NLP Academie

What NLP Academie does

NLP Academie bv is a privately held Dutch training company founded in 2007 that delivers Neuro-Linguistic Programming (NLP) education from an introductory level through to professional trainer certification. It operates from a statutory headquarters in The Hague and runs its primary classroom training out of Bilthoven, Netherlands, with a secondary intensive location in Altea, Spain. The portfolio is structured as a laddered curriculum: a one-day "Date met NLP" discovery workshop and a €19.99 self-paced Online Introductie feed into Practitioner-level programs (12-day NLP Practitioner, 12-day NLP Business Practitioner, 8-day Practitioner Intensive, 8-day Practitioner in Spain), which in turn progress to Master Practitioner tracks, a comprehensive NLP Coach Opleiding, and a 16-day Trainers Training that enables graduates to certify their own practitioners; complementary specialist certifications in IEMT and Time Line Therapy, plus a six-module Coach Development Program for practicing coaches, complete the catalogue.

The underlying technology is the NLP methodology itself — a framework combining psychology, linguistics and cybernetics focused on how thought, language and behavior interact — packaged through a hybrid learning platform that pairs in-person training with an online learning environment containing 130+ video lessons, physical and digital workbooks, downloadable PDFs, and lifetime access for enrolled students. Live cohorts run both in-person at Bilthoven and remotely via Zoom (e.g., 18 Wednesday-evening sessions for the Online NLP Practitioner), with an "AI NLP Master Trainer 'John'" referenced as a 24-month embedded resource in the Practitioner Intensive; the technical stack is otherwise conventional LMS/Zoom-based rather than proprietary AI. Certification is anchored by ABNLP (American Board of NLP) recognition at Practitioner, Master Practitioner and Trainer levels, supplemented by GAT Register Opleidingen recognition and International IEMT and Time Line Therapy Association certifications.

The business model is direct-to-consumer one-time-fee training, with course prices ranging from €49 (Date met NLP) and €19.99 (Online Introductie) up to €3,997 (Coach Opleiding and Trainers Training), all VAT-exempt and payable in up to four installments. Customer acquisition is driven primarily by content and SEO (an extensive Dutch-language Kennisbank, blog articles, and an email newsletter), supplemented by video testimonials, free study-advice consultations, and brochure downloads; the firm serves individual professionals and SMB buyers across personas including coaches/consultants, managers/leaders, sales professionals, educators/trainers and healthcare professionals, and reports ~8,000 lifetime participants trained with an average participant rating of 9.2. The firm is founder-owned with no disclosed external funding rounds.

Name

NLP Academie

Legal name

NLP Academie bv

Website

https://nlpacademie.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

NLP Academie is a Dutch NLP training company founded in 2007 that delivers ABNLP-certified Practitioner, Master Practitioner, Coach and Trainer programs to individual professionals and SMB buyers via in-person classes in Bilthoven, a Spain intensive, and live/self-paced online formats.

Ownership category

akta.pro rank

Product category

Professional Development and Coaching Training

NAICS

Professional and Management Development Training (611430), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Workshops, Webinars & Live Masterclasses (MPACALAD)

Keywords

• NLP training
• Neuro-Linguistic Programming
• Coaching certification
• Personal development courses
• Communication skills training

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. NLP Training Courses: One-time fee training programs ranging from introductory workshops (€49) to comprehensive coach training programs (€3,997). Courses include Date met NLP, NLP Practitioner, NLP Business Practitioner, NLP Master Practitioner, Coach Opleiding, and Trainers Training. All prices are VAT-exempt.
2. Online Course Sales: Self-paced online courses including the Online NLP Introductie at €19.99 (credited toward full training) and Online NLP Practitioner at €1,795. Revenue generated from digital course access and materials.
3. Professional Development Programs: Specialized certification programs like IEMT Practitioner (€799) and Time Line Therapy Practitioner (€695) that complement the core NLP training offerings.
4. Coach Development Modules: Modular professional development programs where coaches can purchase individual modules starting from €697 or the complete program for €2,997.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

NLP Academie sells certified Neuro-Linguistic Programming (NLP) training courses and coaching certification programs delivered in-person in Bilthoven and Altea, Spain, as well as via live Zoom and self-paced online formats. Offerings span a laddered curriculum from a one-day introductory workshop through Practitioner, Master Practitioner, Coach Opleiding, and Trainer Trainings, with ABNLP-recognized international certification at each level. Course fees range from €19.99 entry-level to €3,997 for full certification tracks, sold directly to individual consumers and self-funding professionals.

