolívar, SURA and AXA Colpatria. Lemonade is listed as an emerging player. ComparaBien is listed as a regional player.
Does Seguralia have an API?
No public API is recorded for Seguralia.
What industry is Seguralia in?
Seguralia's product category is Health Insurance Brokerage. Its primary akta.pro industry code is FSAIAEAK, Individual Health Insurance Administration (TPA/ASO), with a secondary code of HLAEALAA, Self-Funded Employer Plan TPA (ASO Administration). Its NAICS code is 5242 and its SIC code is 6411.