Senior Living News

What Senior Living News does

Senior Living News is an online trade publication founded in 2015 and headquartered in Smithtown, New York, focused exclusively on the senior living industry. The platform delivers curated news and feature stories organized into distinct editorial verticals — Editorial, Communities, Technology, Personnel, Product Solutions, Transactions, and The Human Element — covering industry developments, M&A activity, leadership changes, and innovation across independent living, assisted living, memory care, and skilled nursing segments. The publication is led by a small editorial team, including Editor Jacqui Barrineau, and distributes content through a free, publicly accessible website, an email newsletter subscription service, and a social media presence on Facebook and LinkedIn.

The company monetizes through three primary streams: advertising and sponsored content placements within the publication, a free email newsletter subscription (used primarily as an audience engagement tool), and the HEALTHTAC industry events business, which includes regional conferences such as HEALTHTAC East held in Fort Myers, Florida. HEALTHTAC functions as both a content and networking platform for senior living operators, technology vendors, and service providers, and represents the company's main engagement channel beyond its website.

The underlying technology is a standard online digital publishing platform with newsletter email delivery. There is no disclosed proprietary technology, API, mobile application, or AI/ML capability. The business is privately held, with no disclosed funding rounds, no parent company, and a headcount in the 11-50 range. Recent strategic activity has centered on expanding HEALTHTAC as a multi-event franchise, broadening editorial coverage to include transactions and technology, and adding sales leadership, indicating an effort to convert the trade audience into advertising and event revenue at greater scale.

Name

Senior Living News

Legal name

Senior Living News

Website

https://seniorlivingnews.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Senior Living News is a privately held online trade publication founded in 2015, delivering curated news, feature stories, and the HEALTHTAC industry events to senior living operators, technology vendors, and service professionals in the United States.

Ownership category

akta.pro rank

Product category

Trade Publishing / Senior Living Media

NAICS

Periodical Publishers (51312), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Senior Living Property Management (BPAJAGAI), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

• Senior living news
• Industry trade publication
• Senior living media
• Healthcare event conferences
• Senior care editorial

Headquarters

HQ city

Smithtown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Newsletter/Content Subscription: Free newsletter subscription service delivering curated senior living industry news and updates to subscribers
2. Advertising & Sponsorship: Monetization through sponsored content, advertising placements, and brand visibility within the senior living industry trade publication
3. HEALTHTAC Events: Industry conference and event business hosting professional events for senior living operators, technology providers, and industry leaders with ticket sales and sponsorship revenue

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Senior Living News operates an online trade publication delivering curated news, feature stories, and editorial coverage of the senior living industry across categories including Editorial, Communities, Technology, Personnel, Product Solutions, Transactions, and The Human Element. The company also organizes the HEALTHTAC industry conference events and provides a free email newsletter subscription service for senior living professionals, operators, technology providers, and families.

Product overview

Senior Living News operates as a single online trade publication platform that delivers curated news and exclusive feature stories covering the senior living industry. The company's offerings include the core Senior Living News online publication featuring multiple content categories (Editorial, Communities, Technology, Personnel, Product Solutions, Transactions, The Human Element), the HEALTHTAC Events conference program, and a newsletter subscription service for industry professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Senior Living News: Trade publication covering senior living industry news, trends, and innovations

Products and services

• Senior Living News Online Publication An online trade publication featuring curated news and exclusive feature stories covering industry changes, trends, thought leaders, and innovations in the senior living sector. Content is organized into categories including Editorial, Communities, Technology, Personnel, Product Solutions, Transactions, and The Human Element, and is freely accessible to the public.
• HEALTHTAC Events Industry conference events organized and hosted by Senior Living News covering topics such as design, development, AI impact, and technology in senior living. The events feature educational sessions, panels, and networking opportunities for senior living operators, technology providers, and industry leaders, generating revenue through ticket sales and sponsorships.
• Newsletter Subscription Email newsletter subscription service delivering curated senior living industry news, trends, and featured stories to subscribers on a regular basis.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HEALTHTAC EventscoreOthersSenior Living News organizes and hosts the HEALTHTAC industry conference brand, featuring educational programming and networking for senior living professionals. HEALTHTAC events include HEALTHTAC East held in Fort Myers, Florida, and other regional events.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Argentum (Senior Living Executive): Argentum is the leading senior living industry association, publishing Senior Living Executive magazine and operating the Senior Living Executive Conference. Competes with Senior Living News for executive readership, advertising, and event sponsorship within the same operator base.
• Senior Housing News: Operated by Aging Media Network, Senior Housing News is a closely overlapping trade publication covering the senior living industry, including operators, transactions, technology, and policy. It is the most direct head-to-head competitor to Senior Living News in the same niche.
• McKnight's Senior Living: Long-established B2B trade media brand covering senior living and long-term care operators, with editorial, newsletters, and live events. Competes directly with Senior Living News for operator readership and advertising dollars.
• Provider Magazine (AHCA/NCAL): Official magazine of the American Health Care Association/National Center for Assisted Living, covering skilled nursing, assisted living, and senior living operators. Overlaps directly with Senior Living News on assisted living and senior living editorial and audience.
• Senior Living Foresight: Independent trade publication and event producer focused on senior living investment, operations, and innovation. Competes with Senior Living News for senior housing investor and operator mindshare and event sponsorships.

Broad incumbents

• Aging Media Network: Multi-brand B2B media portfolio covering senior housing, skilled nursing, home health, and hospice, including Senior Housing News. As the parent of Senior Living News' closest direct competitor, it is a broader incumbent in the same vertical.
• GlobeSt: Trade publication covering commercial real estate including senior living and healthcare properties. It overlaps with Senior Living News on the real estate, investment, and development segments of the senior living industry.

Emerging players

• Senior Living Investor: Specialized digital publication focused on senior living investment, deals, and capital markets. It overlaps with Senior Living News' Transactions coverage and competes for investor and operator advertising.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/seniorlivingnn
• Facebookfacebook.com/seniorlivingnews
• LinkedInlinkedin.com/company/senior-living-news

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Living News