Product overview

NLP Academie is an education and training company offering a portfolio of Neuro-Linguistic Programming (NLP) courses, coaching programs, and professional development modules. The offering is structured as a laddered progression: entry-level courses (Date met NLP, Online Introductie) introduce NLP fundamentals; Practitioner-level programs (NLP Practitioner, NLP Business Practitioner, NLP Practitioner Intensive, NLP Practitioner in Spanje) form the core certification; Master-level training (NLP Master Practitioner, NLP Master Practitioner Intensive) provides advanced techniques; and professional tracks (NLP Coach Opleiding, NLP Trainers Training, IEMT Practitioner, Time Line Therapy Practitioner) enable specialization in coaching, training, or therapy. A Coach Development Program with six elective modules offers continuing education for practicing coaches. All classroom programs are available in-person in Bilthoven and/or online via Zoom, with ABNLP international certification recognized at Practitioner, Master Practitioner, and Trainer levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Date met NLP (NLP in 1 Dag) A one-day introductory workshop where participants discover NLP fundamentals, practice basic techniques, and assess fit for further NLP training. Priced at €49 per person including workbook, coffee and tea, with sessions held in Bilthoven from 10:00-16:00.
• NLP Practitioner A 12-day foundational NLP certification training spread across six weekends, teaching techniques for communication, emotional management, mindset, and behavior change, priced at €2,599 VAT-exempt and leading to ABNLP-recognized certification. Includes lifetime access to 130+ videos, workbooks, 6 online Q&A sessions, and multi-installment payment option.
• NLP Business Practitioner A 12-day NLP training tailored to professional workplace application including leadership, management, sales, and organizational communication, priced at €2,699 VAT-exempt with ABNLP-recognized certification. Held two times per month on Fridays.
• NLP Practitioner Intensive An 8-day accelerated NLP Practitioner delivered in a hybrid format combining online self-study with intensive classroom practice days in Bilthoven, priced at €2,299 VAT-exempt and including 24-month access to AI NLP Master Trainer 'John'.
• NLP Practitioner in Spanje An 8-day NLP Practitioner delivered in Altea, Spain, combining online preparation with intensive on-site training for groups of up to 12 participants, priced at €2,399 VAT-exempt and including daily lunch and ABNLP-recognized certification.
• NLP Master Practitioner A 12-day advanced NLP training covering metaprograms, beliefs, identity, values, mental strategies, advanced language patterns, and excellence modeling for Practitioner graduates, priced at €2,699 VAT-exempt with ABNLP-recognized certification and lifetime online access.
• NLP Master Practitioner Intensive An 8-day intensive version of the Master Practitioner training, delivered as six consecutive training days plus two follow-up days, priced at €2,299 VAT-exempt and requiring the NLP Practitioner as a prerequisite.
• NLP Coach Opleiding A comprehensive coaching training combining NLP, Time Line Therapy, hypnose, IEMT, and professional coaching skills to prepare graduates to professionally guide clients and build a coaching practice, priced at €3,997 VAT-exempt and including 260+ video lessons, practical supervision, and an NLP Coach diploma.
• NLP Trainers Training A 16-day advanced training for Master Practitioner graduates to become NLP trainers, covering trainer presence, group facilitation, storytelling, demonstration, and training design, priced at €3,997 with ABNLP-recognized certification enabling graduates to certify their own Practitioners.
• Online NLP Introductie Cursus A self-paced online introduction to NLP with 40 video lessons and a PDF workbook, priced at €19.99 one-time with the full amount credited toward any subsequent NLP training program, enabling low-friction entry into the curriculum.
• Online NLP Practitioner A fully online NLP Practitioner delivered via 18 live Wednesday evening Zoom sessions (19:00-21:45), priced at €1,795 VAT-exempt and awarding the same ABNLP-recognized certificate as the in-person version.
• IEMT Practitioner A specialist training in Integral Eye Movement Therapy (IEMT) for working with stubborn emotional patterns and identity/self-image issues, combining 13 online lessons with one practical day in Bilthoven, priced at €799 VAT-exempt and awarding International IEMT Association certification.
• Time Line Therapy Practitioner A specialist training in Time Line Therapy methods for releasing negative emotions, limiting beliefs, and internal conflicts, combining 14 online lessons with one practical day, priced at €695 VAT-exempt and awarding Time Line Therapy Association certification.
• Coach Development Program (Het complete coachjaar) A modular professional development program for experienced coaches offering six self-contained deep-dive modules (S.T.A.R., G.R.O.U.P., M.I.N.D., L.I.F.E., P.R.O.V.O., N.E.U.R.O.), sold individually from €697 or as a complete program for €2,997 VAT-exempt, each including live Zoom sessions, practice days in Bilthoven, and certificates.

Quantifiable outcome

• Average participant rating of 9.2 out of 10
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mindvalley: Large online personal-development learning platform offering creator-led courses on transformation, mindset, and communication. Overlaps with NLP Academie's personal-growth content area and adult learner segment, but operates at much larger scale and broader category scope.
• Landmark Worldwide: Large personal-development training organization running intensive transformation seminars globally. Comparable to NLP Academie in adult personal-development workshop format and self-pay consumer model, but at much greater scale and broader geography.
• Dale Carnegie Training: Globally established soft-skills and communication training company with a long-standing in-person and corporate training model. Overlaps with NLP Academie in communication, leadership, and personal-effectiveness training for professionals and managers.
• FranklinCovey: Enterprise-focused leadership, communication, and professional development training provider. Overlaps with NLP Academie's leadership/management training positioning but targets primarily corporate buyers with a structured, multi-module content portfolio.

Direct peers

• Erickson Coaching International: Coaching and NLP-influenced methodology training organization offering practitioner and coaching certifications globally. Comparable to NLP Academie in audience (coaches and corporate trainers) and certification-led business model.
• Tad James Co: International NLP training and certification organization offering Practitioner, Master Practitioner, and Trainer programs. Most directly comparable to NLP Academie in modality (NLP certification ladder), target buyer (professionals and coaches), and live/workshop delivery format.

Emerging players

• BetterUp: Enterprise coaching and professional development platform combining AI-enabled coaching with structured learning content. Overlaps with NLP Academie in coaching skills training, but serves a primarily B2B enterprise buyer with a tech-enabled, subscription-based delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@nlpacademie
• Xx.com/nlp_academie
• Facebookfacebook.com/nlpacademie

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NLP Academie