MarocAnnonces

What MarocAnnonces does

MarocAnnonces (legal name: MarocAnnonces.com) is a Moroccan online classified ads marketplace founded in 2000 and headquartered in Casablanca. The platform serves individuals and businesses across Morocco through a web-based marketplace and a native Android application, organizing listings into six primary verticals: Employment, Auto-Moto, Real Estate (sales and rentals), Multimedia, General Merchandise, and Multi-Services. The site hosts over 113,384 listings and covers more than 70 Moroccan cities, ranging from major metros to smaller regional centers.

The business operates a dual-revenue model. Individual users post free classified ads across all categories — real estate, vehicles, electronics, furniture, and miscellaneous goods — with no transaction fees or commissions. The monetization layer is concentrated on the B2B side: employers and staffing agencies pay for job postings (with a 48-hour free trial period for new recruiters) and can purchase 'Boutiques Recruteurs' (Recruiter Storefronts) — branded premium pages for managing multiple listings and employer presence. Notable recruiter customers include Interim Express, Akdital, Adequat interim, VHP Assist, ERUM, INGELEC, Proman Maroc, and Artus Interim.

The platform is operated as a privately-held, bootstrapped company with 11–50 employees, no external investors or parent company, and no disclosed funding. Distribution is primarily organic via SEO, the Android app on Google Play, and an official Facebook page. There is no public API, no integrations, and no disclosed AI/ML capabilities — the technology stack is a conventional classifieds marketplace with self-service listing management. The company operates under Moroccan jurisdiction with data servers hosted in Germany per its privacy policy.

Name

MarocAnnonces

Legal name

MarocAnnonces.com

Website

https://marocannonces.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

MarocAnnonces is a Moroccan online classified ads marketplace founded in 2000, serving individuals and employers across 70+ cities with free peer-to-peer listings and paid job-posting and recruiter-storefront services.

Ownership category

akta.pro rank

Product category

Online Classifieds Marketplace

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Retail-Nonstore Retailers (5960), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Multi-Category Generalist Catalog Department Store Retailers (CRAGAIAI)

Keywords

• Online classified ads
• Job postings marketplace
• Real estate listings
• Vehicle classifieds
• Consumer marketplace

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Job Posting Fees: The platform charges employers for publishing job offers. While a free 48-hour trial period is offered for evaluating recruitment services, continued posting requires payment. This creates a B2B revenue stream from companies seeking to hire through the platform.
2. Employer Recruiter Storefronts: Companies can purchase 'Boutiques Recruteurs' (Recruiter Shops) - premium storefronts that provide enhanced visibility and tools for managing multiple job listings and employer branding on the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

MarocAnnonces.com is a Moroccan online classified ads marketplace where individuals post free listings across categories including employment, real estate, vehicles, multimedia, and general merchandise, while employers pay for job postings and recruiter storefronts (Boutiques Recruteurs). The platform also offers an Android mobile application enabling on-the-go access to browse, post, and manage classifieds across more than 70 Moroccan cities.

Product overview

MarocAnnonces.com is a consumer-focused Moroccan classifieds marketplace operating as a single web platform and Android mobile application. The platform organizes listings across six primary verticals: Employment (Offres d'emploi, job applications, internships), Auto-Moto (vehicles, parts, carpooling), Real Estate (property sales and rentals), Multimedia (computers, phones, electronics), General Merchandise (furniture, clothing, animals, business), and Multi-Services. The site functions as a peer-to-peer marketplace where individuals post free classifieds while employers can create paid recruitment accounts. With over 113,000 total active listings, the platform covers major Moroccan cities and includes a featured recruiter section displaying staffing agencies and hiring companies.

Differentiator

Problem solved

Functional benefit

Products and services

• MarocAnnonces.com Classifieds Marketplace A Moroccan online classifieds marketplace enabling individuals and businesses to publish and browse ads across categories including employment, real estate, vehicles, multimedia, and general merchandise. Serves both individual consumers (free listings) and businesses (paid employer services) across more than 70 Moroccan cities.
• MarocAnnonces Android Mobile Application Native Android application for accessing the MarocAnnonces classifieds marketplace, published on the Google Play Store with package identifier com.marocannonces.ads. Enables on-the-go access to browse, post, and manage classified listings from mobile devices.
• Boutiques Recruteurs (Recruiter Storefronts) Premium subscription-based storefronts for employers and staffing agencies that provide enhanced visibility, employer branding, and tools for managing multiple job listings on the platform. Includes a free 48-hour trial period for new recruiters to evaluate the platform before paid commitment.

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Avito: Avito is Morocco's largest generalist classifieds platform (backed by OLX/Adevinta), covering the same categories (jobs, real estate, vehicles, goods) and the same Moroccan geographic footprint — the closest direct competitor to MarocAnnonces.
• Rekrute.com: Rekrute.com is Morocco's leading dedicated recruitment and job board platform, directly competing for the same employer/recruiter customer base that drives MarocAnnonces' monetized Boutiques Recruteurs segment.
• Emploi.ma: Emploi.ma is a Moroccan job board targeting the same employer and job-seeker segments as MarocAnnonces' employment vertical, with overlapping recruiter customers.
• Mubawab: Mubawab is a leading Moroccan real estate vertical (sales and rentals), competing for the same property buyers, sellers, and agents that make up MarocAnnonces' largest category (20,119 real estate listings).

Broad incumbents

• OLX (global): OLX is the global classifieds incumbent operating across emerging markets; its Moroccan presence (Avito) is the most direct competitor, and its broader network of regional classifieds (Brazil, India, Eastern Europe) sets the product template MarocAnnonces is benchmarked against.
• Bayt.com: Bayt.com is the leading MENA-wide online recruitment platform, serving the same employer customer segment as MarocAnnonces' Recruiter Storefronts but with broader regional (MENA) employer reach and stronger enterprise capabilities.
• LinkedIn (Morocco): LinkedIn is a global professional network with growing Moroccan user base and active job marketplace — competes with MarocAnnonces for both recruiter advertising spend and senior-level candidate attention.
• Indeed Morocco: Indeed is the global recruitment incumbent with a Moroccan localized presence, competing for the same employer job-posting spend that constitutes MarocAnnonces' primary B2B revenue stream.

Regional players

• Tayara.tn: Tayara is a major Tunisian generalist classifieds marketplace operating the same horizontal marketplace model across jobs, real estate, vehicles, and goods — directly comparable in product design and category breadth, though focused on Tunisia rather than Morocco.
• Jumia House: Jumia House (formerly Lamudi Africa) is a pan-African real estate classifieds platform operating in multiple African markets including Morocco — comparable in the real estate vertical, though broader geographically and focused specifically on property rather than generalist classifieds.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MarocAnnonces
• Xx.com/_MarocAnnonces
• LinkedInlinkedin.com/company/marocannonces

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MarocAnnonces