What Strutt does

Strutt Pte. Ltd. is a Singapore-incorporated robotics company founded in 2023 by Tony Hong, a former DJI lidar team leader. The company designs, manufactures, and sells a premium four-wheel electric personal mobility device — the ev¹/ev¹c, marketed as a 'Smart Everyday Vehicle' — that combines automotive-grade drive architecture with a proprietary multi-sensor AI perception stack called evSense. The device targets seniors, mobility-challenged individuals, post-surgery recovery patients, tech-savvy mobility consumers, and caregivers, with pricing at SGD $8,999 in Singapore and $6,999–$7,500 in US markets.

The core product integrates the evSense sensor fusion platform (2 LiDAR, 2 cameras, 10 ToF, and 6 ultrasonic sensors) and a Quad-Drive four-motor drivetrain (120 N·m peak torque, ESP/ABS, active steering, 13° slope capability) into a modular, IPX5-rated chassis that supports OTA firmware updates for features such as Co-Pilot, Co-Pilot+, Waypoints, Pathfinder, Follow Mode, and an AI voice assistant. An accessory ecosystem launched in May 2026 adds flight-safe and long-range batteries, a 324W fast charger, a caregiver-oriented Smart Push Handle, expanded storage, and ergonomic add-ons — all engineered for cross-compatibility with ev¹/ev¹c models.

Strutt runs a hybrid go-to-market combining direct Shopify-based e-commerce, an authorized dealer and roadshow network across the US, UK, EU, and Australia, an ambassador program of beta-test users, and a heavy event presence at CES, IFA, Naidex, Medtrade, Abilities Expo, and VeineDAGEN. Hardware is sourced and assembled in-house at a planned 1,000-unit-per-month Singapore facility in the Jurong Innovation District. The company has accumulated Red Dot: Luminary 2025, Red Dot: Best of the Best 2025, CES 2026 Best of Innovation, and iF Design Award 2026 distinctions, and began commercial US shipments in May 2026.

Name

Strutt

Legal name

Strutt Inc.

Website

https://strutt.inc

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Strutt is a Singapore-based robotics company that designs and sells the ev¹/ev¹c, a premium four-wheel personal mobility vehicle combining LiDAR-based AI perception and an automotive-grade drivetrain, aimed at seniors, mobility-impaired users, post-surgery recovery patients, and their caregivers.

Ownership category

akta.pro rank

Product category

Personal Mobility Devices

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Motorcycles, Bicycles & Parts (3751), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Personal Electric Transporters (Segways & similar) (CRACASAF)

akta.pro secondary industries

Active Safety Sensing Hardware Manufacturing (Radar/LiDAR/Cameras/Ultrasonic) (IMACAMAF), E-Mobility Controllers, Motors & Drivetrains (Consumer aftermarket/OEM) (CRACASAK)

Keywords

• Personal mobility devices
• Smart electric vehicles
• AI mobility sensors
• Autonomous navigation aids
• Power mobility chairs

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Smart Everyday Vehicle Sales: Primary revenue from selling the ev¹/ev¹c smart personal mobility vehicle directly to consumers through official website and authorized dealers. One-time hardware purchase with accessories sold separately.
2. Accessories and Spare Parts: Ecosystem of accessories including flight-safe batteries, long-range batteries, fast chargers, smart push handles, extended backrests, storage solutions (rear, side, seat storage), and phone/cup mounts sold as add-on purchases.
3. Installment/BNPL Payment Services: Third-party Buy Now Pay Later (BNPL) and installment payment options enable higher average order values by spreading payments over time. Company earns revenue on full transaction while third-party provider handles financing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Strutt designs, manufactures, and sells the ev¹c Smart Everyday Vehicle — a four-wheel electric personal mobility device combining automotive-grade Quad-Drive hardware with the proprietary evSense 360-degree AI perception system for obstacle detection, Co-Pilot driver assistance, and autonomous waypoint navigation. The company also sells a complete accessories ecosystem (batteries, fast charger, smart push handle, storage, mounts) and a companion smartphone app.

Product overview

Strutt is a Singapore-incorporated mobility robotics company founded in 2023 by Tony Hong, offering a single product line centered on the ev¹c Smart Everyday Vehicle — a premium four-wheel electric personal mobility device priced at SGD $8,999. The core ev¹c product integrates the proprietary evSense System (LiDAR/camera/ToF/ultrasonic sensor fusion for 360-degree awareness) and Quad-Drive System (four independent motors, 120 N·m torque, ESP/ABS) as built-in subsystems. An expanding accessories ecosystem (sold separately) includes the Long-range Battery 640 Wh, Flight-safe Battery, Fast Charger, Smart Push Handle, Extended Backrest, Rear Storage, Side Storage, Seat Storage, and Phone & Cup Mount — all engineered for compatibility with both ev¹ and ev¹c models. The Strutt Mobile App (iOS/Android) serves as a companion for remote control, feature access, and firmware management. All products share the evSense perception platform and are updated via OTA firmware releases.

Differentiator

Problem solved

Functional benefit

Products and services

• Strutt ev¹c Smart Everyday Vehicle The flagship Strutt Smart Everyday Vehicle — a four-wheel electric personal mobility device combining the proprietary evSense AI perception system with the Quad-Drive four-wheel active-drive architecture for obstacle detection, Co-Pilot/Co-Pilot+ driver assistance, and Waypoints/Pathfinder autonomous navigation. Targets individual consumers with limited mobility (seniors, mobility-disabled, post-surgery recovery, and tech-savvy mobility seekers). Sold at SGD $8,999 (tax excluded) in Singapore and $5,299–$7,499 in US markets.
• Strutt ev¹ Long-range Battery (640 Wh) Large-capacity 640 Wh LFP battery providing up to 32 km range with evSense deactivated (or 16.2 mi / 26 km with evSense activated). Sold separately as a spare or replacement module and standard with the ev¹c vehicle.
• Strutt ev¹ Flight-safe Battery Airline-compliant battery option designed to meet international airline regulations, enabling travelers to bring the battery on board aircraft. Sold separately as an alternative to the standard long-range battery.
• Strutt ev¹ Fast Charger 324W fast charger (36V–9.0A DC) that restores 80% of battery capacity in approximately 2 hours and 0–100% in ~4 hours. Compact (199 × 88.5 × 47 mm), IPX1-rated, weighing ~1.2 kg.
• Strutt ev¹ Smart Push Handle Caregiver assistance handle that integrates with the ev¹c driving logic to provide proportional motorized assistance based on the carer's physical input, reducing strain when pushing the vehicle on inclines or over long distances.
• Strutt ev¹ Extended Backrest Taller replacement backrest designed for taller frames, providing height-optimised ergonomics and superior spinal and lateral support to reduce postural fatigue during extended use.
• Strutt ev¹ Rear Storage Heavy-duty, tear-resistant rear cargo bag with expandable capacity for travel gear, medical supplies, or extra layers; low-drag aerodynamic profile.
• Strutt ev¹ Side Storage Versatile armrest-mounted side bag with quick-access compartments for smartphone, wallet, and keys; designed not to interfere with driving posture.
• Strutt ev¹ Seat Storage Discreet under-seat secure storage compartment for valuables, accessed while the user is seated in the vehicle.
• Strutt ev¹ Phone & Cup Mount Dual-purpose cockpit extension combining a 360-degree articulating phone arm with a vibration-dampened beverage holder engineered to keep drinks steady on rough terrain.
• Strutt Mobile App (iOS/Android) Companion smartphone application for iOS and Android providing remote control of the ev¹c, lock/unlock functionality, intelligent feature access, multi-vehicle and multi-device management, firmware update notifications, joystick control, and streamlined support ticket submission with optional app log uploads.

Quantifiable outcome

• 4x lower cost than comparable custom medical mobility chairs
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Ruochuang Technology (Founded by Tony Hong)coreOthers · 1 January 2023Tony Hong, former DJI lidar team leader and academic, founded Ruochuang Technology in 2023 to develop the ev¹. The company has received Pre-A funding round investment. Ruochuang Technology appears to be the parent/earlier entity before Strutt brand was established.
• Mobot (Bobby Lai)minorStrategic or Co-development PartnerMobot Business Development representative Bobby Lai provided endorsement of Strutt's potential to shape the future of personal mobility and bring unprecedented freedom to people who need it most.
• Wild West Wheelchairs (Australia)minorChannel Partner/ Reseller/ DistributorAuthorized dealer in Australia (NSW region) offering test drives and product demonstrations. Contact Erik at Wild West Wheelchairs for appointments.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Scewo: Scewo is a Swiss startup building smart, self-balancing power wheelchairs with advanced drive systems — closely comparable in bringing EV-grade hardware into the mobility-aid category.
• Future Motion (Onewheel): Future Motion's Onewheel is a premium single-wheeled personal electric mobility device with a passionate enthusiast community — comparable in premium pricing, software updates, and lifestyle branding.
• Unitree Robotics: Unitree develops legged and wheeled consumer robots with advanced sensing and AI navigation — comparable in proprietary perception stacks and the broader personal robotics/mobility direction.
• InMotion Technologies: InMotion makes premium electric unicycles, e-scooters, and hoverboards with advanced balancing and app integration — overlapping consumer E-mobility controllers/motors and target tech-savvy buyers.

Broad incumbents

• Hoveround: Hoveround is a US power wheelchair and mobility scooter incumbent with Medicare-driven distribution — represents the established reimbursement-led channel Strutt currently bypasses.
• Permobil: Permobil is a leading global manufacturer of power wheelchairs with clinical and reimbursement relationships; the established incumbent that Strutt must displace in the power mobility category.
• Pride Mobility / Quantum Rehab: Pride Mobility and its Quantum Rehab division are broad power wheelchair incumbents with extensive dealer and insurance networks — the legacy channel Strutt must coexist with.
• Golden Technologies: Golden Technologies is a US power mobility and lift chair incumbent selling through dealers and Medicare channels — another established channel partner that competes for the same end users.

Direct peers

• WHILL: WHILL builds smart power wheelchairs and personal mobility devices with sensor-based obstacle detection and premium positioning — the closest direct comparable to Strutt's ev¹c in both product and target customer.
• Segway-Ninebot: Segway-Ninebot is the dominant personal electric transporter brand (Segway, Ninebot) with overlapping E-mobility controllers and motors, comparable target demographic of adult commuters and tech-savvy consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@StruttOfficial
• Facebookfacebook.com/StruttOfficial
• LinkedInlinkedin.com/company/struttofficial
• Instagraminstagram.com/struttofficial
• Xx.com/StruttOfficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strutt